pack 148 centerville, oh cub scout recruitment and retention session 116 scott segalewitz
TRANSCRIPT
Pack 148Centerville, OH
Cub Scout Recruitment and Retention
Session 116
Scott Segalewitz
Pack 148
Visit the Pack 148 Website for this presentation and other related materials
CubPack148.Scoutlander.com
Pack 148Centerville, OH
Recruiting
Pack 148Recruiting – What Works?
Pack 148
Cub Scouts and Leaders “Sport" your uniform often
Show the presence of Cub Scouts in your community
Wear uniform to school Recruitment night Pack meetings Den meetings
Be knowledgeable about what all of the patches mean
Pack 148
Encourage Cub Scouts to talk about Scouting with their friends
Word of mouth is a powerful forms of advertising.
Use the recruiter patch to reward Scouts Families are involved in lots of activities
Use activities to interact with parents and share Cub Scout stories.
Pack 148Peer to Peer Programs
School “show and tell” programs Distribute stickers or
handouts at the conclusion of their presentation
“My Best Friend is a Cub Scout” program
Pack 148
Develop a Pack Information Sheet
Include: Time, date, and location of
pack meetings List of upcoming events Den Leader and Committee
Member names and phone numbers
Provide copies to: Charter organization Pack committee and
parents District Executive.
Pack 148
Recruitment Night Information Flyer School Recruiting Night
First few weeks of the school year
End of academic year (Tigers) Create Flyers
Check school district policies Include date, time, and location
of meeting; contact name and phone number.
Distribute to classes Provide assistance to office
staff Peer to peer invitations
Pack 148
Display Cases and Bulletin Boards
Seek permission from the Chartered Organization to use a display case
Display should be fun and informative – create excitement
Change monthly Assign responsibility for maintaining currency
Pack 148
School, Church, Community, or Business Newsletters and Websites
Promote programs and accolades in Newsletter/Website
Maintain contact information Submission deadlines Preferred format
Pack 148
School, Church, and Civic Functions Set-up display at
School open houses Back-To-School nights Curriculum nights Carnivals Parent/Teacher conferences Other church or civic events.
Seek permission Set-up in a visible location Set-up early Uniformed leaders and Scouts
staff displays. Make follow-up calls with
families that expressed interest
Pack 148
News Releases to Local Newspapers
Know deadlines Be aware of publication dates How to Write a Great Press Release: A
Sample Press Release Templatehttp://www.publicityinsider.com/release.asp
The release can be used to: Promote recruitment night Feature a community service project, awards, blue
and gold, pinewood derby, etc.
Pack 148
•Beavercreek News-Current Extra
•Centerville Bellbrook Times
•Englewood Independent •Enon Messenger •Huber Heights Courier •Kettering Oakwood Times •New Carlisle Sun •Springboro Sun •Times Weekend •Tipp City Herald •Vandalia Drummer News •West Milton Record
Pack 148Pack Website Include pertinent
information regarding your Cub Scout Pack including: How to join Benefits and excitement of
Cub Scouting Frequently Asked
Questions (FAQs) Obtain links from other
sites: Chartered Organization Chamber of Commerce United Way Etc.
Pack 148Public Website
Pack 148Frequently Asked Questions What is Cub Scouting? What are the requirements to join Cub Scouts? What does Cub Scouting offer my son? How does participation in Cub Scouting affect participation other
activities? What are the responsibilities of a parent? Do Cub Scouts go camping? What other activities are available to Cub Scouts and their
families? How much is it going to cost? Where can I buy uniforms, pack and den number patches? How can I save money on the cost of uniforms? Etc.
Pack 148Announcement
Possibilities Church Neighborhood Subdivision Company City School district Recreation center
Create something that is interesting to read Make people want to join Scouting Be sure to thank the organization for its support.
Pack 148Special Events
Plan a special event that you can invite families to attend.
Host a pinewood derby at the shopping mall and invite families from your school and neighborhood to participate using "experienced" derby cars.
Host a booth or activity at community fairs, festivals or other events.
Pack 148Personalized invitation or letter Personalize a letter or card
including a description of Cub Scouting, date, time, and location of your recruitment night, and contact name and information.
Cards or letters individually addressed to each boy.
Secure your list of names and addresses Chartered organization PTO's Sport teams Church directories etc.
Pack 148Invite a friend activities
Host events where friends are explicitly invited.
Where appropriate, include tagalongs: Tour Permit Medical forms
Pack 148Centerville, OH
Retention
Pack 148
Why do boys (families) leave Scouting?
Pack 148
Why do boys (families) stay in Scouting?
Pack 148Retention – What Works
Pack 148www.sccc-scouting.org
Additional recruiting ideas can be found on the Website of the Santa Clara County Council
Pack 148Questions/Comments
Scott SegalewitzCubmasterPack 148
Centerville, OH
www.CubPack148.org