Packaging Your Story

The Power of Testimony • Your own health is your

best advertisement.

• We are in the story sharing business.

• Package your story and share it.

• Learn and share others results.

Packaging Your Story Fundamentals of your story

– Relate to others

– If it’s not necessary to say… it’s necessary not to say

– Short (elevator) =< 2 minutes

– Your story is by design

– We don’t make any medical claims

BUILDING YOUR PRODUCT STORY

Product Claim:

The only claims about the products that you may make are the ones that appear on Herbalife® product labels,

catalogs and websites. “I take Herbalife® Formula 1 shakes every morning for breakfast to get the protein, vitamins

and minerals that my body needs.” “Herbalifeline® gives you omega-3 fatty acids to help you maintain healthy

cholesterol.”

Before, During, and After • What I weighed/felt like before.

• The action I took.

• The results I got.

• Be sure to disclose to consumers the typical weight-loss

results for Herbalife consumers.

•Typically people lose up to 1lb a week.

Product Story (Role Play) Before Herbalife I was…

•

•

•

I got started on the Herbalife Nutrition Plan and the first thing noticed was….

•

•

•

And the best part is…

It’s more important how

you feel about what you

say than what you

actually say!

BUILDING YOUR STORY

Weight-Loss Testimonials “I got on the Herbalife program and I feel great! Typically,

people lose up to a pound a week. Now, I lost 25 pounds on my program

and following a healthy active lifestyle. Let’s get together to personalize a

program for you!!”

“I lost 25 pounds with the Herbalife program and a healthy active lifestyle.

Typically, people lose up to a pound a week. Let’s get together to

personalize a program for you!!”

“Typically, people lose up to a pound a week. I lost 25 pounds with my

Herbalife program and a healthy active lifestyle. Let’s personalize your

program!”

BUILDING YOUR INCOME STORY Income Testimonials

1. At a meeting, the following disclaimer needs to be stated before the income stories begin: “A

Supervisor building a team, on average, earns over $400 per month and that doesn’t even include

his/her retail profits. I would like you to hear how the potential of earning such income has positively

affected the lives of some of the people in this room.”

2. When speaking with people outside of a meeting: “I earned $500 last month. On average, a

Supervisor building a team earns over $400 per month and that doesn’t even include his/her retail

profit. I am happy because I was able to buy a reliable car for my family!” “On average, a Supervisor

earns over $400 a month and that doesn’t even include his/her retail profits but I have been working

hard building a business and I am earning $5,000 a month!”

POSTING ONLINE

• Key Focus

•Proper Disclaimers

Congrats to

Jennifer!

She is the WLC

winner,

Losing 30 lbs!

POSTING ONLINE

KEY THINGS TO FOCUS ON WHEN POSTING: • Your experiences and life enhancements, focusing on those that are typically

achieved or acquired by Distributors in their first 12 months in Herbalife

•You using the products

• You engaging in a healthy active lifestyle

•You enjoying time with your family, your group, your

community, your Team Herbalife colleagues

•You helping people in your community achieve product results

or earning supplemental income

POSTING ONLINE

KEY THINGS TO FOCUS ON WHEN POSTING OTHER

DISTRIBUTORS: • Other Distributors showing what they were able to achieve with their supplemental

income, focusing on income that is typically achieved or acquired by

Distributors in their first 12 months in Herbalife

• Your Team’s success

• Sporting events

• Your new team Distributors

• Your new customers

• You congratulating the accomplishments of your team

• You and your team engaging in healthy, active lifestyle activities, volunteer

activities, etc.

Weight-Loss Disclaimer All weight-loss claims and representations, including testimonials, must be accompanied by the following

disclaimer, placed prominently, and using a font size no less than 10-point type where the claims appear.

Written Material:

People who use Herbalife Formula 1, twice a day as part of a healthy lifestyle, can generally

expect to lose around half a pound to 1 pound per week.

Oral Disclaimer for Casual Conversations

People who use Herbalife Formula 1, twice a day as part of a healthy lifestyle, can generally

expect to lose around half a pound to 1 pound per week.

Income/Earnings/Lifestyle Disclaimers Disclaimers must be placed adjacent to the claims and in a minimum of 10-point type on every page where the

claims appear. You must always provide a copy of the Statement of Average Gross Compensation and include the

approved and required income disclaimer(s), as applicable:

Written Material Branded (use of the Herbalife name)

Income applicable to the individuals (or examples) depicted and not average. For average financial performance data, see

the Statement of Average Gross Compensation paid by Herbalife at Herbalife.com and MyHerbalife.com.

Branded Alternate disclaimer when describing the results achieved by the top 1% of Herbalife Distributors

The incomes presented are those of persons within the top 1% of Herbalife Members. For additional financial performance

data, see the Statement of Average Gross Compensation Paid by Herbalife at Herbalife.com and MyHerbalife.com.

Verbal Material Branded (use of the Herbalife name)

On average, a Supervisor with a team earns over $400 per month before expenses, and that doesn’t even include his/her

retail profits.

Income/Earnings/Lifestyle Disclaimers Disclaimers must be placed adjacent to the claims and in a minimum of 10-point type on every page where the claims

appear. You must always provide a copy of the Statement of Average Gross Compensation and include the approved and

required income disclaimer(s), as applicable:

Unbranded (the Herbalife name does not appear)

Income applicable to the individuals (or examples) depicted and not average.

Unbranded alternate (regarding the top 1% of Herbalife Distributors)

The incomes presented are those of persons within the top 1% of all participants, and not

average.

Unbranded alternate for formats less than six square inches:

Incomes presented are not typical.

DSHEA Disclaimer As required, all structure/function claims, branded or unbranded, must be

accompanied by disclaimer placed adjacent to the claims, and in a

minimum of 10- point type where the claims appear. Remember: Laws

regarding claims are subject to change so be sure to check

MyHerbalife.com for updates and for the current rules of conduct (also

available through Distributor Relations).

These statements have not been evaluated by the Food and Drug Administration.

This product is not intended to diagnose, treat, cure or prevent any disease.

FOR YOUR INFORMATION Find all disclaimers and information on myherbalife.com

➢ Building Your Business (Located under Business Essentials)

➢ Resources Center (Located under Business Essentials)

➢ Also check out the video library for awesome tutorials