pacari â•fi g-lab 2017 - mit sloan · 2020. 3. 18. · pacari chocolate is an ecuadorian...
TRANSCRIPT
![Page 1: Pacari â•fi G-Lab 2017 - MIT Sloan · 2020. 3. 18. · Pacari Chocolate is an Ecuadorian chocolate company which has won over 200 international chocolate awards. Al ot their chocolates](https://reader035.vdocument.in/reader035/viewer/2022070220/61325dcbdfd10f4dd73a674b/html5/thumbnails/1.jpg)
Spain+Entry point to greater European market+Top 3 tourist destination in the world-Growth expected to come from price increases (not volume increases)-Small organic chocolate market ~$5.6M
Mexico+Growing middle class-Highly nationalistic consumers-No brand presence
Chile+Largest per-capita chocolate consumption in Latin America+Experienced group of distributors+Familiar with biodynamic farming
USA+Largest organic chocolate market ~$281M +Greater shelf space in supermarkets for organic chocolate-Extremely saturated premium market-Consumer education required
Quito, Ecuador
Natalia Alarcon
G-Lab 2017: Go-To-Market Strategy
Tosin Bosede
Jonathan Lovett
Amaka Nneji