packaging & labeling in food industries
TRANSCRIPT
PACKAGING & LABELING IN
FOOD INDUSTRIES
NAVEEN KUMAR P1DS09MEM12II Sem, M.Tech
(MEM)
Contents1. Introduction2. Definition - packaging3. Types of packaging4. Objectives of packaging5. Consideration for packaging6. Definition – labeling7. Objectives of labeling8. Case Study9. Packaging & Labeling machines10. Symbols 11. Research Literature12. References
Introduction
Most physical products must be packaged and labeled. Some packages such as coke bottles are world famous.
Many marketers have called packaging as fifth P, along with price, product, place and promotion.
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Definition
PackagingPackaging is the science, art and technology of
enclosing or protecting products for distribution, storage, sale, and use.
Packaging is the activities of designing and producing the container for a product.
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Types of Packaging
1. Primary packaging The material that
first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents.
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Types of Packaging
2. Secondary packagingSecondary packaging
is outside the primary packaging, perhaps used to group primary packages together.
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Types of Packaging
3. Tertiary packagingTertiary packaging is
used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers.
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Primary package
Secondary package
Tertiary package
Objective of Packaging
1. Physical protection The objects enclosed
in the package may require protection from, among other things, shock, vibration, compression, temperature etc.Eg : Egg, Bottles
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Objective of Packaging
2. Barrier protectionA barrier from
oxygen, water vapor, dust, etc., is often required. Controlled atmospheres are also maintained in some food packages, keeping the contents clean & fresh.Eg: Fruits, Vegetables
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Objective of Packaging
3. Containment or Agglomeration
Small objects are typically grouped together in one package for reasons of efficiency. Eg: Chocolates, Biscuits
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Objective of Packaging
4. MarketingThe packaging and
labels can be used by marketers to encourage potential buyers to purchase the product. Package graphic design and physical design have been a important phenomenon.Eg: Chips, Biscuits
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Objective of Packaging
5. SecurityPackages can be
made with improved tamper resistance to deter tampering and also can have tamper evident
features to help indicate tampering.Eg: Coke drinks, water bottles
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Objective of Packaging
6. Convenience Packages can have
features that add convenience in distribution, handling, stacking, display, sale, opening, reclosing, use, dispensing, and reuse.Eg: Sauce, Jam
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Objective of Packaging
7. Portion control Single serving
packaging has a precise amount of contents to control usage. Commodities can be divided into packages that are a more suitable size for individual households.Eg: Milk, Ice creams
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Consideration for packaging
1. Prevention - Use packaging where needed
2. Minimization – Minimize mass & Volume
3. Reuse - Encourage reuse of packages
4. Recycling - Reprocess materials into new products
5. Disposal - Use disposable, eco-friendly packages
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Definition
LabelingLabeling is any written, electronic, or graphic
communications on the packaging or on a separate but associated label.
Display of information about a product on its container, packaging, or the product itself.
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Objective of Labeling
1. Brand IdentificationLabeling helps in the
identification and principal place of business of the person by or for whom the prepackaged product was manufactured, processed, produced or packaged for resale
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Objective of Labeling
2. Description Labels provide the
information regarding the food product. It describes the contents, nutritional values, cost, product usage methods, shelf life etc
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Objective of Labeling
3. Promotion Finally labels helps
in promoting the product through attractive and bright graphics replacing paper labels glued on cans and bottles.
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
CASE STUDY : TETRA PAK
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Tetra Pak can be traced back to Akerlund & Rausing (A&R), a packaging company established in 1920 by Ruben Rausing (Rausing) and Erik Akerlund.
Tetra Pak is a Swedish packaging and processing solution providers for food manufacturers across the world
In 1956, had created milk & ice cream packages, then decided to create packages for other liquid foods
They began working towards Aseptic Packaging technology
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Tetra Pak brought out many more innovative products that catered to the changing needs of customers, retailers and manufacturers
In 1997, the company introduced three packaging ranges: 1. Tetra Prisma Aseptic.2. Tetra Wedge Aseptic.3. Tetra Fino Aseptic. They differed only in shape.
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Created a huge impact in packaging and labeling industry.
Tetra Pak's tetrahedron packaging systems revolutionized the beverage manufacturing industry.
In December 2002, the company began offering packaging solutions for dry fruits, cereal, sugar, confectionary and pet food.
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
TETRA FINO
TETRA PRISMA TETRA WEDGE
TETRA GEMINA
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
TETRA BRIK
TETRA RECART
TETRA CLASSIC
TETRA TOP
Packaging & Labeling Machines
The choice includes:1. Technical capabilities. 2. Labor requirements.3. Worker safety.4. Maintainability.5. Serviceability.6. Reliability. 7. Capital cost.8. Floorspace.
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Symbols
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Symbols
Poly Ethylene Terepthalate
Use no clamps Use clamps Use no hooks
Avoid sunlight Fragile Avoid water This side Up
30
Symbols
PACKAGING & LABELING IN FOOD INDUSTRIES
31
Symbols
PACKAGING & LABELING IN FOOD INDUSTRIES
Vegetarian Non-vegetarian
Future Trends
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Future Trends
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR
Future Trends
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Future Trends
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Research Literature1. Packaging Research in Food Product Design and Development
Published Online: 28 Sep 2009Author(s): Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires DelizaPrint ISBN: 9780813812229 Online ISBN: 9781444319330http://www.researchmethodsarena.com/food-packaging-science-and-
technology-9780824727796
2. Overview of Food packaging researchAuthor : P.A BiacsAffiliation : Central Food research institute, HungaryPublished in : Food Additives & Contaminants (Issue 6 & 7)Pages : 537-543http://www.informaworld.com/smpp/content~db=all~content=a907636 602
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
Research Literature3. Earth Friendly wrappers
Resource : Food packaging research with technology development
Author : Dawson, Paul. LDate : May 01,1998https://www.highbeam.com/reg/reg1.aspx?origurl=/doc/1G1-20793296.html&full=yes
4. Impact of Packaging & Labeling on consumer researchISSN: 1944-0057 (electronic) 1944-0049 (paper) Publication Frequency: 12 issues per year Publisher: Taylor & Francis http://www.informaworld.com/smpp/
title~db=all~content=t713599 661
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
References1. http://www.food.gov.uk/foodlabelling/researchandreports/2. http://www.tetrapak.com3. http://www.inspection.gc.ca/english/fssa/labeti/guide/ch2e.shtml#a2_34. http://en.wikipedia.org/wiki/Packaging_and_labeling5. http://www.icmrindia.org/casestudies/catalogue/Marketing/
MKTG065.htm6. http://www.stumbleupon.com/su/5qbvPc/www.lostateminor.com/
2008/12/02/paper-water-bottle/7. http://www.shelfimpact.com/archives/2007/09/
technology_brand_name_and_pack_1.php
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
40
VIDEOS
PACKAGING & LABELING IN FOOD INDUSTRIES
PACKAGING LABELING
Than
k You