pace gujranawala

1 _ SCOPE OF PACE SHOPPING MALL IN GUJRANWALA

EXECUTIVE SUMMARY

PACE PAKISTAN LTD.


Pace Gujranwala is another hallmark effort of PACE PAKISTAN LTD. The project, Pace in Gujranwala is aimed to provide the quality and convenience to people of Gujranwala under one roof. Colorful, modern and built on the principle of giving local and foreign entrepreneurs a chance to increase their businesses, Pace at Gujranwala is an ideal investment. We will conduct the project, Scope of Pace in Gujranwala, in order to evaluate its influence and scope in the city. We will start off the project with research. The first step will be to acquire the information about the company which has started this mega project in Gujranwala and the influencers in the market. After that we will design our questionnaire guide. This will be an imperative task because we will have to make sure that we cover all variables in order to get all sort of date we need for fulfilling our research objectives and not disclosing the purpose of the visit to the subjects. After covering all the aspects related to our project, we will need to put the questions in any orderly manner while considering our potential respondents convenience. We will have to consider even the minutest details because we want the subjects to answer us accurately as they form a pivotal part of our project. While conducting our interviews we will give real significance to three attributes: identifying the influencers, obtain feedback and Pace Vs other shopping malls in Gujranwala. In total we will conduct 100 interviews from general public, 100 interviews from shop owners in Pace, 50 interviews from shop owners of different shopping malls and 50 interviews from investors of different shopping malls. This will be done to effectively analyze the influencers and the scope of Pace. The interviews will be conducted from the major areas of Gujranwala. Data analysis will be done with SPSS. The main focus of our analysis will be on the statistical techniques: T-Testing and Frequency Distribution. Both these approaches are data reduction techniques in which the objective is to identify the minimum

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3 _ SCOPE OF PACE SHOPPING MALL IN GUJRANWALA number of attributes or variables that affect the majority of the population. This will enable us to streamline the focus upon the identified attributes. Our analysis will also include general inferences drawn from the responses and personal observations that will be made during the surveys.

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1.0 INTRODUCTION

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1.1

COMPANY BACKGROUND

For over a decade, Pace Pakistan Limited has offered unmatched services to customers and investors through a dedicated team of professionals. As a leader in commercial development from as far back as 1992, the companys vision based on creating unique environments for consumers has created a door of opportunities within the shopping business and real estate sector. Pace Pakistan Ltd, incorporated in 1992, was acquired by First Capital Group in 1998. The company was listed on Karachi and Lahore Stock Exchanges in February 2007. Pace has a diverse shareholding pattern. Firs Capital Group with around 45% shareholding manages the company. Mr. Salman Taseer the CEO of Pace is a chartered Accountant with senior management experience spanning over four decades. Pace Pakistan Ltd. is pioneer in Mall development and management. It is housing a variety of prominent brands at the most competitive prices and highest quality service. The company has built a loyal base of customers and vendors. Flagship Pace store is one of the busiest super malls delivering excellent shopping experience to over five million customers every year. Pace Pakistan Ltd. properties at multiple prime locations across Punjab province. It has aggressive plans to expand nationally in major cities of Pakistan. Today, with multiple projects in commercial and residential development, Pace enjoys unparalleled brand equity and goodwill both locally and internationally. Now, Pace Pakistan Ltd. brings Pace at Gujranwala a remarkable addition to the list of shopping mall of Lahore offering quality and convenience all under one roof. Colorful, modern and built on the principle of giving local and foreign entrepreneurs a chance to increase their businesses, Pace at Gujranwala is an ideal investment choice.

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Shops are available for sale for shopkeepers and investors.

1.2

BUSINESSES OF PAKISTAN PACE LTD.

Today, with multiple projects in commercial and residential development, Pace enjoys unparalleled brand equity and goodwill both locally and internationally. With over 8 new projects in the last 2 years and more underway nationwide. Pace remains committed to providing the very best in quality, convenience and affordability in both commercial and residential development. Following are the completed projects of Pace Pakistan ltd. Pace Main Boulevard Gulberg Lahore Pace Link Road Lahore Pace M.M Alam Road Lahore Pace G.T Road Gujranwala Pace Tower Lahore

Following are the upcoming projects of Pace Pakistan Ltd. Pace G.T Road Gujrat Pace Circle Lahore Pace Woodlands Lahore

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2.0 PROBLEM STATEMENT

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This research will provide awareness about the services and benefits to general public which will help us in identifying the real influencers of Pace Gujranwala. People of Gujranwala are not well quality oriented and they prefer to do shopping at cheaper places rather than branded outlets as in Pace Gujranwala. We define the problem statement as Is the scope of Pace is bright in Gujranwala or not and to identify the influencers, obtain feedback from them and analyze the current market dynamics for Pace Shopping Mall in Gujranwala

PACE PAKISTAN LTD.


Pace Pakistan Ltd

Scope of Pace in Gujranwala

Research

Identifying the Influencers

Influencer Identified

Feed Back from the Influencers

Pace Vs Other Shopping Malls In Gujranwala PACE PAKISTAN LTD.


Pace Pakistan Ltd

Scope of Pace in Gujranwala

Research

Identifying the Influencers

Influencer Identified

Feed Back from the Influencers

Pace Vs Other Shopping Malls In Gujranwala

PACE PAKISTAN LTD.


3.0 RESEARCH OBJECTIVES

The objective of our research is to determine: The influencers of Pace Gujranwala (shopkeepers, investors, public etc.) Whether Pace is acceptable among other shopping malls

PACE PAKISTAN LTD.


The current situation of shopping malls If there is a gap between Pace and other shopping malls What is the overall trend of shopping malls in Gujranwala If there is a conflict in prices

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4.0 LITERATURE REVIEW

We have studied the various articles about the Pace Pakistan Ltd. and Pace shopping mall in magazines, brouchers, booklets and internet websites stated as under: Pace Gujranwala shopping Mall Brouchers Pace Shopping Mall reviews in local newspapers and magazines Booklets available in Pace Shopping Mall Gujranwala

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14 _ SCOPE OF PACE SHOPPING MALL IN GUJRANWALA Following are the websites we have searched for the information regarding Pace Shopping Mall Gujranwala and Pace Pakistan Ltd. http://www.pacepakistan.com http://www.pakboi.gov.pk http://www.google.com http://www.tezi-mandee.com http://www.dailytimes.com.pk

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5.0 IMPORTANCE/BENEFITS OF THE STUDY

While conducting the research on this topic we will be able to explore the scope of Pace in Gujranwala by accruing the various factors: We will be able to analyze the factors which can influence the scope of Pace in Gujranwala

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16 _ SCOPE OF PACE SHOPPING MALL IN GUJRANWALA We will be able to get information necessary to evaluate the success of Pace in Gujranwala We will be able to analyze the general public behavior regarding visiting various shopping malls We will be able to distinguish the scope of Pace Gujranwala from other shopping malls We will provide sufficient information how the business of Pace shopping mall in Gujranwala can be enhanced We will be able to analyze whether Pace Gujranwala is encouraging innovation, creativity, team work orientation, promoting ethical and efficient behavior and are committed to provide high quality goods and services in positive environment

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6.0 RESEARCH DESIGN

While conducting the research we will be focusing on two data collection methods i.e. qualitative research and the quantitative research. Further in the qualitative research we will just be carried out in the depth interviews. Appropriate duration for interview will be 35-45 minutes individually. Our survey includes in depth interviews with the

PACE PAKISTAN LTD.

18 _ SCOPE OF PACE SHOPPING MALL IN GUJRANWALA shopkeepers of Pace Gujranwala, investors, general public and shopkeepers and owners of other shopping malls in Gujranwala. We will have to identify these influencers. Focus groups also come under the category of the qualitative study but we will not be doing it because of the reason that the people connected with our research include the general public, shopkeepers, investors and owners and competitors etc. cannot be brought at one place together for a focus group because of some difference in their knowledge and standard. The second method which is the quantitative research will include the questionnaires. We will get the questionnaires filled from above mentioned influencers. After getting the data through questionnaires and interviews, formal and informal, we will analyze the data by applying various statistical tools and techniques.

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7.0 QUALIFICATION OF THE RESEARCHER

All the researchers are the students of M.COM (1st semester) and belong to different areas. All the following researchers will conduct the research as a part of their study. PACE PAKISTAN LTD.


Aniq Zafar Iqbal Muhammad Nadeem Imtiaz Ahmad Usman Latif Muhammad Qasim Waqas Maqsood Waqas Bashir

(MC07006) (MC07022) (MC07026) (MC07029) (MC07032) (MC07033) (MC07035)

All are the bonafide students of University Of The Punjab, Gujranwala Campus.

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8.0 BUDGET

In our research the expenses we would be incurring are the fuel expenses, printing of documentations, transpotation. We do not have the mobility facility. We have divided the group into three sub groups, with each sub group consisting of two group PACE PAKISTAN LTD.

22 _ SCOPE OF PACE SHOPPING MALL IN GUJRANWALA members. In order to carry out the survey each sub group would be going in to the market and would conduct the survey as planned. We would be using three motor bikes in total, one car being used by each sub group. Keeping these facts in mind, the total expenses would be:

BUDGET ITEMSFormal and informal interviews Publication and storage expenses Traveling expenses Telecommunication expenses Petty expenses Research assistance Proposal fees Total

COST (Rs)1000 800 1000 1000 700 300 200 ---------5000

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9.0 SCHEDULE

We will divide our time schedule into following phases:

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CONTENTS Final research proposal Exploratory interviews Questionnaire revision Field interviews Editing and coding Data analysis Report generation

TIME REQUIRED2 Week 1 Week 1 Week 3 Week 1 Week 1 Week 1 Week

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10.0 FACILITIES AND SPECIAL RESOURCES

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26 _ SCOPE OF PACE SHOPPING MALL IN GUJRANWALA While conducting the research we will require special resources and facilities such as: Computers Internet Facilities Motor Bikes Telecommunication resource Library assistance Statistical Softwares

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11.0 PROJECT MANAGEMENT

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Our research team is innovative, creative and much cooperative and committed towards the accomplishment of the research project. The team is well organized, determinant and team-oriented.

The researcher teams relationship with the sponsor is of teacher and students. We will conduct research by dividing the whole team into different categories in order to manage the time.

We will conduct the research within given resources with a view of cost and benefit analysis. We will try our best to decrease uncertainty and to make the correct decision-based research.

We will try our level best not to disclose the facts and figures to rivals. Delayed decisions will be avoided

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12.0 BIBLIOGRAPHY

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While conducting the research we will consult different books, booklets, pamphlets and internet resources. http://www.pacepakistan.com http://www.pakboi.gov.pk http://www.google.com http://www.tezi-mandee.com http://www.dailytimes.com.pk http://www.smeda.com Business research methods (Donald R. cooper & Pamela S. Schindler) Research Methods For Business (William G. Zikmund)

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13.0 APPENDICES

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GLOSSARY CAT I Focus Group SPSS It is a Computer assistance telephonic interview it is a group of eight to ten experienced people from which we can get data by general discussion. Statistical software used for analyzing the data

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pace gujranawala

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