pacific northern marketing book 2014

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Page 1: Pacific Northern Marketing Book 2014
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I am often asked how Pacific Northern has remained so successful throughout the years and I am proud to say my answer has remained relatively unchanged. Our team members and core competencies are unparalleled in this industry. Combined, they have continually moved PN in the right direction year after year. Much of our success can and should be attributed to our in-house visual merchandising experts. Our Account Executives and Account Managers are experts in their respective areas of business and have typically joined PN after a successful career in retail or in visual departments with a prominent brand. They understand all phases of fixture and display project management from securing a budget to communicating visual concepts to field organizations. We are very proud of the team we have assembled. They have the ability to anticipate our clients’ needs and aid in the removal of obstacles in bringing an idea or program to fruition.

As we have experienced rather substantial growth over the years, we have been able to continually build on our core competencies. By controlling all key manufacturing processes in-house, we have been able to maintain very high quality standards and control costs. From acrylic fabrication, to braising brass, we have in-house shops that are able to handle most project manufacturing processing. The only variable we have is with raw material suppliers, many of whom are our long term partners. We continue to be a major employer in Dongguan and are very proud of our China team members as well.

Thank you for this opportunity to present our company to your organization.

Mike WhartonEVP & Chief Operating Officer

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Our team is dedicated to continuing our global success.“Like many of the brands we work with, our history is important to us. Keeping a long track record of successful projects builds on our solid foundation in the manufacturing community.” - John McEwen, Account Executive Europe

Notre équipe est entièrement dévouée à la réussite de notre entreprise. “Comme pour de nombreuses marques avec lesquelles nous travaillons, l’histoire de notre entreprise est importante pour nous. Garder la trace des projets menés à bien au cours des années passées nous garantie une réputation d’excellence au sein de notre industrie.”

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PN has experience working with multiple licensees and will produce cohesive displays across all product lines. “Brand awareness requires consistency across all product categories, regardless of the licensee. The PN team works among all categories, managing your brand image with special attention to design, materials and logo treatments.” - Beth Peterson, Account Executive

PN a l’expérience de travailler avec des licences et de produire des displays cohérents pour chaque ligne de produits.“Accroitre la notoriété d’une marque demande de la constance dans sa présentation au travers des familles de pro-duits sous licences. Notre équipe PN travaille au cœur de ces différentes catégories et vous aide ainsi á gérer votre image avec une attention spéciale pour le design, les matériaux utilisés ou le traitement de votre logo.”

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Custom designs are our specialty.“At PN, we pride ourselves on creating solutions specific to you. Before putting pen to paper, we will study your current marketing message, analyze your brand, and listen to your needs.” - Debbie Myres, Account Executive

Les designs sur mesure sont notre spécialité.“A PN, nous sommes fiers de créer des solutions pour le monde du Retail parfaitement adaptées à votre besoin. Avant de jeter nos idées sur le papier, nous étudierons votre communication et message mar-keting, analyserons votre marque et écouterons votre demande.”

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We’re proud of our work and it shows.“PN is driven by a passion to provide our clients outstanding products followed up with the type of service that keeps you coming back. Other compa-nies produce displays and store fixtures. Our quality, follow through, and reliability set us apart from the competition.”- Greg Brevik, Account Executive

Nous sommes fiers de notre travail et le montrons.“PN est animé par la passion de fournir à ses clients des produits qualitatifs suivis par un service qui vous donne envie de continuer à travailler ensemble. De nombreus-es sociétés produisent des displays et des meubles mais notre qualité, suivi et fiabilité nous placent à part de la concurrence. Notre but est d’être la société vers qui vous vous tournez car vous savez que vous pouvez compter sur nous.”

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We design and manufacture quality products to meet every merchandising need imaginable.“In any retail environment we can ensure the highest quality, durability, and functionality of our products. We know what it takes in today’s often challenging merchandising environment. Through innovative techniques and methodologies we help you create the ultimate mer-chandising solution.”- Shamous Ellinwood, Account Executive

Nous créons et produisons des articles de qualité répondant à toute demande Merchandising possible. “Dans n’importe quel environnement Retail, nous garantissons les meilleurs standards de qualité, durabilité et fonctionnalité pour nos articles. Nous savons ce que veut dire de satisfaire environment d’aujord’hui exigeantes en matière de PLV. Grace à des techniques et méthodes innovantes et créatives, nous pouvons vous aider à créer la meilleure solution de merchandising pour votre marque.”

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PN serves the world of retail. “Our clients are leaders in their respective businesses. Clients rely on us to deliver world class merchandising solutions on time and on budget.”- John McEwen, Account Executive Europe

Pacific Northern sert le Monde du Retail.“Nos partenaires sont leaders sur leurs marchés et se reposent sur nous pour recevoir leurs solutions de Merchandising internationales, respectant leur budget et livrées à temps.”

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PN is proud to offer clients a one-stop shopping experience for all their visual merchandising and luxury packaging needs.“Our ‘soup to nuts’ approach allows us to manage and execute your brand image across all lines of business whether displays, fixtures or luxury packag-ing, all the while maintaining consistency and brand awareness. PN’s execution, customer service and timely delivery lives up to our mantra, ‘under promise and over deliver.’”- Cindy Clifford, Account Executive

PN est fier d’offrir à ses partenaires une solution globale pour tous leurs besoins de visual merchandising et packaging. “Notre approche ‘tout-en-un’ permet de garantir la pérennité de leur marque au travers de leurs outils merchandising, displays, écrins et meubles en garantissant la consistance de votre image. Notre mantra, ‘under promise and over deliver’ s’illustre aussi bien pen-dant l’exécution, que le suivi commercial et les délais de livraison tenus.”

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Our sourcing and purchasing departments, located on three continents, have access to global trends, materials and manufacturing techniques. “We keep up with the latest trends in lighting, veneers, lami-nates, fabrics and finishes. We have the ability to source basic to exotic materials. Let us help you find that ‘just right’ material to set your projects apart from the everyday.” - Teena Bodnar, Manager, Purchasing & Trade Show Exhibiting

Nos équipes de sourcing et d’achat, situés sur les trois continents, ont accès aux tendances globales, aux matériaux et techniques de production. “Nous tenons à jour des dernières tendances en terme de lumière, vernis, laminés et tissus, et nous sommes capables de trouver pour vous tout type de bois, du plus simple au plus exotique. Nous pouvons vous aider à trouver le materiel parfait pour votre display, votre meuble et vos aménagements spécifiques.”

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The skills and knowledge of our devoted team are the key to our success as a leader in the industry. “Over the past decade, PN has implemented blended engineering to bring together our interna-tional teams and work in parallel from start to finish. Input and expertise can now be shared early on in product development, saving time and costs in production and delivering the best solutions possible.”- John Meadows, VP, Design & Purchasing

Les raisons de notre succès et notre position de leader sur le marché: les compétences et le savoir-faire de nos équipes.“Lors de la dernière décennie, nous avons intégré la partie ingénierie afin de donner la possibilité à nos équipes internationales de travailler en parallèle du début à la fin d’un projet. Les suggestions et expertises peuvent maintenant être partagées à chaque étape du développement, gagnant ainsi du temps, des gains de production, et ainsi proposer les meilleures solutions possibles.”

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Vast creativity is among us.“The PN Creative Team is compiled of a broad range of histories, skill sets, interests, educations and talents, all from a place of passion for innovative design. We believe strongly in collaboration and brainstorming, either as a team internally or with our client partner teams. We look for inspiration everywhere, incorporating trends and ideas from many other design realms outside of visual merchandising into projects.

For us, good design goes beyond the initial scope of a project. We look to find more ways to maximize the experience and life of projects fully executing the brand’s DNA.” - Johnathan Sanders, VP, Creative Design / Business Development

Une forte créativité nous caractérise.“L’équipe creative de PN est forte d’un mélange d’histoires, de compétences, d’intérêts, de formations et de talents.Nous croyons fortement á la collaboration et au brainstorming, soit en équipe interne, soit avec nos clients partenaires. Nous cherchons de l’inspiration partout en incorporant les tendances et idées d’autres domaines que le Merchandising visual, et en les intégrant dans les projets.

Pour nous, un bon design va au-dessus du cadre initial d’un projet. Nous cherchons différents moyens de maximiser l’expérience et la vie de nos projets et ainsi développer l’ADN des marques.”

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Project Management is key; it’s where the “tires hit the road.” “The creative time and energy spent during the design phase is now tested and put into production. During our prototype phase, which we offer to most of our customers at no cost, we build to our best, test for form and function, make sure the design aspects are adhered to and also make sure the item functions as intended. All of this is made possible by our bi-lingual staff in Dallas and in our Donguan factories. Communication, in English, is sent twice daily informing everyone involved of the desires, solutions and successes.”- Brian Hahn, Director, Project Management & Product Development

La gestion de projet est la clef.“Le temps et l’énergie passés durant la phase de design sont maintenant testés et mis en production. Pendant la phase de prototypage, que nous offrons á la plupart de nos clients, nous construisons au plus prés, testons les formes et la fonction du produit, faisons en sorte que les aspects design puissent être respectés, et également vérifions la fonctionnalité du produit. Tout ceci est rendu possible par le bi-linguisme de notre personnel, avec une partie á Dallas et une partie dans notre usine de Donguan. Les communications en anglais sont envoyées deux fois par jour pour informer tous les acteurs d’un projet des souhaits, solutions et succés rencontrés.”

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Quality Assurance is important to us. “All of our QC aspects are based in sound principles of ISO 9001:2008. Incoming raw materials are inspected, either imported or domestic, for quality and certifications. Our raw materials are suitable for use in all parts of the world and each comes with a verifiable certification paper trail. We encourage all of our clients to visit any of our factories to review the QC processes for themselves.” - Brian Hahn, Director, Project Management & Product Development

L’assurance de la qualité est importante pour nous.“Tous les aspects de notre contrôle qualité sont basés sur les principes des normes ISO 9001:2008. Toutes les matiéres premières, qu’elles soient locales ou importées, font l’objet d’inspections de qualité et de recherches de certifications. Toutes les matiéres premières peuvent être utilisées partout dans le monde et chacune d’entre elles bénéficie d’une tracabilité papier vérifiable. Nous encourageons tous nos clients á venir visiter chacune de nos usines pour vérifier les processus de contrôle qualité eux-mêmes.”

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A Note From Founder Eddie LeeThe complexity of the display and fixture industries makes the task of customer satisfaction both challenging and rewarding. Peel back the many layers of the business and you will see that “value”, “service” and “execution” are the heart and soul of what is important. For many companies, the manufacturing conditions in China prove problematic for a variety of reasons. Pacific Northern, how-ever, continues to excel as a true, custom display manufacturer after 2 decades of successful operations in China. Our experience and track record, along with our in-depth “China know-how” and vertically integrated business model, allow us to execute and deliv-er clients’ projects in a manner that’s unsurpassed in our field. The fundamental principles that founded our company more than two decades ago remain unchanged: “We are committed to our clients’ success by understanding their needs and delivering the level of quality that exceeds their expectations.”

Eddie LeePresident & CEO

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We have extremely dedicated team members on both sides of the ocean.“The high level of employee commitment at all PN worldwide locations absolutely astounds our existing clients and new clients alike. Recent surveys speak to our level of commitment and dedication to offering the absolute best in customer service with continuous com-munication; buttoning up all details and making it look seamless the entire time.” - Carolyn Bachmann, Account Executive

Nous avons des collaborateurs trés investis des deux côtés de l’océan.“Le haut niveau d’implication des employés PN dans le monde étonnent nos clients existants et nos nouveaux clients. Les études récentes prouvent notre niveau d’implication á offrir le meilleur pour servir nos clients en maintenant un con-stant souci de communication, avec une attention aux details afin que le projet soit véritablement sur mesure.” M

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Beth PetersonAccount Executive

Mike WhartonEVP & COO

Johnathan SandersVP, Creative Design / Business Development

Eddie LeePresident & CEO

John MeadowsVP, Design, Engineering & Purchasing

Brian HahnDirector, Project Management & Product Development

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John McEwenAccount Executive Europe

Debbie MyresAccount Executive

Greg BrevikAccount Executive

Shamous EllinwoodAccount Executive

Cindy CliffordAccount Executive

Shawn CarrAccount Executive

Andy SmithAccount Executive

Carolyn BachmannAccount Executive

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Providing Solutions to the World’s Leading Brands

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PN DallasPrivately Owned Corporate Headquarters & Distribution

PN Northern EuropeSales & Marketing Office

PN ChinaPrivately Owned Manufacturing Campuses

PN EuropeVillantipolis Villa 5RDC 473 Route des Dolines

06560 Sophia Antipolis, France

Tel. + [email protected]

PN USA3116 Belmeade Dr

Carrollton, TX 75006

Toll Free [email protected]

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