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STRATEGIC DESIGN IN HEALTHCARE Patient Journey Mapping Stefano Messori

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Page 1: Pa ti e n t Jo u r n e y Ma ppi n g - Amazon Web Services · L E D O M Obse rv e pa t ie n t s in t h e ir na ti ve e nvi r onm e nt t o spot u n - a rt icu la t e d n e e ds. O BS

STRATEGIC DESIGN IN

HEALTHCARE

Patient Journey Mapping

Stefano Messori

https://www.stefanomessori.com/
https://www.stefanomessori.com/
Page 2: Pa ti e n t Jo u r n e y Ma ppi n g - Amazon Web Services · L E D O M Obse rv e pa t ie n t s in t h e ir na ti ve e nvi r onm e nt t o spot u n - a rt icu la t e d n e e ds. O BS

AGENDA

The four basic steps of design and its tools.

The Design Process and tools

Documenting patient current reality/experience.

Patient Journey Mapping

Becoming designers of heath.

Developing the mindset of the designer 

Developing a patient-centric approach to Healthcare.

Design in Healthcare

Stefano Messori

AGENDA

https://www.stefanomessori.com/
https://www.stefanomessori.com/
Page 3: Pa ti e n t Jo u r n e y Ma ppi n g - Amazon Web Services · L E D O M Obse rv e pa t ie n t s in t h e ir na ti ve e nvi r onm e nt t o spot u n - a rt icu la t e d n e e ds. O BS

DESIGN IN

HEALTHCARE

Developing a patient-centric approach toHealthcare. 

Becoming designers of health:

from providers of medicines (current solution) to understanding the root cause

(behavioural) of a disease.

https://www.stefanomessori.com/
https://www.stefanomessori.com/
Page 4: Pa ti e n t Jo u r n e y Ma ppi n g - Amazon Web Services · L E D O M Obse rv e pa t ie n t s in t h e ir na ti ve e nvi r onm e nt t o spot u n - a rt icu la t e d n e e ds. O BS

AGENDA

The four basic steps of design and its tools.

The Design Process and tools

Developing a patient-centric approach to Healthcare.

Design in Healthcare

Stefano Messori

AGENDA

https://www.stefanomessori.com/
https://www.stefanomessori.com/
Page 5: Pa ti e n t Jo u r n e y Ma ppi n g - Amazon Web Services · L E D O M Obse rv e pa t ie n t s in t h e ir na ti ve e nvi r onm e nt t o spot u n - a rt icu la t e d n e e ds. O BS

4-S

TE

P 

MO

DE

LObserve patients in their native environment to spot un-articulated needs.

OBSERVATION

Come up with a portfolio of possible concepts/solutions.

IDEATION

Hand a working prototype over to patients and observe their reactions and the usethey make of it.

TESTING

Transform a 'concept' into an artifact (minimal investment) so that users canexperience and feel the product or service.

PROTOTYPING

Stefano Messori

https://www.stefanomessori.com/
https://www.stefanomessori.com/
Page 6: Pa ti e n t Jo u r n e y Ma ppi n g - Amazon Web Services · L E D O M Obse rv e pa t ie n t s in t h e ir na ti ve e nvi r onm e nt t o spot u n - a rt icu la t e d n e e ds. O BS

AGENDA

The four basic steps of design and its tools.

The Design Process and tools

Documenting patient current reality/experience.

Patient Journey Mapping

Developing a patient-centric approach to Healthcare.

Design in Healthcare

Stefano Messori

AGENDA

https://www.stefanomessori.com/
https://www.stefanomessori.com/
Page 7: Pa ti e n t Jo u r n e y Ma ppi n g - Amazon Web Services · L E D O M Obse rv e pa t ie n t s in t h e ir na ti ve e nvi r onm e nt t o spot u n - a rt icu la t e d n e e ds. O BS

AGENDA

The four basic steps of design and its tools.

The Design Process and tools

Documenting patient current reality/experience.

Patient Journey Mapping

Becoming designers of heath.

Developing the mindset of the designer 

Developing a patient-centric approach to Healthcare.

Design in Healthcare

Stefano Messori

AGENDA

https://www.stefanomessori.com/
https://www.stefanomessori.com/
Page 8: Pa ti e n t Jo u r n e y Ma ppi n g - Amazon Web Services · L E D O M Obse rv e pa t ie n t s in t h e ir na ti ve e nvi r onm e nt t o spot u n - a rt icu la t e d n e e ds. O BS

DESIGNMINDSET

Acquiring the mindset of the designer.

Accepting failure & failing fast and cheap.

3.

Shifting attention from our product/service tothe user.

1.

2.

From constraints to new possibilities.

Stefano Messori

https://www.stefanomessori.com/
https://www.stefanomessori.com/
Page 9: Pa ti e n t Jo u r n e y Ma ppi n g - Amazon Web Services · L E D O M Obse rv e pa t ie n t s in t h e ir na ti ve e nvi r onm e nt t o spot u n - a rt icu la t e d n e e ds. O BS

I facilitate a strategic design

agenda in organisations

pursuing organic growth. Stefano Messori

Design Strategist

Online Trainer & Facilitator

Stefano Messori

https://www.stefanomessori.com/
https://www.stefanomessori.com/
Page 10: Pa ti e n t Jo u r n e y Ma ppi n g - Amazon Web Services · L E D O M Obse rv e pa t ie n t s in t h e ir na ti ve e nvi r onm e nt t o spot u n - a rt icu la t e d n e e ds. O BS

Get started implementing a Strategic Design agenda in your

organisation - become a designer of health. 

THANK YOU!

Stefano MessoriDesign Strategist

Online Trainer & Facilitator

https://www.stefanomessori.com/
https://twitter.com/StefanoThinking
https://www.linkedin.com/in/stefanomessori

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