PACE AwardsPACE Awards

Orientation SessionOrientation Session

What Makes PACE Different?What Makes PACE Different?

The PACE Awards is designed to recognize The PACE Awards is designed to recognize excellence in multi-family management. excellence in multi-family management.

Judges will provide extensive feedback in Judges will provide extensive feedback in each category.each category.

Only one winner will be presented in each Only one winner will be presented in each category.category.

What makes PACE What makes PACE Different?Different?

PACE is designed to build teams through PACE is designed to build teams through improving morale and improving improving morale and improving performance.performance.

PMA case studies showcase each winner PMA case studies showcase each winner on PACEon PACE’’s web site and other social media s web site and other social media sites.sites.

PACE establishes benchmarks for PACE establishes benchmarks for excellence.excellence.

Judging CriteriaJudging Criteria

Exterior Curb Appeal – 10 PointsExterior Curb Appeal – 10 Points Reception Area, Leasing Center, Front Reception Area, Leasing Center, Front

Desk/Lobby – 10 PointsDesk/Lobby – 10 Points Best Practices-10 PointsBest Practices-10 Points Building Interior/Common Areas - 5 PointsBuilding Interior/Common Areas - 5 Points Common Area Amenities – 10 PointsCommon Area Amenities – 10 Points Model, Vacant or Occupied Apartment – 5 Model, Vacant or Occupied Apartment – 5

PointsPoints Maintenance Shop – 10 PointsMaintenance Shop – 10 Points

Judging Criteria Judging Criteria – Depends on Entrant Type– Depends on Entrant Type

Resident Services-accepting packages, Resident Services-accepting packages, watering plants, evening hours, etc. watering plants, evening hours, etc. (5 Pts for Market (5 Pts for Market Rate)Rate)

Resident Events & Activities-Pool parties, Resident Events & Activities-Pool parties, socials, yard sales, etc. socials, yard sales, etc. (5 Points for Market Rate - Combined with (5 Points for Market Rate - Combined with above category for Affordable/Senior 10 pts & Lease-Up 5 pts)above category for Affordable/Senior 10 pts & Lease-Up 5 pts)

Marketing Outreach-What activities are in Marketing Outreach-What activities are in place to generate traffic and increase place to generate traffic and increase occupancy. occupancy. (10 points for Lease-Up, 5 Points for Affordable & Market Rate)(10 points for Lease-Up, 5 Points for Affordable & Market Rate)

Community Service-What activities do you Community Service-What activities do you offer that create a sense of community? Food offer that create a sense of community? Food drives, blood drives, after-school tutoring, etc. drives, blood drives, after-school tutoring, etc. (5 Points for Market Rate & Lease-Up – not included in Affordable/Senior)(5 Points for Market Rate & Lease-Up – not included in Affordable/Senior)

Resident Retention-What is your resident Resident Retention-What is your resident retention plan? Resident surveys, follow up, retention plan? Resident surveys, follow up, etc. etc. (5 Points Market Rate & Affordable – Not included in Lease-Up)(5 Points Market Rate & Affordable – Not included in Lease-Up)

Judging ProcessJudging Process Judging will be performed by experienced Judging will be performed by experienced

property management professionals.property management professionals. The judges will participate in a training The judges will participate in a training

session with the PMA staff and PACE session with the PMA staff and PACE Committee Chairs before the judging begins.Committee Chairs before the judging begins.

Every community will be evaluated by 2 Every community will be evaluated by 2 judges with at least 1 judge looking at an judges with at least 1 judge looking at an entire category to provide consistency.entire category to provide consistency.

PACE has taken comments from the last 3 PACE has taken comments from the last 3 years to implement smart changes to the years to implement smart changes to the judging forms to continue to improve the judging forms to continue to improve the 2014 awards program.2014 awards program.

Constructive EvaluationsConstructive Evaluations

Each entrant will receive a copy of Each entrant will receive a copy of the judgesthe judges’’ detailed evaluation detailed evaluation sheets that include strengths and sheets that include strengths and opportunities for improvement.opportunities for improvement.

Recognizing the Best of the Recognizing the Best of the BestBest

Categories will be created Categories will be created geographically for DC, VA and MD.geographically for DC, VA and MD.

Categories will be created by your Categories will be created by your PACE rent price point.PACE rent price point.

Categories will be created for Categories will be created for Affordable, Senior, Market-Rate & Affordable, Senior, Market-Rate & Lease-up communitiesLease-up communities

There will only be one winner There will only be one winner presented in each entry category.presented in each entry category.

Easy Button for Promoting Easy Button for Promoting WinnersWinners

PMA will provide a marketing kit to PMA will provide a marketing kit to help winners promote their PACE help winners promote their PACE Award. The kit will include content Award. The kit will include content that can be added to web and social that can be added to web and social media sites, print advertisements media sites, print advertisements and other media.and other media.

Showcasing WinnersShowcasing Winners

PACE Award winners will be PACE Award winners will be announced at the October Awards announced at the October Awards Ceremony. Ceremony.

Winning entries will be showcased in Winning entries will be showcased in the PMA BULLETIN, Social Media the PMA BULLETIN, Social Media Sites, featured on PMASites, featured on PMA’’s website & s website & the PACE website - the PACE website - www.bestapartmentsindc.com.www.bestapartmentsindc.com.

Property To-Do’sProperty To-Do’s Place all pertinent information into a 3-ring binder. This will insure the

information inside does not fall out in travel. Follow the criteria and make tabs for each section highlighting your

properties “story” what you do and why you do it for your residents. Please show pictures, flyers and correspondence that makes your

property stand out from the crowd.

Documents Needed During Judging – Can be placed in Binder

Community Judging Community Judging

No judging will No judging will take place:take place: The first week of The first week of

the monththe month MondaysMondays

Judging will take Judging will take place:place: June through June through

SeptemberSeptember Tuesday through Tuesday through

FridayFriday Between the hours Between the hours

of 9:00AM and of 9:00AM and 5:00PM5:00PM

Community JudgingCommunity Judging

Your community will receive a courtesy Your community will receive a courtesy email the week prior to the judgesemail the week prior to the judges’’ arrival. arrival. The judges can show up anytime that next The judges can show up anytime that next week. Judges will contact the community week. Judges will contact the community around 30 min before arriving.around 30 min before arriving.

Representatives for your community will Representatives for your community will escort the judges throughout your escort the judges throughout your property.property.

Community JudgingCommunity Judging Failure to show a model/vacant apartment, if Failure to show a model/vacant apartment, if

available, will result in an automatic deduction of 10 available, will result in an automatic deduction of 10 points. points.

In the event of a In the event of a ““no vacantno vacant”” community staff may community staff may show an occupied apartment or make an attempt to show an occupied apartment or make an attempt to show benefits of the apartment through show benefits of the apartment through photographs, visual tour, floor plans or other means photographs, visual tour, floor plans or other means to explain features and answer prospect questions. A to explain features and answer prospect questions. A return appointment may be scheduled only under return appointment may be scheduled only under special circumstances. special circumstances.

You are unable to win an award if the Fair Housing You are unable to win an award if the Fair Housing Poster is not clearly visible in the Leasing or Business Poster is not clearly visible in the Leasing or Business Office. Its an automatic deduction of 20 points.Office. Its an automatic deduction of 20 points.

Failure to show the Maintenance Shop, if available, Failure to show the Maintenance Shop, if available, will result in an automatic deduction of 10 points.will result in an automatic deduction of 10 points.

Community JudgingCommunity Judging When all community judging is complete, the When all community judging is complete, the

forms will be tallied and winners will be forms will be tallied and winners will be determined based on the percentage of Total determined based on the percentage of Total Points Earned vs. Total Possible Points.Points Earned vs. Total Possible Points.

Communities must achieve at least 90% to Communities must achieve at least 90% to be considered for an award. Only one winner be considered for an award. Only one winner will be presented in each category.will be presented in each category.

Extra PointsExtra Points Up to 10 Bonus points may be awarded for Up to 10 Bonus points may be awarded for

superior service, company or individual superior service, company or individual honors, etc.honors, etc.

Bonus points will be awarded at the Bonus points will be awarded at the discretion of the judges.discretion of the judges.

Please note that a community can also Please note that a community can also lose up to 10 points for abject failures with lose up to 10 points for abject failures with the property or staff. the property or staff.

Bonus/Negative points will be added to the Bonus/Negative points will be added to the final score.final score.

Potential Special Award Potential Special Award Categories!!!Categories!!!

JudgeJudge’’s Choices Choice-Communities that exhibit extraordinary -Communities that exhibit extraordinary qualities that deserve recognition but were not the qualities that deserve recognition but were not the overall winners in their category.overall winners in their category.

Green, Eco Friendly CommunityGreen, Eco Friendly Community-Community with the -Community with the most advances in energy efficiency and conservation.most advances in energy efficiency and conservation.

White GloveWhite Glove - Community with the best overall - Community with the best overall cleanliness.cleanliness.

Technology SavvyTechnology Savvy - Community making the most - Community making the most significant advances technologicallysignificant advances technologically

Community ServiceCommunity Service-Community with the most -Community with the most memorable/active community service program.memorable/active community service program.

Transformation/RenovationTransformation/Renovation-Community with most -Community with most significantsignificant

renovation or transformation.renovation or transformation.

BEST IN SHOWBEST IN SHOW

Best in ShowBest in Show - Community with the - Community with the highest total point score will get highest total point score will get special recognition at the ceremony special recognition at the ceremony and electronic media for PMAand electronic media for PMA

Calculating Average RentCalculating Average Rent Multiply the number of units by the Multiply the number of units by the

average rent for each room type = total average rent for each room type = total rent. Then add all those total rents and rent. Then add all those total rents and divide by the total amt of units = PACE divide by the total amt of units = PACE RentRent

Example – 10 one bedrooms (column 2) x Example – 10 one bedrooms (column 2) x $1,000 (column 3) = $10,000 (column 4).$1,000 (column 3) = $10,000 (column 4).

& 10 two bedrooms x $1,500 = $15,000.& 10 two bedrooms x $1,500 = $15,000. Totals - 20 apartments & $25,000 total rentTotals - 20 apartments & $25,000 total rent

$25,000 divided by 20 apts. = $1,250 PACE $25,000 divided by 20 apts. = $1,250 PACE RentRent

Important InformationImportant Information

Entry deadline is April 30, 2014Entry deadline is April 30, 2014 The entry and judging forms are available The entry and judging forms are available

either through contacting the PMA staff either through contacting the PMA staff and/or online at and/or online at www.pma-dc.org & www.bestapartmentsindc.com

The PACE Awards only evaluates The PACE Awards only evaluates communities (People awards will take communities (People awards will take place at the MAE Awards and the place at the MAE Awards and the Maintenance Summit).Maintenance Summit).

PACE Awards GalaPACE Awards Gala

Save the Date!!! Save the Date!!!

Thursday, October 9, Thursday, October 9, 20142014

Grand Hyatt HotelGrand Hyatt Hotel

1000 H St NW, 1000 H St NW,

Washington, DC 20001Washington, DC 20001

Time: 6:30PM-10PMTime: 6:30PM-10PM

Any questions?Any questions?