p5-template. p5- explain how and why groups of customers are targeted for selected products

P5-Template

• P5- Explain how and why groups of customers are targeted for selected products.

What to Do

Keywords• A lifestyle product is a product that attempts to embody the values and aspirations

of a group or culture for purposes of marketing.• Each individual has an identity based on their experiences and background (e.g.

ethnicity, social class, subculture, nationality, etc.). A lifestyle brand aims to sell product by convincing potential customers that this identity will be reinforced or supplemented if they publicly associate themselves with the brand

• CONSUMER PRODUCT.--The term ‘‘consumer product’’ means any article, or component part thereof, produced or distributed (i) for sale to a consumer for use in or around a permanent or temporary household or residence, a school, in recreation, or otherwise, or (ii) for the personal use, consumption or enjoyment of a consumer in or around a permanent or temporary household or residence, a school, in recreation, or otherwise; but such term does not include— (A) any article which is not customarily produced or distributed for sale to, or use or consumption by, or enjoyment of, a consumer

• Business to Business Product- product which are made by one business and sold to another business for use by them or resale. They do not deal direct with the public

http://en.wikipedia.org/wiki/Identity_(social_science)

• Demographically • Geographically

What to Do

• Choose 6 products /services(at least 2 must be business to business )

• Identify the customer profile for these products

• Describe who the product is aimed at, why• Explain how this group has been targeted• And why it has been targeted

P5- Explain how and why groups of customers are targeted for selected products.

Products for Research

Apple I PadApple I PODApple I PhonePanasonic Camera, TV,

DVDX box KinnectHenry Lloyd ClothingNew look clothingSaga holidaysAdmiral Car insurance

Business to BusinessNokiaSamsungHewlett PackardJTF wholesalerFarms- Morrisons McdonaldsBanks- Business bankingBritvic Soft drinks- J2OCoca cola-KellogsNestle

Information slide product 1 - Apple IPod Touch

• Product• Mention Apple IPod Touch is a product created by Apple, as it Is formed as a

Music player, but is editing by the Makers of Apple to include Applications blah blah blah. Insert a picture

• Consumer Product / Lifestyle product / Business to Business to Business– why? What makes it this?

• How this group is targeted by maker Here you mention that when choosing their target group, they segment the market in the following way. Demographically young people both men and women under age of 25. Geographically it is aimed at the international market and psychographically it is targeted just at music lovers.

• Why this group have been targeted Mention why Apple have targeted the groups that have been mentioned above

• P5- Explain how and why groups of customers are targeted for selected products.

Information slide product 1 -• Product• Consumer Product / Lifestyle product /

Business to Business to Business

• How this group is targeted by maker.• Why this group have been targeted


Information slide product 5-• Product• Consumer Product / Lifestyle product /




Information slide product 6 -• Product • Saga Holidays are holidays aimed at people

who are 50 and over• It is a Consumer Product• How this group is targeted by maker.• Why this group have been targeted


p5-template. p5- explain how and why groups of customers are targeted for selected products

Documents