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Every effort has been made to make this publication as complete and accurate aspossible. However, there may be mistakes in typography or content. Also, thispublication contains information that is the view and opinion of the author. Therefore,this publication should be used as a guide and not as the ultimate source on thesubject matter. Many factors will be important in determining your actual results and noguarantees are made that you will achieve results similar to ours or anybody else's, infact, no guarantees are made that you will achieve any results from our ideas andtechniques in our material. The author and publisher do not warrant the performance,effectiveness or applicability of any sites listed or linked to in this report.

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Table Of Contents

Click on the page number to go to the corresponding chapter.

Getting Started ......................................................................................page 1

The Crush Campaign ............................................................................page 3

The Fence Shaker Strategy ..................................................................page 5

Traffic ...................................................................................................page 23

Bonus Strategy ....................................................................................page 36

Email Strategy .....................................................................................page 58


Chapter 1

Getting Started

Welcome to Copy Paste Commissions, the battle tested, commission creating,affiliate Strategies that myself and Michael Cheney are sharing with you today.

You are in for a real treat.

This is the first time that Michael and I have teamed up on something, and put togethersome amazing content for you.

Our businesses generate millions of dollars per year in combined commissions. Thatprobably represents somewhere between 30% to 40% of our revenue.

We know a lot of affiliate strategies that other affiliates just do not know. We’ve inventedthem ourselves. You’re going to learn them on this training and you will be able to applythem in your business and get results quickly.

In this ebook and all the supporting material that’s included with this product, you'reactually going to discover just how much money you can make when you use two of thetop affiliate marketers in the industry’s strategies combined in your own marketing.

There’s a lot of powerful commission creating strategies that we’re handing you hereon a silver platter. We highly recommend that you take notes, take action, and then takehome the money.

Discover Our Confidential Traffic-Driving Strategies

We are confident that by following our strategies you’ll find that your income hasincreased immensely. You’ll learn about the ways we drive traffic to affiliate offers andhow we create the bonuses that we do for our customers.

We’ll explain how we’re able to offer such bonuses and how we deliver them. We’lldiscuss what NOT to do in your efforts to drive traffic, create bonuses and in your emailmarketing and what you should definitely implement.



Our traffic strategies will teach you how we generate traffic for FREE using Facebookand also how to target your prospects using Facebook ads and what we do in order tocreate HUGE Facebook audiences.

Michael and I go into depth here on how to get the most clicks from your email marketingand what NOT to be afraid of when emailing your lists.

We’ll cover how you can really engage your customers through your emails and how tohave them craving for more.

You’ll even learn how you can make all this money even if you don’t have an email listand you’re just starting out.

Now remember...

Everyone is different and the results may vary. Regardless, Michael and I have workedhard to bring this to you. We hope that you enjoy this and we look forward to getting toknow you and your business better.

Be sure to take notes, absorb everything in here, read it again and again and leteverything sink in. We want you to be successful and we want you to apply what youlearn here.



Chapter 2

The Crush Campaign

The Crush campaign is something that I started testing out years ago. There wereseveral pieces of the puzzle when it came to the crush campaign. They included:

Mailing out multiple times●

Having a bonus●

Total involvement in the project●

Top Tip: Remember you can use this method even if you don’t have an email list. You’lllearn how to drive tons of free traffic to your affiliate offers later on…

What you are getting right now is the full package, the full puzzle placed together thatmany would pay thousands and thousands of dollars for because it has been soinfluential in our businesses. The crush campaign alone is responsible for makingmillions and millions of dollars for everyone that I’ve shared it with because it simplyworks.

It was tested at least a dozen times before being shared with the first person, who wasJohn Thornhill. Once John started using it, before you know it, myself and our affiliates(aka my friends) all started using the crush campaign to generate hundreds ofthousands of dollars with this system.

The crush campaign is an email sequence (you can also duplicate this process withposts on your blog or Facebook).

It’s a sequence that you create for a specific product that you're promoting.

This email sequence is based on urgency and scarcity. It’s one email building on top ofanother email every time. It’s been created to work over a three day period and initially,with six emails. We’ve seen hyper crush campaigns that expanded off of that and havefound that they’ve worked well also.

How to Make Exponentially More Money With The Same Effort



The bottom line is this… when you concentrate your email strategy over a three-dayperiod, you're going to exponentially increase the amount of money you make. We’veproven this system works over and over again. This is not in any way theory, this is assolid as solid can be. If you were to send six emails this week over six days, you couldpotentially make (with a list of 10,000), $600 or about $100 a day. Now let’s take thosesame six emails and condense them using scarcity and urgency.

Mail them over a three day period, have those emails coincide with the countdown timeron the bonus page, do you know what will happen?

I’ll tell you.. that $600 that you would’ve made with those six emails now becomes$6,000.

Sounds crazy right? I know.

But it’s not crazy and this system WORKS. It works simply because you condensed thecampaign into three days and you built it on urgency to coincide with a countdown timer.That, in essence, is the crush strategy.

From there, we derive what we call a crush campaign. Within our little affiliate clique, wecall ourselves the “Affiliate Jedi’s”, each has customized the campaign with his own style.

Michael has customized crush campaigns to work in his particular style, I use them in myown style, and so on. John and the other guys all now teach their students about thecrush campaign as this is something that simply works.

We’ve been using this for a long time, and we all made a lot of money with it. It’s beenpicked up by the industry as a whole now, and it’s kind of become the defacto standardfor how you promote and launch.

Because of this, we all make a ton of commissions as an affiliate when the launch iswrapping up. You really want to be doing this. What we’re going to demonstrate now areour favorite, most powerful strategies.

We’ll come onto step by step examples of the crush campaign in action shortly but firstlet’s get into...



Chapter 3

The Fence Shaker Strategy

Let’s talk about how most people make buying decisions.

What happens when people are faced with a buying decision?

Typically, they will try to delay that decision. They will get distracted, they’ll go off and dosomething else.

They’ll come up with what they feel are “reasons.”

However, I believe that what they’re doing is simply coming up with “excuses.” It doesn’tmatter if it’s a $50 piece of tech kit or a $50,000 car. People are just afraid of makingdecisions, PERIOD. Never mind buying decisions.

What we are going to tell you about right now is what we call the “fence shaker strategy.”It gets people off the fence. When I say “it gets them off the fence,” I mean, people whoare indecisive on whether or not they want to make that particular purchase you placed infront of them.

This is a specific type of strategy you can use during a crush campaign.

Typically, this is done on the last day of the campaign. It’s the first message that goes outon the final day. It will always have the subject line, “Deadline Date Today for ABC,” (whatever the product is) “FAQ Inside.” We actually put frequently asked questionsinside the email.

And remember - while we are focusing on sending this out as an email you can still makea ton of money with this by posting it on Facebook and using the Free Facebook TrafficMethod we’ll cover in a moment.

2 Powerful Reasons You’ll Make More Money Doing This

The customer has been told that it’s the deadline day for this particular product.1.



We said look, here’s all your questions, here’s an FAQ. What you‘re trying to achieve2.with this kind of fence shaker strategy is to get people off the fence. Get them tocommit, to make a decision. To take action.

At this point, if you’ve been promoting for two, three, four maybe even five days, don’t kidyourself and think that you’ve done all the sales that you can. There are probably 80% ofthe people that have seen all those emails that are still on the fence. They’re not a no,they’re a maybe or a yes.

Most people will still be on the fence, even after receiving a few emails from you. Thisstrategy of sending out this FAQ email as the first email on the last day of a launch witha subject line, “Deadline Day [FAQ Inside]” will get you a ton of money.

There are a couple of things you should do with this FAQ.

First you want to recap and reinforce what you’ve already gone through. Even if you sentmultiple emails, there’s maybe somebody that’s just reading this email for the very firsttime, even this late in the crush campaign.

If you do the emails in the way that we’ve instructed, and if somebody has been readingfor the whole campaign, the emails are going to be very, very powerful.

However, the emails also stand in isolation if people come into the email sequence late.

Therefore, in the FAQ email, you want to recap and reinforce the previous messages.For example, you basically want to say;

“It’s deadline day, this is why I want you to get this product and I also want to addressthese FAQs that we’ve had coming in.”

Make the Skeleton Dance!

You want to make the skeleton dance, this is a phrase from George Bernard Shaw.

It very simply means, if there’s something wrong, don’t hide it away in the closet, makethe skeleton dance; bring it out in the open. This includes if there’s been an oversight.

People may be thinking, “Wait a minute, why are you sending me all theses email?”

Talk about it in your emails.

Use that as one of the questions in your FAQ email. I would address that question



something like this:

Q: What’s the deal with all these emails, why are you sending me so many?

A: I'm sending you all these emails because A) I really believe in this product. B) Youshould get it as it’s an essential purchase for every internet marketer. C) Because I makemoney every time I email you.

Ask Your Prospects These Questions To Drive More Sales

When coming up with your questions to include in your FAQ email, remember to use “yes”questions. When you're structuring this FAQ, don’t ask questions that are answered witha “no,” such as…

Q: Is this difficult to do?A: No.

You don't want that in your FAQs, switch every question around. For example:

Q: Is this easy to do?A: Yes, it is.

Q: Should I buy this product?A: Yes, you should.

Make sure that every single question that you get, or the ones that you create, arestructured in a way to be answered “yes.” Here’s an example from a previous fenceshaker that I’ve used..

Q: Can you really make money with this just by doing XYZ?A: Yes. I know it sounds bonkers and you need to go through Michael’s trainingbut once you’ve done that, you’ll generate recurring sales.

This is a huge sales technique for anybody that’s ever gone through any kind of salestraining. This means in any kind of selling whatsoever, whether it would be phone sales,face to face in retail, door to door, anything. Whether you sold cars or you sold bicycles,it doesn’t matter. This is a fundamental skill in sales and marketing, and that is you ask“yes, yes, questions”.



You don’t ever ask open ended questions.You never want to give the prospect theopportunity to say no, you want to train them to say yes. You want to ask questions thatyou KNOW they’ll respond with a “yes.”

“Hey, you breathe oxygen, right?” “Yes.”“So do I.” “Awesome!”

You want to ask questions that it’s impossible for them to say “no” to. “Hey, you’ve drankwater before, right? Of course you have, now let’s talk about why you need to…[and youmove on to the next YES question]”

How To Make Tons of Easy Sales Using Secret Emotional Triggers

These are the kind of things that are selling skills that you need to carry over into yoursales copy and into your email copy. When you start framing the email, you're elicitingemotion.

Nobody wakes up in the morning or schedules to look at your bonus page and buy fromyou today. They’re doing it all on impulse, they’re doing it on emotion.

Reality is that people buy based on emotion, they make purchase decisions based onemotion, then they justify those purchases later on with logic. That’s just the way thehuman mind works.

Since we know that it is emotion that we’re bringing out in them to get them to buy, whywould we want to create negative emotion? Why would we want to create negativeenergy?

Why would we even want the word “no” in their mind at all during the time that they’rebeing pitched, that they’re reading this email or reading sales copy from us?

We want them thinking “yes, yes, yes, I love you, this is awesome, this is great, I wantthis, I need this, yes, yes, yes.” Still, we’ll see people starting their delivery with questionssuch as...

“Hi, how’s your day today? I hope you're having a great day.Let me tell you about this and this.

Have you ever had a problem with so and so?”

Oh man, there’s about ten mistakes being made right there with that kind of an opening.



You created that kind of an opening because you're trying to be polite and politicallycorrect, and you want to be liked by everyone else.

The reality is that there is no selling going on in the way that you're talking, there is noimpulse building going on, and there’s no positive emotion being created because you'reasking a shitload of open ended questions that’s giving rise to the word no.

Like, “no, I'm having a shitty day today” or “No, as a matter of fact I never even heard ofthis thing that you're trying to sell” or “no, I wasn’t planning on looking at this today.”

Why give them the opportunity to answer that even in their mind? Just because youasked the question in an email rhetorically in the opening statement, they are stillanswering it subconsciously as they’re reading. Their mind is answering it and creatingchemicals, and endorphins, and things that are going to determine whether or not theybuy, whether or not they take action.

If You Don’t Use This Simple Money Tactic You’re Missing a Trick

This isn’t psycho babble.

If you dismiss it as psycho babble, you're an idiot. You really need to pay attention to thethings that you're writing and saying, the order that you're saying them in, or what you'redoing.

You also want to pay attention to what you're not doing because it is going to determinewhether or not this person sees value, sees entertainment and continues reading.

This will determine whether or not they follow the breakpoints and pushes all the waythrough to that link on the order page. Which we know will be putting money in yourPayPal account.

This is critical stuff.

The word “YES” makes you money. You don’t even know how important that is and I'mstressing it right now because we want you to really, really write that down and look atways to write emails and create copy that makes the word YES pop up in the mind ofyour prospect.

It’s Sales 101, you want to be getting people on the yes train, this is what it’s all about.

Even if they don’t read your email in full which most people quite frankly probably won’t,



even if you find some scrollers, at least they’re seeing yes, yes, yes. They may not evenbe reading the questions, but imagine the alternative; they’re just scrolling and they seeyes, no, maybe, no, yes.

They’re going to be all over the place when it comes to clicking on the link, even if theyhaven’t read the questions. Make sure you get them on the yes train, only ask questionsthat you can answer with a “yes.”

Double Whammy Money-Making Questions

Now let’s talk about double whammy money making questions that you should ask yourprospects. These are obvious questions, obvious not as in it’s so obvious that we’ll putthis in an email, but obvious in terms of the answer you give.

These are questions that people have in their mind regardless of what you're doing.

Let’s say we’ve sent emails before, we’ve done a campaign over seven days and we’vesent 30 emails over those days.

During those seven days, we’ve explained all the benefits, all the features, everythingabout the product. Psychologically, we’ve given them reason, given them logic, we’vespoken about the benefits, the bonus, the whole nine yards.

Do you know what happens even though we’ve given them all the things that answerstheir questions? I’ll tell you…

What happens on the last day of the launch is that I get a bunch of emails asking if theyshould I really buy this?

I simply don’t get it.

We’ve spent 13 hours telling you why you should buy this, yet they still feel the need toask.

How to Easily Crush All Buyers Objections in One Fell Swoop

How do we resolve this?

How do we decrease the amount of emails we receive asking if we feel this is somethingthey should purchase? Well, we do this within the FAQ email. We simply add it in thereso that the question is no longer asked to us. We hit that head on.



Now don’t get me wrong.

We’ll still get some people who will ask regardless. They’ll ask because they’veoverlooked all the logic, they want to know.

The next question that they typically ask is;

“Do you recommend this for me?”

You're basically saying, “Yes, I really do vouch for this.”

Again, it comes back to that thing we mentioned right at the beginning about confidence,about conviction. They want to know if you’re doing this for the money or is this reallysomething that you feel that they should buy?

One of the main objections of people is;

“I really want to buy this but I don’t want to be a victim of shiny object syndrome.”

This is a good one to include in your FAQ list. “I don’t want to fall victim to shiny objectssyndrome, but I want to buy this. Is this right for me?” The answer is always;

“Yes, it’s right for you.”

What we’ve come to learn is that when people don’t buy, it is really either people havedecided not to buy or have just failed to make the decision to buy.

This Tactic Turns Negative Skeptics into Red Hood Buyers

These two things are two distinctly different things AND It’s usually because they areafraid of making a bad decision.

You might think that it’s because they don’t have the money, but it’s not. Let me tell yousomething. If some emergency came up, be assured these people CAN put together $47,$147, or even $1,000. God forbid the roof caved in and they had to fix it, I can guaranteethat they’ll find a way to fix it.

Everyone has access to money.

It’s real easy for us as affiliate marketers and vendors to use the money excuse as afulcrum of why we didn’t make sales all the time.



The reality is that people don’t buy because they’re afraid of making a bad decision.They need that reassurance, they need that deflection, they need to be able to have thatsafety net to be able to say later on;

“I bought this because he told me, it wasn’t because I made a bad decision. It wasbecause I was influenced to make this purchase.”

You’ve got to give them that, you’ve got to reassure them, you’ve got to remove risk,you’ve got to make them feel like they’re making a good decision. You’ve just got to dothat for them.

Some vendors, for example, use the guarantee.

That’s how they try and remove risk. They say well look;

“You’ll get your money back if you’re not satisfied, there’s no risk on your side.”

Everybody does that, but as we mentioned before - you can’t do what most people do.

That’s what separates us from the general internet marketing crowd and how we’ve beenable to make millions of dollars as affiliates. We don’t do what most people do, we go theextra mile. We do different stuff, we invent new strategies, we test new things out.

We actually recently tested an offer without a guarantee which curiously gives peopleeven more confidence.

You’re like;

“Look, this is so good, We’re not even letting douchebag refunders in here. If you wantto become a member and purchase this product with a negative state of mind then youmight get your money back. However, frankly, we don’t want your money to begin with, ifyou’re not even willing to do the work.”

However, you can also go into this with the mindset like, “hey, this is the best stuff you’veever seen, and we’re not giving it away unless you're willing to come in and basicallyapply it and make money. In this case it’s a zero refund strategy.”

There’s different ways of doing this but ultimately, it goes back to what you were sayingearlier, about being transparent.

Just tell people how much you believe in this product and that’s why you’re mailing them.



Yes, of course we’re going to generate a commission but we’ve used this product, it’sawesome. Maybe there’s one thing wrong with it, but we’ve satisfied and we’ve improvedthe product with our bonus.

This Money-Making Method is Powerful - Don’t Abuse It!

This is seriously the thing that you should really do but It’s got to be done with integrity.

Please note, that you can’t do this with every single product.

If you find yourself struggling to do this and it doesn’t quite feel right, don’t promote theproduct. We’ve pulled out of promos before.

You get all excited about a product you’re planning to promote and then you get in andyou see it and you think…

“Oh my gosh, that’s just not ethical and the product is not even ready.”

You’ve got to be true to yourself and true to the people on your list. That right there, willmake you good money combined with all sorts of strategies and the secret kind of ninjatactics that we’re giving you here.

Just to clarify, we’ve done additional training on the crush campaign.

This is something that we never get tired of talking about. It’s a super condensedimpulse building series of emails that we send over a three day period. We’re stickingto the fundamental numbers here that we’ve created, because that’s what always works.

As I mentioned before, the crush campaign is something that all of us in our syndicate doto generate a HUGE income when promoting a product, yours or an affiliates.

However, each of us in our syndicate might have a slightly different crush campaign.

Michael has said he sends four emails a day and he does this hyper crush campaign. Hemight teach it a little bit differently.

How To Turn Six Emails into Six Thousand Dollars

It’s really the condensed email campaign that’s really the core of the crush campaign.Like I said before, sending six emails over a six day period might make you $600, butsending six emails over a three day period can make you $6,000.



You’re probably thinking…

“Wait a second. How exactly do you mean $6,000?”

Two ways…..

You simply are going to get more people to buy because they see more emails, more1.intensity, they feel that you're more behind the product, and they get more interestedin it. This is the recipe for you to make more sales.

You’ve just put this thing on hyper drive, so you're going to now be able to win some2.prizes and that added to your total. Therefore, what would have been $600, hasmaybe turned into $2,000 or $3,000 in commission. Throw in the fact that you’realso winning $2,000 or $3,000 in prize money. That’s what brings you to theapproximate $6,000.

Let’s say that you send six emails over the course of 6 days and probably would havemade $600.

Not only did you make only $600 for the six days, but you’re not even becoming one ofthe leaders on the board.

Now, if you follow the crush campaign, 6 emails in 3 days, now you've got a betterchance of becoming one of the affiliates that is on the leaderboard. Or even better, you'reon the top of the leaderboard because you had the balls to run an intense campaign andmail multiple times a day.

You created an awesome email chain link with connecting subject lines and body copyand you created killer bonuses and you used these strategies.

Guess what?

You're on the top of the leaderboard, baby and you just won a prize. You just got $3,000PayPal’ed to you, you just made $6k in three days instead of $600 over six days.

This is what the crush campaign is all about.

How To Hit Home the Urgency And Drive Up Your Sales



Each email builds on the prior email and it coincides with the countdown timer. Whatexactly does that mean?

That means that we wrote these things to make sense when you read them in order, butyou can jump in at any time and read any one of those emails for the first time and you'restill okay.

If you're on the last day and you just jumped in and you're reading the FAQ, it’s not likeyou're lost. You can read anyone of the emails in the sequence and understand what’sgoing on.

However, for someone that’s been reading every one of these emails, it’s almost like thestory’s been building, the impulse have been building, the urgency has been building.You’ve been mentioning the time and you're referencing the time throughout your emails.

When we send the third email, it may say something like;

“Hey guys, there is currently this amount of time left. We’ve been telling you up until nowthat you're gonna run out of time. Right now, we’ve got 15 hours on the clock, this is whatyou're going to miss out on.”

In every email, it should mention where they are and how much time they have left. Wesee that it creates this bottleneck at the order button on that last day.

We’ll then send another email after 6:00PM on a Sunday reminding them that the timer isrunning out.

The Best Day of The Week to Make Money Is...

We recommend that the last day of the promotion be on a Sunday.

The reason that we do this, is because we’ve learned that ending product launches andpromotions on Sunday at midnight by far surpasses ending it on any other day of theweek. PERIOD.

Vendors just don’t understand how important it is to end your launch on a Sunday.

Until the vendor tries this, they don’t realize the power in it. We will never end anotherone of our own product launches on any other day of the week than on a Sunday atmidnight Eastern time.



We’ve done many launches and we’ve ended them on Mondays, on Tuesdays, onWednesdays, on Thursdays, on Fridays, and on Saturdays. Sunday always wins.

Why do you think?

Because people are home, they’re not out partying on Sunday nights, because they’regetting ready for work and they’re dreading work in the morning and they’re looking forways to make money. We don’t know, give it a name, think it up.

The point is that ending on a Sunday night just seems to work.

When I’m queueing up my email sequence for our promotion, something that I do iscorrespond my emails with the timer. As the end of the timer is approaching, the emails Isend becomes shorter and more urgent as that deadline approaches.

We do this because when the timer reads that you’ve got an hour left, we don’t want youto have to take an hour to read our email.

We want it to be short and to the point. Our last email might just be a one or two linerbecause we’re just like;

“Hey guys, hurry up, it’s running out, this is your last chance, go right now.”

Meanwhile, our first email that we sent in that crush campaign might’ve been a longeremail with a little bit more explanation. The urgency builds as the deadlineapproaches.

Focusing on Fear of LossTowards the Endof a Promo Skyrockets Your Sales

The first few emails, will focus on everything that they’re going to get if they move fastwhile later emails focus on everything that they’re losing if they move slow.

What I’ve found is if we go back and look at all the crush campaigns that we’ve writtenover the years, the first few emails in the campaign tend to talk about everything they’regoing to get when they take action fast before the clock ends.

However, the last few emails we send are more about what they’re going to LOSE. Weeven have an email subject that says,

“You're about to lose out big time.”



Whereas, the first email that we’ve sent our list might be something like,

“Look at everything you're gonna get if you grab this now.”

As you see, it’s the same idea but there are two angles that you're using and that there’sa shift right in the middle of the crush campaign that goes from one angle of selling toanother.

The Best Time to Send Your Emails if You Like Making More Money

One of the things that you have to be mindful of with a crush campaign is the send times.The most successful campaigns we’ve seen revolve around Eastern, United Statesbusiness hours.

What we mean by that is we’d like to have the first email be in their inbox after they’re atwork, or way before they’re getting ready for work. In addition, we always queue crushcampaigns in advance.

We simply write them all in one sitting, and queue them all up to go out. We don’t just goand log into our computer an hour before each one of these emails should hit ourprospects inbox.

The emails are pre-queued to go out sometimes a week in advance.

One thing that I can advise you is that you want to try to avoid what’s called the“morning purge,” as Ryan Deiss calls it.

Usually in the morning when people get up, they try clearing their emails, it’s one of thefirst things on most people’s to do lists everyday when they go to work or when they starttheir day.

They think;

“Let me clear my messages, let me see if I’ve got any messages while I’ve been in bed,and now let me go to my to do list for today.”

This just tends to be how people start their day. You don’t want your email to be part ofthat purge. What we want is for our email to be sitting at the very top of their inbox at thetime that they sit down to pay attention to what’s on their computer and in their inbox.

There was a specific study performed within a specific age range. I believe the range



was between the age of 20 and 36 or something like that, don’t quote me.

Well, the studies showed that most people between that age range actually reach overand check emails on their phone before they even get out of bed in the morning. That’snot just some number we’re making up.

The point is that you should be mindful of trends, you should be mindful of the mindsetthat your target audience is in at the moment that they’re reading your email. Where doyou want your email sandwiched?

Do you want in sandwiched in between an email from their boss telling them what theyhave to do today and an email from their grandmother sharing all the pictures from lastweek’s birthday party?

Is that where you want to be?

Obviously, you're in between two more important emails for them.

Avoid Sending Promos During this “Marketing Rush Hour”

You want to try to send your emails while avoiding these busy times for your customers.What are those times? We have found them to be in the morning after 9:00AM but notgetting close to lunch time.

We’re going to send email so that it’s maybe somewhere around 08:30 to 09:00AMbecause by 8:00 to 8:30 they’re in their commute.

We like hitting them during their commute so that when they get to where they’re going,we’ve already passed the purge from when they were laying in bed checking their emailson their phone.

We’ve hit them while they were in their commute and now they get to work and youremail is sitting right at the top of their inbox. It’s not buried by everything that they got lastnight. If I send at 7:00AM, I'm going to be at the bottom of the list.

Everything that they received between 10:00PM last night and 8:00AM this morning.

People are on a dozen other lists, you’ve got people like John Thornhill, Dave Nicholsonsending emails saying,

“Don’t buy this bonus until you hear from me.”



We want to get ours at the top of the inbox when they’re actually looking at it. You’ve gotto think of the logical times.

How To Tap Into the Minds (and Wallets) of Your Prospects

Here’s another thing;

We want to get in at that time at the end of the day for them when they’re checking theiremails before they’re going to bed when it’s the last thing that they’re kinda doing.

It’s after dinner, it’s maybe 8:00 to 9:00PM, 10:00PM maybe, they’re sit down watchingNetflix and they’re at their laptop or their iPad and they’re checking emails.

When you send emails at these times, you’ll find that they’re really good for making salesbecause your prospects can now pay more attention to what’s going on. If you hit them at4:00PM in the afternoon, they’re thinking about going home, their evening commute,getting dinner ready.

That’s what’s going on in their heads.

What we’ve found is that most of our buyers and our readers are on the EasternSeaboard of the United States. If we tend to follow that business schedule, we canexpect a better response from our list.

However, keep in mind that this will vary and we encourage you to look at your stats.

You can do so by logging into your server.

There you can see what specific time zones are hitting your sites, where most of yourcustomers, your buyers, your subscribers are. With just a little elbow grease, you canlook into this and know where you’re going to be targeting your subscribers, customersand/or current members.

What we want you to take away from this is that there’s more to this than just thinking;

“Let me just throw a bunch of spaghetti on the wall and let me see if this subject lineworks.”

No, there’s the send time, there’s a subject line, there’s a body copy, there’s the bonus.

There’s everything to consider when you’re sending emails and actually doing what we



call affiliate marketing.

Our opinion is when it comes to internet marketing, way too many people that callthemselves internet marketers spend way too much time on the internet and not enoughtime on the marketing. If you want to be an internet marketer, you better be spendingmore time on the marketing part of it.

Marketing entails a strategy, a tactic, creating awareness.

To do that, you’ve got to be beating the other guy into that inbox. You’ve got to becreating relevance above and beyond what the other guy is doing and sending youremails at specific times.

These things are very important for you to know in order to become successful at this.

Secret Prospect Knowledge Means More Money For You

Studies show that 79% of people aged 18 to 44 have their smartphones with them 22hours a day and check their smartphones first thing when they wake up, literallybefore they even get out of their bed. This was an IDC Research Report from 7,446people, So it’s not like they just surveyed 100 people that were in Times Square. Theyreally created a big focus group for this, nice.

Remember how we mentioned earlier that we queue up all of our emails in one sitting?

Well that’s because that’s the way that you're going to get them to really build on oneanother. You can think that you’re this awesome email marketer and that you’re going toremember what that email you sent 3 days ago said.

Really?

Do you want to even take that chance?

No, don’t, that’s my advice.

Sit down and queue them all up at once.

We usually create a drive document using Google Drive for everything because it’s rightthere if we need to share it with anybody else on the creation team. We can easily justshare the page with whomever we want to get involved with this. We do this all the time.We’ll share sales pages with someone else on the team who will go in and put notes.



Our team member can write in the in the margin,” this sucks”, or “I like this, talk moreabout this”.

Want Bigger Commissions? Timing is Everything...

When creating your email copy that you’re going to be queueing up, make sure youremail times actually makes mention and it matches the clock on the target page.

You have to do the math.

Trust me, we’ve been known to screw up a countdown timer once or twice as a vendorand as an affiliate, it happens sometimes. It takes a little bit of concentration because wehave time zone changes.

This can become a bit confusing sometimes especially when we have the EasternDaylight and Eastern Standard, and then you throw in the GMT. Sometimes, it gets alittle tricky. This is why it’s important to make sure that your math is correct.

A one hour or two hour difference is a big deal. You don’t want your final impulse buildingemail to go out two hours AFTER the timer closed.

You need to pay attention!

That might mean looking at the product, opening up a calendar. It might mean Googlingwhat time it’s actually going to be in YOUR time zone. It might take a little bit of planning.Don’t forget to make sure in your emails that you mention time that the clock is going torun out on the page.

I really recommend that you don’t send an email saying;

“Hey, there’s only ten hours left,” when there’s actually 18 hours left.

You definitely don’t want to send an email when there’s only ten hours left saying, “Hey,there’s 18 hours to go.”

The More Messages You Put Out, The More Money Will Come In

Don't be afraid to send all the way up to the last minute. I used to just send my last emailonly one to two hours before the clock runs out. That used to be my cut off.

A couple guys were like;



“Hey Omar, with your crush campaign, I just want to throw this out there, but we triedsending one just a few minutes before close and man, it just worked”

At the end of the day, that really just supports the initial statement that we made when westarted this.

The more that you mail, the more money you will make, that’s the bottom line.

Michael introduced a 20 minute email as his last one, with 20 minutes to go. It makesmore money, it’s just kind of a no brainer. Maybe one day we’ll be sending 60 emails inthe last hour, let’s see what happens. :)



Chapter 4

Traffic

Let’s move on to the traffic strategy.

The first traffic method that we want to talk to you about is the FREE Facebook trafficmethod. This is a really good method for a number of reasons. First, ANYONE can dothis. You don’t need a mailing list, you don’t need to pay money for ads, you don’t needany experience or skills or whatever. You can just do this right now since we’ve told youthis, you can go off and start getting traffic from Facebook.

What is it and how does it work?

Firstly, let’s talk about…

Why Facebook Kills Most Affiliate Marketers Dead in Their Tracks

You might have noticed, if you put an affiliate link on Facebook, it will get either takendown, it will get instantly removed, or it won't get out to all your followers on Facebook.

If you put any kind of link on Facebook, Mark Zuckerberg comes along with a largehammer and smacks you on the head and says;

“No, do not try and take traffic away from my FB-controlled dominion.”

What you’ve got to do is come up with a way to put links on Facebook and still get a bigreach to all of your followers. Trust me, if you put an affiliate link in your post, it’s gonnaget smacked down. Hardly anybody will see it. We’re going to tell you how you can getaround that.

You are going to need some followers on Facebook.

Michael taught this method before and people are like;

“Yeah, but we don’t have any followers, how are people going to click?”



Of course you need people following you on Facebook.

The Quick, Easy Way To Pinpoint Profitable Prospects on Facebook

You need to get into your niche, you need to get interactive, you need to start followingthe big movers and shakers in your industry. If that industry is internet marketing, thenyou need to start connecting with those who dominate that industry.

Connect with THEIR followers by becoming interactive with them. Use what is called a“giver’s gain philosophy.”

You're giving first, you're not just going out and immediately starting to pitch to thempromos in their face, you're liking their stuff, you're sharing their stuff, you’re commentingon their posts.

You say, “Oh, that’s cool,” or “thank you, that’s a great tip.”

You're getting INVOLVED.

You're actually establishing real relationships with people in your network.

Regardless of what you may think, it doesn’t take long to establish a relationship withpeople online. You can do this in just a few hours, maybe an hour a day for a week.

You can start from scratch with a Facebook profile. By the end of it, you can have a fewhundred followers in your niche that are open and receptive to your messages. What youthen do is you tell a story with a lesson and you segue into the product as we showedyou earlier on.

You tell a story by adding some kind of metaphor, segue into the product, and then usewhat we call…

The Secret Link Method Which Bypasses the Facebook Police

There’s a couple ways you can do this.

The first way is to put the link as a comment to the post. You can simply write a post,something that sounds like just anyone would write it, not just someone using a link to aproduct.

For example, something like;



“You won’t believe this! Someone went to the car dealership the other day and you won’tbelieve what happened, and blah blah blah.” Rather than putting the link in the post, youjust tell your readers to “see the link in comments.”

Don’t forget to add the actual link.

That’s happened before. LOL. What you’ve got to watch out for is that sometimes, it canget buried if people are making a lot of comments. So your post may get hidden away.

Another way that you can put that link on there, and this is a preferred method, is just toput a space in the URL.

You don’t want to put the http://, don’t put that in there because it will be recognized byFacebook as a link even though it’s not active. You’ll just want to put the domain. com inthe post. Notice how I put a space in after the dot? It will still look like text, it won’t beclickable, but anybody with half a brain will realize what they need to do to get to thatproduct.

Once you train people, once you train your followers on this, they will get it. We’ve testedthis out, we’ve done promotions using this method, it gets sales and it’s free. All youneed to do is get some followers on Facebook, it’s a free way to do it.

Remember… I’ve said this over and over again….

Regardless, you’re going to pay for the traffic.You’re going to either pay with your TIME or

you’re going to pay with your MONEY.You simply have to determine which is more valuable for you.

The other reason this is so cool and it works so well is the profit pumping power proof.

What happens is when people buy the product through your link, they’ll post about it orthey’ll even comment on that exact post you made saying something like;

“Oh yeah, I just grabbed this. I'm just going through it, it’s great training. Thanks forputting this offer out there and the bonuses.”

It stacks up, it's that social proof that I was talking about earlier on.

It’s right there on Facebook, people start sharing it, commenting on it, liking it. It’s a reallygreat strategy. If you’ve already got followers on Facebook you can start using this

http://domain.com



strategy right away. I’m serious, you can use this right now and start getting people toyour affiliate offers.

2 Amazing Reasons Why Anybody Can Make Money Doing This

Anybody can do this and you don't have to spend a whole bunch of money on ads. We1.use Facebook ads a lot and man, we’ve run into situations when you're creating an ad,if you use a link and Facebook doesn’t like the ad, they go ahead and they just blockthat link. Now, you can't even create another ad to try and appease them becauseyour link has been blocked. You can’t even post that in a regular Facebook postbecause that link has been completely blocked. It sucks BIG time.

When we create ads, we are going to be at the whim of an ad arbitrator, so to speak orsomebody that actually works, a human person that works for Facebook and isconfirming that the ad is in compliance. You don't have to have that level of scrutinywhen you're just creating a post or a comment and I love the strategy of putting aspace in the link, that is simply just awesome!

Not only is it free, but those that purchase through your link can comment on the post2.and that will generate more sales for you. Your customers can outsell you 10 to 1.PERIOD! By them commenting on your post thanking you for showing them this offeror thanking you for the bonus, will create what we call “greed factor.” More people willjump on board to purchase because Johnny said it was an awesome product and isexcited about the bonuses you’ve provided for them.

This is something that is very powerful. This is why, in our business, not only do wemail our list when we’re promoting a product, but we also post it in our groups and onour own Facebook wall. It’s simply a no brainer to pick up some more sales.

How To Break the “Chicken and Egg” Cycleof Getting Traffic and a List

Let’s talk a little bit more about our traffic strategies.

Our customer lists are the primary source of traffic for us. This is why we encourage allaffiliate marketers to also be product creators. Being a vendor and selling a product is



what creates a list for us. We used to think that we had to set out and be a list builderbecause obviously if we want to monetize lists, we have to have a list to monetize in thefirst place.

The way that we have a list is we grow and build the list, we create squeeze pages, wecreate products.

The reality is a list is a byproduct of building a business.

When you start to build a business by launching products and creating a portfolio ofthose products, a list will come by default.

However the inverse is not true.

Meaning, if you set out to build a list, a business will not come by default. BUT if you setout to create products and sell them, you will automatically build a list.

However, if you set out to just build a list, you will NOT automatically have products. Forus, it’s all about the end game. One day, we want to be able to sell our company for eightfigures.

The only way that’s going to happen for us is to get an eight figure evaluation of ourcompany assets and if we have a product portfolio then that will increase the value of ourcompany.

We understand that.

For us, we understood from the very beginning how important it is to create and launchour own products as well as doing affiliate marketing. I

t’s something that we’re always doing. It’s why the affiliate marketing angle of things,even though it makes us millions of dollars, it’s 40% or so of our income. The other 60%comes from products that we launch and services that we offer.

This is important for us and it’s why we encourage you to also create products as well asuse these strategies, including affiliate marketing, email marketing, crush campaign andthings like that to make money.

Proper list building with viral sales funnels will also give rise to you building a veryprofitable list.



How To Get a Massive List, FAST, Using This Simple Viral Twist

Building a list by just creating a squeeze page and putting a product on it is one way tostart building a list.

This is especially best to do if you don’t have any source of driving traffic right now. If youwant to promote a launch, let’s say, next month, you’ll want to build a list between nowand next month.

But let me tell you, you’re gonna have your work cut out for you. Building a sizable list ina one month period by just putting up a squeeze page and a product is a tough task,although it is not impossible.

You’ll just have to work really hard to accomplish this.

Let’s say you do want to accomplish this with a viral squeeze funnel, that’s somethingthat really can grow very fast. Even within a month’s time, you can have a list that youcan start monetizing.

With a viral squeeze funnel, you create a squeeze page for prospects to opt in to.

You do this by offering them something for free for the price of their email address.Before you give your prospect that freebie you promise them, you’ll have them receiveanother message that says something like;

“Wait, would you like to get another free thing? You can simply get xyz for free when youjust invite some of your friends by sharing this on Facebook.”

This is very powerful and it works like crazy.

What you're doing is you're incentivizing every subscriber to bring you more subscribersfor you, that’s called a “viral squeeze.” We actually create an entire product about itcalled Buzzinar. We’re not trying to push Buzzinar on you, but rather trying to impressupon you the things you need to be doing in order to grow your list.

Creating and launching products is one method, and another method is to create viralsqueeze pages.

Your list is going to be the most valuable asset in affiliate marketing. We would bedoing you a disservice if we said to you that we only drive traffic and make all thesemillions of dollars by using these free methods and stuff. We build our lists through



launching products and through creating viral squeeze pages so it’s important that you'redoing that sequentially or in parallel to doing your affiliate marketing.

I want to discuss another very powerful traffic method with you…

The Right Way to Advertise on Facebookand Make Big Profits Doing It

Facebook ads are great source of traffic because we can select the exact demographicof people that we want to target, this is regardless of the niche that you're in.

It doesn’t necessarily have to be “make money online”, or “internet marketing”. You canbe in the golf niche, you can be in the underwater basket weaving niche, in the nail bitingniche, cat juggling, whatever the hell it is that you do.

People are hunter gatherers by nature, we flock into groups. People love to flock intogroups of interests that they can share with other people.

What we find is that if you follow a niche, on Facebook, you can actually target thosegroups of people.

If you create an ad on Facebook when you're in the targeting section, you can basicallytell Facebook who you want to target.

You can choose to target everybody that’s liked a particular page about underwaterbasket weaving or a page about wicker brands, or different types of baskets. You get thepoint.

Every single fan page related to that niche that you’ve selected, you’ll be able to target allof the members to those groups. You can also target public figures that are big basketweavers themselves.

Again, this is just an arbitrary example that we pulled out of thin air here for the purposeof making you visualize the impact this is.

With Facebook ads, we can get very, very targeted as to who sees what we are offering.

This is very different, than if you try other paid advertising methods like Google Adwordsor something like that. Well yeah, you can do some targeting there but not as fine tunedas you can with Facebook ads. That’s one of the reasons that we like using paid



Facebook ads as a way to drive traffic.

You know what, you don’t need to have a huge budget, you can start with $5, $6 a dayand scale it as you start getting results.

Something that we really love about running ads with Facebook is that we can customizeour audiences and continue to retarget them.

This is a huge, money maker for us. What we do on every one of our bonus pages, isactually set a pixel on the page.

Let’s talk about…

The Simple Sure-Fire Way to Multiply Your Sales From Every PromoUsing the Secret Power of Facebook Retargeting

Facebook gives everyone their own pixel; it’s a retargeting pixel, which you’ll be able tosee inside of your Facebook account.

All you gotta do is go to manage ads and then there’s another drop down called customaudiences, and then there’s a little tab that says copy your pixel. You can copy your pixeland paste it on the pages that you create. You can do this within your Wordpress pagesby using a plugin or you can just paste that code onto the HTML of your website.

The point is, when you add your pixel to your pages, and someone lands on your bonuspage, that pixel registers them as a visitor.

Facebook can then identify what Facebook member has been to your bonus page. Thisis when it creates an audience.

Essentially, it builds a list for you.

We have tens of thousands, probably at this point, hundreds of thousands of people incustom audiences on Facebook. It is essentially a new place to build a list of people youcan market to, and it’s FREE. Building this list through Facebook and the pixel, won’tcost you any money. This is something that Facebook will provide for you at no cost at all.

However, creating ads and targeting them isn’t free.

However, our point is that you can start doing this right away and you can start targetingpeople that land not only on your bonus pages but also on your buyer pages.



How about people that are going to your bonus download pages that have gottenbonuses from you before? Why not target those people as well?

How To Find Thousands of Untapped Buyers Right on Facebook

Once you’ve got these audiences built, there’s amazing stuff that you can do withFacebook ads.

Let’s say you build a Facebook audience of a thousand people. You can then use afeature inside of Facebook called lookalike audiences.

Once we create a lookalike audience, we can tell Facebook to create a lookalikeaudience based on this audience of 1,000 people that have been interested in mybonuses and have purchased from me in the past.

What Facebook then does is analyze all of the characteristics those 1,000 people have incommon. Maybe those people that have all bought from you, or that have all been onyour bonus page. It creates an audience of millions of people depending on how faryou want to scale it that have those similar traits.

If these thousand people bought from you, we’re going to create a lookalike audience ofa million people that would possibly be buyers as well based on our algorithm that wehad chosen.

You can then target those people thereby hugely expanding your audience.

Imagine the power here.

Imagine using the free Facebook strategy we have been talking about, imagine using theFacebook ad strategy, building custom audiences, using your Facebook pixel on yourbonus page and your buyer download page.

How about targeting these people using a lookalike audience, or by using a proper bonus.Are you starting to see it?

Are you starting to see the possibilities here?

Unlocking the Profit-Pumping Potentialof Facebook “Virtual Real Estate”

Ok, so now I’m going to share with you what another thing that we do is. I like to call it,



“deck out” our whole Facebook walls.

What that means is that when we’re promoting a product, we create header graphics forall of our groups, create a timeline graphic,.

If we’re promoting one of Michael Cheney’s products, say, Fan Page Money Method we’llget our graphics guy Stevie over at GFX1 to make us banners for all of our groups saying,“Hey, Fanpage Money Method is awesome.” In the description of that image, we makesure that we put our affiliate link or website link in it.

By doing this, you help create buzz for that promotion or product launch that you’rehaving.

At the very least, it creates a seamless continuity, a seamless branding, a seamlessawareness to all our list subscribers, Facebook followers, all of our custom audiencesthat we’ve created.

When we decide to promote a product, for example ABC.com, we wrap our arms aroundit.

This means no matter how you interact with us, whether on Twitter, Facebook, on one ofour mailing lists, on our blog, wherever, “ABC.com“ is in your freaking face that week.

We’re decorating our entire business and every arm and hairy leg and every limb of ourcompany that you might come into contact with. they’re going to have banners, a bracelet,something, anything that we can, that says, “ABC.com.”

It’s almost like decorating your house or your desk for a holiday.

During that holiday season, everyone is going to know you’re celebrating that holiday.Well, just like that, during this launch, what everyone is going to know is that we arecelebrating the launch of a product called ABC.com.

What we’re doing is creating some major buzz and it’s a great way to attract your loyalfriends and followers.

People love when we do this, we’ve been known to theme our promotions or launches.

When we do this, we’ll use that movie style theme that we’ve decided to use and we’llthen create these banners using that theme.

http://abc.com



Everything usually coincides like a big puzzle piece.

We create conversations and post cool images to update people on what’s going on. Wedress up our timeline and groups with the launch that we’re promoting. In essence, we“decorate” our Facebook pages so that everyone knows what we’re celebrating.

We go all out!

We make it our focus during that time.

How To Recruit an “Army” Of People Sending You Targeted Traffic

Ultimately, we’ve got to be honest. One of our huge ways to drive traffic to a launch hasbeen by getting prospects and buyer to share OUR own bonus page.

Yes, you read that correctly.

We get prospects or people on our list to spread OUR link to a bonus page we’ve built fora promotion we’re running on the internet.

Whether it’s being spread via Facebook, their blogs, Youtube, etc.

They basically saturate the internet with OUR affiliate link to a product we’re promoting.

It’s actually pure genius if you ask me. :)

How do we do this? It’s actually pretty simple BUT it’s NOT FREE! There really isn’t asuch thing as FREE traffic.

As I’ve mentioned before we either pay with our TIME or we pay with our MONEY. Thisholds true even when we’re wrapping our arms around a promotion for a launch that istaking place.

Ok, so how do we do this when it comes to a promotion we’re running? How do we investour time or money? Well.. in the instance I’m going to describe to you, we invest BOTHour TIME and our MONEY into this promotion in order to drive the most traffic possible.

We’re using our time because we have to take the time needed to create a congruentbonus page for the promotion that we’re doing.

We then have to create a contest page for our prospects to drive traffic to that bonuspage and we have to provide prizes for the contest that would make your prospects



WANT to participate in the contest in the first place.

The prizes that we usually add to the contest are typically physical prizes. Meaning,prizes that we actually have to ship to those that win the contest.

We usually give prizes away for the top 5 people. So that’s 5 physical prizes OR 3 timeconsuming prizes and 2 physical prizes.

When I say “time consuming prizes” this means things that are going to require our, orour teams time in order to award.

Things such as, building a bonus page for them, or a membership site for them, ormaybe promote a product with them.

You get the point right?

Keep in mind that when we decide to do this for a promotion we’re talking aboutcampaigns that will generally make us six figures or more just as an affiliate. Thetraffic doesn’t necessarily come from our list, or from Facebook ads or custom audiencesthat we’ve created.

Our traffic will come from the viral aspect of things.

Ok, let me explain how we are able to do this.... we use a contest plugin that actuallykeeps track of how many times our prospects are sharing our own bonus page for aparticular product we’re promoting.

Think about this for a second... you come and you visit our bonus page and we say toyou;

“Hey listen, we’re doing a bonus for ABC.com product which is launching next week.However, before that launches, what we want you to join this contest we’re having. Wewant you to start spreading the word about the launch and our upcoming bonus. We’regoing to keep track of how many times you do that and we’re going to award you points.The person with the most points can win any one of the prizes on this page.”

How To Turn Your Prospects Into Your Best Sales People

What we’re doing is we’re creating a frenzy of people spreading our affiliate link and ourbonus page around because they’re competing for the prizes we’re offering them.



They’re doing this because they want to earn points, so that they can win a prize.

What we essentially do is recruit our prospects to become our sales people, to becomeour marketers, to become the people that go out there and spread flyers and links andstuff about our upcoming bonus.

You can have hundreds of people spreading the word and helping you make moneyin the process. They’re doing that just because we took the time to create a contest andto invested a couple hundred bucks on some physical prizes for them to compete for.

The way the contest plugin works allows anyone to have a chance to win, regardless ifyou got the most points or not.

At the end of the contest, what the software does is randomly chooses a winner basedon the settings you’ve created. So you can choose for it to identify a winner from the top20 contestants in the contest.

What this does is gets the prospects excited about continuing to spread the wordeven if they know that they’re not in the top 10 because they want to try to win the prizesand they know that it will be a random drawing.

We continue to look for viral strategies when promoting a product. We sit down andwe plan out a campaign long before the product launch.

We think of ways that are going to get people to WANT to spread our affiliate link and ourbonus page around. This is how we promote product launches and we make $150,000 insales.

This is how we promote things and make $80,000 in sales. Yes, from a promotion, notas the vendor, but as the affiliate promoting somebody else’s product. We typically makesix figures plus in commissions by doing these kind of viral strategies.

It takes some planning, you're obviously not going to come up with that the night beforethe launch. This is why we hate it when people contact us and ask us to promote theirproduct launch only for us to find out that the launch is happening in a week.

We run a real business, we plan our stuff in advance and that’s how we make the kind ofmoney that we make.

These are the traffic strategies that work for us.



Chapter 5

Bonus Strategy

We’ve wracked our brains, looked at all the millions of dollars that we’ve made incommissions, and picked our favorite and most powerful strategies that have been usedto generate an absolutely massive amount of money.

We will cover these so you can copy the method, copy the strategy, and paste it into yourbusiness.

The reason this next one works and the reason this is so successful is that it taps intopeople’s love for money.

It’s a pretty obvious statement, “People love money.”

When it comes to promoting an affiliate product, what you really want to try and do is getclose to the money.

People make this mistake all the time.

They see a product, and they talk about the product. They talk about the software or thewidget but they don’t talk about the money that can be made applying the software, orusing this product, or applying this training.

The closer you can get to the money with your affiliate promotion, the more likely it is thatpeople are going to buy from you.

Always Get “Close to the Money” inYour Affiliate Promos and Messages

For example, recently, there was some software where you could create ecovers and alot of people were promoting it.

However, what most people were talking about was how you could use this software tocreate ecovers.



We took a different approach.

We got closer to the money and and let our prospects know that this is a money makingopportunity. We let them know that they can in fact create ecovers, but that you can sellthem and make money with it as well. That entire bonus was about how you can actuallymake money with this product.

That’s what you want to have your prospects get into the mindset of. When you’relooking at or have chosen a product to promote think of the closest way you can get yourpromotion to be angled towards the money aspect of it.

That’s the most important thing in terms of getting people to take action and buy fromyour link.

We definitely, suggest that anyone that’s trying to really dip into affiliate marketingleverage the power of bonuses.

Don’t Make This Commission-Killing Affiliate Mistake

A very common mistake that people make when creating a bonus is a similar mistakethey make when they’re creating sales pages for their own products.

This is, they focus too much on the features and all the cool little bells and whistles thatthe product itself might have.

But we all know that at the end of the day, even though features might be cool, it’s thebenefits that are going to sell, it’s the benefits that are going to motivate that prospect toactually take action.

Your prospects are thinking:

What am I going to get with this purchase?

How am I going to benefit?

What value is going to be added to my life after this purchase?

How am I going to enjoy that feature, that bell, that whistle?

That’s what sells, that’s what creates emotion, and that’s what gets people to buy.

When we think of how to put a bonus package together, we want to stand out in the



crowd. We want to set ourselves apart from everyone else offering a bonus package.

You should be asking yourself a few questions….

What can I do to actually incentivize people to buy from me rather than anyone else? Iknow some people actually give commissions away to their customers.

They let them know that if they purchase the product from their link, then they’re going toreceive 50% of the commissions that they’ve received for their purchase.

In my opinion, this is a massive, big, no-no.

You will be blacklisted quicker than you can say “Lickety Split.”

If the vendor finds out that you're giving commissions away to your buyers, it will justundermine the value of the product. It’s a big, big no-no. It’s tempting and we can seewhy people do it, but you really don’t want to do this.

How to Give People a No-Brainer OfferWhich Makes Them Buy Through Your Link

What’s the best way to convince someone to buy through your link?

Well, you can talk about the product. You can talk about how close it is to the money andif you use it in this way, this is how it’s going to generate income for you.

Or, this is how it’s going to save time for you.

You can explain how time equals money and it’s going to make money for you that way.

How can you actually physically give people money when they buy from you?

One idea is to give your customer the money that you may get with a prize you will win.

Most launches nowadays have a prize associated with them. It can either be a top prize,cash prize, sometimes it’s a physical prize if you can get on their leaderboard.

Sometimes that means even if you come in 10th place, you can win a prize. Someaffiliates will give spot prizes away for people that make over five sales in a day or overten sales in a day. It’s not totally impossible to get a prize like this. What you can do isyou can offer a share of this prize to your buyers.



This is what we have done and done very successfully time after time. By doing this,you're not undermining the vendor and you're not giving commissions away. You'rebasically telling your customers that if you end up on the leaderboard and win a prize,then you’re going to split it with them.

Let them know that if you get a top prize of $10,000, everybody that buys through yourlink, they can get a share of that money and you’ll PayPal them directly.

How You Can Guarantee Every Prospect Will Make Money(And Drive Sales Skywards)

People go mental for this. At first they’re not sure if they can believe you. They’rethinking...

“Really? You're going to PayPal me some money?”

Just be honest with them.

Let them know that you will Paypal them money if you win the bonus and that you’redoing this to get them off the fence. Tell them that you’re doing this to incentivize them tobuy this product because you believe in it so much that you’re willing to fund part of theirinvestment in it.

You’re stressing how confident in the product you are and how you believe that theproduct is just that good that you’re willing to give them money from your own pocket toactually buy this product.

When you get that message to register to them, you’ll see that your prospects will clickthat buy button.

At the end of the day, and you’ll see a lot of this when we get into some more advancedstrategies later on, people need that conviction.

They need belief that this is the right thing to do. They’re being hit over the head everysingle day, buy this, buy this, buy this. They want to know that what you're offering themis the thing they need.

They’re wondering if you really believe in this product or if you have the conviction thatthey should buy this product.



With you offering to give them a percentage of the prize money you win, you’re basicallytelling them that you believe in the product so much that you’re willing to Paypal themsome cash for it.

The Power of Transparency in this Converts Your Buyersinto Raving Fans Who Recruit More Customers for You

You tell them right from the beginning what you’re doing and why you’re doing it.

That’s why this angle will work so well for you. You see, other people do it in a shady way,trust me. I’ve seen people try to do things as rebates.

Basically telling people that they’ll get a rebate which is really seen as part of thecommission. As a vendor, it’s almost like you're dropping the price of my product. It alsoupsets other affiliates that you're in competition with.

We really love the transparency angle on this because it adds a level of legitimacy thatmakes people think:

“Wow, why should I buy this from anybody else when I'm going to get bonuses fromMichael or Omar and they’re going to share money with me. Hell, I want to contribute, Iwant to make sure that they win the prize.”

In most cases, not only are they going to buy from you, but they’re going to start sharingyour affiliate link as well.

This is an awesome, awesome, angle and it doesn't piss anyone off in the process.

When you do something like this, people start following the leaderboard. As affiliates, wefollow the leaderboards.

We want to know where we’re at, where our competition is, and how far off the paceDave Nicholson is.

We check the leaderboard on a regular basis.

The prospects also check the leaderboards when you do this because they want to seewhere we are on the leaderboard because they know that they’re going to make somemoney when we win.

They start fighting in your corner and actually putting your link out on social media as well.



You’re probably thinking… why would I give the prize money away?

Surely, that’s part of the reason of promoting this, is to make a ton of money from prizes.What’s gonna happen if I give all the money out?

Why Giving Away Your Prize Money Can Make You Twice More Money

If you hit that leaderboard, You're still going to get the kudos.

You're still going to get that profile in that market.

People are still going to see your name in the leaderboard, and your list will love you for it.Yes, you might’ve given all the money away, but you still get that kudos of hitting theleaderboard.

To be honest, when you get established, which you will do quickly when you followTHESE strategies we’re teaching you here, it will get to the point where getting thosenumber one spots is actually more valuable and gives you more of a buzz sometimesthan the actual money that you make.

This is why your goal is always to reach number 1 on the leaderboard.

You know, being at the top of the leaderboard, and possibly having to give away all themoney, will do a few other things than just giving you the recognition. It will get them andother vendors wanting YOU to promote their product.

In many cases, they may offer you an additional incentive that they didn’t offer their otheraffiliates. Such as, a higher commission percentage, a guaranteed promotion for yournext product launch and much more. These are just a few examples but I’m sure you getthe point.

Remember, it’s all about authority and branding in your industry. We’re all productcreators, we’re affiliate marketers, we depend on JV relationships. There is absolutely nobetter way, no more authoritative, no more commanding way to get your name out there,to get on people’s radars than to show up on leaderboards.

This is why I find it naive and almost foolish when people use clever little names andmonikers to put on their handle.

We want our name, our actual names, to display on leaderboards.



Not a pen name.

If you see me on a leaderboard, you’ll see Omar and Melinda Martin. We’re usually infirst place, with Michael’s name in second [Omar’s idea of a joke - MC], and Dave’s inthird.

Not all the time, but usually.

Getting on that leaderboard is important. It’s something that you should be payingattention to.

How To Go Down In Internet Marketing Historyand Join The IM Hall of Fame

If there’s a $2,000 prize, yeah that’s an additional $2,000 in our pocket for that week ifwe win.

But let’s be honest, that’s going to be spent within a couple days or a couple weeks.

Or in my case, Melinda will spend that money before I even see it, lol. However, thenotoriety that we get, just the authority that we get from being number one on aleaderboard that lives forever.

How forever?

Because that thing is gonna be there on their leaderboard until that product getsrelaunched.

Being number one on a leaderboard will give you that kudos and it gives you thatmomentum moving forward. When people see your name all over the place, they startconnecting with you. As I mentioned before, people will start reaching out to you topromote their product and offer to promote yours as well.

When it comes to offering your customers a percentage of your winnings, believe it or not,not every buyer claims the freaking cash.

Seriously!

That may shock you, or maybe not. But I’m serious. I’m sometimes pretty baffled at howsuch a large percentage of people that purchase through our link don’t claim theirbonuses. Sometimes they wait months or years to claim them.



Of course, you don’t just PayPal everybody who does claim their bonus instantly themoment they buy from you.

First off, they may refund after you’ve sent them money via Paypal.

Secondly, you’ve got to verify that they actually bought through your link. It’s important towatch your back on this.

How the Laziness of the Population Can Fill Your Bank Account

We’re not just throwing cash out the window and watching it all tumble down. You’ve gotto make people jump through a couple of hoops before you send them cash.

Such as, make them wait for the refund period to end. Let them know that as soon as therefund period is over that then you’ll send them over some cash. Another thing that youshould make them do is to actually claim it.

This means that they’ve got to step forward, submit a ticket and let you know that they’rewaiting for their bonus and provide you with their PayPal address.

Like I mentioned before, not everybody claims their bonuses. There are no percentageson this, but we’ve probably done this five or six times now and the percentage was prettylow considering how many sales we made.

Honestly, I don’t even believe that half of the people who buy actually go ahead andclaim this, it’s insane. The crazy thing is you still end up with some of the prizemoney. It’s totally legit, it’s not like you're holding it back.

If they can’t get off their butt and send you an email or post a ticket and provide you withwhat you need, it’s not your fault. They’ve got to jump through that one hoop. PERIOD! Ifthey don’t, then they don’t get any money.

This is an amazing phenomenon and it actually accents much further than just sharingprize money.

How To Create the Best and Biggest BonusesWithout Going Bankrupt

A lot of people often ask us how we can offer the type of bonuses that we do. For oneparticular product we promoted, we offered to make a free video for every single buyer.



We made HUNDREDS of sales.

How the hell can we do that?

Who has the time?

If you outsource it, by far it’s going to cost you more money than you won.

The simple answer is that not every buyer will claim the bonuses we offer. Thisphenomenon in our businesses has proven to be a very, very small percentage of peopleactually go and request.

For example, if we’re promoting a product and one of the bonuses is that we will promotetheir product to our list and do an entire campaign for it, guess what?

That requires before your customers can claim this bonus they need to have a productand to take some action.

Trust me, you’re going to have a fraction of people take you up on it which enables youto actually make this part of your bonus without getting overwhelmed in fulfillment afterthe fact.

This is something where a lot of people are just afraid to take that action, they’re afraid tooffer something big and valuable because they actually think that people will take themup on it.

We’re not saying go ahead and put things up that you can’t afford to fulfill, you shouldalways be prepared to fulfill whatever it is you're offering.

What we are saying is that the truth is, that a very small fraction of people will everactually claim the bonuses.

Personally, over the last six years of business, bonuses and affiliate marketing bonusstrategy turned our company around.

We were just plateauing, we were just kind of going through the day to day, makingmoney on the internet.

When we started really mapping out how to do bonuses and the strategies we use whenpromoting products, from theming the product to even the bonus delivery strategy, andreintroducing people into the funnel, and the types of things we do with bonuses have



created an entire revenue stream that comprises almost 40% of the total income wemake.

At the time of this training, myself and my wife are averaging anywhere from $80,000 to$100,000 per month and about 40% of that comes from affiliate marketing and bonusstrategies.

One of the things we started doing created this huge shift, this paradigm shift in ourcompany, was we started entertaining people with bonuses.

You can’t just put a list of features and sell the bells and the whistle, you actually have towrap it around a story, you’ve got to wrap it around the benefits.

Learning the Money-Making Secrets of theMulti-Billion Dollar Entertainment Industry

What we found is that when you throw a little entertainment value in there while you'reeducating them about the product, you're going to get such huge engagement.

We love making it fun.

As we mentioned before, sometimes we’ll grab a movie theme and tie it in with theproduct that’s being sold.

For example, let’s say the new Batman versus Superman movie is coming out. We mighttake a picture of one of us wearing a Superman cape and maybe theme the web pagesort of like the movie.

You gotta be careful though, you don’t want to infringe any copyright or anything likethat.

You create things that elude towards the movie, we’ll get people thinking about whatmovie you're referring to but you're not actually using pictures from the movie or anythinglike that.

With a little creativity here, you can create some really, really cool and entertainingvideos, themes, and just basically engage people more with your bonuses.

By the way, when people are having fun and they feel entertained, they’re more prone toshare your material as well.



Not only are you going to keep them there and keep them watching, but they’re going tobe willing to share what it is that you're doing.

You’ll come across me talking about this thing time and time again in this training.

It’s just that entertainment is where it’s at right now in internet marketing. Very fewpeople realize this, and very few people are actually applying this tactic, or even knowhow to do it.

Michael and I are probably two of the very few people that actually know how to do this. Ifyou’ve seen any of our bonus pages, or our videos, you’ll see that we just get talkedabout more than the average person promoting.

More importantly now, we’ll touch on that again later, entertainment gets attention.

The industry as a whole right now is so noisy, there’s so much going on. Just apromotional offer, a bonus, or a discount does not work anymore. People in their busylives want entertainment.

The likes of Game of Thrones, Breaking Bad, 24, all these kind of series have taken off.

There’s more entertainment out there than ever before. Netflix has all these choicesbecause of a huge demand.

We’re all busy people and we want to switch off. If you can actually give people that funfactor, entertain them while also pitching to them and educating at the same time, youare going to be onto a winning strategy here. We’re going to share with you how to dothat.

Obviously right now we’re talking about bonuses.

However, we’re going to be talking about how you can do that in your emails later on aswell.

When thinking about what bonuses we want to offer, we sometimes create some originaland congruent bonuses that actually incorporate the name of the product.

The Right Way (and Wrong Way) toUse Private Label Rights in Your Promos



Too many people decide to do a bonus only because Michael and I have said the it wasthe right thing to do.

So what do they do?

They go and find some PLR stuff to add to their bonus page.

They see that for $5 they can get 362 PLR reports, that were written in 1971 (ok maybenot that long ago but you get it), so they buy it.

Once they buy it, they choose to put it all in a giant zip folder and then upload it JVZoobecause they automatically deliver the bonus.

Do you know why that won’t usually work?

It’s because they’re not putting the effort and the energy into creating a bonus.

When we decide to wrap our arms around a product launch, we put so much energy intothe product launch that you wouldn’t be able to tell the difference from that launch to oneof our own.

We promote it and put that much into it.

We sometimes put more time and effort into creating bonuses than the product creatorput into creating the damn product, well, that’s just how it feels sometimes.

Michael and I have ourselves, our wives, our teams, we’re all working on a freakingbonus for a month or more.

When we choose to do this, I can’t help but to feel as if maybe this vendor made theproduct in two weeks meanwhile it took us a month to make the bonus.

Why?

Because we want to be number one on that leaderboard, because the material that wecreate that’s going to go along with that product is going to be congruent.

What exactly does congruent mean?

It doesn’t mean that it looks like the product, it doesn’t mean that it sounds like theproduct, it means that it actually interfaces with the product and helps the user get morebenefit from the original product.



How do we do that?

We actually speak with the vendor, we don’t just say okay, I'm going to put this vendor’slogo on this PLR product and now boom, there you go, it’s ABC Product.

You can’t just do that.

Talk to the product creator, find out what would be the best compliment to his productand why.

Just let him know that you’re aware of his upcoming launch and want to know that if hehad another month to work on his product and create a whole other module for it, whatwould that module be about have been about?

As he answers that question for you, just take notes on what the hell he says. Then, goout and make it.

Once you make it, you can then go back to him and let him know you created it andwanted to know if you can add his logo on the box cover image and call it something likethe “unreleased module” or something like that.

More than likely, the vendor will say yes because you created something that he simplydid not have the time to create.

What are some of the benefits of doing this other than getting on the vendors radar? I’lltell you….

All of a sudden when people start seeing your bonus, they’re thinking that you’ve got apart of the product that is going to be missing if they don’t get your bonus.

Now you’re onto something. You're creating that frenzy of people that are convinced theysimply have to purchase from your link or they’re going to miss out on that module if theydon’t.

What sometimes happens when you create a bonus like that, is customers will contactyou asking if it’s ok to refund their purchase that they made from another affiliate topurchase from you instead since they saw your bonus and want that one instead.

The answer to that is always no, obviously.

We don’t want to encourage a refunding to switch bonuses here and there. People will try



to do that, a very small fraction of people, but nonetheless they’ll try.

If this happens, we let them know that we reserve the right to NOT award our bonuses tothem.

The point here is to create original and congruent bonuses.

If You Fail to Prepare, Prepare to Fail…

It’s a cliche but it’s true.

You can’t do this the night before the launch.

You should be running your business like a business, planning not just your ownlaunches and promotions but your bonus creation strategies in advance, 30 days inadvance, 60 days in advance. Right now, we have our calendars further than six monthsahead and we’re planning what we’re going to be doing.

That’s the way business is done.

You can’t do this by accident, it’s not a last minute thing where you just go onto Googleand type in traffic, grab some and slap it up.

You’ve got to put some thought into this. Really, this is another common thing you'regoing to see coming up time and time again in this training.

Don’t do what most people do.

If you do what most people do, you’ll get what most people get, and most people getjacked. Most people don’t put a bonus together and those that do, they just throw ittogether last minute.

You need to be providing your customers with something that’s going to eithercomplement the product, it’s going to improve the product, or it’s going to fill that gapas mentioned earlier.

It’s going to fill a hole that somehow the product’s left out.

The way to do that if you can’t get in touch with a product owner, is to look at the salesletter of the product. Work out maybe what’s missing or what you think would evenimprove the product further.



We are not saying that PLR is a bad thing, and don’t want you to think we’re dissing PLR,PLR is very useful.

The Quick Way to Turn PLR Products into Pure Profit

However, what’s very important is the rebranding of that PLR.

A lot of people don’t do this because they’re either lazy, they just don’t want to take thetime, or they didn’t give themselves enough time to actually do it.

You should, if choosing to use PLR, thoroughly rebrand it.

That doesn’t mean that you’re just going and making a new cover for it. This means thatyou’re going to be opening up the PLR document itself, reading it, going through it,changing things around.

We actually got a product the other day, we saw they were offering a bonus for someSquidoo training.

That website doesn’t even exist anymore.

We contacted the person and when we asked him if he realized that he was offering aSquidoo product as a bonus, and that the site isn’t even active, he didn’t even know.

That’s because he didn’t take the time to go through his PLR material and read it, checkthe links in the product, etc.

The point here is that people are watching, and people are paying attention.

If you're going to use PLR products which definitely helps you and they definitely savetime, they’re a good place to grab material that you can use as filler.

You definitely just shouldn’t be regurgitating PLR as it came from the factory, so to speak.

You’ve got to be creating additional supporting content for it.

For example if you get a PLR ebook, maybe opening that bad boy up, taking a look atthat table of contents, reading through it, maybe changing some things around, maybenow turning on your microphone and recording it, maybe narrating it, recording an audioversion of it, maybe going and opening up your PowerPoint or your Keynote, copying andpasting some of the content from the book and creating some slides, etc.



How long would it actually take?

Maybe you could actually spend two or three hours repurposing a PLR product andactually make it something unique, something that’s going to be seen as completelyoriginal from you.

PLR is a good shortcut but it’s not an “off the shelf solution.”

Don’t just take this flat pack thing that you get delivered through the mail and just give itstraight to the customer.

You’ve got to construct that yourself, you’ve got to give it your own style, your own flavor.

You’ve got to add to it, add more value, add different media or different stuff to that,otherwise people are going to see right through it.

People aren’t stupid.

They’re going to know that you’ve done nothing apart from changing the title, they’regoing to know it’s been written by some guy in another country.

You’ve got to check the stuff out. Check it out, improve it, AND rebrand it.

We’ve seen a lot of people have success by offering a bonus that they just create off thewhim, and just mentioning it in an email.

We’ve even seen some people have success by creating a Facebook post listing with afew things that they’re going to give away.

Why Making a Bonus Video Will Make YouMore Moolah (And What To Say On It)

We’re not saying that creating a fancy schmancy bonus page or video is the only way togo, but definitely saying it’s the more profitable way to go.

We’ve proven that video sells more than text in our business.

We know other people that have trained their list in different ways, they might sell betterin different ways.

For us, creating an engaging bonus video is something we always do. However, just



like medical advice, if you ask ten different marketers their opinions on this, you’ll get tendifferent answers.

In our opinion, our bonus video and our copy on our bonus pages, is what sells thebonus.

We don’t talk much about the product that we’re promoting because that’s what thevendor’s job is. When they get to the sales page, the vendor’s going to sell them theproduct.

I want to sell them the bonus that they’re gonna get when they buy the product from ourlink. We preface the product. We introduce the vendor on the bonus page. We tell themthat Michael Cheney is an expert at XYZ and that he’s going to show them the solutionfor XYZ that he’s releasing.

We let them know on our bonus page that when they take action we’re going to givethem all these bonuses which is going to make their lives easier and that they’re goingto make this much money.

We’re going to paint that picture and we’re going to sell our bonus. We’re going to letthe vendor sell the product, we will sell the bonuses that will then help the vendor sellhis product to our prospects.

The Key To More Sales is Raising Impulse - Here’s How To Do It

What’s really, really important on the bonus page is raising IMPULSE. Nobody wakes upin the morning and turns to their spouse and says;

“Hi honey, good morning. I really hope to run into a bonus page today from Omar Martinor Michael Cheney.”

Nobody does that.

They come across it because they open a link in their email and all of a sudden they’reon this page.

They didn’t schedule this purchase into their budget this month, they’re going to buy itbecause your bonuses impulsed them to do so. It’s urgency, it’s scarcity, it’s greed factor,it’s the fear of loss. It’s this impulse that you're raising that’s going to get them to buy.

I don’t care how good the product is. At the end of the day, people make these purchase



decisions based on emotion more than anything else.

It’s your job as the affiliate marketer when you create your bonus to implement urgencyand scarcity.

We do it with a countdown timer and a number of bonuses remaining. This is a verycommon mistake in our industry. People screw up the vernacular, they don’t reallyunderstand the marketing behind it.

They put a countdown timer on their pages because they see other marketers doing it,and then they call it scarcity. Countdown timer does not indicate scarcity, that doesn’tmean your product is scarce.

That countdown timer might run out and you might still have an abundance of productsleft that you didn’t sell. Scarcity and a timer are not related.

A timer indicates the time remaining.

That indicates urgency, this is an urgent matter attached to this time limit. Scarcityimplies a number of units remaining.

There’s a big difference between the two. When you use them both hand in hand, you'regoing to exponentially create this impulse that’s going to make people buy.

Ok, let us give you an example. You’ve got 30 minutes left to buy this product. Your pageshould read something like this…

“As you can see right now, we’re at 29 minutes and counting down. By the way,we’ve got 42, oh wait, 41 items, wait a second it says 39 now; these things aremoving quickly. The countdown timer is now down to 28 minutes, what’s gonnarun out first? I'm not sure if we’re going to have enough products left. It’s verypossible that the countdown timer might run out before the actual units do, butthen again... oh my god, somebody just bought a ten pack of these, we’re down to24 packs. Oh my god!!”

Do you see what I'm creating here?

I’m creating impulse using urgency and scarcity, a timer and a number of units remaining.

That is very important.



Why Just Whacking a Countdown on Your Page is For Chumps

True marketers understand the power of this. There’s a total of four factors of impulse,we’ll explain the other two in another chapter.

It’s not just about putting a countdown timer on the top of it and saying;

“Hey guys, this is a bonus that’s going to run out on this day.”

That’s not it.

You're half assing it.

You're only putting part of the marketing into it. Urgency and scarcity together are what’sreally going to create that frenzy.

This all ties back to a previous point. You might be wondering how I can limit my bonus,am I right? The answer is give more value.

Give something that can only be done a certain number of times like create a product forsomeone, promote for someone, or a Skype call with someone. You can also considergiving away a bonus like giving them email access to you for 30 days, or whatever it is.

Simply put, you need to raise your game.

You need to give something that is truly scarce.

That way, you can limit the number that you give away.

You’re probably wondering;

“Omar, Michael, how the hell could I possibly take a month to create a bonus?”

I'm going to say create systems. What we’ve done is we’ve created a skeleton so tospeak and we have a bonus template that we use all the time.

After years and years of doing bonuses, we came up with a formula that works. We cameup with a type of style of layout for the page.

We learned a long time ago that it’s important to have cookie clearing instructions on thepage. We learned a long time ago that it’s important to have a copy of a snapshot of thepayment page, highlight your affiliate ID on the page.



We generally have a style and have a specific template so to speak.

How Enlisting the Help of a “Skeleton” Will Have YouRattling Your Bones (and Cash) All the Way to the Bank

We call it the skeleton.

When we’re going to do a new bonus, we just pop open our skeleton template. We cloneit, drop it into a new site, and start to flesh something out that’s already got the bonesthere. It’s already built and now we can repurpose it.

This saves us a huge amount of time, it’s not like we’re starting with a blank HTML docstarting to center tags, background images, and all that, we are not doing that. We’resaving a huge amount of time because we know that we’ve already had success andnow create a habit of using this same exact skeleton.

You're going to want to create winning habits, you're going to want to create bonusesthat maybe works a little better for you than it did last time.

Obviously you’ll know that because you’ve tested a few different ways to see whichworks best for you.

If there’s something that you’ve added to your bonus page for a particular bonus and yourealized it did awesome, use that, add that to your template. Next time, start with theupdated version of your template.

You should be creating that skeleton and repurposing it every time.

When you start doing this kind of thing, you’ll see that you're actually going to save a lotof time.

Once you’ve done this, what would’ve taken you three weeks to create, you can do it inthree days because you’ve already prepared your work environment.

It’s kind of like when you’re going to get something repaired.

That worker has all his tools laid out, he has all the common things that he uses all thetime in front of him.

You go in there, you drop off your TV to get fixed or whatever thing you're getting fixed,you come back, you pick it up, it’s already done.



Why?

Because he’s got all the common fan belt sizes, he’s got all the cogs and gears and thethings that are needed to repair your TV because people come in all the time. In yourbusiness, you should have that work bench as well with all the things you use often readyto go.

By doing this, when a new product comes in to promote, you don’t need to start fromscratch.

You don’t need to spend all that time doing something you’ve done over and over againfor prior promotions.

How To Tap into the Lost Art of Leveraging toQuadruple Your Profits (Even on Last-Minute Launches)

Now, here’s the other thing, sometimes, vendors won’t give you 30, 45, or 60 days noticeabout their upcoming launches.

Sometimes, you only get three or four weeks notice and it’s like boom, I’ve got to be ableto create something within a week here for this, and it needs to be significant. How thehell am I going to do that if I have to create PLR and I have to do all this stuff?

You're going to get better and better and better at repurposing stuff that you’ve doneand dual purposing your work.

One of the things that my wife and I have done is built something called the BonusFactory.

In there, we’ve got all of our bonuses that we’ve ever promoted for years and years andyears. There’s certain bits and pieces of certain bonuses that we could reuse.

There was one thing that we did just recently, we went back a year ago and found abonus that we had created that hadn’t been used.

It’s a timeless bonus, it’s something that actually you can use it anytime in yourbusiness.

So what did I do?

I actually went into that bonus, I took just one piece of that bonus that I did a year ago. I



took that part and I added it to a bonus that I was doing now.

I repurposed some stuff and what was once old is now new again. You want to createthese kind of skeletons and these kinds of tools for yourself that you can use again andagain.

It’s about leverage!!

It’s about leveraging what you’ve already done and building on it time and time again.Rather than with every promo starting at ground zero, you should always start from whatyou did last time, build on that, and grow on it.

By the time you’ve done half a dozen promos, you’ve got this thing down.

You’ve got something almost ready made, you just need to change it and drop in acouple of different pieces.



Chapter 6

Email Strategy

Now, we’re moving on to the topic of generating massive commissions by doingemail marketing in the RIGHT way.

The one that we want to share with you first is called “The Hollywood CommissionBuster.”

We use this in just about every single promotion that we’ve done. If you're on our list, youwill have seen it and it works really well. Let’s get right into exactly what this one is andhow it works.

Why do we get attention by using a play on either a title or a quote from a movie? Youlook at what’s current, what’s been out, or maybe just something that you’ve seen in themovies, or you’ve seen on Netflix and you get inspiration from that.

Do something different that’s actually going to get some attention.

We’ll give you an example.

This is for one of our lawyer’s products that I was promoting. The subject line was;

“On your feet, maggot!”

What a subject line like that does is it creates this huge curiosity. If people don’t knowwhat the movie title is, they don’t get the play, they don’t recognize the quote, they’ll bedrawn in. If they do kind of recognize the quote, they’re like;

“Yeah, I recognize that, it’s from that movie. What’s this about?”

It gets that curiosity, and curiosity is king when it comes to getting your emails opened,read, and clicked on.

Stories Sell. Here’s An Easy Way to Do It Which Works Every Time...



What we did with this particular email, it says, “On your feet, maggot!” and then it goesinto the email. Basically it says this is a line from the Tom Cruise movie Live, Die, Repeat:Edge of Tomorrow where this recruit keeps reliving the same day over and over.

Everyday, he learns something new on the battlefield, but everyday he dies and comesback to life again at the same point with the sergeant screaming at him, “On your feet,maggot!”

Then, we basically move into what we talk about here which is telling the story of what’shappening in the movie in this particular case.

This is what Tom Cruise, the main character, goes through.

He tries to learn a little bit more to try and defeat the enemy everyday, but he gets killed,he gets a little bit further but then he gets killed and goes right back to the beginning.

Then, what we do on the next part is we connect into the offer. What we did in thisexample is we said look, this is you, you are this character. You’re stuck in internetmarketing groundhog day.

Everyday, you're fighting this battle but everyday you probably feel dead or defeated atthe end of it.

Well, in this analogy, I'm Tom Cruise at the end of the movie. I’ve been on the internetmarketing battlefield for 15 years, I’ve died a thousand deaths in internet marketing.

To save you the time, I'm telling you right now this is the best thing you should do, this isthe product that will get you through that battlefield, here’s the link, go and get it.

This kind of “Hollywood Commission Buster” strategy works really, really well. It also liftsthe kind of pressure from you in terms of how do you write an email. What should I writeabout?

How am I going to say something different?

When you're promoting, you need to be putting out a lot of emails. We’ll comment on thatlater on. It becomes a point in your promotion where you're like, “What the hell am I goingto say about this?”

We’ve already spoken about benefit a, b, and c, and spoken about the deadlines, we’vespoken about our bonus, what’s left is the story.



A story and a theme.

We have already spoken about a theme for the bonuses in your bonus page, what youcan do in your email is maintain that theme throughout.

For this example, we went with this military subject line, and the military story of themovie, then we said;

“You're dying a thousand deaths, this is the product that's going to save you on thebattlefield.”

The call to action is:

“Put on your marching boots, strap on your rifle, and go and grab this link now before youget shut down in the internet marketing battlefield.”

You’ll maintain this theme throughout, and people love it.

We get daily replies from people;

“I love your emails, they’re great.”

People share them.

Just today, somebody was Facebook-ing about how my subject line read “Don’t take aballoon to a gunfight.” People are saying that it was the best subject line ever and thatthey couldn't help but open it.

Let Me Entertain You (And Get Paid a Bunchof Greenbacks in the Process)

Our emails are just getting inspiration for stories from movies, from TV, from songs, fromthings that happened in our life and linking them to products.

The key point to remember here is that you want to entertain people.

We’ll mention this a lot throughout the training. It’s just simply that important.

Entertain them and they will open your emails time and time again.

If you just pitch them over and over, they will see your name on it and they will ditch youremail.



If you entertain them every time you email, they will see your name and they will think;

“I'm going to read this, it’s going to be fun, and yeah I probably might buy somethingagain.”

This email copy I just mentioned was such a powerful email because it was promoting aproduct of ours and the sales just started flooding in as a result.

We started using this same strategy a while ago. We found that you can do it not justwith current movies, but if you're trying to target a specific audience, you can also go andsearch for movies of that era.

If I'm trying to tap into baby boomers, if I'm trying to tap into people that are in their 30s,you can target maybe the movie “Big” with Tom Hanks and pull a line from there.

One that we used recently actually was the subject line “Peanut Butter and Jealous.”

You know what, we got so many people that were like;

“Oh my god, that’s such a great subject line, how did you ever think of that?”

It’s a line from a movie.

The movie “The Interview” with James Franco and Seth Rogen.

Another line that came out of that movie was, “They hate us because they ain’t us.” Iused that one as well in a subject line.

A couple of things are happening here. For starters, it’s a play on words, the people thatknow the movie are instantly captivated and pulled in, and they open the email becausethey want to see how you tied it in.

The people that don’t know the movie, they’ve got their eyebrow raised wondering….

“What the hell is he talking about? Where did he get that line from?”

So they open the email.

Regardless, they’re opening the email which is the main reason that you want to do this.

I can hear it all now, I can hear people crying about this right now.

“Oh my gosh, but I don’t want to do that, I can’t afford Netflix, I don’t go to the movie



theater that’s why I bought this product, so I can become wealthy and buy a TV.”

I'm not a fan of whiners and I'm not necessarily saying that you are, but somebodyreading this is.

Here’s the thing, there’s the thing called Google, and you can actually go and searchfamous movie picture lines.

You can do these searches and you can come up with websites that have the entirescript of a movie. You can come up with famous quotes from specific types of movies,you can really go and find things.

Not just that, but then let’s move over to another industry, let’s say music. You can usequotes, titles, names of songs, and artists or things that have been in the media; thingsthat people are already familiar with.

You can leverage someone else’s household name, someone else’s fame and theirfamous line, and you can use that as long as you tie it into what you're talking about sothat it makes sense.

Don’t Ever, Ever, Be This Guy

Here’s an example of what NOT to do with clever wording.

You don’t want to create a subject line that just says, “Free beer.”

Then, the opening line of the email says;

“Okay, now that I got your attention, let’s talk about this internet marketing product.”

That is not what you want to do.

What we’re talking about here is getting that whole clever line from a movie, or from asong, or from some sort of a current event, and then taking that and tying it into the storyand like we said, tie into the offer somehow.

That email strategy right there is going to lead you to so much money, so muchinteraction, so many clicks and so many opens. I'm sure you can tell how excited I getabout this because this truly is life changing stuff.

These are all of the little tiny tweaks in your business that you can do in order to generate



more income. If you just follow the things that we’ve talked about so far, you're going tohave such a huge increase in the amount of money you make promoting products,creating a bonus, and then using these kinds of email strategies. You have no idea howbig this can be for you.

Following suit on the email strategy, we want to talk a little bit about what we do.

Every Tiny Component of Your Email is a Potential Leakage Point

Creating powerful chain links from the subject line to each segment of the body.

We have already emphasized how important it is to segue, emphasizing the subject lineand connecting it all the way through to the offer.

That’s what we call chain links.

The entire funnel all the way through to the product is only as strong as your weakestchain link.

If you have an awesome subject line but then either the body sucks, it does somethingstupid, it doesn’t follow through or it doesn’t connect properly, you just lost them there.

They never even got to the sales page.

You’ve got a whole bunch of opens but you got very little, if any, clicks. Since you didn’tsend any clicks to the page, you ended up making no money.

Each link is a breakpoint.

When we reference “link,” we don’t mean physical hyperlink.

We’re speaking figuratively like this is a chain and each piece of this email chain is a linkthat can be broken, it’s a link that can be strong, it’s a link that can be weak. You have topull the string with people.

Why Throwing Carrots at a Donkey Will Not Make You Money

It’s like having a carrot in front of a donkey to get them to walk. You want to actually put itin front of the donkey.

Let’s say you were standing in front of donkey. Your goal is to get that donkey to theother side of the road. Now on a table beside you, you have a bowl of carrots.



The way I see it is that you have two choices.

You can either stand behind that donkey and throw the carrots at him and make him runforward, or you can start standing in front of the donkey and hold the carrots in front ofhim and make him walk towards you.

I think a lot of people try to push the carrot onto people instead of pulling them in with thecarrot.

That’s what writing clever headlines and clever references are about.

Each part pulls them into the next race, each part is like a little carrot. That subject line isa carrot that’s going to bring them to the body. The body is a carrot that’s going to bringthem to the link.

The link is a carrot, the anchor text and link itself is a carrot that’s going to bring them tothe sales page.

The sales page is a whole series of carrots that’s going to bring them to the order button.

The order button is hopefully going to take them into JVZoo where they’re going to pay.Once they pay, they’re going to get the product, and you’ll get the commission. It’s aseries of things that have to happen, you can’t just throw the carrots at the donkey andthink that the donkey is going to end up buying something.

I'm not calling your customers a bunch of asses, but I'm just using the whole donkeyand carrot thing as an example.

I’m sure you get the picture right?

The Weird-Ass Bruce Wayne Tactic toGetting More Opens, Clicks and Sales

What we do is create audience specific, suspenseful, Batman style headlines.

We make references to age specific movies, TV shows, people, places, things that aregonna raise an eyebrow.

Things that are going to make people think. One of the things that you can do is tap intomass media.



What’s the current event?

What is something that’s being talked about right now?

Here in the United States, everybody has been bombarded, at the time that I write this,with news of a big presidential election.

We’ve got a whole bunch of colorful characters all over the media, all over the news. Mypoint is that there’s a whole bunch of stuff in the media about these election characters,about these presidential candidates, if we can even call them that. So why not leveragethose names, those things that people are hearing in their everyday lives, on the newschannels, in the newspapers and all that?

Why not factor that into the marketing?

Why not actually use these current events and put them into your marketing?

We use the “Batman Style Headlines” as the glue that will actually make that connectionbetween the chains. The glue that brings them from the subject to the body, from thebody to the anchor link, from the link to the sales page.

Here’s what we mean by Batman styles.

If you’re our age, you may remember those old Batman shows where at the end, it wouldsay;

“Dun, dun, dun, tune in tomorrow, same bat time, same bat channel, to see if Batmanand Robin survive.”

When this happens, what are you thinking? You're thinking;

“No, wait, I got to see what happens.”

I mean, you know he’s going to survive, but you're gonna tune in to see how can hepossible get out of the situation he’s in.

It’s that suspense that gets people through to the next line.

We create subject lines and create references inside of the email itself that get people toread the next part.

We’ll give you an example of what we mean by this. Michael set out to go and buy a new



car. He pulled into the dealership and you won’t believe what happened next.

What’s running through your mind at this time? If you’re like me, you’re thinking, “what doyou mean, I won’t believe what happened? What happened?”

It causes you to ask the question what happened next?

What happens next is that you’ve got to read the next section, you’ve got to get to thenext breakpoint in his chain, in his email chain to find out what happens next. That’s whatwe mean by those Batman style headlines.

The point is I'm pulling the string with people, I'm getting them to the next part by luringthem in.

When writing body copy in emails, we use impulse factors BIG time. We alluded to thisbefore when we talked about the difference between urgency and actual fear of loss orscarcity. We call these the FIGS. Here’s what it stands for:

Fear of loss

Indifference

Greed

Sense of urgency.

Ok, let me break what each of the “FIGS” mean and how we use them.

Fear of loss - You’re going to lose out because they’re going to run out of items. Fear●

of loss is the fact that we don’t know if we’re going to run out of items. In that particularcase, the consumer or the prospect is in a race with other consumers to grab thoseitems before they run out.

Indifference - This is just posture. It just means, “hey look, whether you buy this or not,●

and we hope you get this, but it’s really no big deal. We’re going to be closing this atthis time whether you like it or not.”

Indifference is the opposite of being needy, it’s being indifferent.



Greed Factor - In internet marketing, we call that social proof. What we do is we want●

to add the social proof. We want to show them that there are all types of people that arepurchasing your product. You’ll want to give them examples such as how a constructionworker from New York, a soccer mom in Orlando, Florida and a business owner inScotland have all become one of your customers. If you’ve got a wide array of people,then chances are that your prospect can relate with someone in that social proof.

Sense Of Urgency - That’s that clock we spoke about earlier. That’s that countdown●

timer that puts the prospect in a race with the clock. With fear of loss, they’re racingagainst other customers. With sense of urgency, they’re racing against a clock.

For me, and again, this is not for everyone, but it’s become very evident that beingstraight forward and politically incorrect are what work best for me.

We see a lot of “fake it till you make it” out there. We see a lot of people trying to be allprim and proper.

As a matter of fact, Michael posts all the time about people that get butt hurt when hesends an email that tells it like it is.

“Oh my goodness, Michael, you said the word ass. How dare you? I had to read that, Iwas forced to read that because I opened your email.”

Oh my gosh, it’s just amazing the ridiculousness and the fraud that the people try toperpetrate. You're a freaking adult, man.

How To Create Lifelong Lucrative Loyalty in Your List

Frankly, as I said before, we’ve found that the straight forward and politically incorrectapproach when we write body copy has worked really well for us. It’s worked in creatinga following of people that are loyal.

A lot of people, they think that it’s important to just have a whole bunch of people on theirlist. Yeah, having a lot of people, is a good thing. I mean, it is a number’s game. However,in my opinion, it’s loyalty that you really want.

Do you know why?



We’ll tell you why…..

When someone’s loyal, they only buy from YOU.

There’s a very big difference between someone that’s loyal and someone that’sSATISFIED. If you make them happy and you give them what they want, and you writethe way they want and you're politically correct, they’re just satisfied. When you'reyourself, when you say it the way that it is, and when you're genuine, people becomeLOYAL.

If you're not understanding the difference between the point that we’re trying to makebetween satisfied and loyal, ask yourself this. Would you rather your spouse be satisfiedor loyal?

Think about that for a second.

Some of the most successful people such as Simon Cowell, Howard Stern, Chef Ramsaypolarize people.

You either love those guys or you hate them. You don’t see guys that are just nice tryingto please everybody being as successful as these guys are. Well it’s the same inmarketing.

You have got to polarize your list. You’ve got to have some cajones, and say;

“This is who I am. If you don’t like it, get off my list.”

If you're a single guy and you’re reading this and I gave you a dating strategy thatbasically had a 50/50 chance of either, you got punched in the nuts when you said this oryou got instantly laid.

Would you rather have the 50/50 dating strategy or a strategy that always gets the girljust to hold your hand for five minutes and then walk out?

That’s your choice.

You can either polarize and take the 50/50 risk of getting punched in the nuts orinstantly laid by the hot chick, OR you can use that “be nice” strategy and just be theguy that gets to hold hands for five minutes.

Which would you choose?



What risk would you rather take?

You Can’t Please All The People All The Time(But You Can Sell To Them)

In my opinion, one of the fastest ways to fail at anything that requires you becoming anauthority in, is to try to please everyone.

You're not going to, PERIOD.

So why not just be yourself?

When you’re being genuine then you don’t have to keep reminding yourself to play a role.At the same time, we will say one thing. That isn’t a blanket excuse to be a dick, or tobehave badly, or to be mean to people. I'm not saying that.

That’s not right, either.

There’s some common courtesy and some etiquette that you should have.

What we’re saying is, don’t change who you are, don’t change the person that you arebased on.

For our weekly webinars, I always have a disclaimer.

I basically thank people for being on the webinar and let them know that I’m glad thatthey’ve joined us.

However, I’m pretty firm with them that I would never ask them to be something thatthey’re not just to make me feel more comfortable around them, and I’m not going to sayall the politically correct things they want to hear just to make them feel more comfortableabout where they are in life.

I believe that as long as we got that straight that we can move on.

However, I make it very clear that if they don’t like what I’ve said that they can go andunsubscribe right away because we’re just going to end up pissing each other off later onso we might as well part ways before it even gets to that.

Again, be yourself and use that straight forward approach.

It’s always going to do better for you to be straightforward, especially in your emails.



You're probably wondering why the hell do you keep talking about this shit.

It’s because email is about communication, email is about how you talk and how youpresent yourself to your people.

That is what’s going to determine the amount of value, of trust that they place in you, andhow much money they spend with you long term.

We wanna talk about the physical parts of constructing the emails.

We think a lot of people mess this up because it’s a whole package. Remember, there’sa whole bunch of breakpoints here.

The Little-Known Secret to Making YourEmails Look Awesome on Mobile

You can have a great subject line, you can have an awesome body copy, but guess what?

If your email looks like hammered dog shit and it’s impossible for me to read it or see iton my device, that awesome, clever, high catching headline that you have may beillegible, or I can’t make it out, or it doesn’t look right, the font sucks, then you’re going tolose me.

Now, let’s say that it didn’t work.

You're wondering;

“Oh my god, I did what Omar and Michael said but it didn’t work.”

Did you make sure that all of your emails were laid out to be viewed comfortably onmobile devices?

For us, our statistics on our autoresponder and on our server tells us that over 52% ofpeople that visit our websites and click on our links are doing so from some sort of amobile operating system, whether android or iOS.

That means it behooves us to make sure that our websites, our emails, and everythingthat we’re sharing with the public, is visible properly and looks good and functions well onmobile devices.

We lay our emails out for mobile, and do that by using a size 18 or size 20 font, and keep



each line within 37 characters.

You may have seen those long and skinny emails that we type.

Michael does the same thing, sometimes I see three word sentences with Michael. Thepoint is that there’s a reason for this.

We make millions of dollars through affiliate marketing.

If you think it was accidental that you got that skinny long email from Michael, you'remistaken, there’s a reason.

Everything that we do is purposeful and we’re testing. If we don’t have a reason for it, it’sbecause we’re testing it right now.

We found that when we use an 18 or 20 size font, as long as you keep it within 37characters per line, it is always going to look fine on a mobile device without breakinglines and leaving empty white space where it’s vertical or horizontal, regardless of howthey’re holding their device.

That’s the formula.

How do we know that?

Because we spent a freaking day testing it.

We’ve tested it on an iPhone, on a Samsung, and we even tested it on a Blackberry. Wetried all different ways and then realized okay, this is how the emails look best; with thisfont size, this amount of characters.

Why You Should Avoid Fancy-Looking Emails Like the Plague

Some people are just a little old school if you ask me. We personally know a lot of peoplethey just swear by HTML email templates because they’re all pretty and all that.

You know what?

We avoid them.

We avoid them for two reasons.

We generally don’t use HTML in our emails because we know there’s HTML code behind



the email itself even if it’s a plain text email. Our point is those pre-made pretty templatesthat have little images on top, borders, and all that stuff; we stay away from that.

We don’t generally use a whole bunch of images in our emails.

However, that’s not to say that we don’t use it.

We do use them from time to time as a way to get people to click but it’s not somethingwe do often at all.

We’ve used that trick where there’s a picture of a video screen with a play button on it.

That definitely gets a lot of clicks but, it also kind of gets that empty feeling. You take thewind out of the sales when they realize, “oh, it’s not a video. I just got tricked.”

We don’t use it all the time so it doesn’t get desensitized.

How to Fly Under Your Prospect’s Radar and Straight into Their Wallet

We try to stick with just plain text emails, just hyperlinks.

I do use a lot of bolding in my email, I do use increased font sizes for certain words andthings like that because we want to add some structure and we want to pull people’seyes to certain parts of the email.

Our point that we want to make here and what we want you to take away from thisparticular point is that the layout is important.

You should pay attention to the way that the email looks.

We don’t want people to open an email and instantly think;

“What? I'm in promo mode, it’s commercial mode. This guy’s trying to try and get me tobuy something”.

We want them to let their guard down.

An email from Cheney is like it’s an email from Dave asking me for a beer on Friday night.

We want them to be in the same psychological zone that we’re in.

We try and keep it as old school as possible. However, having said that, we still sendHTML emails. The emails are in text, but they’re still actually HTML. We create that text



in an HTML format so that we can track the clickthroughs. If you send a pure plain textemail out with an autoresponder, you're not going to have to track open rates andclickthrough rates unless you put a funky thing in there that’s going to make the link lookabsolutely horrible.

Remember, this has gotta be mobile friendly.

More and more people are checking mail on cellphones nowadays, you can’t avoid orrisk not doing that being prepared for them to read your emails on their mobile devices.

This, I know, is going to freak a couple of people out, especially if you're newer in theindustry. I think it’s just the defacto way of thinking when you become an internetmarketer.

So many newer people think you shouldn’t be mailing people all the time because youmight disturb them or something.

Here is the bottom line...

The sooner you start implementing it, the better it will be and the more money you willmake. We’ve learned that mailing often, multiple times per day even, has been thedistinguishing factor in what has really made a difference in my email marketing.

You are the catalyst, don’t ever let any subscriber dictate the way that you market.

Don’t ever let the person who says this dictate how often you mail;

“Oh my god, you sent me two emails today. I’m appalled by this.”

Who gives a shit?

Get off of my list, I don’t care. As a matter of fact, what I want is people on my list whowere planning on buying.

You're on my list, I am not on yours.

You're on my list for a reason, and that is to learn marketing, to buy products. Instead oftrying to criticize the way that I market, you should be learning from it.

If you were to get two letters in your postbox today, you wouldn’t go and drive down tothe post office and throw a fit at the postmaster, would you? Of course not. Why?Because it’s stupid.



Because you have the digital divide, there’s this keyboard and screen that separates us,all of a sudden you want to be a tough guy and send me this email and pretend to be allupset.

It’s going to ruin your day that you got two emails, really?

At the end of the day, remember that growth for the purpose of growth is the ecology ofthe cancer cells.

You want to grow your list with a purpose, and growing your list is for the purpose ofmaking money.

Don’t Be a Pussy - It’s Your Business, Your List and Your Income.Don’t Let Prospects or Customers Tell You What To Do

You only make money when you mail your list.

The fact of the matter, regardless of how much you want to try to kid yourself from thisreality or not admit it, is that the more that you mail, the more money you will make. If youworked hard to grow your list, mail it, mail it often.

Don’t be afraid to send multiple emails per day.

The key to this, the trick to doing this, is the emails are purposeful, that they areconnected, that they build upon one another, that you’ve prefaced and you’ve trained therecipient to understand what you're doing and why they’re receiving these emails.

If you do it with a strategy, if you do it with intent, people will understand.

If I send you a letter in the mail explaining to you that over the course of the next sevendays, as long as the post office worked properly and didn’t group my letters, they shouldbe receiving one postal letter from me every single day and on the last day they shouldreceive three.

You know what we’ve done?

We’ve created an expectation.

If it’s done that way then you're not going to get upset when you go to your mailboxtomorrow and see three letters from me, are you?



No, you’re actually going to go to the mailbox tomorrow looking to see if you’ve got lettersfrom me.

This is the mentality behind it, and I urge you to get behind the idea of mailing your listoften. There is no one day that you will arrive at having built your list. Building a list is anongoing perpetual thing.

Don’t set out to build your list and then after you’ve built your list start mailing it.

The moment that you get one subscriber on your list, you need to start mailing it. This isan ongoing thing that you’re going to want to do.. mail OFTEN, mail multiple times perday even.

A year or so ago, at the time that I write this, we started emailing people everyday.During launches we would still send multiple emails on those kinds of days when thelaunch is wrapping up.

When we started emailing daily, we made a ton more money. Then, started emailingtwice a day.

Then, three times.

The more we mailed, the more we made.

Why Emailing Once a Day is the BARE Minimum You Should Be Doing

At the time this was written, we email Monday through Friday, four times a day.

You know the kind of complaints we get?

Zero, zip, nothing, no single complaint at all.

If you go out and email every week in the way that most people are doing;

“Buy this, buy this, 25% discount, it’s closing, it’s closing.”, if you do it that way, then yes,you’ll get a ton of complaints, refunds, a ton of unsubscribes, and you’ll piss a lot ofpeople off.

However, if you use stories in your email, if you entertain people, if you got thisedu-tainment thing where you give them a little bit of information and a little bit of fun,then you give them a link, and you use a different story or different angle, or different



hook every single time.

They will love you for it, and feel like that they simply can’t get enough.

We’ve had guys that buy the product and we’ve taken them off the list for that productthey purchased.

Next thing you know, they’re contacting us and complaining that they’re not getting ouremails and wondering what’s going on.

Wondering if we took them off our list and why. Sometimes this happens because I’vesegmented them and added them somewhere else and they actually get upset becausethey want to see our emails and they’re saving them.

They’re saving them so that they can study them, so that they can learn from them.That’s what can happen to you if you apply the tactics that we’ve already taught you inthis training.

We want to thank you for the time that you’ve invested in us here and want tocongratulate you for taking this one step, this one little step into your financial future.

We’re here to guide you along the way. We really want you to start taking action on thisright now.

Your head is probably spinning right now.

We know, we get it...

You’ve Just Been Handed a Multi-million Dollar Copy and Paste Blueprint

And perhaps you simply don’t know where to start right?

Have no fear, this is why you’re here.

At the end of the day, we can show you this stuff, we can tell you all about it and weknow it’s worked for us.

But it comes down to YOU.

What are YOU going to do?

What are you going to do next?



You gotta take notes.

Read through your notes, read this report again to scar these killer money makingstrategies into your brain.

You’ve got to TAKE ACTION! Pick one method that you learned and apply it today.Not tomorrow, don’t just say or think that something sounds good and that you’re goingto do that.

Most people will say or think that and then move on and keep stuffing their face withOreo cookies only to move onto the next shiny thing.

No, take action, pick one of the things that we talked about.

Whether it’s the movie theater blockbuster method, whether it was the custom audiencething, or if you're going to do bonuses, or maybe start writing your first crush campaign.

Take home the money!!

Contact us through our support desk if you need help. More importantly, if you want toshare your success story with us. We love hearing success stories from people that putthings into practice and they actually take action.

http://hlshelpdesk.com


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