pacific life pac-10 tournament / aeg live
DESCRIPTION
Pac-10 TournamentTRANSCRIPT
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Pacific Life Pac-10 Tournament/AEG LIVE Online and Print Campaign
DMA: Los Angeles Project Manager: Jon [email protected]
Overview of Campaign
• Campus Circle promoted the 2011Pacific Life Pac-10 Tournament bydoing the following:
• Utilizing Campus Circle’sonline/print/editorial assets
• Online Sweepstakes
• Dedicated HTML email
Print Advertising Placements
• Campus Circle placed aprint ad in our publicationfor one week - Los AngelesDMA. These placementsincluded:
• 1/4 page / (b/w) ad
• Circulation: 30,000• Readership: 90,000
• Distribution: Retail outletsand schools in Los Angeles
1/4 page (B/W) adMarch 9 issue of Campus Circle
• Campus Circle printedone 1/4 page (b/w) ad inour publication for themonth of March.
• Campus Circle isdistributed to 40 schoolsand 800 retail outlets in theLos Angeles DMA.
• 88% of the readership ofthe publication is 18 to 34.
• The value of all the printads was $525.00.
Campus Circle - Dedicated Email
• Campus Circle sent out adedicated HTML email topromote the Pacific LifePac-10 Tournament.
• The stats for the email wereas follows:
• Emails sent: 31,142• Opens: 3,231• Click thru’s: 149
• Value = $1,310.00
Campus Circle - Banner Advertising• Banner advertising for the Pacific Life Pac-10 Tournament appeared on our website,
campuscircle.com. The banner ads ran throughout 85% of the site. Our monthly trafficaverages 515,000 page views and 75,000 unique visitors. The Pacific Life banners had acombined 445,016 impressions and 188 clicks. The value of the banner ads was $2,400.00.
Campus Circle - Newsletter Ads• Banner advertising for the Pacific Life Pac-10 Tournament appeared in our weekly
email newsletter for two weeks. The Campus Circle weekly email newsletter reaches31,000+ members per week in the greater Los Angeles area. The total value of the bannerads over two weeks was $700.00.
Campus Circle - Calendar Listing
• A listing for the PacificLife Pac-10Tournament appearedon our website in ourcalendar section.
• To date, the calendarlisting has been viewed486 times.
• Campus Circle websitetraffic averages: 5million hits/month
• 550,000 pageviews/month
• 75,000 uniquevisitors/month
Campus Circle - Social Media• Campus Circle posted our giveaway of tickets to the Pacific Life Pac-10 Tournament that
appeared online to our Social Media pages to promote the event.
• The value of the Social Media outreach was $1,000.00.
Campus Circle Sweepstakes
• An online sweepstakeswas hosted oncampuscircle.com fortwo weeks.
• Four pairs of tickets weregiven to lucky readers ofCampus Circle.