PACKAGING EUROPE IN 2017

Welcome to our new Media Pack! In the following pages you’ll find everything you need to know about Packaging Europe’s media titles, advertising opportunities and planned coverage. 2017 is set to be a transformational year for Packaging Europe, with the launch of a new-look website, some exciting editorial innovations and a commitment to deliver even more essential commentary on the key questions moving our industry forward.

Tim SykesEditor, Packaging Europe

Printed

Printed Magazine Printed Yearbook Printed Supplements

FAMILY OF PRODUCTS

PACKAGING EUROPE

packagingeurope.com

Online

Digital Magazine Buyers GuideVideos Packaging Newsletters

Packaging Europe is the market-leading information provider for and about the European packaging industry, reaching a large, specialised readership: online, in print, and in direct communication via email and social networks. An essential resource for buyers and manufacturers of packaging, our platforms deliver an informed, international view of the new developments and underlying trends across the supply chain.

Packaging Europe has achieved its status as the only packaging media title with a truly international mass audience thanks to a sustained commitment to provide specialist coverage of the packaging industry from a pan-European perspective. Underpinning this commitment is an investment in our team of 14 industry journalists, who are collectively conversant in over 20 European languages.

In 2017 we are expanding our range of media offerings, with the introduction of the Packaging Europe Yearbook and of profile videos.

Packaging Europe Magazine is the continent’s premium packaging publication, bringing authoritative comment on the driving trends and key areas of innovation in the supply chain of today and tomorrow. With a circulation of 30,000 packaging professionals and decision makers, Packaging Europe is the industry’s most recognised and influential magazine. In addition to the print edition, distributed widely across Europe, Packaging Europe is available throughout the world as a free, downloadable digital flipbook, which extends its reach to a further 120,000 readers.

In 2017 we will be covering more topics and technologies than ever before, with issues coming out in March, May, June, September and November, in addition to our Yearbook and special expo editions for interpack, LabelExpo Europe and drinktec. See our editorial calendar on page 8 for a full list of features.

Flexible Advertising Advertising in Packaging Europe’s flagship glossy magazine delivers impact and authority. Options range from traditional page advertisements to inserts, belly bands, sample cover material or lamination, and sponsored editorial.

PACKAGING EUROPE MAGAZINE

BonusDistribution

27,000 extra copies at 12 exposand conferences in 2017

Full page advertising

In-depth article

Advertisers Insert

Advertisers belly bandCover sponsorship

0 1000 2000 3000 4000 5000 6000 7000 8000

Purchasing (brand owner)

Senior management (brand owner)

Packaging technician (brand owner)

Packaging supplier

Machinery supplier

Packaging services (including design)

Rest of Europe2,100

7%7%

France &Iberia2,700

9%

Benelux &Scandinavia4,800

16%

Italy3,900

13%

UK & Ireland8,100

27%

Germany, Austria & Switzerland8,400

29%

PrintReadership30,000

30,000 print readership

Subscribersby region

Subscribers by job

The Packaging Europe Yearbook is the essential reference book for packaging buyers in 2017. The definitive industry purchasing directory, the Yearbook will lie on the desks of purchasing directors and packaging executives at retailers and brand owners across Europe all year.

Featuring detailed listings of suppliers of packaging machinery, materials and services, the publication will also provide in-depth profiles of elite suppliers. The resource will additionally be available online in the form of Packaging Europe’s Buyer’s Guide.

2017 YEARBOOK

WHAT’S INCLUDED:

Suppliers directory

Company features

Comprehensive listings

Perfect Packaging Ltd

1 Success Street, Wantage,Oxfordshire, OX12 1ZZ, UK

Tel No: +44 (0) 1235 111110,Fax No: +44 (0) 1235 111111

email: another@perfect.comWeb Site www.perfectpack.com

Managing Director/CEO: Mr Barry A. Winnere.mail: bawinner.perfectpack.com

Sales/Marketing Director: Mrs Irene Scott,e.mail: is@perfectpack.com

Corrugated Packaging: B, C, E & Micro Flutes, Double and Tri Wall

Key Industry Sector:Cosmetics, FMCG, Personal Care, Food

Packaging Europe works closely with the leading international packaging exhibitions and conference organisers to ensure both that we provide the best available reporting and commentary on all the key events of the year, and that participants have access to Packaging Europe’s multimedia coverage.

As well as working in partnership with dozens of events in 2017, we will have a particular focus throughout the first half of the year on interpack, the world’s biggest packaging event, and on drinktec and LabelExpo Europe from the summer through the autumn. This means we’re affording multiple opportunities to amplify investment on exhibition stands – and maximise returns.

interpackAdvance coverage of interpack, in our printed first look preview, in newsletters, on our website and on Twitter, will drive stand visits and enquiries. Our dedicated print supplement will be the essential guide to interpack, and distributed in Düsseldorf and beyond. During the show our journalists will be busy reporting from the exhibition floor, updating the wider world in real time as well as filming exhibitor profiles and preparing material for the extended review of interpack, appearing in the June edition of Packaging Europe magazine.

PACKAGING EUROPE EVENTS

2017 events timeline:

autumninterpack

MARCH APRIL MAY JUNE AUGUST SEPTEMBER NOVEMBEROCTOBER

interpack preview

interpacknewsletters

interpacksupplement

interpackreview

drinktecsupplement

exponewsletters

expo videoreports

expo reviews

web coverage & social media

live reporting interpack video reports

LabelExpo supplement

live reporting

61,000 readers downloaded packaging europe’s interpack supplement

5,000 interpack 2017 supplement print-run

73% of surveyed visitors to interpack 2014 had seen Packaging Europe’s printed and/or digital coverage of the exhibition

PackagingEurope.com is the world’s most visited packaging media website, with a readership of 156,000 monthly unique visitors. The place to be for packaging news and opinion, our website will be unveiling a brand new design, along with a redoubled focus on bringing the sharpest and liveliest commentary on packaging trends. PackagingEurope.com will also be hosting our new line in video reports.

Advertisers on PackagingEurope.com expect and receive impressive results thanks to our large and specialised audience. In the first half of 2016 homepage adverts averaged 279 clicks-through and 84,000 impressions per month. We offer a range of options, from banners, sponsored editorial to rich content and takeovers.

PACKAGINGEUROPE.COM156,000 monthly unique visitors

4m 43s Average time per visit4.54

Average pagesviewed per visit

packagingeurope.comFor all your packaging newsand vibrant comment

digital magazineThe entire version of PackagingEurope magazine reaches an additional 121,000 readers

supplier directoryThe world’s biggest addressbook of packaging suppliers.Enhanced entries available.

of Packaging Europe readers visit the site to find and network with suppliers 43%

Rest of World3,900

3%33333333333333333%

BRIC countries13,300

11%

North America21,800

18%

Rest of Europe4,800

4%4%

France &Iberia6,000

5%%%

Benelux &Scandinavia13,300

11%

Italy10,900

9%9%

UK & Ireland23,000

19%

Germany, Austria & Switzerland24,200

20%

Visitors by region

New for 2017: Packaging Europe enters the movie business!

Having recruited an experienced film production and video editing team, Packaging Europe can now offer its high quality journalism in a new medium. Let us visit your exhibition booth or company premises to tell and illustrate your story more vividly than ever before.

Professionally designed and edited, Packaging Europe’s video reports will be hosted on both YouTube and PackagingEurope.com. In addition, the featured companies hold full copyright and possession of the high definition film for use in their own digital communications and live presentations.

PACKAGING EUROPE VIDEOS

70% of marketing professionalsreport that video converts better than any other medium

65% of executives have visited a vendors site after watching a video on packaging europe

Steps:

Packaging Europe works with you on

concept and content

The video isprofessionally

edited

Our journalist and camera team visits your premises or

expo booth

Share the film on your website, You Tube,

Packaging Europe and on the big screen

Communicating daily with companies across the supply chain, Packaging Europe has built up Europe’s largest subscriber base of packaging buyers and manufacturers. Banners and content in our popular newsletters are a proven way of reaching a large and targeted audience.

Advertise in• Packaging Europe’s popular weekly newsletter• Direct mail-shots to targeted, opt-in audiences

DATA

67,000 digital subscribers

85.7% Average open rate(first half of 2016)

0.95% Average clicks through-to-opens

Tuesday Thursday

Best days for sponsored communications

(average opened rate 85.7%)

ThursdayWednesday

Buyer Categories:

Baked products

Beverages

Canned & jarred food

Chemicals

Confectionery

Cosmetics

Dairy products

Fruit & vegetables

Household CPG

Loose, dry food

Meat & fish

Pharmaceuticals

Retail

Supplier Categories:

Cartonboard

Closures

Converting

Corrugated

End of line

Filling

Flexibles

Glass

Inspection

Labelling

Metal

Print

Rigid plastics

Edition Features Events Copy deadline Online date Publish date January 2017 Packaging Yearbook Fruit Logistica; ICE; Logimat; 19th December 9th January 30th January Packaging Innovations Birmingham Cosmopack; Pro2Pac March Resealability; Inspection; Meeting the data challenges of Industry 4.0; Trade-offs between interpack 1st look; Metpack; 20th February 6th March 27th March cost, functionality and sustainability in packaging development; Private label; Innovations Gulf Print & Pack; in pouch technology; Innovations in prepress; Innovations in in-mould labelling; European Coatings Show Metal packaging & METPACK preview April Special interpack Edition interpack 24th March 7th April 28th April May Extending shelf life & cutting food waste; Shorter product runs; Supply chain collaborations; RosUpack; ProPak China 10th April 2nd May 22nd May Practicalities of realising the smart production line; Innovations in rigid plastics; Ovenable products; Innovations in end of line machinery; Innovations in filling July interpack review; Sustainability Awards; Greener materials; Recycling/recyclability; 12th June 26th June 17th July Mass-customisation; Augmented reality; Innovations in corrugated; Innovations in automation and product line efficiency; Innovations in coating August Special Edition: drinktec & Labelexpo Europe drinktec; Labelexpo Europe 28th July 11th August 1st September September On-the-go consumption; Impact of new store formats on packaging; Growth of co-packing Fakuma 7th August 21st August 11th September and implications for packaging development; Understanding the brand owner / retailer procurement process; Traceability / Track & Trace; Innovations in digital print; How traditional print technologies are responding to digital; Innovations in labelling; Innovations in blow moulding November Food contact / mineral inks; Personalisation; Retail ready packaging; Serialisation in pharma; drinktec review; 2nd October 16th October 6th Novemeber The impact of multi-channel retail on packaging; Innovations in barriers; Innovations in Pharmapack lightweighting; Innovations in plastics converting; Innovations in adhesives

Packaging Europe welcomes industry contributions to its editorial coverage. Please contact editor Tim Sykes to discuss any potential input, including sharing news announcements, offering insights that pertain to one of our scheduled features, or submitting thought leadership articles, opinion pieces and case studies.

EDITORIAL CALENDAR

Print Rates Digital Specifications

number full double half quarter outside inside cover 2of issues page spread page page back cover cover spread

1 E4480 E6985 E2985 E2097 E5376 E6272 E8382

2 E8064 E12,573 E5373 E3774 E9677 E11,287 E15,070

3 E10,752 E16,764 E7164 E5033 E12,902 E15,053 E20,093

4 E12,554 E19,558 E8358 E5872 E15,053 E17,562 E23,442

6 E16,128 E25,146 E10,746 E7549 E19,357 E22,579 E30,139

Print Specifications

We accept the following file types:Photoshop files (saved at 300dpi)Illustrator files (saved as .eps)High resolution pdf files

We accept the following image formats:•psd •eps •tif •jpeg •jpg •png (saved at 300dpi)

Please send files at actual size or larger than you require us to use and ensure that all fonts and image files are included with your artwork.

full page double half quarter outside inside cover 2sizes in mm (incl. 3mm bleed) spread page page back cover cover spread

portrait 241 x 296 n/a 100 x 258 100 x 126 241 x 296 241 x 296 n/a

landscape n/a 476 x 296 206 x 126 206 x 60 n/a n/a 476 x 296

Reprinted article 100 500 1000

2 pages E385 E585 E785

4 pages E485 E985 E1285

6 pages E585 E1485 E1785

buyers guide(printed yearbook & online)

1 year E895

2 years E1385

Inserts(loose or bound)

loose E6485

bound E7885

Belly band

Wrapped around the magazine, belly bands are high impact.

E6585

website website horizontal large small skyscraper skyscraper sponsored association advertising takeover banner rectangle square option 1 option 2 link text ad logo sizes in pixels: 1268 x 900 500 x 90 250 x 180 150 x 150 150 x 300 150 x 600 500 x 150 100 x 40

homepage E2595 E1195 E1035 E545 E750 E995 E595 E2985

subsection n/a E825 E735 E355 E510 E715 E425 n/a

per week

newsletter horizontal small skyscraper skyscraper sponsored advertising banner square option 1 option 2 link text ad sizes in pixels: 500 x 90 150 x 150 150 x 300 150 x 600 500 x 150

1 newsletter E325 E150 E225 E300 E150

3 newsletters E780 E360 E540 E720 E360

5 newsletters E1137 E525 E787 E1050 E525

We accept the following file types for online content:•png •jpg •jpeg •gif •html •Rich Media •Third party tags

The initial file size for any advert should not be more than 50kb with a maximum overall filesize of no more than 100kb. Animated adverts should run for no longer than 30s and any audio must be user-initiated.

We accept the following file types for newsletter content: •png •jpg •jpeg •gif

The highest available quality video file should be submitted. The video file will be optimized for delivery based on the device and the viewer’s available bandwidth.

player size dimensions: 640px x 380pxrecommended video aspect ratio: 16:9 recommended video frame rate: 24-30 fpsrecommended video length: 15-30 seconds

Digital Video Presentation

video at exhibition• 3-5 minute video presentation E4995

video at your site• 6-8 minute video presentation E6995

We accept the following file types for video content:•mov •avi •wmv •flv •mp4 •mpg FIND FRIENDS

250 x 180

500 x 90

150x

600

150x

300

150x

150

250 x 180

100 x 40

500 x 150

1268 x 900

* Unless stated, prices are per month

CONTACTS

Jesse Roberts+44 1603 885 053jr@packagingeurope.com

Kevin Gambrill+44 1603 885 054kg@packagingeurope.com

Dominic Kurkowski+44 1603 885 057dk@packagingeurope.com

Colin Osbaldstone+44 1603 414 444cao@packagingeurope.com

Ryan Camsey+44 1603 414 444rpc@packagingeurope.com

Tim Sykes+44 1603 885 049ts@packagingeurope.com

Elisabeth Skoda+44 1603 885 050es@packagingeurope.com

Libby White+44 1603 885 052lw@packagingeurope.com

Advertising managers Editorial

Packaging EuropeAlkmaar House | Norwich | NR66BF | United Kingdom

phone: +44 1603 414444 | fax: +44 1603 779850

www.packagingeurope.com