page 1 page table title base description base 1 1 q.1 do ... · a laptop or netbook 616 367 170 78...

Page Table Title Base Description Base

� 1 1 Q.1 Do you PERSONALLY use any of the following devices?

Base: All adults UK 1077

� 11 2 Q.2 Which of the following do you have in your home? Base: All adults UK 1077

� 21 3 Q.6A Thinking about the following issues related to your home landline phone, please tell me whether they have happened to you personally in the last 4 weeks?


� 33 4 Q.6A Thinking about the following issues related to your home landline phone, please tell me whether they have happened to you personally in the last 4 weeks?

Base: All who have landline phone

771

� 45 5 Q.7Ai What do you usually do when you receive these recorded message calls on your landline?

Base: All that have received recorded messages on theirlandline

370

51 6 Q.7Aii In the last 4 weeks, which of the following types ofrecorded message have you received on your landline?

Base: All that have listened to recorded messages on their landline

107

� 57 7 Q.6B Thinking about the following issues related to your mobile phone, please tell me whether they have happened to you personally in the last 4 weeks.


� 70 8 Q.6B Thinking about the following issues related to your mobile phone, please tell me whether they have happened to you personally in the last 4 weeks.

Base: All who have a mobilephone

934

83 9 Q.7Bi You said you have received a call with a recorded message on your mobile phone. What do you usually dowhen you receive these recorded message calls on yourmobile phone?

Base: All that have received recorded messages on theirmobile

245

89 10 Q.7Bii In the last 4 weeks, which of the following types ofrecorded message have you received on your mobile phone?

Base: All that have listened to recorded messages on their mobile

64

� 95 11 Q.6A\6B Types of unsolicited calls experienced on landline or mobile phone


� 102 12 Q.6A\6B Types of unsolicited calls experienced on landline or mobile phone

Base: All who have a landline or mobile phone

1041

� 109 13 Q.7Ai\7Bi Response to recorded message on landline ormobile phone


Page Table Title Base Description Base

� 115 14 Q.7Ai\7Bi Response to recorded message on landline ormobile phone

Base: All who have receiveda recorded message on either their mobile or landline

494

121 15 Q.7Aii\7Bii Types of recorded messages experienced onlandline or mobile phone

Base: All that have listened to recorded message on their landline or mobile

149

� 127 49 Q.TV Base: All adults UK 1077

� 128 50 Q.INTERNET Base: All adults UK 1077

� 130 51 Q. Breaks x Breaks Base: All adults UK 1077

Table 1

SOCIAL GRADEAGEGENDERDEC2C1AB75+65-7455-6445-5435-4425-3416-24FemaleMaleTotal(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

4062162571981321601331531461991545635141077Unweighted Base311227309231921191571801612191505535241077Weighted Base

13813220416532674113129173121316323639A Smartphone (e.g.44%58%m66%m71%lm4%22%i47%hi63%hi80%fghi79%fghi81%fghi57%62%59%IPhone, Blackberry, HTC,

etc)

59444926112229391839189978177A mobile phone (not a19%19%16%11%12%19%18%22%11%18%12%18%15%16%Smartphone) with

internet access

655357304141472415241311095205A mobile phone without21%23%18%13%44%cdef35%cdef30%cdef13%9%11%9%20%18%19%internet access

9192168122124267888012459252221473A tablet (e.g. iPad,29%41%54%lm53%m14%36%i42%i49%i50%i57%chi40%i45%42%44%Samsung Galaxy)

4863968415366345404843140151291A desktop computer15%28%m31%m37%m16%30%40%di25%25%22%29%25%29%27%

123132208153204982116105140103285331616A laptop or netbook40%58%m67%m66%m22%41%i52%i65%hi65%hi64%hi69%ghi52%63%b57%

1933615071428302042219865163An e- reader (e.g.6%14%m20%m22%m7%12%18%17%13%19%i14%18%12%15%Kindle, Kobo)

5052834913113041747479156235A games console( e.g.16%23%27%m21%1%3%7%17%hi25%ghi34%fghi49%defghi14%30%b22%Xbox 360, PS3, Nintendo

Wii)

10213111-3310152221383674A portable gaming device3%9%m10%m5%-2%2%6%10%gi10%gi14%ghi7%7%7%(e.g. SonyPSP\Vita,

Nintendo DS)

---1---1----11Other mobile device---*---1%----**

SUMMARY CODES

2512162792135587142168154212140498462959ANY MOBILE PHONE81%95%m90%m92%m60%73%91%hi93%hi96%hi97%hi94%hi90%88%89%

192170237185144898147145198133400384784ANY MOBILE WITH INTERNET62%75%m77%m80%m16%40%i63%hi82%ghi90%ghi91%ghi89%ghi72%73%73%ACCESS

Page 1

Consumer Complaints Study - Wave 14 (QS9853 - 731336)

Q.1 Do you PERSONALLY use any of the following devices?Base: All adults UK

Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b - c/d/e/f/g/h/i - j/k/l/m

Table 1



1831812682083483126150136188123418422840ANY COMPUTER INC. TABLET59%80%m87%m90%lm38%69%i80%i83%hi84%hi86%hi82%i76%80%78%

1551602411922973117127125159118352395747ANY COMPUTER EXC. TABLET50%70%m78%m83%lm31%61%i75%i71%i78%hi73%i79%hi64%75%b69%

5354885316113242797687161248ANY GAMING DEVICE17%24%28%m23%1%5%7%18%hi26%ghi36%fghi51%efghi16%31%b23%

270219295225651021511731552161475194901009ANY DEVICE87%96%m96%m98%m71%85%i96%hi96%hi96%hi99%hi98%hi94%94%94%

4081152717676-2343064None13%jkl4%4%2%29%cdefgh14%cdefg4%4%4%-2%6%6%6%

1-21-1---3--44Don't know*-1%*-1%---1%--1%*

Page 2




Table 1

CHILDREN INCOUNTRYAREAHOUSEHOLDWORKING STATUSMARITAL STATUS

Widow\DMarriedivorced\Living

NorthernNot\SeparaasIrelandWalesScotlandEnglandRuralUrbanNoneAnyworkingWorkingtedSinglemarriedTotal

(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

6653998592258527613165565212063075641077Unweighted Base25*54*92*9072118667403374686091733155891077Weighted Base

10274755511252639024919344659210370639A Smartphone (e.g.40%49%52%61%m53%61%53%74%g41%73%e34%67%c63%c59%IPhone, Blackberry, HTC,

etc)

719141373913811463771002651100177A mobile phone (not a28%j36%jk15%15%19%16%15%19%16%16%15%16%17%16%Smartphone) with

internet access

77171744715816837128774854103205A mobile phone without27%13%19%19%22%18%23%f11%27%d13%28%ab17%18%19%internet access

6224340210337030117216231155120298473A tablet (e.g. iPad,24%41%46%m44%m49%43%41%51%g35%51%e32%38%51%bc44%Samsung Galaxy)

1132225659232200911111803377181291A desktop computer4%23%m24%m28%m28%27%27%27%24%30%19%24%31%c27%

13315351911150439622021040678170367616A laptop or netbook54%57%58%57%53%58%54%65%g45%67%e45%54%62%c57%

211161344212111745611022239101163An e- reader (e.g.6%20%17%15%20%14%16%13%13%17%13%12%17%15%Kindle, Kobo)

11021202441901301047416014101120235A games console( e.g.6%18%23%22%m21%22%18%31%g16%26%e8%32%ac20%c22%Xbox 360, PS3, Nintendo

Wii)

159591460363824507284074A portable gaming device4%9%10%6%7%7%5%11%g5%8%4%9%7%7%(e.g. SonyPSP\Vita,

Nintendo DS)

---1-11--1-1-1Other mobile device---*-**--*-*-*

SUMMARY CODES

234973815180779636323380579130291538959ANY MOBILE PHONE95%90%79%90%k85%90%86%96%g81%95%e75%92%c91%c89%

Page 3



Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b/c - d/e - f/g - h/i - j/k/l/m* small base

Table 1




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


17416166514464048629826352183249451784ANY MOBILE WITH INTERNET68%77%67%73%68%74%66%89%g56%86%e48%79%c77%c73%ACCESS

154272710164676556284311529107232501840ANY COMPUTER INC. TABLET63%77%79%78%m78%78%75%84%g66%87%e62%74%c85%bc78%

13366163713661149625127047895208444747ANY COMPUTER EXC. TABLET54%68%66%70%m65%71%67%75%58%78%e55%66%75%bc69%

21122214462021391098116717105125248ANY GAMING DEVICE8%20%24%24%m22%23%19%32%g17%27%e10%33%ac21%c23%

2349838531948156773324135961453015631009ANY DEVICE95%92%91%94%92%94%92%98%g88%98%e84%95%c96%c94%

149501748604551028122564None5%8%9%6%8%5%8%f1%12%d2%16%ab4%4%6%

---4-43113-314Don't know---*-*****-1%**

Page 4




Table 1

GOVERNMENT REGIONSYorkshire

NorthernEast ofWestEastand TheIrelandScotlandWalesSouth WestSouth EastLondonEnglandMidlandsMidlandsHumberNorth WestNorth EastTotal

(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

6699538413712499947290122371077Unweighted Base25*92*54*87*161138104*102*72*82*12534**1077Weighted Base

104727559791656142527716639A Smartphone (e.g.40%52%49%64%l60%65%l62%l59%58%63%l62%l47%59%IPhone, Blackberry, HTC,

etc)

714198252015181110218177A mobile phone (not a28%i15%36%bcfghik10%15%15%15%18%16%13%17%22%16%Smartphone) with

internet access

717721262426171315257205A mobile phone without27%19%13%24%16%18%25%17%18%18%20%21%19%internet access

64322428051504434355314473A tablet (e.g. iPad,24%46%l41%48%l50%l37%48%l43%47%42%43%39%44%Samsung Galaxy)

12213395225283119173311291A desktop computer4%24%l23%l45%cgkl32%l18%27%l30%l26%l21%l26%l32%27%

135331489593605633516319616A laptop or netbook54%58%57%55%59%67%d58%55%47%62%51%56%57%

2161123241212911171810163An e- reader (e.g.6%17%20%26%egl15%9%11%9%15%20%14%28%15%Kindle, Kobo)

1211024381529202116308235A games console( e.g.6%23%18%28%gl24%l11%28%gl19%29%gl20%24%l23%22%Xbox 360, PS3, Nintendo

Wii)

19599695629374A portable gaming device4%10%9%11%6%4%9%5%8%2%7%9%7%(e.g. SonyPSP\Vita,

Nintendo DS)

----------1-1Other mobile device----------1%-*

SUMMARY CODES

237349791431239292647311831959ANY MOBILE PHONE95%79%90%91%88%89%88%90%88%89%94%k91%89%

17614163118103737752589724784ANY MOBILE WITH INTERNET68%67%77%72%73%74%70%75%72%71%77%70%73%ACCESS

Page 5



Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e/f/g/h/i/j/k/l* small base; ** very small base (under 30) ineligible for sig testing

Table 1



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


15724273128108867950659527840ANY COMPUTER INC. TABLET63%79%77%84%l79%78%83%l77%69%79%76%79%78%

13613666116104737141578226747ANY COMPUTER EXC. TABLET54%66%68%76%l72%75%l71%69%57%70%65%77%69%

2221127391731212116319248ANY GAMING DEVICE8%24%20%31%gl24%13%30%gl20%29%gl20%25%25%23%

23834983152127101936777121321009ANY DEVICE95%91%92%96%94%92%97%91%93%93%96%94%94%

19439939564264None5%9%8%4%6%7%3%8%7%7%3%6%6%

-----2-1--1-4Don't know-----1%-1%--1%-*

Page 6




Table 1

PAY TV SERVICEQ.1\2 PHONES OWNVirginLandlineMobileMobile &Mobile

OtherMediaSkyonlyonlyLandlineLandline(any)Total(j)(i)(h)(e)(d)(c)(b)(a)

5161403881072706647719341077Unweighted Base49515039786*2786827679591077Weighted Base

245103268-191448448639639A Smartphone (e.g.50%68%68%-69%be66%be58%e67%be59%IPhone, Blackberry, HTC,

etc)

822166-56122122177177A mobile phone (not a17%14%17%-20%e18%e16%e18%e16%Smartphone) with

internet access

1232351-55150150205205A mobile phone without25%15%13%-20%e22%e20%e21%e19%internet access

1947320312115341353456473A tablet (e.g. iPad,39%48%51%14%42%e50%e46%e48%e44%Samsung Galaxy)

14150921465209223273291A desktop computer28%33%23%17%23%31%e29%29%27%

23810024919153437456590616A laptop or netbook48%67%63%22%55%e64%e59%e62%e57%

613062332127130159163An e- reader (e.g.12%20%16%4%12%19%e17%e17%e15%Kindle, Kobo)

864493662164170227235A games console( e.g.17%29%23%7%23%e24%e22%e24%e22%Xbox 360, PS3, Nintendo

Wii)

19143611954557374A portable gaming device4%9%9%1%7%8%7%8%7%(e.g. SonyPSP\Vita,

Nintendo DS)

1----1111Other mobile device*----****

SUMMARY CODES

427140363-278682682959959ANY MOBILE PHONE86%93%92%-100%be100%be89%e100%be89%

316121321-236548548784784ANY MOBILE WITH INTERNET64%80%81%-85%be80%be71%e82%be73%ACCESS

Page 7



Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e* small base

Table 1




35812133236205587623792840ANY COMPUTER INC. TABLET72%81%84%42%74%e86%de81%e83%de78%

31511328832181526558707747ANY COMPUTER EXC. TABLET64%75%73%38%65%e77%de73%e74%e69%

894797668172178240248ANY GAMING DEVICE18%31%24%7%24%e25%e23%e25%e23%

454142378382786827209591009ANY DEVICE92%95%95%45%100%be100%be94%e100%be94%

4061846--46-64None8%4%4%54%abcd--6%acd-6%

1211--1-4Don't know*1%*2%ac--*-*

Page 8




Table 1

INTERNETTVINTERNETANYANYACCESSINTERNETANY MOBILEANY WIREDFIXEDFREEVIEWFREEVIEW

OUTSIDE OFACCESS AT(3G/4G)(ETHERNET)ANY WIFIBROADBANDANY TVEXC.INC.ANYHOMEHOMEACCESSACCESSACCESSAT HOMESERVICEANY FTAANY PAY TVANY IPTVYOUVIEWYOUVIEWSATELLITETotal

(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


48162152234161060558519040638176178289639A Smartphone (e.g.80%hil67%82%hil78%hil68%67%59%bcf46%67%bcfg64%46%46%67%bcfg59%IPhone, Blackberry, HTC,

etc)

821549755148147164679710616376177A mobile phone (not a14%17%15%13%16%16%16%16%16%18%16%16%18%16%Smartphone) with

internet access

52145434214014319210984910510658205A mobile phone without9%16%jkm7%10%16%jkm16%jkm19%27%aeg14%16%27%aeg27%aeg14%19%internet access

34246335925545745544115330835141142219473A tablet (e.g. iPad,57%50%56%59%l51%51%44%37%51%bcf59%bcf37%36%51%bcf44%Samsung Galaxy)

19428319214628028327112016019111111104291A desktop computer32%31%30%34%31%31%27%29%26%33%29%29%24%27%

42559844532658859056618738436175177262616A laptop or netbook71%65%70%75%hil65%66%57%bcf45%64%bcf61%45%45%61%bcf57%

123155116911561551504710614434367163An e- reader (e.g.21%17%18%21%17%17%15%11%18%b24%11%11%16%15%Kindle, Kobo)

1762291841372212232157015114686998235A games console( e.g.29%25%29%32%25%25%22%17%25%f24%18%18%23%22%Xbox 360, PS3, Nintendo

Wii)

567358507373671754314143874A portable gaming device9%8%9%12%8%8%7%4%9%bcf6%4%4%9%bcf7%(e.g. SonyPSP\Vita,

Nintendo DS)

11111111--11-1Other mobile device********--**-*

SUMMARY CODES

57986261841984284088935255152329333395959ANY MOBILE PHONE97%93%97%96%94%94%89%85%91%bcf88%85%85%92%bcf89%

Page 9



Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e/f/g - h/i/j/k/l/m* small base

Table 1



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


54474459438572772172325048345230234349784ANY MOBILE WITH INTERNET91%hil81%93%hil89%hil81%80%72%bcf61%80%bcfg76%60%60%81%bcfg73%ACCESS

54781057540579679777629150252271273356840ANY COMPUTER INC. TABLET91%88%90%93%89%89%78%bcf71%83%bcf88%bcf70%70%83%bcf78%

49972351837371171468625744244241243307747ANY COMPUTER EXC. TABLET83%78%81%86%l79%80%69%62%73%bcf75%62%62%72%bcf69%

18924219614623423622573158147071103248ANY GAMING DEVICE31%26%31%34%26%26%23%18%26%bcf24%18%18%24%23%

593906635432883882934376573563523564101009ANY DEVICE99%98%99%99%98%98%94%91%95%96%91%91%96%94%

315411313603526334341864None1%2%1%*1%1%6%9%4%4%9%e9%4%6%

22-222413-1114Don't know**-******-****

Page 10




Table 2



195162218192799912113610812897405363767Landline phone63%72%71%83%klm86%cde83%cde77%d76%d67%58%65%73%69%71%

1861832582103781129155131190115435402837Fixed broadband internet60%81%m83%m91%lm41%68%i82%hi86%hi81%i87%hi77%i79%77%78%access - through either

a phone line or cableservice that you pay amonthly subscription feefor. If you have it thedevices in your home caneitherconnect to the internetwirelessly (WiFi) orthrough a directconnection to a modem orrouter.

615655707144054375733125116241Mobile broadband from a20%24%18%30%km7%12%26%hi30%hi23%i26%hi22%i23%22%22%mobile network -

connecting via a USBstick or dongle, orbuilt in connectivity ina laptop, netbook, ortablet computer with adata card

SUMMARY CODES

2512162792135587142168154212140498462959ANY MOBILE PHONE81%95%m90%m92%m60%73%91%hi93%hi96%hi97%hi94%hi90%88%89%

151715363222101424NONE5%jl1%2%*5%3%4%2%1%1%1%2%3%2%

26621428722983108141171150209133518477996ANY SERVICE86%95%m93%m99%km91%91%90%95%93%96%89%94%91%92%

296226302229871161511771592161485435101053ANY SERVICE (INC.95%99%m98%100%m95%97%96%98%99%99%99%98%97%98%MOBILE)

Page 11


Q.2 Which of the following do you have in your home?Base: All adults UK


Table 2



SERVICES HAVE

996280376163040508847136142278MOBILE NOT LANDLINE32%j27%j26%16%6%14%19%i22%i31%hi40%fghi32%hi25%27%26%

4291916302888434424386LANDLINE NOT MOBILE14%kl4%6%7%32%cdefg23%cdefg5%5%3%1%3%8%8%8%

153154199176497111212810412493362320682LANDLINE AND MOBILE49%68%m64%m76%km54%59%72%i71%i65%57%62%65%61%63%

294225298229851151511761592161455405051045LANDLINE OR MOBILE95%99%96%99%m92%96%96%98%99%99%i97%98%96%97%

4512222811169111017354781None14%jkl5%7%j1%9%9%10%5%7%4%11%6%9%8%

2.0532.1202.3082.4582.1052.0552.0262.1831.9532.4852.2512.2771.9422.146Av number of services(inc mobile)

0.8160.7470.7240.7800.6490.9291.0030.7140.8150.7260.6260.7700.7770.787Standard Deviation0.0060.0180.0230.0470.0100.0320.0440.0230.0410.0250.0220.0060.0090.004Error Variance

Page 12




Table 2




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


204168638157610525242340427133179455767Landline phone82%77%74%70%74%71%71%72%73%70%77%b57%77%b71%

184164714167670546291311526108224505837Fixed broadband internet73%76%70%79%79%77%74%86%g66%86%e62%71%86%bc78%access - through either


28302013420715685671742861151241Mobile broadband from a7%14%33%m22%m16%24%21%25%14%29%e16%19%26%22%mobile network -


SUMMARY CODES

234973815180779636323380579130291538959ANY MOBILE PHONE95%90%79%90%k85%90%86%96%g81%95%e75%92%c91%c89%

*1914421222168613524NONE1%2%9%j2%2%2%3%*3%1%3%4%a1%2%

245078844196799667328416580157263576996ANY SERVICE96%92%85%93%93%92%90%97%g89%95%e91%83%98%bc92%

2453838932088457183354526011683025831053ANY SERVICE (INC.99%98%91%98%k98%98%97%100%97%99%97%96%99%b98%MOBILE)

Page 13




Table 2




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


SERVICES HAVE

41214248482301869210817032120126278MOBILE NOT LANDLINE17%22%15%27%23%27%25%27%23%28%18%38%ac21%26%

149712561751068183584286LANDLINE NOT MOBILE3%8%10%8%12%7%10%f3%14%d3%20%ab3%7%8%

19375956713255045023227240998171413682LANDLINE AND MOBILE78%69%64%62%62%63%61%69%58%67%e57%54%70%bc63%

2453828862058407113344485971652995811045LANDLINE OR MOBILE99%98%90%98%k97%97%96%99%96%98%95%95%99%bc97%

1413631567739532916521381None4%8%15%7%7%8%10%f3%11%d5%9%a17%a2%8%



Page 14




Table 2



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


2068416212175747359568631767Landline phone82%g74%g77%g72%75%g54%71%71%82%g68%69%91%71%

18644168137103898351629427837Fixed broadband internet73%70%76%78%85%k74%85%81%71%76%75%78%78%access - through either


230815461027221322442241Mobile broadband from a7%33%gl14%17%29%gl7%26%gl22%g18%27%gl35%gjl7%22%mobile network -


SUMMARY CODES

237349791431239292647311831959ANY MOBILE PHONE95%79%90%91%88%89%88%90%88%89%94%k91%89%

*91-171311-*24NONE1%9%bhi2%-1%5%1%3%1%2%-1%2%

247850811541229995657711833996ANY SERVICE96%85%92%93%96%88%96%92%90%94%94%97%92%

24835387160132103997181125341053ANY SERVICE (INC.99%91%98%100%k99%k95%99%97%99%98%100%k99%98%MOBILE)

Page 15




Table 2



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


SERVICES HAVE

4141223385428261225393278MOBILE NOT LANDLINE17%15%22%27%24%39%dkl27%25%17%30%31%8%26%

1946176106788386LANDLINE NOT MOBILE3%10%8%7%10%4%10%6%10%9%6%8%8%

1959375610469646752487928682LANDLINE AND MOBILE78%g64%69%65%65%50%61%65%72%g59%63%83%63%

24825386159129102997181125341045LANDLINE OR MOBILE99%90%98%99%99%k93%98%96%99%98%100%gk99%97%

1134671658757181None4%15%8%7%4%12%4%8%10%6%6%3%8%

2.2651.9741.7611.9072.5411.8552.4652.2911.9572.0972.1102.2102.146Av number of services(inc mobile)

0.6660.6300.7280.5210.8730.6400.6970.8740.8300.9430.9120.4520.787Standard Deviation0.0200.0360.0660.0270.0400.0240.0400.0510.0490.0590.0400.0290.004Error Variance

Page 16




Table 2




34910931386-682767682767Landline phone71%72%79%100%ad-100%ad100%ad71%d71%

34812634439189604643793837Fixed broadband internet70%84%87%46%68%e89%ade84%de83%de78%access - through either


1143498865164171228241Mobile broadband from a23%23%25%9%23%e24%e22%e24%e22%mobile network -


SUMMARY CODES

427140363-278682682959959ANY MOBILE PHONE86%93%92%-100%be100%be89%e100%be89%

1064-----24NONE2%4%1%-----2%

44614038586220682767902996ANY SERVICE90%93%97%100%d79%100%ad100%ad94%d92%

485144393862786827679591053ANY SERVICE (INC.98%96%99%100%100%100%100%100%98%MOBILE)

Page 17




Table 2




SERVICES HAVE

1303677-278--278278MOBILE NOT LANDLINE26%24%20%-100%abce--29%bce26%

5352886--86-86LANDLINE NOT MOBILE11%3%7%100%abcd--11%acd-8%

296104285--682682682682LANDLINE AND MOBILE60%69%72%--100%abde89%ade71%de63%

479144391862786827679591045LANDLINE OR MOBILE97%96%99%100%100%100%100%100%97%

481011-57--5781None10%7%3%-21%abce--6%bc8%

1.9602.5562.420-1.5992.5522.5522.1462.146Av number of services(inc mobile)

0.7670.8450.702-0.6450.6220.6220.7870.787Standard Deviation0.0060.0400.010-0.0060.0040.0040.0040.004Error Variance

Page 18




Table 2



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


43767344632166166973528647151271275330767Landline phone73%73%70%74%74%75%74%70%78%cf87%70%70%77%71%

53881257139580381277927852054259263369837Fixed broadband internet90%88%89%91%89%90%78%bcf67%86%bcfg91%bcf67%67%86%bcfg78%access - through either


14523217311522121922897148169293104241Mobile broadband from a24%25%27%26%25%24%23%23%24%27%24%24%24%22%mobile network -


SUMMARY CODES

57986261841984284088935255152329333395959ANY MOBILE PHONE97%93%97%96%94%94%89%85%91%bcf88%85%85%92%bcf89%

5844762099-99424NONE1%1%1%1%1%1%2%2%2%-2%2%1%2%

57789461542187587892936758259347351411996ANY SERVICE96%97%96%97%97%98%93%89%96%bcf100%90%90%96%bcf92%

593915635432892892978403593593783814251053ANY SERVICE (INC.99%99%99%99%99%99%98%98%98%100%98%98%99%98%MOBILE)

Page 19




Table 2



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


SERVICES HAVE

153233184107223215237112120810210393278MOBILE NOT LANDLINE25%25%29%24%25%24%24%27%20%13%26%26%22%26%

11441294244824640745452886LANDLINE NOT MOBILE2%5%km2%2%5%k5%km8%11%7%12%12%11%6%8%

42662943431261862565224043144227230303682LANDLINE AND MOBILE71%68%68%72%69%70%65%58%71%bcf75%59%59%71%bcf63%

590906630428884884971398591593733774231045LANDLINE OR MOBILE99%98%99%98%98%98%97%97%98%100%97%97%99%97%

222925142419684521-39391881None4%3%4%3%3%2%7%11%ae4%-10%ae10%ae4%8%



Page 20




Table 3



6359747739535443362522142131272Receiving a silent call20%26%24%33%m42%cdef45%cdef34%cd24%d23%d11%15%26%25%25%- this means the person

answering the call hearssilence, if a recordedmessage was heard,please do not count thisas a silent call.

1019611810853718071535044224198422Receiving a "live sales\32%42%38%47%m58%cdef60%cdef51%cde39%d33%23%30%41%38%39%marketing call" - this

is where there is a realperson at the end of theline who tries to sellyou something.For example, how to savemoney on your energybill, or invites you tomake a compensationclaim, such as for anaccident or paymentprotection insurancemis-selling

798110911041637572514336207173380Receiving a call with a26%36%35%48%m44%cd53%cde48%cde40%cd31%20%24%38%33%35%'recorded message'. That

is when you answer yourlandline phone you heara recorded messagerather than someone onthe end of the line.

88815785872*221638Some other type of call3%3%3%6%8%cd6%cd3%5%5%1%*4%3%4%that you didn't want or

ask for - for example amarket research call

SUMMARY CODES

463849391719293330242095761721 TYPE EXPERIENCED15%17%16%17%19%16%18%18%18%11%13%17%15%16%

403735431821343310211688661542 TYPES EXPERIENCED13%16%11%19%20%e18%e22%de18%e7%10%11%16%13%14%

Page 21


Q.6A Thinking about the following issues related to your home landline phone, please tell me whether they have happened to you personally in the last 4 weeks?Base: All adults UK


Table 3



383560522338342829161794911853 TYPES EXPERIENCED12%16%19%23%m25%cd32%cdef21%d15%18%d7%11%17%17%17%

3737454321-119204 TYPES EXPERIENCED1%3%1%3%5%c4%2%2%2%1%-2%2%2%

127116147141638310197726253288243530ANY UNSOLICITED CALLS41%51%47%61%km69%cde70%cdef64%cde54%cd45%d28%35%52%46%49%(LANDLINE)

18411016390293656838915697266282547None59%j49%53%j39%32%30%36%46%h55%ghi72%efghi65%fghi48%54%51%

1.9832.0942.1082.1992.2262.342d2.1242.0102.0631.9151.9482.0692.1342.099Av number of issues0.8780.9250.8990.9040.9380.8980.8750.8730.9840.8590.8420.8980.9080.902Standard Deviation0.0040.0080.0060.0070.0100.0070.0090.0100.0160.0140.0130.0030.0030.002Error Variance

Page 22




Table 3




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


7202322459213216571381355055168272Receiving a silent call27%37%25%25%28%25%29%f17%29%22%29%b17%29%b25%- this means the person


112534353843383121102052178389250422Receiving a "live sales\44%46%37%39%40%39%42%f33%44%36%48%b28%43%b39%marketing call" - this


4263631374306291891712096878234380Receiving a call with a18%49%m40%m34%35%35%39%f26%37%34%39%b25%40%b35%'recorded message'. That


-8328929261321171082138Some other type of call-15%j3%3%4%3%3%4%5%3%5%3%4%4%that you didn't want or


SUMMARY CODES


Page 23




Table 3




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


3615130361181213368863827891542 TYPES EXPERIENCED13%11%17%14%17%14%16%10%15%14%22%b9%15%14%

413161523814714539919428391171853 TYPES EXPERIENCED14%24%18%17%18%17%20%f12%19%15%16%13%20%17%

-5-153171551374411204 TYPES EXPERIENCED-10%jk-2%1%2%2%1%3%1%2%1%2%2%

123247440106424389141245285105110315530ANY UNSOLICITED CALLS47%59%51%49%50%49%53%f42%52%47%61%b35%54%b49%(LANDLINE)

13224446810544235219622432468205274547None53%41%49%52%50%51%48%58%g48%53%39%65%ac46%51%

1.8912.4902.0222.0852.1382.0892.172f1.8982.1812.0291.9942.0872.1382.099Av number of issues0.8791.0580.8310.8940.8580.9130.8810.9310.9230.8790.8730.9350.9000.902Standard Deviation0.0210.0370.0120.0020.0060.0020.0020.0070.0030.0030.0060.0080.0030.002Error Variance

Page 24




Table 3



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


72320244517232021263513272Receiving a silent call27%25%37%g27%28%g12%22%19%29%g32%g28%g39%25%- this means the person


113425216639483737394620422Receiving a "live sales\44%37%46%24%41%28%46%gi37%51%gi48%gi37%57%39%marketing call" - this


43626255633353827334817380Receiving a call with a18%40%l49%gl29%35%24%34%38%38%40%l39%49%35%'recorded message'. That


-3847131141538Some other type of call-3%15%bdeg5%4%1%3%1%1%5%1%15%4%that you didn't want or


SUMMARY CODES

515883221211314131571721 TYPE EXPERIENCED19%17%15%10%20%15%20%13%19%15%12%21%16%

Page 25




Table 3



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


315613189121919132331542 TYPES EXPERIENCED13%17%11%15%11%6%12%19%g27%gh15%18%g10%14%

41613113116201411182381853 TYPES EXPERIENCED14%18%24%13%19%11%19%13%15%22%19%24%17%

--523111-3-4204 TYPES EXPERIENCED--10%bgk2%2%1%1%1%-3%-11%2%

124732348446544744466123530ANY UNSOLICITED CALLS47%51%59%g39%52%g33%52%g46%61%gi56%g49%66%49%(LANDLINE)

134422537792505528376412547None53%49%41%61%d48%67%cdfhj48%54%39%45%51%34%51%

1.8912.0222.4902.1762.0671.9492.0172.0571.9332.2332.1282.3872.099Av number of issues0.8790.8311.0580.8700.9460.9560.9190.8120.7540.9290.7911.1230.902Standard Deviation0.0210.0120.0370.0240.0140.0250.0170.0160.0130.0160.0100.0550.002Error Variance

Page 26




Table 3




1393410235-237272237272Receiving a silent call28%23%26%41%ad-35%ad36%ad25%d25%- this means the person


2135815948-374422374422Receiving a "live sales\43%39%40%56%ad-55%ad55%ad39%d39%marketing call" - this


1894914341-339380339380Receiving a call with a38%33%36%48%d-50%ad50%ad35%d35%'recorded message'. That


213157-31383138Some other type of call4%2%4%8%d-5%d5%d3%d4%that you didn't want or


SUMMARY CODES

74266821-1501721501721 TYPE EXPERIENCED15%17%17%25%d-22%ad22%ad16%d16%

Page 27




Table 3




78245514-1401541401542 TYPES EXPERIENCED16%16%14%17%d-21%ad20%ad15%d14%

97246926-1591851591853 TYPES EXPERIENCED20%16%17%30%ad-23%ad24%ad17%d17%

11-91-192019204 TYPES EXPERIENCED2%-2%1%-3%3%2%2%

2597420163-468530468530ANY UNSOLICITED CALLS52%49%51%73%ad-69%ad69%ad49%d49%(LANDLINE)

2367719623278214237492547None48%51%49%27%100%abce31%31%51%bce51%

2.1701.9692.0932.105-2.0982.0992.0982.099Av number of issues0.8930.8240.9280.914-0.9010.9020.9010.902Standard Deviation0.0030.0100.0040.011-0.0020.0020.0020.002Error Variance

Page 28




Table 3



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


13323413811223023426112314914116116110272Receiving a silent call22%25%22%26%26%26%26%30%25%24%30%30%26%25%- this means the person


22037022717136236941018224429172173169422Receiving a "live sales\37%40%35%39%40%41%41%44%41%49%45%44%39%39%marketing call" - this


21134321316433634336216321525154157155380Receiving a call with a35%37%33%38%37%38%36%40%36%41%40%40%36%35%'recorded message'. That


183319183133381920219191538Some other type of call3%4%3%4%3%4%4%5%3%3%5%5%4%4%that you didn't want or


SUMMARY CODES


Page 29




Table 3



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


8013684691311361516891126364611542 TYPES EXPERIENCED13%15%13%16%15%15%15%17%15%20%16%16%14%14%



28246228921645346250922230634210212213530ANY UNSOLICITED CALLS47%50%45%50%50%51%51%54%51%57%54%54%50%49%(LANDLINE)

31746135021944643648919029725177179216547None53%50%55%50%50%49%49%46%49%43%46%46%50%51%

2.0612.1172.0652.1512.1182.1202.1052.1972.0512.0482.1972.1892.1082.099Av number of issues0.9090.8990.9040.8930.8960.8980.9000.8850.8940.8500.8940.8940.9140.902Standard Deviation0.0030.0020.0030.0040.0020.0020.0020.0030.0030.0230.0040.0030.0040.002Error Variance

Page 30




Table 3

Q6A\6B UNSOLICITED CALLS - (4 WEEKS)LiveAny

Mobilesales/AnyunsoliciOtherRecordedLiveLandlinemarketinSilentAnyunsolicited

OthertypeRecordedRecordedmessagesales/LivegcallsunsolicitedcallsOthertype(landlinmessagemessage (landlimarketinsales/(landlinMobileLandline(landlintedcalls(landlintype(landline or (mobile (landline org (phonemarketine orsilentsilente orcalls(landline or

(mobile)e)mobile))ne)mobile)or text)gmobile)callscallsmobile)(mobile)e)mobile)Total(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

1136432453704943824346321422813584355327251077Unweighted Base12**38*46*2643805084074226321562723554645307301077Weighted Base

326268922422612522824773272272139272272272Receiving a silent call23%67%acgil55%ci34%59%acgij45%ci31%54%acgij39%c47%ci100%abcdf77%abcf30%51%acgil37%25%- this means the person

llghijklmnghijklmanswering the call hearssilence, if a recordedmessage was heard,please do not count thisas a silent call.

6262913129330719742242277228244220422422422Receiving a "live sales\52%70%63%50%77%acfgi60%ci48%100%abcde67%acfi50%84%acdfg69%acfil47%80%acdfg58%ci39%marketing call" - this

jlfgijklmnlijlmijlis where there is a realperson at the end of theline who tries to sellyou something.For example, how to savemoney on your energybill, or invites you tomake a compensationclaim, such as for anaccident or paymentprotection insurancemis-selling

6303313638038016929331876224236194380380380Receiving a call with a52%79%acfgi71%ci52%100%abcde75%acfg42%69%acfgi50%49%82%abcdf66%acfgi42%72%acfgi52%ci35%'recorded message'. That

lfghijlmnillghilllis when you answer yourlandline phone you heara recorded messagerather than someone onthe end of the line.

338381430321926329262620383838Some other type of call28%100%abcde82%abcd5%8%6%5%6%5%6%9%7%4%7%5%4%that you didn't want or

fghijklefghijkask for - for example almarket research call

Page 31



Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e/f/g/h/i/j/k/l/m/n/o* small base; ** very small base (under 30) ineligible for sig testing

Table 3






SUMMARY CODES

-552455676396117121524761711711721 TYPE EXPERIENCED-13%11%9%15%de13%de16%de23%defjk19%defl8%6%7%16%de32%acdef23%cdefi16%

lghijklmjkl

3474312312568126138225665771541541542 TYPES EXPERIENCED24%11%15%16%32%acdef25%ci17%30%acdfg22%14%21%18%17%29%acdfg21%14%

gililil

1997518218390181182481811821001851851853 TYPES EXPERIENCED4%24%20%28%48%abcfg36%aci22%43%acgil29%31%67%abcdf51%abcfg21%35%aci25%17%

ijlmmghijklmnijlmn

320209202010202082020112020204 TYPES EXPERIENCED23%52%abcde43%abcde4%5%4%3%5%3%5%7%aci6%2%4%3%2%

fghijklfghijkl

6384115138039523242245791272291264530530530ANY UNSOLICITED CALLS52%100%acfgi88%cfil57%100%acdfg78%cfil57%100%acdfg72%cfil59%100%acdfg82%acfg57%100%acdfg73%cfil49%(LANDLINE)

jlijlmijlmijlmilijlm

6-6113-113175-17564-64200-200547None48%-12%behk43%abdeg-22%behkn43%abdeg-28%bdehkn41%abdeg-18%behk43%abdeg-27%bdehkn51%

hjkmnhjkmnhjkmnhjkmn

2.9943.158abc3.079abc2.460abc2.439abc2.395abc2.2062.296ab2.2292.575abc2.755abc2.680abc2.1752.1002.1002.099Av number of issuesdefghijkdghijklgigighijklghijkl

1.0481.0741.0780.8320.8020.8250.8950.8710.8820.8410.6670.7210.8990.9020.9020.902Standard Deviation0.1830.0320.0310.0050.0020.0020.0040.0020.0020.0090.0020.0020.0030.0020.0020.002Error Variance

Page 32




Table 4


2661541861651151311031129611797417354771Unweighted Base19516221819279*99121*136*108*12897*405363767Weighted Base

6359747739535443362522142131272Receiving a silent call32%36%34%40%49%cd54%cdef44%cd32%34%19%23%35%36%36%- this means the person


1019611810853718071535044224198422Receiving a "live sales\52%59%54%56%68%cd72%cdef66%cd52%49%39%46%55%55%55%marketing call" - this


798110911041637572514336207173380Receiving a call with a41%50%50%57%m52%64%cd62%cd53%d47%34%37%51%48%50%'recorded message'. That


88815785872*221638Some other type of call4%5%4%8%9%c8%4%6%7%2%1%6%4%5%that you didn't want or


SUMMARY CODES


403735431821343310211688661542 TYPES EXPERIENCED20%23%16%22%23%22%28%e24%10%16%16%22%18%20%

Page 33


Q.6A Thinking about the following issues related to your home landline phone, please tell me whether they have happened to you personally in the last 4 weeks?Base: All who have landline phone

Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b - c/d/e/f/g/h/i - j/k/l/m* small base

Table 4


2661541861651151311031129611797417354771Unweighted Base19516221819279*99121*136*108*12897*405363767Weighted Base

383560522338342829161794911853 TYPES EXPERIENCED19%22%27%27%29%d39%cdf28%d20%27%12%18%23%25%24%

3737454321-119204 TYPES EXPERIENCED2%4%1%4%5%5%3%2%2%1%-3%2%3%

127116147141638310197726253288243530ANY UNSOLICITED CALLS65%72%67%73%80%cd85%cde83%cde71%d66%49%54%71%67%69%(LANDLINE)

6846725116152039376544117120237None35%28%33%27%21%15%17%29%34%gh51%fghi46%ghi29%33%31%

1.9832.0942.1082.1992.2262.342d2.1242.0102.0631.9151.9482.0692.1342.099Av number of issues0.8780.9250.8990.9040.9380.8980.8750.8730.9840.8590.8420.8980.9080.902Standard Deviation0.0040.0080.0060.0070.0100.0070.0090.0100.0160.0140.0130.0030.0030.002Error Variance

Page 34




Table 4




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


7202322459213216571381355055168272Receiving a silent call33%48%33%35%38%35%41%f23%40%32%37%31%37%36%- this means the person


112534353843383121102052178389250422Receiving a "live sales\54%60%49%55%54%55%59%f46%60%51%62%50%55%55%marketing call" - this


4263631374306291891712096878234380Receiving a call with a22%64%m54%m49%m47%50%55%f37%50%49%51%44%51%50%'recorded message'. That


-8328929261321171082138Some other type of call-19%j4%4%6%5%5%5%6%4%7%4%5%5%that you didn't want or


SUMMARY CODES


Page 35




Table 4




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


3615130361181213368863827891542 TYPES EXPERIENCED16%14%22%20%23%19%23%f14%20%20%28%b15%20%20%

413161523814714539919428391171853 TYPES EXPERIENCED18%31%24%24%24%24%28%f16%27%22%21%22%26%24%


123247440106424389141245285105110315530ANY UNSOLICITED CALLS58%77%69%69%68%69%74%f58%72%67%79%b61%69%69%(LANDLINE)

8102119851187137101951422869140237None42%23%31%31%32%31%26%42%g28%33%21%39%c31%31%

1.8912.4902.0222.0852.1382.0892.172f1.8982.1812.0291.9942.0872.1382.099Av number of issues0.8791.0580.8310.8940.8580.9130.8810.9310.9230.8790.8730.9350.9000.902Standard Deviation0.0210.0370.0120.0020.0060.0020.0020.0070.0030.0030.0060.0080.0030.002Error Variance

Page 36




Table 4



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

577639609964696658658533771Unweighted Base20*68*41*62*121*75*74*73*59*56*86*31**767Weighted Base

72320244517232021263513272Receiving a silent call33%33%48%38%37%23%31%27%35%47%g40%43%36%- this means the person


113425216639483737394620422Receiving a "live sales\54%49%60%34%55%52%65%i51%62%i70%i53%63%55%marketing call" - this


43626255633353827334817380Receiving a call with a22%54%l64%l40%47%l44%47%l53%l46%59%l56%l54%50%'recorded message'. That


-3847131141538Some other type of call-4%19%bdeg6%6%2%4%1%2%8%2%16%5%that you didn't want or


SUMMARY CODES


Page 37




Table 4



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

577639609964696658658533771Unweighted Base20*68*41*62*121*75*74*73*59*56*86*31**767Weighted Base

315613189121919132331542 TYPES EXPERIENCED16%22%14%21%15%12%17%27%33%g23%26%11%20%


--523111-3-4204 TYPES EXPERIENCED--13%bdk3%2%2%1%1%-5%-12%3%

124732348446544744466123530ANY UNSOLICITED CALLS58%69%77%54%70%62%73%64%75%82%il71%73%69%(LANDLINE)

8211029362820261510258237None42%c31%23%46%c30%38%27%36%25%19%29%27%31%


Page 38




Table 4



369101307107-664771664771Unweighted Base349109*31386*-**682767682767Weighted Base

1393410235-237272237272Receiving a silent call40%31%33%41%-35%36%35%36%- this means the person


2135815948-374422374422Receiving a "live sales\61%54%51%56%-55%55%55%55%marketing call" - this


1894914341-339380339380Receiving a call with a54%45%46%48%-50%50%50%50%'recorded message'. That


213157-31383138Some other type of call6%3%5%8%-5%5%5%5%that you didn't want or


SUMMARY CODES

74266821-1501721501721 TYPE EXPERIENCED21%24%22%25%-22%22%22%22%

78245514-1401541401542 TYPES EXPERIENCED22%22%17%17%-21%20%21%20%

Page 39



Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e* small base; ** very small base (under 30) ineligible for sig testing

Table 4




97246926-1591851591853 TYPES EXPERIENCED28%22%22%30%-23%24%23%24%

11-91-192019204 TYPES EXPERIENCED3%-3%1%-3%3%3%3%

2597420163-468530468530ANY UNSOLICITED CALLS74%68%64%73%-69%69%69%69%(LANDLINE)

903511223-214237214237None26%32%36%27%-31%31%31%31%

2.1701.9692.0932.105-2.0982.0992.0982.099Av number of issues0.8930.8240.9280.914-0.9010.9020.9010.902Standard Deviation0.0030.0100.0040.011-0.0020.0020.0020.002Error Variance

Page 40




Table 4



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


13323413811223023426112314914116116110272Receiving a silent call30%35%31%35%35%35%35%43%e32%28%43%e42%e33%36%- this means the person


22037022717136236941018224429172173169422Receiving a "live sales\50%55%51%53%55%55%56%63%ae52%56%63%ae63%ae51%55%marketing call" - this


21134321316433634336216321525154157155380Receiving a call with a48%51%48%51%51%51%49%57%e46%48%57%e57%e47%50%'recorded message'. That


183319183133381920219191538Some other type of call4%5%4%6%5%5%5%7%4%3%7%7%5%5%that you didn't want or


SUMMARY CODES


Page 41




Table 4



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)





28246228921645346250922230634210212213530ANY UNSOLICITED CALLS65%69%65%67%69%69%69%77%ae65%66%77%ae77%ae64%69%(LANDLINE)

15521115810520820822665165186263117237None36%31%35%33%31%31%31%23%35%bcf34%23%23%36%bcf31%


Page 42




Table 4





7363916937041826243451297281313300532590771Unweighted Base7**38*42*186380430282422507107*272306323530589767Weighted Base

326268922422612522824773272272139272272272Receiving a silent call37%67%61%48%59%acgi53%45%54%c49%68%abcgi100%abcdf89%abcf43%51%46%36%- this means the person

lghijklmnghijklmanswering the call hearsnsilence, if a recorded

message was heard,please do not count thisas a silent call.

6262913129330719742242277228244220422422422Receiving a "live sales\82%70%69%71%77%71%70%100%abcde83%acij72%84%acijl80%c68%80%acij72%55%marketing call" - this

fgijklmnlis where there is a realperson at the end of theline who tries to sellyou something.For example, how to savemoney on your energybill, or invites you tomake a compensationclaim, such as for anaccident or paymentprotection insurancemis-selling

6303313638038016929331876224236194380380380Receiving a call with a82%79%78%73%ci100%abcde88%abcd60%69%63%71%82%abcgh77%acgi60%72%cgi65%50%'recorded message'. That

fghijlmnfghiliis when you answer yourlandline phone you heara recorded messagerather than someone onthe end of the line.

338381430321926329262620383838Some other type of call44%100%abcde90%abcd8%8%8%7%6%6%8%9%9%6%7%6%5%that you didn't want or

fghijklefghijkask for - for example almarket research call

Page 43




Table 4





7363916937041826243451297281313300532590771Unweighted Base7**38*42*186380430282422507107*272306323530589767Weighted Base

SUMMARY CODES

-552455676396117121524761711711721 TYPE EXPERIENCED-13%12%13%15%e16%de22%de23%dek23%dejkl12%6%8%24%dek32%defgh29%defjk22%

ijkll

3474312312568126138225665771541541542 TYPES EXPERIENCED38%11%16%23%32%de29%24%30%27%21%21%21%24%29%26%20%

1997518218390181182481811821001851851853 TYPES EXPERIENCED7%24%22%40%48%abcgi43%ac32%43%aci36%45%67%abcfg59%abcgh31%35%31%24%

mhijklmnijklmn

320209202010202082020112020204 TYPES EXPERIENCED37%52%abcde47%abcde5%5%5%4%5%4%8%7%6%3%4%3%3%

fghijklfghijkl

6384115138039523242245791272291264530530530ANY UNSOLICITED CALLS82%100%97%81%100%acdfg92%cil82%100%acdfg90%cil85%100%acdfg95%cfil82%100%acdfg90%cil69%(LANDLINE)

ijlmijlmijlmijlm

1-135-3550-5016-1659-59237None18%-3%behk19%abdegh-8%behk18%abdegh-10%behk15%bdehk-5%behk18%abdegh-10%behk31%

jkjkjk

2.9943.158abc3.079abc2.460abc2.439abc2.395abc2.2062.296ab2.2292.575abc2.755abc2.680abc2.1752.1002.1002.099Av number of issuesdefghijkdghijklgigighijklghijkl


Page 44




Table 5


105719410057826254433636206164370Unweighted Base79*81*109*110*41*63*75*72*51*43*36*207173380Weighted Base

1474128221-10717Listen to the full2%5%7%4%2%3%11%3%4%3%-5%4%5%message before hanging

up

2419232881819189912524294Listen to some of the30%23%21%25%21%29%25%26%18%21%32%25%24%25%message before hanging

up

5459797832434851393224145124269Hang up immediately, as68%72%72%71%78%68%64%71%78%76%68%70%72%71%soon as I realise it is

a recorded message

SUMMARY CODE

2523313292027211110126249111LISTEN TO ANY OF MESSAGE32%28%28%29%22%32%36%29%22%24%32%30%28%29%

Page 45


Q.7Ai What do you usually do when you receive these recorded message calls on your landline?Base: All that have received recorded messages on their landline


Table 5




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

14244628678292293771961748071219370Unweighted Base4**26**36*31374*30629189*17120968*78*234380Weighted Base

-2114215125710311317Listen to the full-9%2%5%3%5%4%6%4%5%4%1%6%5%message before hanging

up

-688017777123435110216494Listen to some of the-21%21%26%23%25%24%26%25%24%14%26%27%25%message before hanging

up


a recorded message

SUMMARY CODE

-8894199283285061132177111LISTEN TO ANY OF MESSAGE-31%23%30%26%30%28%32%29%29%18%28%33%29%

Page 46



Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b/c - d/e - f/g - h/i - j/k/l/m* small base; ** very small base (under 30) ineligible for sig testing

Table 5



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

144624234324323526374917370Unweighted Base4**36*26**25**56*33**35**38*27**33*48*17**380Weighted Base

-1225--1221117Listen to the full-2%9%8%9%--2%8%7%2%6%5%message before hanging

up

-86415711128108694Listen to some of the-21%21%18%27%20%31%31%28%32%16%34%25%message before hanging

up

42818193626242617204010269Hang up immediately, as100%77%69%75%65%80%69%67%64%61%82%60%71%soon as I realise it is

a recorded message

SUMMARY CODE

-8862071113101397111LISTEN TO ANY OF MESSAGE-23%31%25%35%20%31%33%36%39%18%40%29%

Page 47




Table 5




33101-16171617Listen to the full2%6%7%3%-5%5%5%5%message before hanging

up

56103312-82948294Listen to some of the30%20%23%29%-24%25%24%25%message before hanging

up

1303610028-241269241269Hang up immediately, as69%74%70%68%-71%71%71%71%soon as I realise it is

a recorded message

SUMMARY CODE

59134313-9811198111LISTEN TO ANY OF MESSAGE31%26%30%32%-29%29%29%29%

Page 48




Table 5



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

18532119014131732135817220322163165148370Unweighted Base21134321316433634336216321525**154157155380Weighted Base

121610101616162141111217Listen to the full6%5%5%6%5%5%4%1%7%4%1%1%7%bc5%message before hanging

up


up


a recorded message

SUMMARY CODE


Page 49



Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e/f/g - h/i/j/k/l/m** very small base (under 30) ineligible for sig testing

Table 5





6272912137037014829231167224235172370370370Unweighted Base6**30**33**13638038016929331876*224236194380380380Weighted Base

-113171741011-887171717Listen to the full-4%4%3%5%5%2%3%3%-4%3%4%5%5%5%message before hanging

up

2101129949435697618566043949494Listen to some of the32%35%35%21%25%25%21%24%24%23%25%25%22%25%25%25%message before hanging

up

4182010426926913021423158160168144269269269Hang up immediately, as68%61%61%77%71%71%77%73%73%77%71%71%74%71%71%71%soon as I realise it is

a recorded message

SUMMARY CODE

212133211111139798718646750111111111LISTEN TO ANY OF MESSAGE32%39%39%23%29%29%23%27%27%23%29%29%26%29%29%29%

Page 50




Table 6


3119273014282115108115948107Unweighted Base25**23**31**32**9**20**27**21**11**10**12**62*49*111*Weighted Base

2219202861624169810543589Telling you about a86%83%66%88%68%80%87%76%80%80%86%88%71%81%product or service (for

example, debt advice orpayment protectioninsurance claim), whichmay then ask you topress a button to speakto somebody

3776134712471623Telling you a company13%32%22%18%14%16%16%33%8%20%38%11%33%21%has tried to call you,

but when the call wasput through there was nooperator available tospeak to you

534-12321116511Telling you about a18%11%13%-14%11%10%10%8%12%6%10%9%10%competition

3483132434-8917Reminding you of an11%17%25%8%12%14%6%18%28%41%-13%18%15%appointment (e.g.

dentist or doctor'sappointment)

111-111----212Other type2%5%2%-7%3%4%----3%1%2%

SUMMARY CODES

2221303271825211110115945104ANY INC. APPOINTMENT86%91%98%98%82%90%91%100%100%100%95%95%92%94%REMINDERS

2220243171725209811564196ANY EXC. APPOINTMENT86%86%79%96%75%83%91%94%80%80%95%90%84%87%REMINDERS

31-1211---1235Can't Remember14%3%-2%18%7%5%---5%3%6%4%

Page 51


Q.7Aii In the last 4 weeks, which of the following types of recorded message have you received on your landline?Base: All that have listened to recorded messages on their landline

Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b - c/d/e/f/g/h/i - j/k/l/m* small base; ** very small base (under 30) ineligible for sig testing

Table 6




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

-71387208784235849172070107Unweighted Base-**8**8**94*19**92*83*28**50*61*13**21**77*111*Weighted Base

-777618716921424710196189Telling you about a-85%80%80%96%77%83%73%84%78%77%87%80%81%product or service (for


--122-23185716341623Telling you a company--8%24%-25%22%17%14%26%20%21%21%21%has tried to call you,


--1101101013831711Telling you about a--7%11%7%11%12%4%7%12%23%6%9%10%competition

--116215116611211417Reminding you of an--8%17%9%17%14%20%11%19%14%6%18%15%appointment (e.g.


--12122-111-22Other type--7%2%3%2%3%-2%2%5%-2%2%

SUMMARY CODES

-7889198576284559122171104ANY INC. APPOINTMENT-85%95%95%100%93%93%98%91%97%96%97%93%94%REMINDERS

-778218787323435310206796ANY EXC. APPOINTMENT-85%87%87%96%85%89%82%87%87%82%91%87%87%REMINDERS

-1*3-54141*145Can't Remember-15%5%3%-5%5%2%8%1%4%3%5%4%

Page 52




Table 6



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

-13761549121014107107Unweighted Base-**8**8**6**20**7**11**13**10**13**9**7**111*Weighted Base

-7761939109117389Telling you about a-80%85%88%94%43%78%80%88%90%76%48%81%product or service (for


-1-12223182223Telling you a company-8%-14%11%25%18%25%12%63%21%23%21%has tried to call you,


-1-12-1222-211Telling you about a-7%-14%8%-8%12%18%15%-25%10%competition

-1-15222-22117Reminding you of an-8%-14%24%32%20%13%-15%18%17%15%appointment (e.g.


-1-----1---12Other type-7%-----9%---9%2%

SUMMARY CODES

-8761971111101395104ANY INC. APPOINTMENT-95%85%88%94%100%100%86%100%100%100%81%94%REMINDERS

-776194101010128496ANY EXC. APPOINTMENT-87%85%88%94%68%88%80%100%95%87%64%87%REMINDERS

-*111--1---15Can't Remember-5%15%12%6%--4%---9%4%

Page 53




Table 6



60123917-9010790107Unweighted Base59*13*43*13**-**98*111*98*111*Weighted Base

4510379-80898089Telling you about a77%76%87%73%-82%81%82%81%product or service (for


13562-21232123Telling you a company21%40%14%14%-22%21%22%21%has tried to call you,


7143-811811Telling you about a11%7%10%24%-8%10%8%10%competition

12151-16171617Reminding you of an20%7%12%10%-16%15%16%15%appointment (e.g.


2--1-1212Other type4%--10%-1%2%1%2%

SUMMARY CODES

55124112-9210492104ANY INC. APPOINTMENT93%91%97%92%-94%94%94%94%REMINDERS

49123811-86968696ANY EXC. APPOINTMENT83%91%90%82%-88%87%88%87%REMINDERS

211*-4545Can't Remember4%9%3%3%-4%4%4%4%

Page 54




Table 6



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

51905742899010552576515142107Unweighted Base60*98*66*48*95*98*109*49*64*8**48*48*46*111*Weighted Base





4108210101136133411Telling you about a7%10%12%4%10%10%10%5%10%13%5%5%9%10%competition

101512616151788288717Reminding you of an17%16%18%13%17%16%16%16%12%20%17%17%16%15%appointment (e.g.


-1-1-122--22-2Other type-1%-3%-1%2%5%--5%5%-2%

SUMMARY CODES



131133522-2215Can't Remember2%3%2%3%3%3%4%5%4%-5%5%3%4%

Page 55



Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e/f/g - h/i/j/k/l/m* small base; ** very small base (under 30) ineligible for sig testing

Table 6





210112710710733798516666844107107107Unweighted Base2**12**13**32**111*111*39**79*87*18**64*67*50*111*111*111*Weighted Base

2121329898935667416535644898989Telling you about a100%100%100%90%81%81%89%84%86%90%82%83%88%81%81%81%product or service (for


1111223231322228171915232323Telling you a company45%7%7%38%21%21%33%29%26%42%26%28%30%21%21%21%has tried to call you,


11161111610105996111111Telling you about a45%13%12%17%10%10%14%13%11%26%14%14%11%10%10%10%competition

1116171781012710109171717Reminding you of an45%7%7%18%15%15%20%13%13%41%16%15%19%15%15%15%appointment (e.g.


----22-11-22-222Other type----2%2%-2%1%-3%3%-2%2%2%

SUMMARY CODES

212133110410438758317606349104104104ANY INC. APPOINTMENT100%100%100%98%94%94%97%96%96%96%93%94%98%94%94%94%REMINDERS

2121331969636728017586148969696ANY EXC. APPOINTMENT100%100%100%98%87%87%94%91%92%96%90%91%95%87%87%87%REMINDERS

---1551331331555Can't Remember---2%4%4%3%4%3%4%5%4%2%4%4%4%

Page 56




Table 7



2936553641417283135277977156Receiving a silent call9%16%18%m16%5%12%11%16%i19%i16%i18%i14%15%14%- this means the person


6772109707176363556845176142318Receiving a sales\22%32%35%m30%8%14%40%hi35%hi34%hi31%hi30%hi32%27%30%marketing text message

to which you have notopted in to receive(e.g. inviting you tomake a claim foraccident insurance orpayment protectioninsurance)

6675866611203566536840154139293Receiving a "live sales\21%33%m28%29%12%17%22%37%hi33%hi31%hi27%i28%26%27%marketing call" - this

is where there is a realperson at the end of theline who tries to sellyou something.For example, how to savemoney on your energybill, or invites you tomake a compensationclaim, such as for anaccident or paymentprotection insurancemis-selling.

555787667203457516333140124264Receiving a call with a18%25%28%m28%m7%17%22%i32%hi32%hi29%i22%i25%24%25%'recorded message'. That

is when you answer yourmobile phone you hear arecorded message ratherthan someone on the endof the line.

Page 57


Q.6B Thinking about the following issues related to your mobile phone, please tell me whether they have happened to you personally in the last 4 weeks.Base: All adults UK


Table 7



22441213-5-7512Some other type of call1%1%1%2%1%1%1%2%-2%-1%1%1%that you didn't want or


SUMMARY CODES

51394538620332828302886871731 TYPE EXPERIENCED17%17%14%17%7%17%21%i15%18%14%19%i15%17%16%

23283015241927161895738952 TYPES EXPERIENCED7%12%10%6%2%3%12%15%hi10%8%6%10%7%9%

2121253836172522221048561043 TYPES EXPERIENCED7%9%8%16%km3%5%11%14%i13%i10%6%9%11%10%

14214014377121627185238894 TYPES EXPERIENCED4%9%13%m6%3%6%5%7%10%12%i12%9%7%8%

11010914010614367694829764243220464ANY UNSOLICITED CALLS35%48%m45%46%15%31%i48%hi52%hi51%hi44%i43%i44%42%43%(MOBILE)

201118169125788381867912286310304613None65%l52%55%54%85%cdefgh69%efg52%48%49%56%57%56%58%57%

1.9992.2282.435m2.2822.1441.9861.9752.2972.3092.4692.2672.2842.2102.249Av number of issues1.1181.1371.2131.1231.2281.2241.0241.0921.1421.2001.2801.1671.1541.161Standard Deviation0.0090.0140.0130.0140.0720.0310.0170.0160.0180.0160.0240.0060.0070.003Error Variance

Page 58




Table 7




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


31216125311251045248108174494156Receiving a silent call11%22%18%14%15%14%14%16%10%18%e10%14%16%14%- this means the person


61928264722462121061062124085192318Receiving a sales\23%36%31%29%34%28%29%32%23%35%e23%27%33%30%marketing text message


82022243612321891041001923577181293Receiving a "live sales\31%37%24%27%29%27%25%31%21%32%e20%24%31%c27%marketing call" - this


520162235221216896781863165169264Receiving a call with a20%37%18%25%25%24%23%28%17%31%e18%21%29%c25%'recorded message'. That


Page 59




Table 7




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


---12-1212-47111012Some other type of call---1%-1%2%-1%1%**2%1%that you didn't want or


SUMMARY CODES




19971177258312564102257894 TYPES EXPERIENCED5%16%10%8%8%8%8%9%5%11%e6%7%10%8%

9303738810236230116215730759127278464ANY UNSOLICITED CALLS38%56%40%43%48%42%41%48%33%50%e34%40%47%c43%(MOBILE)

152455520109504439174312302115189310613None62%44%60%57%52%58%59%52%67%d50%66%a60%53%57%


Page 60




Table 7



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


316121517122371013244156Receiving a silent call11%18%22%18%10%9%22%e7%14%16%19%11%14%- this means the person


6281923454236271926379318Receiving a sales\23%31%36%27%28%30%34%26%27%32%29%27%30%marketing text message


82220193132352022324110293Receiving a "live sales\31%24%37%22%19%23%34%19%31%39%eh33%28%27%marketing call" - this


5162022263729242023339264Receiving a call with a20%18%37%h26%16%27%28%23%28%27%26%26%25%'recorded message'. That


Page 61




Table 7



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


---34-1--21-12Some other type of call---4%3%-1%--2%1%-1%that you didn't want or


SUMMARY CODES




1998129155787-894 TYPES EXPERIENCED5%10%16%10%7%6%14%5%10%10%5%-8%

93730355657533929436016464ANY UNSOLICITED CALLS38%40%56%41%34%41%51%38%41%52%48%45%43%(MOBILE)

1555245210682516442396519613None62%60%44%59%66%59%49%62%59%48%52%55%57%


Page 62




Table 7




523168-49107107156156Receiving a silent call10%21%17%-18%e16%e14%e16%e14%- this means the person


13250126-101217217318318Receiving a sales\27%33%32%-36%e32%e28%e33%e30%marketing text message


13145114-82211211293293Receiving a "live sales\26%30%29%-29%e31%e28%e31%e27%marketing call" - this


10943111-78186186264264Receiving a call with a22%29%28%-28%e27%e24%e28%e25%'recorded message'. That


Page 63




Table 7




216-4771212Some other type of call*1%1%-2%1%1%1%1%that you didn't want or


SUMMARY CODES

852562-541191191731731 TYPE EXPERIENCED17%16%16%-20%e17%e15%e18%e16%

371340-27696995952 TYPES EXPERIENCED7%9%10%-10%e10%e9%e10%e9%



20072181-140323323464464ANY UNSOLICITED CALLS40%48%46%-51%e47%e42%e48%e43%(MOBILE)

2957821586137359444496613None60%52%54%100%abcd49%53%58%52%57%

2.1292.3662.337-2.2372.2542.2542.2492.249Av number of issues1.1411.1891.184-1.1651.1601.1601.1611.161Standard Deviation0.0070.0230.008-0.0100.0040.0040.0030.003Error Variance

Page 64




Table 7



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


9714311278141140145431036404072156Receiving a silent call16%16%17%18%16%16%15%10%17%bcf10%10%10%17%b14%- this means the person


2153042331653032992991071921999101136318Receiving a sales\36%33%36%38%34%33%30%26%32%32%26%26%32%30%marketing text message






Page 65




Table 7



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


6121051212927-22612Some other type of call1%1%2%1%1%1%1%1%1%-1%1%1%1%that you didn't want or


SUMMARY CODES





29442731821942141743716428028154156194464ANY UNSOLICITED CALLS49%46%50%50%47%46%44%40%46%47%40%40%45%43%(MOBILE)

30549632121647848056124832331232234234613None51%54%50%50%53%54%56%60%54%53%60%60%55%57%


Page 66




Table 7






391012276130140771481567315615691156156Receiving a silent call29%23%21%46%abceg20%26%b35%abghj18%23%100%abcde27%b44%abceg34%abghk17%21%14%- this means the person

hijkmkghijklmnhjkmanswering the call hearssilence, if a recordedmessage was heard,please do not count thisas a silent call.

61519189146235318151318127111180318182318318Receiving a sales\56%41%42%72%abdeg38%46%bh78%abcde36%50%bhk81%abcde41%51%bhk69%abdeg34%44%b30%marketing text message

hjkmnghjkmnghjkmnhjkmnto which you have notopted in to receive(e.g. inviting you tomake a claim foraccident insurance orpayment protectioninsurance)

7141817812620929315429311786148293171293293Receiving a "live sales\60%37%39%67%abdeg33%41%b72%abdeg37%46%behk75%abdeg32%42%b63%abdeg32%40%b27%marketing call" - this

hjkmnhjkmnhjkmnhjkmnis where there is a realperson at the end of theline who tries to sellyou something.For example, how to savemoney on your energybill, or invites you tomake a compensationclaim, such as for anaccident or paymentprotection insurancemis-selling.

Page 67




Table 7






8142026413626422013123612289153264151264264Receiving a call with a69%38%43%100%abcde36%52%abegh54%abdeg31%37%b78%abcde33%43%bh57%abdeg28%36%b25%'recorded message'. That

fghijkmnkhkghijkmnhkis when you answer yourmobile phone you hear arecorded message ratherthan someone on the endof the line.

12312861276103341261212Some other type of call100%9%abde25%abcdef3%2%2%2%1%2%2%1%1%3%1%2%1%that you didn't want or

ghghijklask for - for example amarket research call

SUMMARY CODES

35837507112372141103441173931731731 TYPE EXPERIENCED24%13%17%14%13%14%30%bdefh17%f22%defjk6%13%11%37%abdef18%f24%defjk16%

jklghjklnl

123494468904894123033955695952 TYPES EXPERIENCED8%4%6%18%bdf11%13%22%abdef11%15%7%11%9%21%abdefh11%13%9%

ghjkjk

28987529210349103473561104621041043 TYPES EXPERIENCED15%22%20%33%abcde14%18%b25%abegh12%16%30%abdeg13%17%22%abehk12%14%10%

ghjkkhjk

437894789894989863886895089894 TYPES EXPERIENCED37%9%15%34%abceg12%18%b22%abghk12%14%55%abcde14%24%abegh19%abh9%12%8%

hijknghijklmnk

122029264194322407220429156139222464264464464ANY UNSOLICITED CALLS100%54%62%100%abdeg51%63%behk100%abdeg52%68%behk100%abdeg51%63%behk100%abdeg50%64%behk43%(MOBILE)

hjkmnhjkmnhjkmnhjkmn

-1818-186186-203203-133133-266266613None-46%cfil38%cfil-49%acdfgi37%cfil-48%acdfgi32%cfil-49%acdfgi37%cfil-50%acdfgi36%cfil57%

jljljljl

Page 68




Table 7






3.1412.7692.7402.884abc2.5262.639abc2.4052.3662.3403.370abc2.596ac2.886abc2.2492.2822.2492.249Av number of issuesghikgdeghijklghik


Page 69




Table 8


32420022918180117119140140193145499435934Unweighted Base25121627921355*87*142168154212140498462959Weighted Base



6772109707176363556845176142318Receiving a sales\27%34%39%m33%13%20%44%hi38%hi35%i32%i32%i35%31%33%marketing text message


6675866611203566536840154139293Receiving a "live sales\26%35%31%31%19%23%25%39%hi34%32%29%31%30%31%marketing call" - this


555787667203457516333140124264Receiving a call with a22%26%31%31%12%23%24%34%i33%i29%i23%28%27%28%'recorded message'. That


Page 70


Q.6B Thinking about the following issues related to your mobile phone, please tell me whether they have happened to you personally in the last 4 weeks.Base: All who have a mobile phone


Table 8


32420022918180117119140140193145499435934Unweighted Base25121627921355*87*142168154212140498462959Weighted Base

22441213-5-7512Some other type of call1%1%1%2%2%2%1%2%-2%-1%1%1%that you didn't want or


SUMMARY CODES



2121253836172522221048561043 TYPES EXPERIENCED8%10%9%18%m5%6%12%15%14%10%7%10%12%11%

14214014377121627185238894 TYPES EXPERIENCED6%10%14%m6%5%8%5%7%10%13%13%10%8%9%

11010914010614367694829764243220464ANY UNSOLICITED CALLS44%50%50%50%25%42%54%i56%i53%i45%i46%i49%48%48%(MOBILE)

142107140107415166737211676254241496None56%50%50%50%75%cdefg58%46%44%47%55%54%51%52%52%

1.9992.2282.435m2.2822.1441.9861.9752.2972.3092.4692.2672.2842.2102.249Av number of issues1.1181.1371.2131.1231.2281.2241.0241.0921.1421.2001.2801.1671.1541.161Standard Deviation0.0090.0140.0130.0140.0720.0310.0170.0160.0180.0160.0240.0060.0070.003Error Variance

Page 71




Table 8




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)




61928264722462121061062124085192318Receiving a sales\24%40%39%32%40%32%33%33%28%37%e31%29%36%33%marketing text message




520162235221216896781863165169264Receiving a call with a20%41%23%27%29%27%26%30%20%32%e24%22%31%28%'recorded message'. That


Page 72




Table 8




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


---12-1212-47111012Some other type of call---1%-1%2%-1%1%1%*2%1%that you didn't want or


SUMMARY CODES





9303738810236230116215730759127278464ANY UNSOLICITED CALLS40%61%50%48%57%46%47%50%41%53%e45%43%52%48%(MOBILE)

1419364277841833516122327371164260496None60%39%50%52%43%54%53%50%59%d47%55%57%48%52%


Page 73




Table 8



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

617547741201088783637511031934Unweighted Base23*73*49*79*143123*92*92*64*73*118*31**959Weighted Base

316121517122371013244156Receiving a silent call12%22%24%19%12%10%25%e8%16%18%20%13%16%- this means the person


6281923454236271926379318Receiving a sales\24%39%40%30%32%34%39%29%30%35%31%30%33%marketing text message


82220193132352022324110293Receiving a "live sales\33%30%41%24%22%26%38%22%35%44%eh35%31%31%marketing call" - this


5162022263729242023339264Receiving a call with a20%23%41%h28%18%30%32%26%32%31%28%29%28%'recorded message'. That


Page 74




Table 8



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

617547741201088783637511031934Unweighted Base23*73*49*79*143123*92*92*64*73*118*31**959Weighted Base

---34-1--21-12Some other type of call---4%3%-1%--3%1%-1%that you didn't want or


SUMMARY CODES




1998129155787-894 TYPES EXPERIENCED5%12%18%11%8%7%16%6%11%11%6%-9%

93730355657533929436016464ANY UNSOLICITED CALLS40%50%61%45%39%46%58%42%46%59%51%50%48%(MOBILE)

143619448766395434305716496None60%50%39%55%61%54%42%58%54%41%49%50%52%


Page 75




Table 8



431125348-270664664934934Unweighted Base427140363-**278682682959959Weighted Base

523168-49107107156156Receiving a silent call12%22%19%-18%16%16%16%16%- this means the person


13250126-101217217318318Receiving a sales\31%36%35%-36%32%32%33%33%marketing text message


13145114-82211211293293Receiving a "live sales\31%32%31%-29%31%31%31%31%marketing call" - this


10943111-78186186264264Receiving a call with a26%31%30%-28%27%27%28%28%'recorded message'. That


Page 76



Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e** very small base (under 30) ineligible for sig testing

Table 8



431125348-270664664934934Unweighted Base427140363-**278682682959959Weighted Base

216-4771212Some other type of call1%1%2%-2%1%1%1%1%that you didn't want or


SUMMARY CODES

852562-541191191731731 TYPE EXPERIENCED20%18%17%-20%17%17%18%18%

371340-27696995952 TYPES EXPERIENCED9%9%11%-10%10%10%10%10%



20072181-140323323464464ANY UNSOLICITED CALLS47%52%50%-51%47%47%48%48%(MOBILE)

22767182-137359359496496None53%48%50%-49%53%53%52%52%

2.1292.3662.337-2.2372.2542.2542.2492.249Av number of issues1.1411.1891.184-1.1651.1601.1601.1611.161Standard Deviation0.0070.0230.008-0.0100.0040.0040.0030.003Error Variance

Page 77



Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e** very small base (under 30) ineligible for sig testing

Table 8



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)




2153042331653032992991071921999101136318Receiving a sales\37%35%38%40%36%36%34%30%35%36%30%30%34%33%marketing text message






Page 78




Table 8



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


6121051212927-22612Some other type of call1%1%2%1%1%1%1%1%1%-1%1%1%1%that you didn't want or


SUMMARY CODES





29442731821942141743716428028154156194464ANY UNSOLICITED CALLS51%50%51%52%50%50%49%47%51%54%47%47%49%48%(MOBILE)

28543530019942142345218827124175177201496None49%50%49%48%50%50%51%53%49%46%53%53%51%52%


Page 79




Table 8





112835245320444382373571142237314435454647934Unweighted Base12**31**39*264339467407374584156237320464467667959Weighted Base

391012276130140771481567315615691156156Receiving a silent call29%29%25%46%abceg22%28%b35%abghk21%25%100%abcde31%bh49%abceg34%abghk20%23%16%- this means the person

hijkghijklmhijkanswering the call hearssilence, if a recordedmessage was heard,please do not count thisas a silent call.

61519189146235318151318127111180318182318318Receiving a sales\56%51%49%72%abdeg43%50%b78%abcde40%54%bhk81%abcde47%56%bhk69%abdeg39%48%b33%marketing text message

hjkghjkmghjkmhjkto which you have notopted in to receive(e.g. inviting you tomake a claim foraccident insurance orpayment protectioninsurance)

7141817812620929315429311786148293171293293Receiving a "live sales\60%46%46%67%abdeg37%45%72%abdeg41%50%bek75%abdeg36%46%63%abdeg37%44%31%marketing call" - this

hjkhjkmhjkmhjkis where there is a realperson at the end of theline who tries to sellyou something.For example, how to savemoney on your energybill, or invites you tomake a compensationclaim, such as for anaccident or paymentprotection insurancemis-selling.

Page 80




Table 8






8142026413626422013123612289153264151264264Receiving a call with a69%47%51%100%abcde40%57%abegh54%abegh35%40%78%abcde38%48%bh57%abegh32%40%28%'recorded message'. That

fghijkmkkghijkmkis when you answer yourmobile phone you hear arecorded message ratherthan someone on the endof the line.

12312861276103341261212Some other type of call100%11%30%abcde3%2%2%2%2%2%2%1%1%3%1%2%1%that you didn't want or

fghijklask for - for example amarket research call

SUMMARY CODES

35837507112372141103441173931731731 TYPE EXPERIENCED24%17%20%14%15%15%30%bdefh19%f24%defjk6%15%13%37%abdef20%f26%defjk18%

jkllghjkll

123494468904894123033955695952 TYPES EXPERIENCED8%5%7%18%f13%15%22%abdef13%16%7%13%10%21%bdfh12%14%10%

hjk

28987529210349103473561104621041043 TYPES EXPERIENCED15%27%24%33%abcde15%20%25%abegh13%18%30%abegh15%19%22%abh13%16%11%

ghjkkk

437894789894989863886895089894 TYPES EXPERIENCED37%11%18%34%abceg14%19%b22%abh13%15%55%abcde16%27%abegh19%b11%13%9%

hijkghijklmk

122029264194322407220429156139222464264464464ANY UNSOLICITED CALLS100%66%74%100%abdeg57%69%bhk100%abdeg59%74%behk100%abdeg59%69%bhk100%abdeg56%69%behk48%(MOBILE)

hjkmhjkmhjkmhjkm

-1010-145145-155155-9898-204204496None-34%26%cfil-43%acdfgi31%cfil-41%acdfgi26%cfil-41%acfgil31%cfil-44%acdfgi31%cfil52%

jljljl

Page 81




Table 8






3.1412.7692.7402.884abc2.5262.639abc2.4052.3662.3403.370abc2.596ac2.886abc2.2492.2822.2492.249Av number of issuesghikgdeghijklghik


Page 82




Table 9


734869559262745435837136109245Unweighted Base55*57*87*66*7**20**34**57*51*63*33*140124*264Weighted Base

5223-2121326411Listen to the full8%3%2%4%-9%4%3%2%5%5%5%4%4%message before hanging

up

13201610*541491610302959Listen to some of the24%36%18%15%7%24%11%25%18%25%31%21%23%22%message before hanging

up


a recorded message

SUMMARY CODE

18221812*7516101912363369LISTEN TO ANY OF MESSAGE32%39%20%19%7%33%15%29%20%30%36%26%27%26%

Page 83


Q.7Bi You said you have received a call with a recorded message on your mobile phone. What do you usually do when you receive these recorded message calls on your mobile phone?Base: All that have received recorded messages on their mobile


Table 9




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

1319161975319215590871583362150245Unweighted Base5**20**16**22352*21216896*78*18631**65*169264Weighted Base


up


up


a recorded message

SUMMARY CODE


Page 84




Table 9



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

13161919232628201922319245Unweighted Base5**16**20**22**26**37**29**24**20**23**33**9**264Weighted Base

-1321---121-11Listen to the full-4%16%7%4%---7%8%3%-4%message before hanging

up


up


a recorded message

SUMMARY CODE

-379639122105269LISTEN TO ANY OF MESSAGE-21%34%41%25%8%31%51%12%45%15%19%26%

Page 85



Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e/f/g/h/i/j/k/l** very small base (under 30) ineligible for sig testing

Table 9



10238103-76169169245245Unweighted Base109*43*111*-**78*186186264264Weighted Base

343-2991111Listen to the full3%8%2%-3%5%5%4%4%message before hanging

up

221223-2237375959Listen to some of the20%27%20%-28%20%20%22%22%message before hanging

up

842885-55140140195195Hang up immediately, as77%65%77%-70%75%75%74%74%soon as I realise it is

a recorded message

SUMMARY CODE

251525-2446466969LISTEN TO ANY OF MESSAGE23%35%23%-30%25%25%26%26%

Page 86




Table 9



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

15122317310821921723286153148182109245Unweighted Base169245192122*24023925089*16817**83*84*117*264Weighted Base

696699927122311Listen to the full4%4%3%5%4%4%4%2%4%5%2%2%2%4%message before hanging

up


up


a recorded message

SUMMARY CODE


Page 87




Table 9





8131824512124520311921711082141245136245245Unweighted Base8**14**20**264136264220131*236122*89*153264151264264Weighted Base

112117114663341181111Listen to the full12%6%9%4%5%4%2%4%3%2%3%3%4%5%4%4%message before hanging

up


up


a recorded message

SUMMARY CODE


Page 88




Table 10


211715111941291712362864Unweighted Base18**22**18**12*****7**5**16**10**19**12**36*33**69*Weighted Base

1320109*431310128272451Telling you about a71%93%56%73%100%58%68%82%100%62%70%76%73%74%product or service (for


6972-118365111424Telling you a company32%42%41%18%-9%23%52%25%32%45%29%41%35%has tried to call you,

but when the call wasput through there was nooperator available tospeak to you..

54*--2-33114510Telling you about a26%20%3%--24%-18%31%6%5%12%16%14%competition

4451---43527714Reminding you of an21%18%30%9%---26%28%29%14%20%21%20%appointment- e.g.

dentist or doctor'sappointment

1-1--1----1112Other type5%-7%--15%----11%4%3%3%

SUMMARY CODES

16221510*5316101810333063ANY INC. APPOINTMENT92%100%85%81%100%76%68%100%100%93%84%91%90%91%REMINDERS

16221210*5315101610322860ANY EXC. APPOINTMENT92%100%67%81%100%76%68%93%100%82%84%88%84%86%REMINDERS

1-12-12--11224Can't Remember3%-8%19%-10%32%--7%5%5%7%6%

Page 89


Q.7Bii In the last 4 weeks, which of the following types of recorded message have you received on your mobile phone?Base: All that have listened to recorded messages on their mobile


Table 10




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

-64541153432121436184064Unweighted Base-**7**3**59*9**60*45*24**17**52*5**17**47*69*Weighted Base



-2220223159420181524Telling you a company-30%52%34%17%38%33%38%26%38%32%45%31%35%has tried to call you,


--*9187336-1910Telling you about a--13%15%14%14%15%11%18%12%-5%18%14%competition

-1-13-1495311-11314Reminding you of an-16%-22%-24%21%20%16%22%-6%28%20%appointment- e.g.


---2112-11-112Other type---4%14%2%5%-8%2%-8%2%3%

SUMMARY CODES



---4-44113-144Can't Remember---7%-7%8%2%7%6%-3%8%6%

Page 90




Table 10



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

-46963892105264Unweighted Base-**3**7**9**6**3**9**12**2**10**5**2**69*Weighted Base



-2232-47-41-24Telling you a company-52%30%27%29%-47%57%-38%18%-35%has tried to call you,


-*-22-4--1--10Telling you about a-13%-19%31%-46%--12%--14%competition

--132-4--31-14Reminding you of an--16%32%28%-43%--33%22%-20%appointment- e.g.


---1---1----2Other type---14%---8%----3%

SUMMARY CODES



----2-11---14Can't Remember----25%-15%4%---37%6%

Page 91




Table 10



241323-2143436464Unweighted Base25*15*25*-**24**46*46*69*69*Weighted Base

20921-1536365151Telling you about a82%59%83%-64%79%79%74%74%product or service (for


785-519192424Telling you a company28%50%22%-21%42%42%35%35%has tried to call you,


442-3661010Telling you about a17%24%7%-14%14%14%14%14%competition

248-410101414Reminding you of an7%28%32%-16%23%23%20%20%appointment- e.g.


2---11122Other type9%---6%2%2%3%3%

SUMMARY CODES

221225-1944446363ANY INC. APPOINTMENT88%80%98%-80%96%96%91%91%REMINDERS

221221-1743436060ANY EXC. APPOINTMENT88%80%85%-71%94%94%86%86%REMINDERS

131-41144Can't Remember3%20%2%-15%1%1%6%6%

Page 92




Table 10



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

335242235151601940418182464Unweighted Base39**59*49*26**56*57*65*20**44*4**19**19**26**69*Weighted Base






814117141414112-11814Reminding you of an21%24%23%27%25%25%22%3%28%-3%3%31%20%appointment- e.g.


-11-1122--22-2Other type-2%2%-2%2%4%11%--12%12%-3%

SUMMARY CODES



333233414-1114Can't Remember7%5%6%8%5%5%6%3%8%-3%3%2%6%

Page 93




Table 10





26764336450295526213564376464Unweighted Base2**6**7**69*36**69*54*29**58*29**19**36*69*40*69*69*Weighted Base






1221481411811971114101414Reminding you of an47%30%26%20%23%20%21%28%19%32%37%31%20%26%20%20%appointment- e.g.


-11212-11-112122Other type-17%15%3%3%3%-3%2%-5%3%3%2%3%3%

SUMMARY CODES



---4143132124144Can't Remember---6%2%6%5%2%5%8%3%6%6%2%6%6%

Page 94




Table 11



80791069039615957514741187168355Silent Calls26%35%34%39%m43%d51%cdef37%d31%32%21%28%34%32%33%

6772109707176363556845176142318Sales/marketing texts22%32%35%m30%8%14%40%hi35%hi34%hi31%hi30%hi32%27%30%

14313015713155798998799467295266561Sales/marketing calls46%57%51%57%60%d67%cde57%54%49%43%45%53%51%52%

11610515113641718494778555279229508Recorded message37%46%49%m59%m45%60%cd54%c52%48%39%37%51%44%47%

991217796977*281947Other type3%4%4%8%8%c8%c4%5%5%3%*5%4%4%

SUMMARY CODES


494540282018263714262194681622 TYPES EXPERIENCED16%20%13%12%22%e15%17%21%e9%12%14%17%13%15%

463557571934323134261898961943 TYPES EXPERIENCED15%15%18%25%m21%29%cd21%17%21%12%12%18%18%18%

24315136413262822282279641434 TYPES EXPERIENCED8%14%17%m16%m4%11%17%i16%i13%13%15%i14%12%13%

4266361324-145195 TYPES EXPERIENCED1%1%2%3%3%5%c1%2%2%2%-3%1%2%

184155207174649711812210912287388333720ANY UNSOLICITED CALLS59%68%67%75%m70%81%cd75%cd68%68%56%58%70%63%67%(MOBILE OR LANDLINE)

125671015425223756509562162185347None40%j29%33%24%28%19%23%31%31%43%ghi42%gh29%35%32%

2.2842.5182.622m2.6222.3532.5472.5552.6632.4942.4812.3962.5392.4832.513Mean number of mentions1.1701.2721.2231.2441.2501.1851.2461.1751.2921.2901.1721.2281.2361.231Standard Deviation0.0060.0110.0080.0100.0160.0110.0160.0140.0170.0150.0150.0040.0050.002Error Variance

Page 95


Q.6A\6B Types of unsolicited calls experienced on landline or mobile phoneBase: All adults UK


Table 11




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


7263129178277264911631926180214355Silent Calls30%48%33%32%37%32%36%27%35%32%35%26%36%b33%

61928264722462121061062124085192318Sales/marketing texts23%36%31%29%34%28%29%32%23%35%e23%27%33%30%

14324447111644539716425430694136331561Sales/marketing calls57%59%48%52%55%51%54%49%54%50%54%43%56%b52%

6364442210640235914921229679111318508Recorded message26%68%jm48%46%m50%46%48%44%45%49%45%35%54%b47%

-8336938341324221092847Other type-15%j3%4%4%4%5%4%5%4%5%3%5%4%

SUMMARY CODES



491516646148141539510031341301943 TYPES EXPERIENCED15%18%17%18%22%17%19%16%20%16%18%11%22%b18%



154261603157563501219311409123169429720ANY UNSOLICITED CALLS61%77%66%66%74%65%68%65%66%67%71%b54%73%b67%(MOBILE OR LANDLINE)

911312965429323211515219549143155347None39%20%34%33%26%34%31%34%32%32%28%45%ac26%32%

2.2292.9962.4992.4882.4792.5232.5552.4172.4722.5442.3462.5012.5662.513Mean number of mentions1.0921.4151.1411.2251.1361.2571.2331.2241.2391.2261.2061.3151.2021.231Standard Deviation0.0260.0480.0190.0030.0080.0030.0030.0070.0040.0040.0100.0100.0040.002Error Variance

Page 96




Table 11



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


73126334825362428364714355Silent Calls30%33%48%eg38%g30%18%35%g24%38%g43%g37%g41%33%

6281923454236271926379318Sales/marketing texts23%31%36%27%28%30%34%26%27%32%29%27%30%

144432328154624649537222561Sales/marketing calls57%48%59%37%50%39%59%gi45%68%egi64%gi57%gi65%52%

64436426753524736446219508Recorded message26%48%68%ghl49%41%38%50%l46%51%l54%l49%l54%47%

-38511141152547Other type-3%15%bdeg6%7%1%4%1%1%6%2%15%4%

SUMMARY CODES



4159162216221815183361943 TYPES EXPERIENCED15%17%18%18%14%12%21%17%21%22%27%g17%18%


--516-2113-1195 TYPES EXPERIENCED--9%bgk1%3%-2%1%1%3%-4%2%

1561425510274786256629122720ANY UNSOLICITED CALLS61%66%77%g63%63%53%75%g60%78%g75%g73%g65%67%(MOBILE OR LANDLINE)

9311130586326411619348347None39%34%20%35%36%46%bcdfj25%40%22%24%27%24%32%

2.2292.4992.9962.4872.5542.3592.4882.3792.3812.6732.4282.8352.513Mean number of mentions1.0921.1411.4151.2191.3101.2931.2271.1221.0481.2880.9941.7751.231Standard Deviation0.0260.0190.0480.0290.0200.0270.0200.0220.0200.0240.0110.1170.002Error Variance

Page 97




Table 11




166551353549271306320355Silent Calls33%37%34%41%d18%40%d40%ad33%d33%

13250126-101217217318318Sales/marketing texts27%33%32%-36%e32%e28%e33%e30%

279762094882431479513561Sales/marketing calls56%51%53%56%d29%63%ad62%ad53%d52%

242681994178389430467508Recorded message49%46%50%48%d28%57%ad56%ad49%d47%

234197435423947Other type5%3%5%8%d2%5%6%4%4%

SUMMARY CODES

94257820541281481822021 TYPE EXPERIENCED19%16%20%23%20%19%19%19%19%

80255915261221371471622 TYPES EXPERIENCED16%16%15%18%9%18%d18%d15%15%

102246923321401621721943 TYPES EXPERIENCED21%16%17%27%d12%20%d21%d18%18%

5626604261131161391434 TYPES EXPERIENCED11%18%15%4%9%17%de15%e15%e13%

11-712151618195 TYPES EXPERIENCED2%-2%1%1%2%2%2%2%

34310027363140517580658720ANY UNSOLICITED CALLS69%66%69%73%d51%76%ad76%ad69%d67%(MOBILE OR LANDLINE)

1485011923137155178292347None30%33%30%27%49%abce23%23%30%bc32%

2.4892.5622.5462.2212.2682.613d2.5722.5402.513Mean number of mentions1.2011.1861.2671.0291.2071.2471.2311.2461.231Standard Deviation0.0040.0150.0060.0140.0110.0030.0030.0020.002Error Variance

Page 98




Table 11



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


18631019715330430633814620316136136146355Silent Calls31%34%31%35%34%34%34%36%34%27%35%35%34%33%

2153042331653032992991071921999101136318Sales/marketing texts36%33%36%38%34%33%30%26%32%32%26%26%32%30%

30749532323948248653923532240220222226561Sales/marketing calls51%54%51%55%54%54%54%57%53%67%57%57%53%52%

29145930722145045348320729733193195217508Recorded message49%50%48%51%50%50%48%50%49%55%50%50%51%47%

224226224042442025220201947Other type4%5%4%5%4%5%4%5%4%3%5%5%4%4%

SUMMARY CODES






40163042530561762068329041444272275293720ANY UNSOLICITED CALLS67%68%66%70%69%69%68%70%69%75%70%70%68%67%(MOBILE OR LANDLINE)

19128320912727226730511818315110111131347None32%31%33%29%30%30%31%29%30%25%29%29%31%32%


Page 99




Table 11






42627153236291200244324156272355222291355355Silent Calls36%69%58%58%62%acgi57%ac49%58%ac51%100%abcgh100%abcg100%abcg48%55%49%33%

ijklmnhijklmnhijklmn

61519189146235318151318127111180318182318318Sales/marketing texts56%41%42%72%abdeg38%46%bh78%abcde36%50%bhk81%abcde41%51%bhk69%abdeg34%44%b30%

hjkmnghjkmnghjkmnhjkmn

103037210308393336422561132236302358439561561Sales/marketing calls84%80%79%79%81%77%82%100%abcde89%abcj85%87%acj85%a77%83%77%52%

fgijklmnkl

123241264380508273307425130226291322395508508Recorded message100%85%88%gi100%abcde100%abcd100%abcd67%73%67%84%acgi83%acghi82%acghi69%74%70%47%

fghimnefghimnefghimn

12384620334123293810262729414647Other type100%100%abcd100%abcd8%9%8%6%7%6%6%9%8%6%8%6%4%

efghijklefghijkl

SUMMARY CODES

---244362787012769121081222022021 TYPE EXPERIENCED---9%d11%de12%def19%defjk16%defm20%defjk4%3%4%23%defjkl23%defjk28%defgh19%

lmnlmnmnlmnijklmn

-22397499749514694550851241621622 TYPES EXPERIENCED-4%3%15%19%f19%f18%f23%dfm23%dfm6%16%f14%18%f23%dfm22%dfm15%

14575140178102140191401091341131521941943 TYPES EXPERIENCED8%10%10%28%37%acimn35%acimn25%33%cmn30%m26%40%abcfg38%acimn24%29%27%18%

imn

47111081011411349513992871351371061431434 TYPES EXPERIENCED32%19%24%41%abcgh27%28%ab33%abgh22%22%59%abcde32%abg38%abghj30%ab20%20%13%

jkghijklmnk

Page 100




Table 11







fghijklfghijkl

92836255371498397413622149262345453520720720ANY UNSOLICITED CALLS77%73%78%96%mn98%mn98%mn98%mn98%mn98%mn95%mn96%mn97%mn98%mn98%mn99%mn67%(MOBILE OR LANDLINE)

---------------347None---------------32%

4.7514.746abc4.671abc3.242abc2.986abg2.969abg2.884ab2.801a2.6963.618abc3.292abc3.329abc2.756a2.6202.5142.513Mean number of mentionsdefghijkdefghijkghijdeghijklghijkghijkll


Page 101




Table 12



80791069039615957514741187168355Silent Calls27%35%36%39%m46%cd53%cdef39%d32%32%22%29%35%33%34%

6772109707176363556845176142318Sales/marketing texts23%32%36%m30%8%15%42%hi36%hi34%hi31%hi31%hi33%28%30%

14313015713155798998799467295266561Sales/marketing calls49%58%53%58%65%cd69%cde59%55%50%44%46%55%53%54%

11610515113641718494778555279229508Recorded message39%47%51%m60%m49%62%cd56%cd54%49%39%38%52%45%49%

991217796977*281947Other type3%4%4%8%8%c8%c4%5%5%3%*5%4%4%

SUMMARY CODES


494540282018263714262194681622 TYPES EXPERIENCED17%20%13%12%24%de16%17%21%e9%12%14%17%13%16%

463557571934323134261898961943 TYPES EXPERIENCED16%16%19%25%22%30%cd21%18%21%12%12%18%19%19%

24315136413262822282279641434 TYPES EXPERIENCED8%14%17%m16%m4%12%17%i16%i14%13%15%i15%13%14%

4266361324-145195 TYPES EXPERIENCED1%1%2%3%3%5%c1%2%2%2%-3%1%2%

184155207174649711812210912287388333720ANY UNSOLICITED CALLS63%69%69%76%m76%d85%cdef78%cd69%69%57%60%72%66%69%(MOBILE OR LANDLINE)

10864905218183052489257149166315None37%j29%30%23%22%15%20%30%h30%h43%ghi40%ghi28%33%30%

2.2842.5182.622m2.6222.3532.5472.5552.6632.4942.4812.3962.5392.4832.513Mean number of mentions1.1701.2721.2231.2441.2501.1851.2461.1751.2921.2901.1721.2281.2361.231Standard Deviation0.0060.0110.0080.0100.0160.0110.0160.0140.0170.0150.0150.0040.0050.002Error Variance

Page 102


Q.6A\6B Types of unsolicited calls experienced on landline or mobile phoneBase: All who have a landline or mobile phone


Table 12




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


7263129178277264911631926180214355Silent Calls31%49%37%33%38%33%37%f27%36%32%37%27%37%b34%

61928264722462121061062124085192318Sales/marketing texts24%37%35%30%35%29%30%32%24%36%e24%29%33%30%

14324447111644539716425430694136331561Sales/marketing calls57%60%54%53%57%53%56%49%57%51%57%45%57%b54%

6364442210640235914921229679111318508Recorded message27%69%jm53%m48%m52%48%50%45%47%50%48%37%55%b49%

-8336938341324221092847Other type-15%j3%4%4%4%5%4%5%4%6%3%5%4%

SUMMARY CODES



491516646148141539510031341301943 TYPES EXPERIENCED16%18%19%19%22%18%20%16%21%17%19%11%22%b19%



154261603157563501219311409123169429720ANY UNSOLICITED CALLS62%79%74%68%77%67%70%66%70%68%74%b56%74%b69%(MOBILE OR LANDLINE)

910212744726720211213118440127148315None38%19%26%31%23%32%28%34%29%31%24%42%ac25%30%


Page 103




Table 12



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

6588528313511497907188122361041Unweighted Base24*82*53*86*159129*102*99*71*81*12534**1045Weighted Base

73126334825362428364714355Silent Calls31%37%49%eg39%g30%20%36%25%39%g44%g37%g41%34%

6281923454236271926379318Sales/marketing texts24%35%37%27%28%33%35%27%27%32%29%27%30%

144432328154624649537222561Sales/marketing calls57%54%60%38%51%42%60%i47%69%egi65%gi57%66%54%

64436426753524736446219508Recorded message27%53%l69%ghl49%42%41%51%l47%51%l54%l49%l55%49%

-38511141152547Other type-3%15%bdeg6%7%1%4%1%1%6%2%15%4%

SUMMARY CODES





--516-2113-1195 TYPES EXPERIENCED--9%bgk1%4%-2%1%1%3%-4%2%

1561425510274786256629122720ANY UNSOLICITED CALLS62%74%79%64%64%57%77%g62%79%g76%73%66%69%(MOBILE OR LANDLINE)

9211029565424371518348315None38%26%19%34%35%42%cdfj23%38%21%22%27%23%30%

2.2292.4992.9962.4872.5542.3592.4882.3792.3812.6732.4282.8352.513Mean number of mentions1.0921.1411.4151.2191.3101.2931.2271.1221.0481.2880.9941.7751.231Standard Deviation0.0260.0190.0480.0290.0200.0270.0200.0220.0200.0240.0110.1170.002Error Variance

Page 104




Table 12




166551353549271306320355Silent Calls35%38%35%41%d18%40%d40%ad33%d34%

13250126-101217217318318Sales/marketing texts27%34%32%-36%e32%e28%e33%e30%

279762094882431479513561Sales/marketing calls58%53%54%56%d29%63%ad62%ad53%d54%

242681994178389430467508Recorded message50%47%51%48%d28%57%ad56%ad49%d49%

234197435423947Other type5%3%5%8%d2%5%6%4%4%

SUMMARY CODES

94257820541281481822021 TYPE EXPERIENCED20%17%20%23%20%19%19%19%19%

80255915261221371471622 TYPES EXPERIENCED17%17%15%18%9%18%d18%d15%16%

102246923321401621721943 TYPES EXPERIENCED21%17%18%27%d12%20%d21%d18%19%

5626604261131161391434 TYPES EXPERIENCED12%18%15%4%9%17%de15%e15%e14%

11-712151618195 TYPES EXPERIENCED2%-2%1%1%2%2%2%2%

34310027363140517580658720ANY UNSOLICITED CALLS71%69%70%73%d51%76%ad76%ad69%d69%(MOBILE OR LANDLINE)

1334411323137155178292315None28%30%29%27%49%abce23%23%30%bc30%

2.4892.5622.5462.2212.2682.613d2.5722.5402.513Mean number of mentions1.2011.1861.2671.0291.2071.2471.2311.2461.231Standard Deviation0.0040.0150.0060.0140.0110.0030.0030.0020.002Error Variance

Page 105




Table 12



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


18631019715330430633814620316136136146355Silent Calls32%34%31%36%34%35%35%37%34%27%36%36%35%34%

2153042331653032992991071921999101136318Sales/marketing texts36%34%37%39%34%34%31%27%33%32%27%27%32%30%

30749532323948248653923532240220222226561Sales/marketing calls52%55%51%56%55%55%55%59%54%67%59%59%54%54%

29145930722145045348320729733193195217508Recorded message49%51%49%52%51%51%50%52%50%55%52%52%51%49%

224226224042442025220201947Other type4%5%4%5%5%5%5%5%4%3%5%5%4%4%

SUMMARY CODES






40163042530561762068329041444272275293720ANY UNSOLICITED CALLS68%70%67%71%70%70%70%73%70%75%73%73%69%69%(MOBILE OR LANDLINE)

183266199119257254279105171159799125315None31%29%32%28%29%29%29%26%29%25%26%26%30%30%


Page 106




Table 12






42627153236291200244324156272355222291355355Silent Calls36%69%58%58%62%acgi57%ac49%58%ac51%100%abcgh100%abcg100%abcg48%55%49%34%

ijklmnhijklmnhijklmn

61519189146235318151318127111180318182318318Sales/marketing texts56%41%42%72%abdeg38%46%bh78%abcde36%50%bhk81%abcde41%51%bhk69%abdeg34%44%b30%

hjkmnghjkmnghjkmnhjkmn

103037210308393336422561132236302358439561561Sales/marketing calls84%80%79%79%81%77%82%100%abcde89%abcj85%87%acj85%a77%83%77%54%

fgijklmnkl

123241264380508273307425130226291322395508508Recorded message100%85%88%gi100%abcde100%abcd100%abcd67%73%67%84%acgi83%acghi82%acghi69%74%70%49%

fghimnefghimnefghimn

12384620334123293810262729414647Other type100%100%abcd100%abcd8%9%8%6%7%6%6%9%8%6%8%6%4%

efghijklefghijkl

SUMMARY CODES

---244362787012769121081222022021 TYPE EXPERIENCED---9%d11%de12%def19%defjk16%defm20%defjk4%3%4%23%defjkl23%defjk28%defgh19%

lmnlmnmnlmnijklmn

-22397499749514694550851241621622 TYPES EXPERIENCED-4%3%15%19%f19%f18%f23%dfm23%dfm6%16%f14%18%f23%dfm22%dfm16%

14575140178102140191401091341131521941943 TYPES EXPERIENCED8%10%10%28%37%acimn35%acimn25%33%cmn30%m26%40%abcfg38%acimn24%29%27%19%

imn

47111081011411349513992871351371061431434 TYPES EXPERIENCED32%19%24%41%abcgh27%28%ab33%abgh22%22%59%abcde32%abg38%abghj30%ab20%20%14%

jkghijklmnk

Page 107




Table 12







fghijklfghijkl

92836255371498397413622149262345453520720720ANY UNSOLICITED CALLS77%73%78%96%mn98%mn98%mn98%mn98%mn98%mn95%mn96%mn97%mn98%mn98%mn99%mn69%(MOBILE OR LANDLINE)

---------------315None---------------30%

4.7514.746abc4.671abc3.242abc2.986abg2.969abg2.884ab2.801a2.6963.618abc3.292abc3.329abc2.756a2.6202.5142.513Mean number of mentionsdefghijkdefghijkghijdeghijklghijkghijkll


Page 108




Table 13




up


up

807511210532515770616238203169372Hang up immediately, as26%33%36%m45%m35%43%c37%39%38%29%26%37%32%35%soon as I realise it is

a recorded message

SUMMARY CODE


19512215894504873868313495273296569None63%jk54%51%41%55%40%46%48%52%61%h63%gh49%56%53%

Page 109


Q.7Ai\7Bi Response to recorded message on landline or mobile phoneBase: All adults UK


Table 13




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


-41194201771014431824Listen to the full-8%j1%2%2%2%2%2%2%2%2%1%3%2%message before hanging

up

-8101142310994375280123189132Listen to some of the-14%11%13%m11%13%13%11%11%13%7%10%15%c12%message before hanging

up

62733306802922631091532196481227372Hang up immediately, as26%49%36%34%38%34%36%32%33%36%37%26%39%b35%soon as I realise it is

a recorded message

SUMMARY CODE

-1211133271291124462941634107156LISTEN TO ANY OF MESSAGE-23%m12%15%m13%15%15%13%13%15%9%11%18%bc14%

18174848610646338118825631394204270569None74%jl32%52%54%l50%54%52%56%55%51%55%65%a46%53%

Page 110




Table 13



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


-1446--1241124Listen to the full-1%8%fg4%4%--1%3%5%1%3%2%message before hanging

up

-108111791717917116132Listen to some of the-11%14%13%11%7%16%l17%l12%20%gl9%16%12%message before hanging

up


a recorded message

SUMMARY CODE

-11121523917181121127156LISTEN TO ANY OF MESSAGE-12%23%gl17%l15%l7%16%l18%l15%l25%bgl9%20%14%

184817459585525635386416569None74%bcdfj52%32%51%59%j62%j50%54%49%46%51%46%53%

Page 111




Table 13




65111221222324Listen to the full1%3%3%1%1%3%3%2%2%message before hanging

up

681750122298110120132Listen to some of the14%11%13%14%8%14%14%d12%12%message before hanging

up

176491462855289317344372Hang up immediately, as36%32%37%33%20%42%d41%d36%d35%soon as I realise it is

a recorded message

SUMMARY CODE

7422621324119132143156LISTEN TO ANY OF MESSAGE15%15%16%15%9%18%d17%d15%14%

2538219745199293338492569None51%54%50%52%72%abce43%44%51%bc53%

Page 112




Table 13



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)



up


up


a recorded message

SUMMARY CODE


30846433221544944451420530526194195212569None51%50%52%49%50%50%52%50%51%45%50%50%49%53%

Page 113




Table 13







up

2121366102132677510834627981105132132Listen to some of the17%32%28%25%27%acghi26%acghi16%18%17%22%23%22%17%20%18%12%message before hanging

up

91824207277372214232321103166215247288372372Hang up immediately, as75%48%53%78%abcde73%abcde73%abcde53%55%51%66%ag61%ag61%ag53%54%51%35%soon as I realise it is

ghimnghinghimna recorded message

SUMMARY CODE

3141677123156759012437719095126156156LISTEN TO ANY OF MESSAGE25%37%35%29%gi32%acghi31%acghi18%21%20%24%26%25%21%24%21%14%

-66---133116208264664141135222569None-15%jkl12%jkl---33%defjkl27%dejkl33%defjk16%jkl17%jkl18%jkl31%defjk26%jkl30%defjk53%

mlmll

Page 114




Table 14


1519512712158926975677558277217494Unweighted Base116105*15113641*71*84*94*77*85*55*279229508Weighted Base


up


up


a recorded message

SUMMARY CODE


Page 115


Q.7Ai\7Bi Response to recorded message on landline or mobile phoneBase: All who have received a recorded message on either their mobile or landline


Table 14




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

19345238910838635713724125392105297494Unweighted Base6**36*44*422106*40235914921229679*111*318508Weighted Base


up


up


a recorded message

SUMMARY CODE


Page 116




Table 14



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

195234385439484435486419494Unweighted Base6**44*36*42*67*53*52*47*36*44*62*19**508Weighted Base

-1446--1241124Listen to the full-3%12%8%9%--2%6%10%1%6%5%message before hanging

up


up


a recorded message

SUMMARY CODE

-11121523917181121127156LISTEN TO ANY OF MESSAGE-26%33%35%35%18%32%39%30%48%bg19%36%31%

Page 117




Table 14




65111221222324Listen to the full2%8%6%3%3%5%5%5%5%message before hanging

up

681750122298110120132Listen to some of the28%25%25%29%28%25%26%26%26%message before hanging

up

176491462855289317344372Hang up immediately, as73%71%73%68%70%74%74%74%73%soon as I realise it is

a recorded message

SUMMARY CODE

7422621324119132143156LISTEN TO ANY OF MESSAGE31%32%31%32%30%31%31%31%31%

Page 118




Table 14



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

25943227819542542647421528130201203207494Unweighted Base29145930722145045348320729733**193195217508Weighted Base


up


up


a recorded message

SUMMARY CODE


Page 119



Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e/f/g - h/i/j/k/l/m** very small base (under 30) ineligible for sig testing

Table 14







up


up


a recorded message

SUMMARY CODE


Page 120




Table 15


46303934153123231621208564149Unweighted Base38*35**46*37**9**23**30**31**18**24**21**88*68*156Weighted Base





764-143431110818Telling you about a19%17%10%-13%17%9%14%17%5%6%11%11%11%competition



212-121---1325Other type4%3%4%-6%7%4%---6%4%2%3%

SUMMARY CODES



4112213--11458Can't Remember10%2%3%6%17%6%10%--5%5%4%7%5%

Page 121


Q.7Aii\7Bii Types of recorded messages experienced on landline or mobile phoneBase: All that have listened to recorded message on their landline or mobile


Table 15




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

-111612229120111387277213395149Unweighted Base-**12**11**13327**129112*44*62*94*16**34**107*156Weighted Base



-2236239291111293112640Telling you a company-16%21%27%6%30%26%26%18%31%22%33%24%26%has tried to call you,


--116315153711321318Telling you about a--9%12%9%12%13%6%11%12%18%6%12%11%competition

-1125225189819222327Reminding you of an-9%6%19%6%20%16%21%13%20%12%7%21%17%appointment (e.g.


--14235-321135Other type--5%3%7%2%4%-4%2%4%4%3%3%

SUMMARY CODES



-1*7-87154*178Can't Remember-10%4%5%-6%6%2%7%4%3%3%6%5%

Page 122




Table 15



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

-16111418714161122137149Unweighted Base-**11**12**15**23**9**17**18**11**21**12**7**156Weighted Base



-22342481113240Telling you a company-21%16%17%15%17%26%43%11%50%24%23%26%has tried to call you,


-1-24-4222-218Telling you about a-9%-12%16%-25%9%17%9%-25%11%competition

-1136252-43127Reminding you of an-6%9%20%24%22%31%10%-19%23%17%17%appointment (e.g.


-1-1---2---15Other type-5%-9%---12%---9%3%

SUMMARY CODES



-*113-11---18Can't Remember-4%10%5%12%-8%6%---9%5%

Page 123



Fieldwork : 02/09/2015 - 06/09/2015 (Week 36)Proportions/Means: Columns Tested (1% risk level) - a/b/c/d/e/f/g/h/i/j/k/l** very small base (under 30) ineligible for sig testing

Table 15



7520561721111128132149Unweighted Base74*22*62*13**24**119*132143156Weighted Base

58145291595105111120Telling you about a77%63%84%73%64%80%79%77%77%product or service (for


188112534353840Telling you a company24%38%17%14%21%28%27%27%26%has tried to call you,


9453311141418Telling you about a13%17%8%24%14%9%11%10%11%competition

134111422232627Reminding you of an17%19%18%10%16%18%18%18%17%appointment (e.g.


5--112335Other type6%--10%6%2%3%2%3%

SUMMARY CODES

6918601219114126133145ANY INC. APPOINTMENT93%81%97%92%80%95%95%93%93%REMINDERS

6318531117106117123134ANY EXC. APPOINTMENT85%81%87%82%71%89%88%86%86%REMINDERS

242*44588Can't Remember3%19%3%3%15%4%4%5%5%

Page 124




Table 15



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

71122815612112114564859626260149Unweighted Base84*13495*63*13113315262*94*10**60*60*66*156Weighted Base








-2111255--55-5Other type-2%1%2%1%2%3%8%--8%8%-3%

SUMMARY CODES



353355826-2228Can't Remember4%4%4%6%4%4%5%4%6%-4%4%3%5%

Page 125




Table 15





3131569118149679112133748986122149149Unweighted Base3**14**16**77*12315675*90*12437**71*90*95*126156156Weighted Base






12216212716152013141820232727Reminding you of an30%12%11%21%17%17%21%17%16%36%20%20%21%18%17%17%appointment (e.g.


-11235-22-332355Other type-7%6%3%3%3%-2%2%-4%3%2%3%3%3%

SUMMARY CODES



---4583352355588Can't Remember---5%4%5%4%3%4%6%4%5%5%4%5%5%

Page 126




Table 49



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


2613662801773603613973539723131397397Sky - Digital Satellite44%40%44%41%40%40%40%bcdf8%66%bcdfg4%8%8%92%bcdefg37%TV for a monthly

subscription

46616661--1166Satellite TV from1%1%1%*1%1%1%*--**1%e1%someone other than Sky

182415152222292963452929Free-Sat - Digital3%3%2%4%2%2%3%7%bceg1%5%1%1%7%bceg3%Satellite TV WITHOUT a

monthly subscription

8913993621361371507150-771150Virgin Media through15%15%15%14%15%15%15%abcdf2%25%abcdfg-2%2%*14%cable

7013272581281251721721041721726172Freeview through a TV12%14%11%13%14%14%17%ae42%adeg2%6%45%adeg44%adeg1%16%aerial and set-top box

1081811148916817323123139623123133231TV set which has18%20%18%20%19%19%23%ae56%adeg6%9%60%adeg59%adeg8%21%Freeview channels built

in (without a separateset-top box)

555555521-1515YouView set top box1%1%1%1%1%1%1%1%*-*1%**

253526143434376373755537BT Vision4%4%4%3%4%4%4%2%6%abcf63%abcefg1%1%1%3%

12201582020222222222-22Talk Talk TV2%2%2%2%2%2%2%a1%4%abcf37%abcefg1%1%-2%

11201292220273--33-27Other2%2%2%2%2%2%3%ae1%--1%1%-3%

456148366259-------73NO TV7%7%8%8%7%7%-------7%

466466-------6Don't know1%1%1%1%1%1%-------1%

Page 127


Q.TVBase: All adults UK


Table 50



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


56588360040888388381829354353275279384883Using a Wi-Fi (wireless)94%96%94%94%98%jklm98%jklm82%bcf71%90%bcfg90%bcf71%71%89%bcfg82%connection to broadband

891199211910811910854636525241119Using a wired (Ethernet)15%13%14%27%hiklm12%13%11%13%11%10%13%13%10%11%connection to broadband

34944544527342542141113928631131134199445Using a mobile network58%hil48%70%hilm63%hil47%47%41%34%47%bcf53%cf34%34%46%bcf41%e.g. using 3G/4G on a

smartphone\tablet\dongle

13-122321-1123Using a dial-up**-****1%*-**1%*connection to the

internet i.e. you cannotmake phone calls at thesame time

27827424127827827025687184177780142278While travelling using a46%hikl30%38%hl64%hiklm31%30%26%21%31%bcf29%20%20%33%bcfg26%Wi-Fi (wireless) network

49248349231047947145114332430133136236492While travelling using a82%hijl52%77%hil71%hil53%53%45%bcf35%54%bcfg51%34%35%55%bcfg46%mobile network e.g.

using 3G\4G on asmartphone\tablet\dongle

25325023225325224622883158107779119253At work or place of42%hil27%36%hil58%hiklm28%27%23%20%26%17%20%20%28%23%study

18718517916918718117670122106467100187In a public place (e.g.31%hil20%28%hil39%hikl21%20%18%17%20%17%17%17%23%17%café or library) using a

Wi-Fi (wireless) network

575348575552542231221212557In a public place (e.g.10%6%7%13%hikl6%6%5%5%5%4%5%5%6%5%café or library) using a

wired (Ethernet)connection to broadband

171170171151170168160631129565994171In a public place (e.g.29%hil18%27%hil35%hil19%19%16%15%19%15%15%15%22%16%café or library) using a

mobile network e.g.using 3G\4G on asmartphone\tablet\dongle

Page 128


Q.INTERNETBase: All adults UK


Table 50



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


56379756341078378774126849147248252353800Home\personal email94%hikl86%88%94%hikl87%88%74%bcf65%81%bcfg79%64%65%82%bcfg74%address

1761971711621971961837011911656687200Work email address29%hil21%27%37%hikl22%22%18%17%20%18%17%17%20%19%

------13089414848432139None of these\Don't------13%ae22%aeg7%7%22%aeg22%aeg7%13%access the internet

Page 129


Q.INTERNETBase: All adults UK


Table 51



GENDER140121145118375684818810276-524524Male

45%53%47%51%40%47%54%45%55%46%51%-100%b49%

171106163113556373997311774553-553Female55%47%53%49%60%53%46%55%45%54%49%100%a-51%

AGE40334730------150747615016-2413%15%15%13%------100%defghi13%14%14%

54458930-----219-11710221925-3418%20%29%jm13%-----100%cefghi-21%19%20%

40374341----161--738816135-4413%16%14%18%----100%cdfghi--13%17%15%

50394943---180---998118045-5416%17%16%19%---100%cdeghi---18%16%17%

37374538--157----738415755-6412%17%14%17%--100%cdefhi----13%16%15%

46212429-119-----635611965-7415%k9%8%12%-100%cdefgi-----11%11%11%

4415122092------55379275+14%kl7%4%9%100%cdefgh------10%7%8%

SOCIAL GRADE---23120293843413030113118231AB---100%klm21%24%24%24%25%14%20%20%22%21%

--309-12244549438947163145309C1--100%jlm-13%20%28%i27%27%41%hi31%i30%28%29%

-227--15213739374533106121227C2-100%jkm--16%18%24%22%23%20%22%19%23%21%

311---44463750405440171140311DE100%jkl---49%cdefg38%23%28%25%25%27%31%27%29%

Page 130


Q. Breaks x BreaksBase: All adults UK


Table 51



MARITAL STATUS128136164160356510311811213124283305589Married\Living as

41%60%m53%m69%km38%c55%ci65%ci65%ci70%ci60%ci16%51%58%55%married

103641054341032373575123145170315Single33%j28%34%j19%5%8%20%hi21%hi21%hi34%fghi82%defghi26%32%29%

79264027524423251512212449173Widow\Divorced\Separated26%jkl12%13%12%57%cdefgh37%cdefg14%c14%c9%c6%2%23%a9%16%

WORKING STATUS1031522141391129114212716768288321609Working

33%67%m69%m60%m2%10%i58%hi79%cghi79%cghi76%cghi45%hi52%61%b57%

208749492901076638345282265203468Not working67%jkl33%31%40%98%cdefgh90%cdefg42%def21%21%24%55%def48%a39%43%

CHILDREN IN HOUSEHOLD91849270*3116010511444186151337Any29%37%30%30%*3%7%33%ghi65%cfghi52%cfghi29%ghi34%29%31%

2201432161609111614612056105106367373740None71%63%70%70%100%cdef97%cdef93%cdef67%de35%48%71%de66%71%69%

AREA2411842451957489121145135177124439427866Urban

78%81%79%85%81%75%77%80%84%81%83%79%81%80%

694364351730363526422611497211Rural22%19%21%15%19%25%23%20%16%19%17%21%19%20%

COUNTRY25919526918371106132152137195114459448907England

83%86%87%80%78%89%c84%85%85%89%c76%83%85%84%

27182225137917121221504192Scotland9%8%7%11%14%d6%6%10%8%5%14%9%8%9%

11111219641169710302454Wales4%5%4%8%6%3%7%3%6%3%7%5%5%5%

143531244355131125Northern Ireland4%1%2%1%2%2%3%2%2%2%3%2%2%2%

Page 131




Table 51



GOVERNMENT REGIONS1010785584652191634North East

3%4%2%4%6%4%5%2%3%2%1%3%3%3%

3930282871023242024176263125North West13%13%9%12%7%9%15%13%13%11%11%11%12%12%

2621181791191114208404382Yorkshire and The Humber8%9%6%8%10%10%6%6%9%9%5%7%8%8%

291716107138128169413072East Midlands9%7%5%4%7%11%5%6%5%7%6%7%6%7%

3128232131716191519145449102West Midlands10%12%7%9%4%14%i10%11%9%9%9%10%9%10%

2818441471119161524134659104East of England9%8%14%j6%8%9%12%9%9%11%8%8%11%10%

382653227816253032216771138London12%11%17%10%7%7%10%14%19%h15%14%12%14%13%

32305148181725261935218478161South East10%13%17%21%m20%14%16%14%12%16%14%15%15%15%

27163014913816102011474087South West9%7%10%6%9%11%5%9%6%9%7%9%8%8%

11111219641169710302454Wales4%5%4%8%6%3%7%3%6%3%7%5%5%5%

27182225137917121221504192Scotland9%8%7%11%14%d6%6%10%8%5%14%9%8%9%


Q.1\2 PHONES OWN2512162792135587142168154212140498462959Mobile (any)

81%95%m90%m92%m60%73%91%hi93%hi96%hi97%hi94%hi90%88%89%

195162218192799912113610812897405363767Landline63%72%71%83%klm86%cde83%cde77%d76%d67%58%65%73%69%71%

Page 132




Table 51



153154199176497111212810412493362320682Mobile & Landline49%68%m64%m76%km54%59%72%i71%i65%57%62%65%61%63%

996280376163040508847136142278Mobile only32%j27%j26%16%6%14%19%i22%i31%hi40%fghi32%hi25%27%26%

4291916302888434424386Landline only14%kl4%6%7%32%cdefg23%cdefg5%5%3%1%3%8%8%8%

PAY TV SERVICE96891209220355472699551213184397Sky31%39%39%40%22%30%34%40%i43%i43%i34%38%35%37%

3427503981227392019267873150Virgin Media11%12%16%17%8%10%17%21%di13%9%17%14%14%14%

1699911810966777671698155247247495Other54%k44%38%47%72%cdefg65%cdefg48%39%43%37%37%45%47%46%

TV1109412799204256777410258233196429ANY SATELLITE

35%41%41%43%22%35%36%43%i46%i47%i39%i42%37%40%

13978878659685956495444194196390ANY FREEVIEW INC.45%k34%28%37%65%cdefg57%cdefg38%31%31%25%29%35%37%36%YOUVIEW

13976878559685956485442191195386ANY FREEVIEW EXC.45%k33%28%37%65%cdefg57%cdefg38%31%30%25%28%35%37%36%YOUVIEW

1316141637121210113273259ANY IPTV4%7%5%7%4%6%8%7%6%5%2%5%6%5%

14213218414431539312210012580317285603ANY PAY TV46%58%m60%m62%m34%44%59%i68%hi62%hi57%i53%i57%54%56%

14880929260726261516046206205412ANY FTA48%kl35%30%40%66%cdefg60%cdefg40%34%31%27%31%37%39%38%

29121127721890118153174149186128518479997ANY TV SERVICE94%93%90%95%98%cd99%cd97%cd97%cd92%85%85%94%91%93%

INTERNET2081992732173688130163139205138459438897FIXED BROADBAND AT HOME

67%88%m89%m94%m39%74%i83%i91%hi86%i94%ghi92%hi83%84%83%

Page 133




Table 51



2091982762153583128161143209141457441899ANY WIFI ACCESS67%87%m89%m93%m38%70%i81%i89%hi89%hi95%ghi94%ghi83%84%83%

668815013262343878410488211225435ANY WIRED (ETHERNET)21%39%m49%m57%lm7%20%i27%i48%ghi52%ghi48%ghi59%ghi38%43%40%ACCESS

13713020516882974115121172121326314639ANY MOBILE (3G/4G)44%57%m66%m73%lm8%24%i47%hi64%ghi75%ghi78%fghi81%fghi59%60%59%ACCESS

2222052792173688135165147209143469454923INTERNET ACCESS AT HOME71%90%m90%m94%m39%74%i86%i91%hi91%hi96%ghi95%hi85%87%86%

10411821116562871108118154114305294599INTERNET ACCESS OUTSIDE33%52%m68%lm72%lm6%23%i45%hi60%hi74%ghi71%ghi76%fghi55%56%56%OF HOME

Page 134




Table 51




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


GENDER1124414489742737315120332149170305524Male45%45%45%49%46%49%50%45%43%53%e28%54%c52%c49%

133050459114439367186265288124145283553Female55%55%55%51%54%51%50%55%57%d47%72%ab46%48%51%

AGE510211142612410644826821232415016-24

19%19%22%13%12%14%14%13%17%d11%1%39%ac4%14%

57121954217710511452167127513121925-3422%13%13%21%20%20%14%34%g11%27%e7%24%c22%c20%

3912137261355610534127153511216135-4411%17%13%15%12%16%8%31%g7%21%e8%11%19%bc15%

4617152351451206038142253711818045-5416%12%19%17%17%17%16%18%8%23%e14%12%20%b17%

411913236121146116691233210315755-6418%21%10%15%17%14%20%f3%14%15%13%10%17%b15%

247106308911631071244106511965-748%8%8%12%14%10%16%f1%23%d2%25%ab3%11%b11%

161371177491*901524359275+6%11%14%8%8%9%12%f*19%d*30%ab1%6%b8%

SOCIAL GRADE319251833519516070921392743160231AB

12%36%jm27%20%17%23%22%21%20%23%16%14%27%bc21%

5122226964245216929421440105164309C121%22%25%30%30%28%29%27%20%35%e23%33%28%29%

311181954318414384741522664136227C211%21%19%22%20%21%19%25%16%25%e15%20%23%21%

Page 135




Table 51




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


141127259692412209120810379103128311DE56%jkl21%29%29%33%28%30%27%44%d17%46%ab33%a22%29%

MARITAL STATUS113247498115473347241203385--589589Married\Living as45%59%52%55%55%55%47%72%g43%63%e--100%bc55%married

1013282655725824372143172-315-315Single39%24%30%29%27%30%33%f21%31%28%-100%ac-29%

4917144391351492412251173--173Widow\Divorced\Separated16%16%18%16%18%16%20%f7%26%d8%100%ab--16%

WORKING STATUS102745526108501367241-60951172385609Working42%50%49%58%51%58%50%72%g-100%e29%55%c65%bc57%

14274638110436537396468-122143203468Not working58%50%51%42%49%42%50%f28%100%d-71%ab45%a35%43%

CHILDREN IN HOUSEHOLD8182728466271-337962412472241337Any

33%34%29%31%31%31%-100%g20%40%e14%23%41%bc31%

163565624145595740-373367149243347740None67%66%71%69%69%69%100%f-80%d60%86%a77%a59%69%

AREA132869755-866595271365501135258473866Urban54%52%76%lm83%lm-100%i80%80%78%82%78%82%80%80%

112622152211-145661041083957115211Rural46%jk48%jk24%17%100%h-20%20%22%18%22%18%20%20%

COUNTRY---907152755624284381526144265498907England---100%klm72%87%i84%84%81%86%83%84%85%84%

--92-22696527464517284792Scotland--100%jlm-10%8%9%8%10%7%10%9%8%9%

Page 136




Table 51




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


-54--2628351827279133254Wales-100%jkm--12%h3%5%5%6%4%5%4%5%5%

25---111316814104101125Northern Ireland100%jkl---5%h2%2%2%3%2%2%3%2%2%

GOVERNMENT REGIONS---34-3427820156111734North East---4%-4%i4%2%4%2%4%4%3%3%

---125-12582433986154268125North West---14%klm-14%i11%13%8%14%e9%13%12%12%

---828746022374518174882Yorkshire and The Humber---9%k4%9%8%7%8%7%10%5%8%8%

---7220525121324013174272East Midlands---8%k9%6%7%6%7%6%8%5%7%7%

---102287464394458112963102West Midlands---11%km13%9%9%11%9%10%6%9%11%10%

---104455977273866193451104East of England---11%km21%h7%10%8%8%11%11%11%9%10%

---138-13899395188165765138London---15%klm-16%i13%12%11%14%9%18%a11%13%

---161-161109527290323694161South East---18%klm-19%i15%15%15%15%18%11%16%15%

---8751365433483813235187South West---10%k24%h4%7%10%10%6%8%7%9%8%

-54--2628351827279133254Wales-100%jkm--12%h3%5%5%6%4%5%4%5%5%

--92-22696527464517284792Scotland--100%jlm-10%8%9%8%10%7%10%9%8%9%

Page 137




Table 51




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


25---111316814104101125Northern Ireland100%jkl---5%h2%2%2%3%2%2%3%2%2%

Q.1\2 PHONES OWN234973815180779636323380579130291538959Mobile (any)95%90%79%90%k85%90%86%96%g81%95%e75%92%c91%c89%

204168638157610525242340427133179455767Landline82%77%74%70%74%71%71%72%73%70%77%b57%77%b71%

19375956713255045023227240998171413682Mobile & Landline78%69%64%62%62%63%61%69%58%67%e57%54%70%bc63%

41214248482301869210817032120126278Mobile only17%22%15%27%23%27%25%27%23%28%18%38%ac21%26%

149712561751068183584286Landline only3%8%10%8%12%7%10%f3%14%d3%20%ab3%7%8%

PAY TV SERVICE142234327933032171801472494790259397Sky55%j42%37%36%44%35%29%53%g31%41%e27%29%44%bc37%

15171275146106445695194388150Virgin Media4%10%18%14%2%17%i14%13%12%16%11%14%15%14%

92637422111384377117252243105142249495Other37%48%41%47%53%44%51%f35%54%d40%60%ab45%42%46%

TV1424353561023272371921672625199279429ANY SATELLITE55%44%39%39%48%h38%32%57%g36%43%29%31%47%bc40%

81931332883033127920818290110190390ANY FREEVIEW INC.33%36%34%37%41%35%42%f23%44%d30%52%ab35%32%36%YOUVIEW

81831329863003127520618090109188386ANY FREEVIEW EXC.33%34%34%36%41%35%42%f22%44%d30%52%ab34%32%36%YOUVIEW

134521247382129316143959ANY IPTV4%5%4%6%6%5%5%6%6%5%4%4%7%5%

Page 138




Table 51




(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


15315450311049235924323037373147383603ANY PAY TV62%57%59%55%52%57%49%72%g49%61%e42%47%65%bc56%

81933351953173268522318994115203412ANY FTA33%36%36%39%45%37%44%f25%48%d31%54%ab37%34%38%

235384837200798673324439558167265566997ANY TV SERVICE95%98%92%92%95%92%91%96%g94%92%96%b84%96%b93%

INTERNET174274764172725578319337560115253529897FIXED BROADBAND AT HOME69%78%81%84%m82%84%78%95%g72%92%e66%80%c90%bc83%

184476762171728576323335563116260523899ANY WIFI ACCESS71%82%83%84%81%84%78%96%g72%93%e67%83%c89%c83%

623563516936728315213130437143255435ANY WIRED (ETHERNET)26%42%61%jm39%33%42%38%45%28%50%e22%45%c43%c40%ACCESS

17325753312651338525419944166204370639ANY MOBILE (3G/4G)69%59%62%59%60%59%52%75%g42%72%e38%65%c63%c59%ACCESS

194378782176747595328348575121264538923INTERNET ACCESS AT HOME77%81%86%86%83%86%80%97%g74%94%e70%84%c91%bc86%

15375549212447436123819040953193352599INTERNET ACCESS OUTSIDE62%69%60%54%59%55%49%71%g40%67%e31%61%c60%c56%OF HOME

Page 139




Table 51



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


GENDER114124407871594930436316524Male45%45%45%46%48%52%56%47%42%52%50%45%49%

135030478467465441406219553Female55%55%55%54%52%48%44%53%58%48%50%55%51%

AGE5211011212113149817215016-24

19%22%19%13%13%15%12%13%12%9%14%5%14%

51272035322419162024521925-3422%13%13%23%22%23%23%19%22%24%19%14%20%

3129101930151581420616135-4411%13%17%12%12%22%14%14%11%17%16%16%15%

41761626251619121124418045-5416%19%12%18%16%18%15%19%16%13%19%13%17%

49118251619168923815755-6418%10%21%10%15%12%18%16%11%11%18%22%15%

274131781117131110511965-748%8%8%16%11%6%10%16%19%g14%8%15%11%

113691877379759275+6%14%11%10%11%5%7%3%9%12%5%15%8%

SOCIAL GRADE3251914482214211017288231AB

12%27%36%dfgl17%30%f16%13%20%14%21%23%24%21%

5221230515344231618287309C121%25%22%34%32%38%43%bcde22%22%21%22%19%29%

31811163026182817213010227C211%19%21%18%19%18%18%27%23%26%24%30%21%

142711273238283129263910311DE56%bcefghi29%21%31%20%27%27%30%41%h32%31%28%29%

jk

Page 140




Table 51



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


MARITAL STATUS114732519465516342486817589Married\Living as45%52%59%59%58%47%49%61%58%58%54%48%55%married

102813233657342917174211315Single39%30%24%26%22%41%ch32%28%24%20%34%33%29%

417913321619111318156173Widow\Divorced\Separated16%18%16%15%20%12%18%11%18%22%12%19%16%

WORKING STATUS104527389088665840458615609Working42%49%50%44%56%63%l64%57%55%55%69%ikl43%57%

144627487251384432373920468Not working58%bg51%b50%56%b44%37%36%43%45%45%31%57%43%

CHILDREN IN HOUSEHOLD8271833523927392122438337Any

33%29%34%38%32%28%26%38%29%27%35%22%31%

1665355410999776451608227740None67%71%66%62%68%72%74%62%71%73%65%78%69%

AREA136928361611385974527412534866Urban54%76%fijl52%41%100%cdefijkl100%cdefijk57%73%i72%i90%defijl100%cdefijkl100%80%

l

11222651--4528208--211Rural46%bcghk24%bgh48%bcghk59%bcdeghk--43%bcghk27%bcgh28%bcgh10%bgh--20%

COUNTRY---87161138104102728212534907England---100%jkl100%jkl100%jkl100%jkl100%jkl100%jkl100%jkl100%jkl100%84%

-92----------92Scotland-100%bcdefg----------9%

hijl

--54---------54Wales--100%bcdefghik---------5%

l

Page 141




Table 51



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


25-----------25Northern Ireland100%bcdefgh-----------2%

ijk

GOVERNMENT REGIONS-----------3434North East-----------100%3%

----------125-125North West----------100%cdefghijk-12%

l

---------82--82Yorkshire and The Humber---------100%bdefghijk--8%

l

--------72---72East Midlands--------100%bcefghijk---7%

l

-------102----102West Midlands-------100%bcdfghijk----10%

l

------104-----104East of England------100%bcdeghijk-----10%

l

-----138------138London-----100%bcdefhijk------13%

l

----161-------161South East----100%bcdefgijk-------15%

l

---87--------87South West---100%bcdefghjk--------8%

l

--54---------54Wales--100%bcdefghik---------5%

l

Page 142




Table 51



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


-92----------92Scotland-100%bcdefg----------9%

hijl

25-----------25Northern Ireland100%bcdefgh-----------2%

ijk

Q.1\2 PHONES OWN237349791431239292647311831959Mobile (any)95%79%90%91%88%89%88%90%88%89%94%k91%89%

2068416212175747359568631767Landline82%g74%g77%g72%75%g54%71%71%82%g68%69%91%71%

1959375610469646752487928682Mobile & Landline78%g64%69%65%65%50%61%65%72%g59%63%83%63%

4141223385428261225393278Mobile only17%15%22%27%24%39%dkl27%25%17%30%31%8%26%

1946176106788386Landline only3%10%8%7%10%4%10%6%10%9%6%8%8%

PAY TV SERVICE143422416241374027293812397Sky55%bg37%42%48%38%29%36%39%38%35%30%35%37%

1175523151512814287150Virgin Media4%18%10%6%14%11%14%11%11%17%22%il21%14%

93726436662435335416415495Other37%41%48%49%41%45%41%52%49%50%51%44%46%

TV143524446648404729304112429ANY SATELLITE55%b39%44%51%41%35%38%46%40%37%33%35%40%

83119344843344226365712390ANY FREEVIEW INC.33%34%36%39%30%31%33%41%36%44%46%34%36%YOUVIEW

83118344843344226365512386ANY FREEVIEW EXC.33%34%34%39%30%31%33%41%36%44%44%34%36%YOUVIEW

Page 143




Table 51



(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


14347956837259ANY IPTV4%4%5%5%4%7%5%6%11%3%6%5%5%

155431509265575843457121603ANY PAY TV62%59%57%57%57%47%55%57%60%55%56%61%56%

83319364947364728385812412ANY FTA33%36%36%42%30%34%35%46%39%46%46%34%38%

238453851441169697698011534997ANY TV SERVICE95%92%98%98%g89%84%92%95%97%97%g92%100%93%

INTERNET177442741401229186596210326897FIXED BROADBAND AT HOME69%81%78%85%87%l88%l88%l84%82%76%82%75%83%

187644741391219381586510326899ANY WIFI ACCESS71%83%82%85%86%88%l90%l79%81%79%82%75%83%

6562329836219492338416435ANY WIRED (ETHERNET)26%61%bdfil42%f34%52%bdfl45%f18%48%f31%46%f33%18%40%ACCESS

1757325210885577434416716639ANY MOBILE (3G/4G)69%62%59%60%67%61%55%72%bcd48%50%53%46%59%ACCESS

197843751441249489606510527923INTERNET ACCESS AT HOME77%86%81%86%90%89%91%87%83%79%84%78%86%

155537529385397130456017599INTERNET ACCESS OUTSIDE62%f60%f69%df60%f58%f61%f37%69%bdf42%55%48%50%56%OF HOME

Page 144




Table 51




GENDER2477318443142320363462524Male

50%48%46%50%51%47%47%48%49%

2477821342136362405498553Female50%52%54%50%49%53%53%52%51%

AGE552651447939714015016-2411%17%13%5%17%e14%13%15%14%

81199538812412821221925-3416%13%24%4%32%abce18%e17%e22%be20%

69206945010410815416135-4414%13%17%5%18%e15%e14%16%e15%

71397284012813616818045-5414%26%18%10%14%19%18%17%17%

76275483011212114215755-6415%18%14%10%11%16%16%15%15%

771235281671998711965-7416%8%9%32%abcd6%10%13%d9%11%

668203064979559275+13%5%5%35%abcd2%7%d10%ad6%8%

SOCIAL GRADE10939921637176192213231AB

22%26%23%18%13%26%d25%d22%d21%

118501201980199218279309C124%33%30%22%29%29%28%29%29%

992789962154162216227C220%18%22%10%22%23%e21%22%e21%

16934964299153195251311DE34%23%24%50%abc36%abc22%25%26%29%

Page 145




Table 51





50%58%65%50%45%61%d59%d56%d55%married

14243908120171179291315Single29%29%23%10%43%abce25%e23%e30%be29%

1051947353298133130173Widow\Divorced\Separated21%13%12%41%abcd11%14%17%14%16%


49%63%63%21%61%e60%e56%e60%e57%

2525614768108272340380468Not working51%37%37%79%abcd39%40%44%40%43%


24%29%45%12%33%e34%e32%e34%e31%

37710621775186450525636740None76%71%55%88%abcd67%66%68%66%69%

AREA38414630361230550610779866Urban

78%97%76%71%83%81%80%81%80%

1115932548132157180211Rural22%3%24%29%17%19%20%19%20%

COUNTRY42212732771248567638815907England

85%84%82%83%89%83%83%85%84%

37173491459687392Scotland8%11%8%11%5%9%9%8%9%

2652241237414954Wales5%4%6%5%4%5%5%5%5%

91141419202325Northern Ireland2%1%3%1%2%3%3%2%2%

Page 146




Table 51





3%5%3%3%1%4%4%3%3%

6428388397986118125North West13%19%10%9%14%12%11%12%12%

41142982548567382Yorkshire and The Humber8%9%7%9%9%7%7%8%8%

3582771252596472East Midlands7%5%7%9%4%8%8%7%7%

531240626677392102West Midlands11%8%10%8%9%10%10%10%10%

4315371028647492104East of England9%10%9%12%10%9%10%10%10%

6215416546975123138London13%10%10%7%19%bce10%10%13%13%

6623621738104121143161South East13%15%16%19%14%15%16%15%15%

4354162356627987South West9%3%10%7%8%8%8%8%8%

2652241237414954Wales5%4%6%5%4%5%5%5%5%

37173491459687392Scotland8%11%8%11%5%9%9%8%9%

91141419202325Northern Ireland2%1%3%1%2%3%3%2%2%

Q.1\2 PHONES OWN427140363-278682682959959Mobile (any)

86%93%92%-100%be100%be89%e100%be89%

34910931386-682767682767Landline71%72%79%100%ad-100%ad100%ad71%d71%

Page 147




Table 51




296104285--682682682682Mobile & Landline60%69%72%--100%abde89%ade71%de63%

1303677-278--278278Mobile only26%24%20%-100%abce--29%bce26%

5352886--86-86Landline only11%3%7%100%abcd--11%acd-8%

PAY TV SERVICE3713972877285313363397Sky

7%1%100%33%28%42%d41%d38%d37%

71501536104109140150Virgin Media1%100%*6%13%15%14%15%14%

49573753130296349427495Other100%5%9%62%abc47%43%45%44%46%

TV6913972893303330395429ANY SATELLITE14%1%100%33%33%44%d43%d41%40%

39073145103230275333390ANY FREEVIEW INC.79%5%8%52%abc37%34%36%35%36%YOUVIEW

38673145102227271329386ANY FREEVIEW EXC.78%4%8%52%abc37%33%35%34%36%YOUVIEW

59-27844515259ANY IPTV12%-1%9%3%6%7%5%5%

10015039740120431471551603ANY PAY TV20%100%100%47%43%63%de61%de57%d56%

41273546112240286352412ANY FTA83%4%9%54%abc40%35%37%37%38%

49515039782237652735889997ANY TV SERVICE100%100%100%96%d85%96%d96%d93%d93%

Page 148




Table 51





76%91%91%52%77%e92%de87%de88%de83%

37713636042223618661842899ANY WIFI ACCESS76%90%91%50%80%e91%de86%e88%de83%

180621779107312321419435ANY WIRED (ETHERNET)36%41%45%11%38%e46%e42%e44%e40%ACCESS

2439328012184434446618639ANY MOBILE (3G/4G)49%62%71%14%66%e64%e58%e64%e59%ACCESS

39213936644233629673862923INTERNET ACCESS AT HOME79%92%92%52%84%e92%bde88%e90%e86%

2338926111153426437579599INTERNET ACCESS OUTSIDE47%59%66%13%55%e63%e57%e60%e56%OF HOME

Page 149




Table 51



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


GENDER29445431422544143847920528532195196196524Male

49%49%49%52%49%49%48%50%47%54%50%50%46%49%

30546932621145745951820631727191194233553Female51%51%51%48%51%51%52%50%53%46%50%50%54%51%

AGE114143121881411381284680342445815016-24

19%15%19%20%16%15%13%11%13%5%11%11%14%14%

1542091721042092051866012511545410221925-3426%23%27%24%23%23%19%15%21%19%14%14%24%bcf20%

11814712184143139149511001048497416135-4420%16%19%19%16%15%15%12%17%17%12%13%17%15%

10816511587161163174611221256567718045-5418%18%18%20%18%18%17%15%20%21%15%14%18%17%

71135744312813015362931259595615755-6412%15%12%10%14%14%15%15%15%20%15%15%13%15%

2888292383881187253768684211965-745%10%km5%5%9%km10%km12%17%aeg9%12%18%aeg17%ae10%11%

63686353690603135959209275+1%4%km1%1%4%km4%km9%ae15%aeg5%6%15%aeg15%aeg5%8%

SOCIAL GRADE1652171681322152172189214416858699231AB

28%24%26%30%24%24%22%22%24%27%22%22%23%21%

21127920515027627327792184148787127309C135%30%32%35%31%30%28%22%31%bf24%22%22%30%29%

118205130881981992118013216767894227C220%22%20%20%22%22%21%19%22%27%20%20%22%21%

Page 150




Table 51



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


1042221376620920829114814213139139110311DE17%24%jm21%15%23%j23%j29%36%ae24%22%36%ae36%ae26%29%


59%58%58%59%58%59%57%49%64%bcf66%49%49%65%bcfg55%married

1932642041432602532651151471410911099315Single32%29%32%33%29%28%27%28%24%24%28%28%23%29%

53121663711611516794736909051173Widow\Divorced\Separated9%13%10%9%13%13%17%23%ae12%10%23%aeg23%ae12%16%


68%62%69%70%63%62%56%bcf46%62%bcf52%47%47%61%bcf57%

19034819913133533743922323029206208167468Not working32%38%31%30%37%38%44%54%aeg38%48%53%aeg53%aeg39%43%


40%35%40%35%36%36%33%bcf21%40%bcfg35%19%20%45%bcfg31%

36159538528357657867332635938312312237740None60%65%60%65%64%64%67%ae79%aeg60%65%81%aeg80%aeg55%69%

AREA47474751336772872579831749247300303327866Urban

79%81%80%84%81%81%80%77%82%79%78%78%76%80%

1241761266917117220095110128688102211Rural21%19%20%16%19%19%20%23%18%21%22%22%24%20%

COUNTRY49278253335176276483735150352329332356907England

82%85%83%81%85%85%84%85%83%87%85%85%83%84%

557857567674843354431313592Scotland9%8%9%13%8%8%8%8%9%6%8%8%8%9%

Page 151




Table 51



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


374332234442531931318192454Wales6%5%5%5%5%5%5%5%5%5%5%5%6%5%



3%3%3%1%3%3%3%3%4%3%3%3%3%3%

60105674110310311558717555741125North West10%11%10%9%11%12%12%14%12%12%14%15%10%12%

456541386562803845336363082Yorkshire and The Humber8%7%6%9%7%7%8%9%8%5%9%9%7%8%

306034235859692843826262972East Midlands5%6%5%5%6%7%7%7%7%14%7%7%7%7%

7189744981869747586424247102West Midlands12%10%12%11%9%10%10%11%10%11%11%11%11%10%

3994571993919636575343440104East of England6%10%j9%4%10%j10%j10%9%10%8%9%9%9%10%

85124856212112211647659434348138London14%13%13%14%14%14%12%11%11%16%11%11%11%13%

931441088313914014449927484866161South East16%16%17%19%15%16%14%12%15%12%12%12%15%15%

527552297474853650434344487South West9%8%8%7%8%8%9%9%8%7%9%9%10%8%

374332234442531931318192454Wales6%5%5%5%5%5%5%5%5%5%5%5%6%5%

557857567674843354431313592Scotland9%8%9%13%8%8%8%8%9%6%8%8%8%9%


Page 152




Table 51



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


Q.1\2 PHONES OWN57986261841984284088935255152329333395959Mobile (any)

97%93%97%96%94%94%89%85%91%bcf88%85%85%92%bcf89%

43767344632166166973528647151271275330767Landline73%73%70%74%74%75%74%70%78%cf87%70%70%77%71%

42662943431261862565224043144227230303682Mobile & Landline71%68%68%72%69%70%65%58%71%bcf75%59%59%71%bcf63%

153233184107223215237112120810210393278Mobile only25%25%29%24%25%24%24%27%20%13%26%26%22%26%

11441294244824640745452886Landline only2%5%km2%2%5%k5%km8%11%7%12%12%11%6%8%

PAY TV SERVICE2613662801773603613973539723131397397Sky

44%40%44%41%40%40%40%bcdf8%66%bcdfg4%8%8%92%bcdefg37%

8913993621361371507150-771150Virgin Media15%15%15%14%15%15%15%abcdf2%25%abcdfg-2%2%*14%

2333922431803773754954121005938639069495Other39%42%38%41%42%42%50%ae100%aeg17%100%aeg100%aeg100%aeg16%46%

TV2823943001923853864296239953637429429ANY SATELLITE

47%43%47%44%43%43%43%bcdf15%66%bcdfg8%9%10%100%bcdefg40%

17330218014328828839038745838639037390ANY FREEVIEW INC.29%33%28%33%32%32%39%ade94%adeg8%13%100%adefg100%adefg9%36%YOUVIEW

16929817614028428438638645838638636386ANY FREEVIEW EXC.28%32%27%32%32%32%39%ade94%adeg7%13%100%adefg99%adefg8%36%YOUVIEW

375541235454599595988559ANY IPTV6%6%6%5%6%6%6%abcf2%10%abcfg100%abcefg2%2%1%5%

38355741126054654960349603594545399603ANY PAY TV64%60%64%60%61%61%60%bcf12%100%abcfg100%bcfg12%12%93%bcfg56%

Page 153




Table 51



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


18531818815330230341241249938638762412ANY FTA31%34%29%35%34%34%41%ade100%adeg8%15%100%adeg99%adeg14%e38%

55085658539583183299741260359386390429997ANY TV SERVICE92%93%92%91%93%93%100%100%100%100%100%100%100%93%


95%97%95%97%99%km100%ijklm83%bcf73%91%bcfg92%bcf74%74%90%bcfg83%

58189361442189988783130254654284288385899ANY WIFI ACCESS97%97%96%97%100%hjklm99%kl83%bcf73%91%bcfg91%bcf73%74%90%bcfg83%

40642836243542142239515326023140143192435ANY WIRED (ETHERNET)68%hikl46%57%hil100%hiklm47%47%40%37%43%38%36%37%45%40%ACCESS

54363063936261460558518841141176180300639ANY MOBILE (3G/4G)91%hijl68%100%hijlm83%hil68%67%59%bcf46%68%bcfg69%bcf45%46%70%bcfg59%ACCESS

58492363042889389785631855755298302394923INTERNET ACCESS AT HOME98%100%jkm98%98%99%m100%jkm86%bcf77%92%bcfg93%77%77%92%bcfg86%

59958454340658157155018538337169173282599INTERNET ACCESS OUTSIDE100%hijkl63%85%hil93%hikl65%64%55%bcf45%63%bcfg62%44%44%66%bcfg56%OF HOME

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