packaging misc design children's related

APPROX SIZE_33.125"(841.375mm)(W) x 14.875"(377.825mm) (H) x 4"(101.6mm) (D)

“PORTFOLIO” corrugate box solution with label printed on the box.

Shadows added to simulate a window with an insert.

“PORTFOLIO” corrugate box solution with label printed on the box.

Flap snaps to back for storage solution.

“PLASTIC” HANDLE “PLASTIC” HANDLE

COLORS: FONTS:Client: Toys“R”Us

File Name: FAO_BigPiano_Corrugate_V1.ai

Application: Adobe Illustrator CS3

Description: FAO Big Piano “Portfolio” Corrugate Solution

Digital Design Mechanical Layout Printer’s die:

SUPPLIER IS RESPONSIBLE FOR CHECKING WORKING DRAWINGS BEFORE PLATES ARE MADE FOR ACCURACY IN MEASUREMENTS, PLATE TOLERANCE REQUIREMENTS, REGISTRATION AND CONSTRUCTION DETAILING. ANY CHANGES MADE TO SUIT PRODUCTION REQUIREMENTS SHOULD BE APPROVED BY BOTH THE CLIENT AND DESIGNER. COLOR PROOFS SHOULD BE SUBMITTED TO CLIENT AND DESIGNER. ALL COPY SHOULD BE PROOFREAD BY CLIENT AND LEGAL REQUIREMENTS CHECKED BY CLIENT’S LEGAL DEPARTMENT.

Pompei Family

Helvetica FamilyFAO_Red (Pantone 186 C)

FAO_Silver (Pantone 877 C)

©2010 Geoffrey, LLC

FAO_Grey (Pantone 425 C)NOTE: REPLACES BLACK PLATE

CYAN

MAGENTA

YELLOW

STOCK & FINISH:300gsm + E-FLUTE

BRIGHT WHITE

HIGH GLOSS UV COATING

Created by

TRU

Date: 09/24/10

One Geoffrey Way,Wayne, NJ 07480tel. 973-617-3500toysrus.com

NOTE: THE DIGITAL FILE’S ARTWORK IS 100% ACTUAL SIZE

button

snap in buttonsnap in button

This illustration shows “Graphics” printed on the box. Cost effective.Also create window die cut effects around the “Graphics”

“Graphics goes on this box” 4 color,with window die cut effects around the “Graphics”

New Pattern Logo Goes here

New Classic Logo Goes here

This illustration shows Back side

“PLASTIC” HANDLE

APPROX SIZE_33.25”(844.5mm)(W) x 15”(381mm) (H) x 4”(101.6mm) (D)(PRINT WITH NEW BACKGROUND PATTERN ART)

FRONT PANEL 33.25” (844.5mm) x 15” (381mm)

PLASTIC HANDLE.Optional Silver Color match to FAO Grey or Silver Pantone

Die cut for plastic handle

button

PLASTIC HANDLE.Optional Silver Color match to FAO Grey

6” (152mm)

2” (53mm)

Front Side & Front Panel

This Front Flap fold over and snap on the back panel

Back Side

This dotted line shows the placement of front panel

BACK PANEL 33.25” (844.5mm) x 15” (381mm)

28.6” (728.2mm)

9.7” (246.6mm)

Style & New Packaging Segmentation Guidelines

2011

1

WELCOME

This guide provides you with the tools needed to properly segment products using

the refreshed Fast Lane packaging look. It should be used as an addendum to the

Fast Lane Style & Packaging Guidelines. In addition, it will help your product

coordinate with other Fast Lane branded products and to heighten impact at retail,

ensure visual consistency, grow brand awareness and increase your sales.

This style guide has been designed to be user-friendly and to ensure visual

consistency across all brand segments—all for maximum impact. It is important

that these guidelines are followed as closely as possible to minimize the need

for corrections and maximize production speed.

Packaging Design & Development Department will provide artwork on Master DVD.

All artwork MUST be created in Adobe Illustrator & Adobe Photoshop

(not in Quark Xpress).

NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements—Effective Fall 2011There are (3) Three FL segments that are receiving this color bar treatment. Lights & Sounds, Construction & Farming. The segment logo must always reside in the upper-left-hand corner, and the color bar on the right-hand side (see below). Please refer to the color swatches for each segment (see right).

2

COLOR GUIDENCE

• Artwork supplied on Master DVD

Lights & Sounds

Farms

Construction

3


15"

8"

See sizing chart for applicable width2" (25%)

(25% of the Total Box Height)

6" (75%)

Bar width may vary according to

package & product placement

Point of arrow is placed at 25% of the total height of the front panel. The 25% unit is measured down from the

top of the panel as illustrated above.

Effects applied on the left side only.

PACKAGESIZE

PACKAGE HEIGHT COLOR BAR WIDTH

Up to 6" 1.5"SMALL

6" to 12" 1.75"MEDIUM

12" and Up 2"LARGE

Sh

ow

s Ble

ed

COLOR BAR SIZE CHART

• This illustration shows Light & Sounds segment only but applies to all segments.

COLOR BAR PLACEMENT ON VARIOUS PACKAGES

NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements—Effective Fall 2011This illustration shows the placement of the color bar on Mid-sized packaging.

4

NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements—Effective Fall 2011

15"

2" Width

8"

2" (25%)

6" (75%)


Sh

ow

s Ble

ed

Bar width may vary according to package & product placement


GUIDELINE FOR COLOR BAR PLACEMENT

EXAMPLE: Proper placement of the color bar on a package.

This illustration shows the placement of the color bar on Mid-sized packaging.


5 • Artwork supplied on Master DVD

COLOR BAR PLACEMENT ON THE VARIOUS PACKAGES

This illustration shows the placement of the Color Bar on Smaller-Size packaging.

15.35"

4.5"

1.125" (25%)

3.375" (75%)"


Sh

ow

s Ble

ed

Bar width may vary according to

package & product placement

1.5" Width


EXAMPLE: Proper placement of the color bar on a package.


6

Sh

ow

s Ble

ed

Step 2: Align left edge with Front Color Bar

Step 1: Place Artwork provided on the DVD

Step 2

Fron

t Co

lor B

ar

Step 1Step 3: Crop according to layout

Sh

ow

s Ble

ed

TOP COLOR BAR PLACEMENT



7


TOP COLOR BAR PLACEMENT

• This illustration shows light & sounds segment only but applies to all segments.

This illustration shows the placement of the Top Color Bar on FL packaging.

PMS 165 C PMS BLACK C

Designer: Don Chowdhury | File name: HomeDepot_Burst_LightSound_V2.ai

Lights&

sounds!1con luce sonidos!

Lights&


Lights&sounds!

Lights&sounds!

Lights&


Lights&


1con luce sonidos!

Lights&


Lights&


Lights&


Lights&


Style & Package – Guidelines–

1

Welcome & Table of Contents

Table of Contents:

Toys-R-us | Welcome & Table of Contents 1

Toys-R-us | Logo & Description/Usage 2

Toys-R-us | Logo & Color Guideline 3

Toys-R-us | Logo & Black/White Guideline 4

Toys-R-us | Logo & Color Variations & Size Restrictions 5

Toys-R-us | Corporate Typefaces 6

Toys-R-us | Star Graphics Usage 7

Corporate Branding GuidelinesThis booklet will provide you with all of the branding guidelines of Toys-R-us®.These guidelines should be adhered to at all times to maintain the strong Corporate ID that we have developed. This Corporate Branding Guideline booklet will provide all design work associated with Toys-R-us® with the consistency that is required to re in force our strong Identity.

2

Logo | Description/Usage

Although its primary function is to identify our company, the colorful and playful TOYS“R”US logotype has also become synonymous with fun and joy to kids of all ages around the world. The TOYS“R”US logotype is a unique piece of artwork and must never be altered in any way without prior authorization from the TOYS“R”US please contact Creative Packaging Group USA, at 973-617-5038 or Ext: 5032, 5039

Note: The TOYS“R”US logotype is a unique piece of artwork and must never be altered and/or re-created.

3

m100,y50 m60,y100 c60,y100 PMC 2728 C

PMC 2728 C

Logo & Color Guideline

Toys-R-us logo & Background Color Guideline requirements. There are (3) Three process Toys-R-us color treatment & one (1) Spot color PMS 2728 Coated. Toys-R-us Logo must always reside with white stroke & registered symbol. See below.

Toys-R-us logo without Blue Background There are (3) Three process Toys-R-us color treatment and one (1) Spot color PMS 2728 Coated. Toys-R-us Logo must always reside with white stroke & registered symbol color need to be PMS 2728 C. See below.

CMYK GUIDELINE: 4 Color Process

Toys-R-us® Red: Magenta=100, Yellow=50

Toys-R-us® Orange: Magenta=60, Yellow=100

Toys-R-us® Green: Cyan=60, Yellow=100

In order to maintain a consistent brand image for Toys-R-us on a Local, national and global basis, it’s important to adhere to the style guidelines for Primary Color Formulas as stated here. Any Question or concern please contact Creative Packaging Group USA, at 973-617-5038 or Ext: 5032, 5039

TRU Red pms 206 cb0044 m100 y50 r:203 g:0 b:68

TRU Orange pms 1505 f f6e00 m60 y100 r:255 g:110 b:0

TRU Green pms 368 69be28 c60 y100 r:105 g:190 b:40

TRU Blue pms 2728 0f4dbc c100 m65 r:15 g:77 b:188

4-Color Process RGBPantoneColor HTML

Toys-R-us®

– Color Guide –

K100 White PMC BLACK C

4

Logo & Black/White Guideline

Toys-R-us Black & White logo Guideline requirements. There is One (1) Color K=100 or one (1) Spot color PMS Black Coated requirement. Toys-R-us Logo must always reside with registered symbol. See below.

0.025”

Toys-R-us® registered symbol placement for non background logo.

One Color, Black One Color, TRU Blue Multi-Color (Spot PMS or Process)

Reverse-Out White from Black Reverse-Out White from TRU Blue Multi-Color (Spot PMS or Process) on TRU Blue

A minimum size restriction applies to all TOYS“R”US logotypes regardless of color. On rare occasions, the TOYS“R”US logotype may need to be reproduced smaller than the size stated here. For prior authorization, contact the TOYS“R”US Creative Packaging Group USA, at 973-617-5038 or Ext: 5032, 5039

1 inch, 6 picas or 26mm

To protect its integrity, legibility, and impact, the TOYS“R”US logotype depicted on this page is the minimum reproduction size allowed in which it remains legible.

5

Logo | Color Variations & Size Restrictions

These are the recommended color options for the TOYS“R”US logotype. Use the Multi-Color version when and wherever possible. The one-color logo may be reproduced in Black or TRU Blue when budget constraints do not allow for the Multi-Color version. Substrate/background colors often vary, so use an appropriate option that offers the best contrast. Never use the Multi-Color logotype without its white outline on any colored background. Never alter or change any of these colors.

Digital art for these logotypes is enclosed on the accompanying DVD/CD in EPS and JPG formats.

6

Corporate Typefaces

Toys-R-us use main font families, ShagPS Lounge. For Price & Body Copy use Helvetica Neue family. For Caution/Legal copy use News Gothic BT.

ShagPS Lounge

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefg hi jk lmnopqrstuv w xyz1234567890?!#%&@{}() . , ; :

News Go th i c BT - Condensed

ABCDEFGHI JKLMNOPQRSTUVWXYZabcde fgh i j k lmnopqrs tuvwxyz1234567890? !#%&@{}() . , ; :

Helvetica Neue Family (Shown only 57 Condensed)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefgh i jk lmnopqrs tuvwxyz

1234567890

?!#%&@{} ( ) . , ; :

7

Stars Graphics Usage

Toys-R-us Stars Graphics Guideline requirements. Stars Graphics created at Illustrator Vector file. Stars Pattern are 100% Black, Transparency mode - Multiply, Opacity 35%. It must need to print overprint black on PMS 2728 C blue background. See below:

Stars Pattern are 100% Black,

Transparency mode - Multiply, Opacity 35%. It must need to print

overprint black on PMS 2728 C blue background.

8

Stars Graphics Placement

Stars Graphics Placement: Star Graphics should always place in the top of a right corner and Star Graphics should not go below center of the Packaging or any related design. See example below.

Front

Shows Center of a pacakaging

Shows Folding

Back

Front Packaging & related design requirements:

Star Graphics should always place in the top of a right corner and Star Graphics should not go below center of the Packaging or any related design. See attach example.

US $00.00

0+

CAUTION: Remove all tags, twist-ties and plastic loops before giving toy to child.

PRECAUCIÓN: Retira todas las etiquetas,los anclajes y las cintas de plástico antes de entregar el juguete al niño.

Toys“R”US and Design are marks of Geoffrey, LLC.,a subsidiary of Toys“R”Us, Inc.© 2010 Geoffrey, LLC.Made in ChinaDistributed in the United States byToys“R”Us, Inc., Wayne, NJ 07470

Part of the “R”US Family of Brands.Forma parte de la marca de familia “R”US.

www.toysrus.com0+

upc code

D AT E C O D E A R E AUS XXXXXX 94 MFR#XXXXX

Toys-R-us logo Hangtags: Shows various sizes HangTag using Toys-R-us corporate guideline.

PMS2728C

100M50Y

60C100Y

60M100Y

PPCoating

TRU Hang Tags – PRINTS 4 COLORSColors: CMY - 3 Color Process + 1 Spot ColorPaper: 400 gsm double side coated white cardFinishing: PP coating both sides

Age+ symbol goes in Orange box with KO ShagPS Lounge typeface.

Price: KO Helvetica Neue 65 Medium typeface.

Hang Tag Hole: Size vary from smaller to Large Hang Tag design.

CAUTION: News Gothic BT–KO TYPEFACE WITH PMS BLUE BACKGROUND

LEGAL: ShagPS Lounge–KO TYPEFACE WITH PMS BLUE BACKGROUND

Age+ symbol goes in Orange box & Web Address–KO ShagPS Lounge typeface.

UPC Bar Code will print in blue. “Date Code Area” must go above UPC Code.

10

Hang Tags

Toys-R-us logo & Background Color Guideline requirements. There are (3) Three process Toys-R-us color treatment & one (1) Spot color PMS 2728 Coated. Toys-R-us Logo must always reside with white stroke & registered symbol.

Toys-R-us logo Hangtags: Shows various sizes HangTag using Toys-R-us corporate guideline.

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PRECAUCIÓN: Retira todas las etiquetas, los anclajes y las cintas de plástico antes de entregar el juguete al niño.

Toys“R”US and Design are marks of Geoffrey, LLC.,a subsidiary of Toys“R”Us, Inc.© 2010 Geoffrey, LLC.Made in ChinaDistributed in the United Statesby Toys“R”Us, Inc., Wayne, NJ 07470

Part of the “R”US Family of Brands.Forma parte de la marca defamilia “R”US.

www.toysrus.com0+

US XXXXXX 94 X MFR#XXXXX

US $00.00

0+

US $00.00

0+


PRECAUCIÓN: Retira todas las etiquetas,los anclajes y las cintas de plástico antes de entregar el juguete al niño.

Toys“R”US and Design are marks of Geoffrey, LLC.,a subsidiary of Toys“R”Us, Inc.© 2010 Geoffrey, LLC.Made in ChinaDistributed in the United States byToys“R”Us, Inc., Wayne, NJ 07470

Part of the “R”US Family of Brands.Forma parte de la marca de familia “R”US.

www.toysrus.com0+

TR-Small_0" to 14"_Front

TR-Large_Jumbo_Front TR-Large_Jumbo_Back

TR-Small_0" to 14"_Back

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Star Pattern: 100K-Opacity 35%-Multiply

Dropshadow around photo: 100K-Opacity 100%-Multiply-Guassian Blur set at 8

Dropshadow around burst: 100K-Opacity 75%-Multiply PMS2728C

100M50Y

60C100Y

60M100Y

PPCoating

TRU Hang Tags – PRINTS 4 COLORSColors: CMY - 3 Color Process + 1 Spot ColorPaper: 400 gsm double side coated white cardFinishing: PP coating both sides

PMS2728C

100M50Y

60C100Y

60M100Y

60M100Y

PPCoating

TRU Packages with Photography –y PRINTS 5 COLORSColors: CMYK - 4 Color Process + 1 Spot ColorPaper: 400 gsm double side coated white cardFinishing: PP coating both sides

Color Palette without Photography Color Palette with Photography

TR_Wet Proof_FIN3/C Process + PMS 2728C without Photo4/C Process + PMS 2728C with Photo

US XXXXXX 94 MFR#XXXXX

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11

Hang Tags