PACIFIC COMMUNITY VENTURES

Helping to create good jobs for those who need them most

On September 12, Pacific Community Ventures (PCV) will present its Annual

Luncheon and Showcase - not only to raise important funds for the non-profit organization, but also to recognize one stellar volunteer business advisor.

PCV’s Business Advising program is a network of top-tier business executives that offers skills to help small businesses grow and create jobs. With the

help of these volunteers, PCV has supported more than 1,300 small businesses, which have created and maintained over 23,000 jobs for residents of lower-income communities.

Advisor ProfileThis year’s Advisor of the Year is Jeff Gustafson, Co-Founder and former CFO of Vetrazzo, a triple-bottom-line manufacturer of recycled glass surfaces, which opened its plant and headquarters in 2006 in Richmond, California.

Top three concerns business owners seek advice on:1. Expansion – Which markets to enter; when is the right time;

how to structure or manage growth.2. Organizational & personnel – With growth, entrepreneurs

often ask, “What role should I play in the business now? And what skills should I be hiring for?”

3. Financial resources & measurement – Many small companies require help seeking capital and understanding their key performance indicators.

What’s your greatest strength as an advisor? I give specific, tangible, and actionable advice for entrepreneurs.

Advice you wish you’d been given when starting your business: You will make hiring mistakes. Acknowledge them and make changes quickly.

What drives you to give back?I’ve always liked to coach and teach, and I enjoy seeing others do well.

Why do you do your giving through PCV? PCV’s mission and values are very much aligned with my own. And the network is filled with smart, unique and kind people.

What would you say to someone thinking of volunteering for PCV? Small businesses want help and they can take action immediately, so your advising can really have an impact. ■

Capitalizing On SuccessPCV & Citi Community Development in collaboration to help small businesses thrive

Small companies in low-income communities benefit from Business Advising program

There is an old saying that “coming together is a beginning, staying together is progress, and working together is success.”

The strength that comes with working together is reflected in the collaboration between Pacific Community Ventures and Citi Community Development. Since 2005, Citi and PCV have been revitalizing lower-income communities by helping small businesses succeed and create jobs. Together, they have served more than 550 small business owners, who have produced job growth of 9.57 percent — outpacing California and the entire nation. Further, the jobs created by PCV-supported companies are quality jobs, with health and retirement benefits that exceed national levels. Approximately 90 percent of PCV companies pay their workers more than at comparable California companies.

Citi’s contributions of more than $300,000 to support PCV’s Business Advising programs have been complemented by direct engagement in innovative workforce development efforts, financial education and asset building programs.

“Since 2007, you see PCV companies creating jobs at a rate of nine percent, 12 percent, 16 percent each year. And these are jobs with healthcare, paying higher wages. This is real impact,” said Mona Masri, Statewide Initiatives Director, Citi Community Development. “Citi is pleased to deepen our relationship with an organization that is making such a difference for the communities that need help the most.”

Citi has worked closely with PCV staff to help small businesses and their workers. Mathilda Khabbaz, Citibank Vice President & Senior Relationship Manager, joined PCV’s Board of Directors in January 2011.

Allison Kelly, Statewide Director of PCV Business Advising explained “Citi has worked hand-in-hand with us on financial literacy training for employees; matching workers’ investment

accounts; and providing volunteer advisors. And Citi is a one hundred percent partner in our efforts to achieve that goal.” ■

RESERVE YOUR PLACE TODAY FOR PCV’S ANNUAL LUNCHEON AND SHOWCASE: www.pacificcommunityventures.org/showcase

Pacific Community Ventures’ volunteer advisor Jeff Gustafson

Workers at PCV-advised Fireclay Tile in its new recycled glass tile factory

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RESERVE YOUR PLACE TODAY FOR PCV’S ANNUAL LUNCHEON AND SHOWCASE: www.pacificcommunityventures.org/showcase Register early. This event WILL sell out!

CELEBRATE SMALL BUSINESSES THAT ARE CREATING JOBS FOR A DIVERSE WORKFORCE

Join Pacific Community Ventures on September 12th

for our Annual Luncheon & Showcase of 50 local companies and over 350 business and

community leaders as we celebrate small businesses, the entrepreneurs who build them,

and the jobs they create in lower-income communities.

Adina: Adina is dedicated to producing great-tasting, better-for-you fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

AndaPiroshki: AndaPiroshki is a San Francisco eatery famous for its freshly baked Russianhot pockets.

Animal Instincts: Animal Instincts is a San Francisco apparel company that produces clothing influenced by a mix of street art, fine art, modern abstract art and a love of animals.

Booty Boutique: Booty Boutique Belt Buckles are one-of-a-kind and limited-edition, handmade, affordable, wearable art with which to adorn your most powerful chakra region.

Brix26: Brix26 is an e-commerce retailer specializing in sourcing the best wines from California. Brix26 offers a personalized service to bring you obscure, limited-production California gems right to your doorstep.

Brower Center: The Brower Center is one of the Bay Area’s most advanced green buildings. The non-profit center is a home for environmental and social action, combining offices, an art gallery and program facilities in a 50,000 square-foot space.

Healthy Food for Busy People

CORE Foods: CORE Foods is a non-profit that helps busy people be healthy by providing fresh portable food and clear unbiased nutrition information.

Dress: Luxury Attire on Loan: Dress: Luxury Attire on Loan is a boutique located in Oakland, California that rents designer evening gowns and cocktail dresses for a fraction of the cost.

Evergreen Lodge: Evergreen Lodge is a unique Yosemite resort with a social mission that provides the perfect mix of recreation, relaxation and indulgence, including spacious cabins, delicious food, a classic tavern, beautiful facilities, nightly activities and guided recreation.

Fabkins: Fabkins creates 100% certified organic cotton napkins for kids– a fun, eco-friendly addition to meals at home, school lunch, and snacks on the go.

Fireclay Tile: Fireclay Tile is the leading U.S. -made ceramic and glass tile company. Fireclay uses recycled materials and sustainable manufacturing practices to make the highest quality, most durable and beautiful handmade ceramic and glass surfacing materials using “old world” methods that are unique, affordable, and “green.”

Flora Grubb: Flora Grubb Gardens has converted gardeners, urban planners, and designers worldwide into makers of lavishly beautiful landscapes that require minimal water and chemicals. The artful Bayview District nursery has become a gathering place for design-driven gardeners who are pursuing a wiser use of resources.

Galaxy: Galaxy Desserts is an award-winning company specializing in French-inspired all-natural, trans-fat free, kosher dairy desserts and pastries. Created by French pastry chef Jean-Yves Charon, Galaxy Desserts’ line includes decadent mousse cakes, duos, tarts, cakes and pastries.

Gama-Go: “Clever, practical, and original” is the motto at this fast-paced San Francisco design company. Guided by founders Greg Long and Chris Edmundson, 2011 marks Gama-Go’s celebratory ten-year anniversary.

Gentle Parking: Gentle Parking is a community-based parking service that servesas a vehicle of opportunity for its staff, customers and vendors.

Guayaki: Through the sale of rainforest-grown yerba mate via 10,000 retailers in the U.S. and Canada, Guayakí works in partnership with over 40 indigenous families to steward and restore 25,000 acres of rainforest and prove that money does grow on trees.

Heath Ceramics: Heath Ceramics is one of the few remaining mid-century American potteries still in existence today. Heath Ceramics has been making tableware and tile for over a half-century in their Sausalito, California factory.

Hello!Lucky: Hello!Lucky is a design and letterpress studio offering wedding invitations, greeting cards, birth announcements and personal stationery.

House Kombucha: House Kombucha is an on-the-ground, community-based start-up dedicated to bringing the ancient tradition of fermenting tea into a living, probiotic beverage. With no added fruit juice or sweeteners, House is 100% all natural kombucha.

Indigenous Designs: Indigenous Designs has formed a scalable artisan network through a clothing line that reflects a commitment to sustainability and socially responsible actions.

InterSchola: InterSchola utilizes Ebay to provide asset management and asset recovery services to school districts and public agencies to provide maximum return and profit while helping to reduce labor costs, storage costs and disposal costs.

Joshu Vela: Joshu Vela designs and hand-makes totes, backpacks and wallets in San Francisco using U.S. grown and woven organic canvas, leathers, and natural dyes.

Kasa Indian: Kasa Indian Eatery serves simple, home-style Indian food at reasonable prices using natural and local ingredients at their Indian taqueria-style restaurant in San Francisco and their Indian street food truck.

Lemon Twist: Lemon Twist has been designing and manufacturing women’s clothing in San Francisco for over 10 years under the motto, “San Francisco’s freshest gear, always made right here.”

Love & Hummus: Love & Hummus is passionate about creating delicious hummus and Mediterranean food that is all organic, lovingly handmade in a green kitchen, and scooped into earth-friendly packaging.

McRoskey Mattress: McRoskey Mattress Company is a manufacturer and retailer of comfortable, well-made mattresses and box springs.

Neo Cocoa: Neo Cocoa offers a new kind of chocolate experience. Neo Cocoa Chocolate Truffles are handcrafted with the highest-quality local ingredients, unshelled and dusted with rich cocoa powder.

New Avenue Homes: New Avenue Homes is the leader in designing, financing and building second-home units.

New Leaf Paper: New Leaf Paper is recognized as the most environmentally sustainable paper company in North America. Every New Leaf product is manufactured to the highest environmental and quality standards, propelling the New Leaf brand to the leading green brand position in the industry.

Onigilly: Onigilly is a San Francisco food company famous for its yummy, healthy and handy gourmet Japanese rice balls.

Parties that Cook: Parties that Cook stages hands-on cooking parties and corporate teambuilding events in homes and rented kitchens in the San Francisco Bay Area, Chicago, Seattle and Portland.

Playa Viva: Playa Viva is a sustainable boutique hotel where your vacation meets your values, located near Zihuatanejo on the Pacific Coast of Mexico.

Property Management Systems: Property Management Systems is a full-service residential property management, leasing, HOA, Interim Management and S.F. Rent Board consulting firm specializing in the San Francisco housing market.

Pyramind: Pyramind is a leading professional music production company that provides client services for game audio production, as well as training for career-minded music producers.

Raissa Bump Jewelry & Knitwear: Raissa Bump Jewelry & Knitwear carries on the traditions of metal-smithing and knitting, creating impeccably crafted, versatile statement jewelry and knitwear that can be passed on through the generations.

Revelation by Me: Revelation by Me designs contemporary women’s apparel featuring day to evening versatility.

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Product eartag logo

Sponsorship logo

Rickshaw Bags: Rickshaw Bags is a San Francisco-based designer and manufacturer of urban messenger bags, laptop sleeves and luggage inspired by the creative energy of their home city, urban travel and sustainability.

SABEResPODER: SABEResPODER is a targeted Spanish-language media company that provides corporations, agencies and non-profit entities with powerful and exclusive educational media solutions.

Sal de Vida: Sal de Vida creates unique and flavorful cooking salts that reflect the diverse training, love and passion for cooking that its founder Adriana Lahl has.

Ses petites mains: Ses petites mains designs and manufactures tiny, chic clothing for girls right here in San Francisco.

SF Sewing and Quilting Collective: SF Sewing and Quilting Collective teaches the skills and joy of quilting by making and giving away fabric hugs to San Francisco’s elderly, homeless, children and veterans.

Sidewalk Skincare: Sidewalk Skincare is a San Francisco-based company dedicated to developing the highest-quality premium bodycare products that solve everyday issues.

Social Venture Law Group: Social Venture Law Group is a San Francisco-based non-profit organization that provides direct legal services to entrepreneurs, start-ups and small businesses incorporating sustainable business principles.

Sweets Collection: Sweets Collection combines three-dimensional art with elegant desserts by transforming gelatin into stunning, edible artwork.

Taylor’s Tonics: Taylor’s Tonics is the Bay Area’s own botanical soda kitchen, procuring flavors from around the globe to create innovative sparkling refreshments for consumers across the country.

To-Go Ware: To-Go Ware makes innovative products that provide an alternative to disposable food containers and utensils, tell a great story, and are enjoyable to use.

Venga Empanadas: Located in the heart of the Mission District, Venga Empanadas – San Francisco’s first casa de empanadas - makes artisanal Argentine-style empanadas using healthy ingredients.

Wireless Voice & Data: Wireless Voice & Data is a San Francisco-based wireless communications company that was founded in 1994 to respond to the strong demand for competitively priced products and services in the two-way radio industry.

Yes V Can: Yes V Can is a full service business-to-business digital signage, reprographics and engineering solutions company.

Zina Kao: Zina Kao Exclusives produces sterling silver and 23kt gold vermeil jewelry that is designed and handmade in Emeryville.

www.pacificcommunityventures.org/showcase

RESERVE YOUR PLACE TODAY FOR PCV’S ANNUAL LUNCHEON AND SHOWCASE: www.pacificcommunityventures.org/showcase

SUPPORT JOB CREATION

Pacific Community Ventures

Annual Luncheon and Showcase

Support Pacific Community Ventures!

Tickets are $100 per person

Purchase tickets now: www.pacificcommunityventures.org/showcase

Can’t make it on the 12th? Show your support by making a tax-free

contribution today at www.pacificcommunityventures.org/donate

REINVENTING PROSPERITY

Annie E. Casey FoundationAspen Institute

Bank of AmericaCalifornia Endowment

CDFI Fund, U.S. TreasuryCiti FoundationCitibank West

Bud & Rebecca ColliganHearst Foundation

William & Betsy PaceRockefeller Foundation

Schwab BankSan Francisco Office of Economic & Workforce Development

Silicon Valley BankWells Fargo

GENERATING WEALTH

Friedman Family FoundationGordon & Carolyn Davidson

Intuit, Inc.Morrison Foerster

CREATING JOBS

CDC Small Business FinanceRalph Clark

Fenwick & WestLinda GraebnerGreg Gretsch

Hanson BridgettZander Lurie

Lore McGovernMohn Family Foundation

New Mexico Community CapitalRaza Development Fund

Union BankU.S. Bank

Pacific Community Ventures gratefully acknowledges the following funders:

Keynote Speaker

The Honorable Lieutenant Governor

Gavin Newsom

BOARD OF DIRECTORS

Ralph ClarkShotspotter

Bud ColliganAccel Partners

Linda S. Graebner

LGA Inc, PCV Board Secretary

Mathilda S. KhabbazCitibank, N.A.

Paul LevitanGalaxy Desserts

Zander Lurie (on leave)

CBS, Inc.

Lisa MaibachSpencerStuart

William B. Pace

Pacific Community Ventures, Chair

Teresa PahlHanson Bridgett LLP

Beth Sirull

Pacific Community Ventures

MEDIA SPONSORS

LEAD EVENT SPONSOR

SPECIAL RAFFLE PRIZE

Win a week’s stay at PLAYA VIVA,

a sustainable boutique hotel on

Mexico’s Pacific Coast.

SMALL BUSINESS CELEBRATOR

Monday,

September 12th

11:30 AM - 1:30 PM

UCSF Mission Bay

Conference Center

1675 Owens Street

San Francisco, CA 94143