#pacnet15 leveraging new technologies to better engage fans and deliver an unbelievable experience

26
#PACnet15 #PACnet15 Innovative Technologies to Enhance Fan Engagement Leveraging new technologies to better engage fans and deliver an unbelievable experience

Upload: david-booth

Post on 22-Dec-2015

221 views

Category:

Documents


0 download

TRANSCRIPT

#PACnet15#PACnet15

Innovative Technologies to Enhance Fan Engagement

Leveraging new technologies to better engage fans and deliver an unbelievable experience

#PACnet15#PACnet15

Moderator Dan DeMato » FutureTix

Presenters

Bryan Apgar » Website Alive Kevin Lovitt » Pointstreak 5050

#PACnet15

»

#PACnet15

Background:

NY Mets 20+ Years Ticket Ops & Sales Past INTIX Board Member &

Lifetime Achievement Award Winner

Started FutureTix 2008

Dan DeMato

Principal

#PACnet15

This industry has become so much more than just selling tickets…

4

#PACnet15 5

So much more than just tickets…

Information Systems

SalesAdmin/ Finance

Ticketing Platform & Box Office

Develop-ment

Marketing

Many departments need to work together to engage patrons…

#PACnet15 6

So much more than just tickets…

Many departments need to work together to engage patrons…

Before

During

After

…the event.

#PACnet15

Live Chat, Retargeting, Email Blasts, Social Media, Sales Calls…

» Increase Sales» Sell Upgrades / Upsells – Parking, Add-ons, etc.» Gain Followers on Facebook, Twitter, etc.» Increase Excitement - Backstage & Insider Info» Inform Patrons - Event Updates & Venue Information

7

Engaging Patrons – Before the Event

Before

#PACnet15

Learn more about who’s in your building

& Increase Patron Satisfaction

» Text to Win / Post to Win Campaigns » Offer Free Wi-fi with sign in» Loyalty Cards, Stored Value» Mobile Seat Upgrades» In-Event Raffles & 50/50s

8

Engaging Patrons – During the Event

During

#PACnet15

Statistics show:

» People are 5 times more like to interact with a brand with in the first 24-48 hours after the event.

» Question posts get 100% more comments.

(Source: Buffer Social)

9

Engaging Patrons – After the Event

After

#PACnet15

Regardless of how and when you choose to interact with your patrons…

…Every interaction should have a PURPOSE.

10

#PACnet15

Think in terms of:

Revenue Satisfaction Efficiency

As you hear about the technologies in this session and others…

How much money will it bring in?

What’s the ROI?

How will this affect my patrons?

Will this strengthen my brand with my patrons?

Is this a more efficient way of

doing something I was already doing?

11

#PACnet15

»

#PACnet15

Bryan ApgarWebsite Alive

#PACnet15

Who we are…

13

#PACnet15

Provide instant communication with your Fans!

14

#PACnet15

Integration across all aspects of your Website

15

Including our partners Ballena Seats3D and Paciolan!

#PACnet15

And now across your Social Platforms

16

Social Video

#PACnet15

17

#PACnet15

AliveSecure

18

Just in the Past Two Weeks

-5 New Season Ticket Purchases-14 seats

-Approximately $5,000 Revenue directly via CC taken in chat

#PACnet15

»

#PACnet15

Kevin LovittPointstreak 5050

#PACnet15 20

Strategically Placed Kiosks

#PACnet15 21

Wireless Ticket Sales / Sample Ticket

#PACnet15 22

Scoreboard Updates

#PACnet15 23

In Venue Displays

#PACnet15 24

In Venue Displays

#PACnet15 25

Fan Experience

#PACnet15#PACnet15

Please complete either the session evaluation form on your chair or online at http://pacnet.paciolan.com/schedule.

Thank you!Questions