pace – annual conference april 26-30, 2014
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Pace – Annual Conference April 26-30, 2014. Social Media If I ignore it, will it go away?. 2005. This is Your Business. Marketing Channels . Are you using Social Media Marketing?. Companies attending PACE. Twitter 62% Facebook 60% LinkedIn 57% YouTube 10% Google+10% - PowerPoint PPT PresentationTRANSCRIPT
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Pace – Annual ConferenceApril 26-30, 2014
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SOCIAL MEDIA
If I ignore it,will it go away?
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2005
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This isYour Business
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Marketing Channels
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Are you using Social Media Marketing?
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Companies attending PACE
Twitter 62%
Facebook 60%
LinkedIn 57%
YouTube 10%
Google+ 10%
Blogs 00%
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Why Social Marketing
Brand Awareness Exposure Engagement Influence Sales Customer retention
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Challenges of Social Media Marketing
Tactics: What social tactics are most effective? Engagement: What are the best ways to
engage my audience with social media? Measurement: What is my ROI? Tools: What are the best tools today? Trusted Representatives:
What does your company do with a complaint? When it out there, it’s out there!
Oops, I hit the enter key
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Tactics to Improve Sales
Be where your customers are Be The source for important information Promote Company Customer Engagement Web Traffic Lead Quality Search Engine Rankings
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Engagement People are talking about your business…
Prospects Clients Competitors
Engagement shows accountability
Conversations eradicate disconnect
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Measurement - ROI
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I can measure my ROI for my social media activities.
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Benefits
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Improved Sales
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Key Performance Indicators Customer/client recommendations Increased followers and fans A higher position in search engine
rankings Greater number of page views and an
increased number of visitors to your website
More posts/mentions about your company
Increased revenue from new and existing customers
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Trusted Representatives
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Implementation Challenges
Using Social sharing buttons 5%Administering branded microblogs 10%Advertising on social networks 15%Administering content sharing sites 17%Administering branded social networks 19%Creating article/blogs 31%Creating research/whitepaper content 32%Creating video/audio content 32%
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Marketing Channels(AKA all the free traffic sources)
Blogs & Blogging
News/Media/PREmail
Infographics
Webinars
Social Networks
Document Sharing
Word of Mouth
Podcasting
Q & A
Type-in Traffic
Direct Referral Links
Social Bookmarking
Forums
On-line Video
Comment Marketing
Research/White Papers
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?
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How can a PEO use Social Media?
Brand awareness Customer Support Exposure Idea gathering Engagement Dissemination of pertinent information Assess marketing perception Being aware of customer problems
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Great prospecting tool – think in 3 levels Industry Client Involvement Prospecting
Tap into who is inquiring about your company At a minimum – secure your company name
Making it work for you…
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SOCIAL MEDIA
If I ignore it,will it go away?