p1 online media associates

P1 ONLINE MEDIA ASSOCIATES (OMA)

- Are You OMAfied Yet?

1

- Are You OMAfied Yet?

Digital Team, Brand & Marketing

29th August 2013 (5th Revision)

1 – Introduction

• What is P1 OMA (Online Media Associates)?

– Refers to P1’s circle of online bloggers and social

media evangelists

– A ‘close-to-the-heart’ project by the P1 Digital

TeamTeam

– A loose association of bloggers who will be kept ‘in

the know’ and invited to participate in P1’s exciting

marketing campaigns and activities

– To join, please opt-in:

http://www.p1.com.my/oma

© 2012 Packet One Networks (M) Sdn. Bhd. All Rights Reserved. 2

• As part of P1’s continuing effort to engage with the

online community.

• To acknowledge bloggers for their news credentials and

treat them as equals to traditional media members

• To support bloggers and social media evangelist

2 – Objectives

• To support bloggers and social media evangelist

whenever we can.

• To celebrate the glory of all things Internet in Malaysia

• To be people centric, not just merely a corporate entity

• To create awareness and promote understanding of our

products and services.


The benefits of being OMAfied:

• Exclusive invitation to:

– media conferences, talks & seminars

– product reviews and seeding programs

– participate in pay-per-reviews

– participate in contests

3 – Benefits

– participate in contests

– cover launches and other campaign activities such as flash mobs, special screenings, etc

– social gatherings

• Access to OMA’s invite-only Facebook Group

– Possible sponsorship of blogger events

– Many more


4 – OMA’s Engagements So Far…

• Sepetang Bersama Blogger – April 2012

• iPunya Campaign – April 2012

• Nuffnang Blogopolis 2012 – July 2012

• MiFi SEO Competition – July 2012

• The Dark Knight Rises Premiere – July 2012

• MiFi Seeding Programme (Round 1) – August 2012


• MiFi Seeding Programme (Round 1) – August 2012

• Demo 99 – August 2012

• Kota Kinabalu Rollout Press Conference – Sept 2012

• Interview with 5 Youtubers – Sept 2012

• “Tukar Tak Tukar” Campaign – Oct 2012

• MiFi Seeding Programme (Round 2) – Nov 2012

• “Snap, Post & Win” Blogging Competition – July 2013

5.1 – Sepetang Bersama Bloggers (April 2012)


• Type of Engagement: General coverage & sponsors

• Capacity: 100 bloggers

• Description: Digital Team attend to support the event as the official internet service

provider

Photo credits: Denaihati

5.2 – iPunya Campaign (April 2012)


• Type of Engagement: Pay per review


• Description: Bloggers are to promote the contest by linking them to our Facebook

contest page and official website.

5.3 – Nuffnang Blogopolis (July 2012)


• Type of Engagement: Sponsors

• Capacity: Nuffnang invitees

• Description: Sponsoring the internet connection of the venue and riding on the event

for our TDKR MiFi campaign

Photo credits: Tian Chad

Photo Credits: Digital Team

5.4 – MiFi SEO Competition (July 2012)

Photo Credits: Esther Lai


• Type of Engagement: SEO Contest – win a MiFi trial


• Description: Bloggers compete to blog who rank the highest on MiFi keywords to win a

half year (6 months) uncapped trial of P1 MiFi device.


5.5 – Dark Knight Rises Premiere (July 2012)


• Type of Engagement: Event coverage and premiere invitation via contest winning

• Capacity: 7 halls

• Description: Sponsoring The Dark Knight Rises premiere for all P1 media partners,

business partners and bloggers.


5.6 – MiFi Seeding Programme (August 2012)


• Type of Engagement: Product trial usage and review


• Description: Bloggers get to use the MiFi device on trial basis with unlimited quota for 3

weeks and in return they will review the product in two blog entries.


Photo Credits: Room8five

5.7 – Demo 99 (August 2012)


• Type of Engagement: Coverage for a mock demo


• Description: Bloggers attend as a media partner to cover the mock demo event.

Photo Credits: Room8fivePhoto Credits: Cik Lily Putih

5.8 – Kota Kinabalu Press Conference (Sept

2012)


• Type of Engagement: Press conference & launch coverage


• Description: Kota Kinabalu bloggers were invited to Le Meridien Hotel, Kota Kinabalu to

cover P1’s new expansion into Sabah.

Photo Credits: Room8fiveCredits: Hayden Chan & Dinoza

5.9 – Interview with Youtubers (Sept 2012)


• Type of Engagement: Interview coverage


• Description: Bloggers via P1’s partner SPRG get to meet 5 prominent Malaysian

Youtubers – Grim Film, KYO Propaganda, Dan Khoo, The Ming Thing TV and Joseph

Germani at Subang Empire.

Photo Credits: Room8five Photo Credits: Esther Lai

5.10 – Tukar Tak Tukar Campaign (Oct 2012)


• Type of Engagement: Event coverage with Tukar Tak Tukar campaign Youtubers


• Description: Bloggers was invited to attend the event coverage and circulate them via

their respective blogs.

Photo Credits: Room8five Photo Credits: Esther Lai

5.11 – MiFi Seeding Programme II (Nov 2012)


• Type of Engagement: Product trial usage and review

• Capacity: 25 bloggers & 10 media

• Description: Bloggers and media get to use the MiFi device on trial basis with unlimited

quota for 3 weeks and in return they will review the product in three blog entries.


P1 MX230

5.12 – “Snap, Post & Win” Blogging Competition (July 2013)

• Type of Engagement: Blogging competition

• Capacity: 25 bloggers & 10 media

• Description: To drive the most traffic in the

form of pageviews to the contest landing page.

The one who generated the most pageviews to

the contest landing page within a specified

period of time is declared winner. Three (3) ipad

mini was offered as reward.

• Note: The competition has to be ceased


• Note: The competition has to be ceased

prematurely due to some unforeseen

circumstances , however participants are still

being judged and rewarded.


6 – OMA Benefits to P1 So Far

• OMA Group - Allowed formation of a closed-loop engagement group located at

https://www.facebook.com/groups/p1oma/

• SEO – assisted in boosting the rank of MIFI landing page from SERP (Search Engine Result

Page) 10 and beyond to top 3in SERP 1 in 2 months with MiFi as the keyword

• Awareness – Assisted P1 in boosting it’s our campaigns and device reviews. Example:

http://www.p1.com.my/mifi/default.aspx?focus=reviews

• Seeders – Assisted P1 in seeding circulations of information such as Press Releases, blog

posts, internal postings etc. Examples:


posts, internal postings etc. Examples:


THANK YOUJoin us: http://bit.ly/omap1n


Join us: http://bit.ly/omap1n

p1 online media associates

Business

bloggers description

kota kinabalu bloggers

type of engagement

mifi trial capacity

sepetang bersama bloggers

p1s circle of online

loose association of

tian chad photo credits