p o-mkt, sony aibo, case study, presentation

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PERSONAL FACTORS

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Page 1: P o-mkt, sony aibo, case study, presentation

PERSONAL FACTORS

Page 2: P o-mkt, sony aibo, case study, presentation

CULTURE & SOCIAL-CLASS

Page 3: P o-mkt, sony aibo, case study, presentation

REFERENCE GROUP

Page 4: P o-mkt, sony aibo, case study, presentation

NEEDS & MOTVES

BIOLOGICAL/PHYSIOLOGICAL

SOCIAL/PSYCHOLOGICAL

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Sony AIBO Group 3 Sec A

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AIBO Basic Manual

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