page 1 page table title base description base · 107 54 q5ci frequency of reading the news in...

Page Table Title Base Description Base

� 1 1 QA Topics of interest Base : All adults 16+ 2921



� 4 4 QB Internet access Base : All adults 16+ 2921



� 10 7 QC1/QC2 Devices personally own Base : All adults 16+ 2921



� 14 10 QD1 TV services in household Base : All adults 16+ 2921



� 20 13 Q2 Reasons for following news Base : All adults 16+ 2921



� 26 16 Q3a/Q3aa Platforms use for news nowadays (all platforms) Base : All adults 16+ 2921



� 31 19 Q3a/Q3aa_Number Number of platforms use for news nowadays (all 10 platforms) Base : All adults 16+ 2921



� 35 22 Q3a_Number Number of platforms use for news nowadays (all 8 platforms) Base : All adults 16+ 2921



These tables were reissued in March 2017 to correct a previous misallocation of Channel 5's wholesale and retail news.


� 38 25 Q3a_Platform Platform Combinations (4 main platforms) - Nowadays Base : All adults 16+ 2921



� 45 28 Q3b1 Websites, apps or alerts (on any device) used to get news Base : All adults 16+ who use Internet for news nowadays 1141



� 51 31 Q3a/Q3aa/Q3b1 Platforms/ways access news nowadays Base : All adults 16+ 2921



� 60 34 Q5a News sources use nowadays - TV Channels Base : All adults 16+ who use Television for news nowadays 2039



� 72 37 Q5a_number Number of TV channels used nowadays Base : All adults 16+ who use Television for news nowadays 2039



76 40 Q5ai Frequency of watching the news on television channels - Summary Table Base : All adults 16+ who use television channels for news nowadays

1495

� 78 41 Q5b News sources use nowadays - Daily Newspapers Base : All adults 16+ who use Newspapers for news nowadays 957



� 90 44 Q5b_number Number of Daily Newspapers used nowadays Base : All adults 16+ who use Newspapers for news nowadays 957



93 47 Q5bi Frequency of reading the news in Daily Newspapers - Summary Table Base : All adults 16+ who use Daily Newspapers for news nowadays

190


� 95 48 Q5c News sources use nowadays - Weekly Newspapers Base : All adults 16+ who use Newspapers for news nowadays 957



� 104 51 Q5c_number Number of Weekly Newspapers used nowadays Base : All adults 16+ who use Newspapers for news nowadays 957



107 54 Q5ci Frequency of reading the news in Weekly Newspapers - Summary Table Base : All adults 16+ who use Weekly Newspapers for news nowadays

82

� 109 55 Q5b/Q5c News sources use nowadays - Newspapers (Any type) Base : All adults 16+ who use Newspapers (daily or weekly) nowadays

957


957


957

� 127 58 Q5b/c_number Number of Newspapers (Any type) used nowadays Base : All adults 16+ who use Newspapers (daily or weekly) nowadays

957


957


957

� 130 61 Q5d News sources use nowadays - Radio Stations Base : All adults 16+ who use Radio for news nowadays 910



� 139 64 Q5d_number Number of Radio Stations used nowadays Base : All adults 16+ who use Radio for news nowadays 910



142 67 Q5di Frequency of listening to the news on radio stations - Summary Table Base : All adults 16+ who use radio stations for news nowadays 235


� 144 68 Q5e News sources use nowadays - Websites or apps Base : All adults 16+ who use Internet for news nowadays 1141



� 163 71 Q5e_number Number of Websites or apps used nowadays Base : All adults 16+ who use Internet for news nowadays 1141



167 74 Q5ei Frequency of accessing news on website/apps - Summary Table Base : All adults 16+ who use website/apps for news nowadays 644

� 172 75 Q5a-Q5e News sources use nowadays - Cross Platform nets Base : All adults 16+ who use TV,Newspapers,Radio or Internet for news nowadays

2626


2626


2626

� 185 78 Q5a-e_number Number of Sources used nowadays - Across all Platforms Base : All adults 16+ who use TV,Newspapers,Radio or Internet for news nowadays

2626


2626


2626

� 191 81 Q5a-e_Wholesale_number Number of Wholesale Providers used nowadays - Across all Platforms

Base : All adults 16+ who use TV,Newspapers,Radio or Internet for news nowadays

2626



2626



2626

� 194 84 Q5a-e_Retail_number Number of Retail Providers used nowadays - Across all Platforms Base : All adults 16+ who use TV,Newspapers,Radio or Internet for news nowadays

2626


2626



2626

� 198 87 Q6a Ways access and use news through internet or apps nowadays - used at all Base : All adults 16+ who use Internet for news nowadays 1141



205 90 Q6a1 Frequency of accessing online news in different ways - Summary table Base : All adults 16+ who use Internet for news nowadays 1141

� 206 91 Q6a1_1 Frequency of accessing online news in different ways - I go to the homepage of a news provider by typing in or selecting a url\web address in a web browser

Base : All adults 16+ who use Internet for news nowadays 1141





� 209 94 Q6a1_2 Frequency of accessing online news in different ways - I go to the homepage of a news provider by selecting a bookmark






� 212 97 Q6a1_3 Frequency of accessing online news in different ways - I go to the homepage of a news provider by using an app






� 215 100 Q6a1_4 Frequency of accessing online news in different ways - I go to the homepage of a news provider in another way







� 218 103 Q6a1_5 Frequency of accessing online news in different ways - I search for a news story with asearch engine






� 221 106 Q6a1_6 Frequency of accessing online news in different ways - I go to a news story via a website\app that brings together news from different news providers, such as Yahoo News or Google News






� 224 109 Q6a1_7 Frequency of accessing online news in different ways - I go to a news story by clickingon a link shared on social media by a friend\a person I follow






� 227 112 Q6a1_8 Frequency of accessing online news in different ways - I go to a news story by clickingon a link shared on social media by a news organisation






� 230 115 Q6a1_9 Frequency of accessing online news in different ways - I go to a news story by clickingon a link shared on social media by a journalist







� 233 118 Q6a1_10 Frequency of accessing online news in different ways - I go to a news story in another way






� 236 121 Q6a2 Way closest to how they find out about news online Base : All adults 16+ who get news stories through social media (e.g. Facebook, Twitter, YouTube, etc)

867


867


867

� 239 124 Q6a3 Types of news get from social media posts Base : All adults 16+ who get news stories through social media (e.g. Facebook, Twitter, YouTube, etc)

867


867


867

� 242 127 Q8a Source of news of most personal importance Base : All adults 16+ who have chosen a news source from any platform

2588


2588


2588

292 130 Q9b Importance of news sources - Summary Table Base : All adults 16+ who use any news source at least once a week (or at least every 2-3 weeks for weekly newspapers)

1638

� 299 131 Q9b Mean importance of news sources Base : All adults 16+ who use any news source at least once a week (or at least every 2-3 weeks for weekly newspapers)

2921


2921


2921


329 134 Q9c News source rating - is accurate and reliable - Summary Table Base : All adults 16+ who use any news source at least once a week (or at least every 2-3 weeks for weekly newspapers)

1638

339 135 Q9c News source rating - is trustworthy - Summary Table Base : All adults 16+ who use any news source at least once a week (or at least every 2-3 weeks for weekly newspapers)

1638

349 136 Q9c News source rating - is impartial and unbiased - Summary Table Base : All adults 16+ who use any news source at least once a week (or at least every 2-3 weeks for weekly newspapers)

1638

359 137 Q9c News source rating - offers a range of opinions - Summary Table Base : All adults 16+ who use any news source at least once a week (or at least every 2-3 weeks for weekly newspapers)

1638

369 138 Q9c News source rating - helps me make up my mind - Summary Table Base : All adults 16+ who use any news source at least once a week (or at least every 2-3 weeks for weekly newspapers)

1638

� 378 139 Q9c News source rating - is accurate and reliable - Mean Summary Table Base : All adults 16+ who use any news source at least once a week (or at least every 2-3 weeks for weekly newspapers)

2921


2921


2921

� 407 142 Q9c News source rating - is trustworthy - Mean Summary Table Base : All adults 16+ who use any news source at least once a week (or at least every 2-3 weeks for weekly newspapers)

2921


2921


2921

� 436 145 Q9c News source rating - is impartial and unbiased - Mean Summary Table Base : All adults 16+ who use any news source at least once a week (or at least every 2-3 weeks for weekly newspapers)

2921


2921


2921

� 465 148 Q9c News source rating - offers a range of opinions - Mean Summary Table Base : All adults 16+ who use any news source at least once a week (or at least every 2-3 weeks for weekly newspapers)

2921


2921



2921

� 494 151 Q9c News source rating - helps me make up my mind - Mean Summary Table Base : All adults 16+ who use any news source at least once a week (or at least every 2-3 weeks for weekly newspapers)

2921


2921


2921

522 154 Q9d News source that help in understanding what is going on/happening in - Summary Table Base : All adults 16+ who use any news source at least once a week (or at least every 2-3 weeks for weekly newspapers)

1638

526 155 Q9d News source that help in understanding what is going on/happening in - Net Summary Table

Base : All adults 16+ who use any news source at least once a week (or at least every 2-3 weeks for weekly newspapers)

1896

� 530 156 QN1 Level of interest in national news Base : All adults 16+ who use a platform for news nowadays 2663



� 533 159 QXX2 Ways of accessing national news Base : All adults 16+ who are in Wales, Scotland or Northern Ireland and who use a platform for news nowadays

1072


1072


1072

� 539 162 QXX2_Number Number of ways access national news nowadays Base : All adults 16+ who are in Wales, Scotland or Northern Ireland and who use a platform for news nowadays

1072


1072


1072

� 542 165 QN2 News sources use nowadays for national news Base : All adults 16+ who have chosen a news source from any platform

2588


2588



2588

� 617 168 QN2_number Number of news sources use nowadays for national news - Across all Platforms Base : All adults 16+ who have chosen a news source from any platform

2588


2588


2588

620 171 QN2i Frequency of using news sources for national news - Summary Table (TV, RADIO, WEBSITES)

Base : All adults 16+ who use news sources for national news nowadays

1026

624 172 QN2i Frequency of using news sources for national news - Summary Table (DAILY NEWSPAPERS)


28

628 173 QN2i Frequency of using news sources for national news - Summary Table (WEEKLY NEWSPAPERS)


7

� 629 174 QXX3 Ways of accessing local news Base : All adults 16+ who use a platform for news nowadays 2663



� 636 177 QXX3_Number Number of ways access local news nowadays Base : All adults 16+ who use a platform for news nowadays 2663



� 639 180 S1 Gender Base : All adults 16+ 2921

640 181 S1 Gender Base : All adults 16+ 2921

� 641 182 S1 Gender Base : All adults 16+ 2921

� 642 183 S2, S2b Age Base : All adults 16+ 2921



� 645 186 SEG Social Grade Base : All adults 16+ 2921




� 648 189 S3 Ethnic Origin Base : All adults 16+ 2921



� 654 192 QDEM1 Working status Base : All adults 16+ 2921



� 657 195 QDEM2 Number of adults aged 16+ in household altogether Base : All adults 16+ 2921



� 660 198 QDEM3 Whether have any children under 16 living in the household Base : All adults 16+ 2921



� 663 201 QDEM4 Number of children under the age of 16 in the household Base : All adults 16+ with children under 16 living in the household

833


833


833

� 666 204 QDEM5 Age groups children under the age of 16 fall into Base : All adults 16+ with children under 16 living in the household

833


833


833

� 669 207 QDEM11 Highest educational or vocational qualification currently have Base : All adults 16+ 2921




� 675 210 QDEM12 Housing Tenure Base : All adults 16+ 2921



� 678 213 QDEM14 Disability Base : All adults 16+ 2921



� 681 216 QDEM15 Working status of Chief Income Earner (CIE) Base : All adults 16+ 2921



Table 1

Working StatusSocial Grade (B)Social Grade (A)Age (B)Age (A)SexNot

workingWorkingC2DEABC1DEC2C1AB55+35 - 5416 - 3475+65 - 7455 - 6445 - 5435 - 4425 - 3416 - 24FemaleMaleTotal(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

163812831685123610616247355011194847880357479358426421512368151314082921Unweighted base

122716941618130394067877452910141006901269380364487519557344149814232921Weighted base

43653543253923020230123846730020313017915816713412479453518971News and Current affairs35%32%27%41%as24%30%q39%apq45%apq46%akl30%k23%48%adefg47%adefg43%adefg34%def26%22%23%30%36%c33%defkq

s

416723597542325272314228357385397921301351921932341643258141139Sport34%43%u37%42%s35%40%41%q43%q35%38%44%alm34%34%37%39%37%42%ij48%afghi22%57%ac39%cqu

j

432856673616364308375240316495477511091572302652931846636261289Film and Cinema35%51%au42%47%s39%45%q48%q45%q31%49%am53%am19%29%j43%ij47%ij51%aij53%ahij54%ahij44%44%44%ijmqu

5576955936593422503732865144323051371901882282041871177774741251Books45%t41%37%51%as36%37%48%apq54%apq51%akl43%k34%51%adef50%adef52%adef47%de39%34%34%52%ab33%43%bdekp

qs

6269398457204933524332874595565501091651852692873242268087571565Music51%55%u52%55%52%52%56%54%45%55%m61%alm40%43%51%j55%ij55%ij58%ij66%afghi54%53%54%ijm

j

2373091973501029519415623916614169858697687864212335546Politics19%18%12%27%as11%14%25%apq29%apq24%akl16%16%25%adef22%ef24%ef20%ef13%14%19%14%24%ac19%cefpq

s

74241110205515911690881221051132457151555185231315Business6%14%au7%16%as5%9%q15%apq17%apq9%12%m12%4%8%j12%j15%ij10%j10%j15%ij6%16%ac11%cjqsu

2033963122871481651671202091931974383831019211582139461599Cars\motoring17%23%u19%22%16%24%q22%q23%q21%19%22%16%22%23%21%18%21%24%j9%32%ac21%cqu

396796558634283275373261365468359641411602472212271326595341192Holidays\travel32%47%au35%49%as30%41%q48%apq49%apq36%47%akm40%24%37%j44%j51%adefi43%j41%j38%j44%b38%41%jmqsu

j

457645559543335225323219358416328731331522072092251037073951102Cooking37%38%35%42%as36%33%42%pq41%p35%41%m36%27%35%j42%dj43%dij40%dj40%dj30%47%ab28%38%bdj

216324297243173124170721292072043642509311412282432107539Fashion18%19%18%19%18%n18%22%n14%13%21%m23%am13%11%14%19%i22%hij22%hij24%ahij29%ab8%18%bijmn

9452108377137201789253230362412122667769146None of these8%at3%7%ar3%8%ano6%o3%3%9%akl2%4%11%adefg9%adefg7%dfg2%2%5%2%5%5%5%dflort

Page 1

Ofcom News Research 2015 : QS9845 - 731337/731237/731338/731340 : September 2015 : QS9845 - 731337/731237/731338/731340 : September 2015

QA Topics of interest

Base : All adults 16+

Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)

Proportions/Means: Columns Tested (5% risk level) - a/b/c - a/d/e/f/g/h/i/j - a/k/l/m - a/n/o/p/q - a/r/s - a/t/u

Table 2

Ethnic GroupEngland RegionsRural/Urban SplitNationYorkshire/

HumberW MidE MidScotNon-WhiteWhiteLondonN WestN EastE AngliasidelandslandsS WestS EastRuralUrbanN IrelandWaleslandEnglandTotal

(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

326257724925182189186184162178301773214835042236717822921Unweighted base

4272469370324125*27124825421024839650324188214325124462921Weighted base

81883998936665787711081681907813353104781971News and Current affairs19%36%r27%28%28%24%23%34%lm34%l44%almnop42%almnop38%f32%40%ab37%b41%ab32%33%lmpr

1419901171374788851079010116421092836621059361139Sport33%40%r32%42%mp37%33%34%42%p43%p41%41%p42%38%44%44%b42%38%39%pr

160111815913757103771061001231982101078536311210601289Film and Cinema37%45%r43%l42%l45%l38%31%42%48%l50%lm50%lm42%45%65%abcd44%45%43%44%lr

131110914610958102931021041271972181033346311610381251Books31%45%r39%34%46%38%38%40%50%lmo51%aklmop50%almop43%43%41%44%46%42%43%or

1991357183161661321151541261472312651300477912513141565Music47%55%r49%50%52%49%46%61%lmop60%l59%l58%lmp53%54%58%c56%50%54%54%r

64473745116422945355191105442172471434546Politics15%19%20%l16%13%16%12%18%17%21%l23%lo21%18%21%17%28%abde18%19%l

752364439516272421335351264101330262315Business18%aq10%12%m12%m4%6%11%10%10%13%mn13%mn10%11%12%9%12%11%11%m

63534476015414771636692136463222946502599Cars\motoring15%22%r13%19%12%15%19%28%amnop30%almnop27%mnp23%mnp27%af19%27%abcd21%18%21%21%pr

14710391381314295911109710718020398946491089891192Holidays\travel34%42%r37%40%34%35%37%43%46%43%45%m40%41%56%abcd35%43%d40%d41%dr

1719221459848978785911061641819213357919211102Cooking40%37%39%o30%38%36%35%33%43%o43%o41%o36%38%41%40%36%38%38%o

10942764741936364830428583456262553434539Fashion26%aq17%17%23%lm15%13%14%19%14%17%22%m16%19%32%abcd18%21%18%18%

30109278142018138101617129365132146None of these7%q4%7%o2%11%ahio7%o7%o5%4%4%4%3%5%3%4%2%5%c5%c

Page 2




Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)

Proportions/Means: Columns Tested (5% risk level) - a/b/c/d/e - a/f/g - a/h/i/j/k/l/m/n/o/p - a/q/r

* small base

Table 3

Platforms used for news (4 Main Types)Platforms used for news (8 platforms)Device used for newsWord ofInteractimouthve TV

(family /servicesInternetTV, Radiofriends /via theor apps

andTV andcolleague‘redInterneton aNewspaperNewspapers) - inbutton’,or appscomputer/

ssNewspaperperson/byCeefax/on alaptop/NewspaperLaptop/(printed)(printed)sphone/apps onmobilenetbook/snetbookDesktop

OnlyOnlyTV OnlyInternetRadio(printed)TVemailMagazinesthe TVphonetabletRadio(printed)TVTabletcomputercomputerTotal(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

2043285941141910957203942512510268478991095720393564821832921Unweighted base

16927956912029308921953402128*111*73281393089219533674881952921Weighted base

991081365064494347941897463288397449434794192233110971News and Current affairs59%amnopqr39%q24%42%aq48%ampqr49%ampqr41%aq47%aei58%aei57%aei39%a49%aei48%aei49%aei41%a52%a48%a56%a33%q

8211816554343443081518044633473794344308151752251021139Sport49%aq42%q29%45%aq47%amq48%amq42%q45%35%56%aek47%aek47%aek47%aek48%aek42%48%a46%a52%a39%q

609618865746340882823663564384344634088281972751111289Film and Cinema35%34%33%55%amnqrs50%amqrs46%qrs42%qr59%aefg49%50%60%aefgh53%aef50%ae46%42%54%a56%a57%a44%qrs

9914318455050050887821491673273845005088781842361131251Books59%ampq51%aq32%46%q54%ampq57%ampq45%q53%aei71%aefghi60%aehi45%47%54%aehi57%aehi45%50%a48%58%ac43%q

l

861322477515614941054276857246752556149410542303331411565Music51%47%43%62%amnqrs60%amqrs55%qr54%q69%aefg66%aef64%64%aef65%aef60%ae55%54%63%a68%a72%a54%q

595649307269263422105464318424026926342211916176546Politics35%ampqr20%q9%26%amq29%amqr29%amqr22%aq26%a36%aei39%aeil25%a29%ae29%ae29%ae22%a32%a33%a39%a19%q

251333191141128218622520122138141128218649147315Business15%qr4%6%16%amqr15%amqr14%amqr11%qr15%ae19%ae18%a17%ae17%ae15%ae14%ae11%17%a19%a24%a11%qr

33498730424520842392352620421124520842310013565599Cars\motoring20%17%15%25%amqr26%amqr23%q22%q23%28%23%28%ae26%ae26%ae23%22%27%a28%a34%a21%q

7210516461647042085020567653874304704208502062571111192Holidays\travel43%q37%q29%51%amqr51%amqr47%aqr44%q51%ae52%a59%ae53%aef53%aef51%ae47%a44%56%a53%a57%a41%q

70951985013923627591986852301350392362759175204901102Cooking42%34%35%42%qr42%aqr41%39%49%aefgi54%aefgi47%41%43%a42%a41%39%48%a42%46%a38%

2349107238178152359973319145164178152359729235539Fashion13%18%19%20%19%17%18%24%aef26%f17%20%20%19%17%18%20%19%18%18%

6125315202589514711202589571146None of these4%p4%p9%amnoprs1%2%3%p5%op1%1%4%i1%1%2%3%i5%ghil1%1%1%5%bcdfghi

lnop

Page 3




Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)

Proportions/Means: Columns Tested (5% risk level) - a/b/c/d - a/e/f/g/h/i/j/k/l - a/m/n/o/p/q/r/s

* small base

Table 4



163812831685123610616247355011194847880357479358426421512368151314082921Unweighted base

122716941618130394067877452910141006901269380364487519557344149814232921Weighted base

80715541193116762956467749062489784089247288423474520320121311472360Using a Wi-Fi (wireless)66%92%au74%90%as67%83%q87%aq93%aopq62%89%am93%alm33%65%j79%ij87%ahij91%ahij93%aghij93%aghij81%81%81%ijmqsconnection to broadband

u

1311961301976466103941271138724505356573849142185327Using a wired (Ethernet)11%12%8%15%as7%10%13%q18%apq12%11%10%9%13%e15%ej11%e11%7%14%e9%13%c11%eqsconnection to broadband

32379352359325826535024319747044913791052092612651835805351116Using a mobile network26%47%au32%46%as27%39%q45%apq46%apq19%47%am50%am5%21%j29%ij43%hij50%ahij48%ahij53%aghij39%38%38%hijmqe.g. using 3G/4G on a

susmartphone\tablet\dongle

155223-2322-12-22*167Using a dial-up******-****-*1%-******connection to the

internet i.e. you cannotmake phone calls at thesame time

18848128238613414821417312927626474280125151151112341327668While travelling using a15%28%au17%30%as14%22%q28%apq33%apq13%27%am29%am3%11%j22%ij26%ij29%aij27%ij33%ahij23%23%23%ijmqsWi-Fi (wireless) network

u

33992158068028429739628420652053516701202302903072276206401260While travelling using a28%54%au36%52%as30%44%q51%apq54%apq20%52%am59%alm6%18%j33%ij47%hij56%aghij55%aghij66%aefgh41%45%43%hijmqmobile network e.g.

ijsuusing 3G\4G on asmartphone\tablet\dongle

100545222423671552391847230327021358134170136133334312645At work or place of8%32%au14%32%as7%23%q31%apq35%apq7%30%am30%am1%3%j16%ij27%ahij33%aehij24%hij39%aeghi22%22%22%hijmqstudy

jsu

1172861542486788141107821661555166071958076213190403In a public place (e.g.10%17%au10%19%as7%13%q18%apq20%apq8%16%m17%am2%4%17%ij15%ij18%aij14%ij22%aegij14%13%14%ijmqscafé or library) using a

uWi-Fi (wireless) network

34975477262851261957551612243328286567131In a public place (e.g.3%6%u3%6%s3%4%7%aq5%2%6%m6%m*1%3%j5%ij6%ij5%ij8%ahij4%5%4%ijmqucafé or library) using a

wired (Ethernet)connection to broadband

11730218024090891311097215918832049669310188211208419In a public place (e.g.10%18%au11%18%as10%13%17%q21%apq7%16%m21%alm1%5%j13%ij14%ij18%ij18%ij26%aefgh14%15%14%ijmqscafé or library) using a

ijumobile network e.g.using 3G\4G on asmartphone\tablet\dongle

70514341047109352252563845554081978080208253389430481299108810522140Home\personal email57%85%au65%84%as56%77%q82%apq86%apq53%81%am87%alm30%55%j69%ij80%ahij83%ahij86%aghij87%aghij73%74%73%ijmqsaddress

u

Page 4


QB Internet access


Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


Table 4



122716941618130394067877452910141006901269380364487519557344149814232921Weighted base

254501433323910517515774257144511581271308856227249475Work email address2%27%au9%25%as4%15%q23%apq30%aopq7%26%akm16%m2%3%16%ij26%adehi25%adehi16%ij16%ij15%17%16%ijmqs

jju

3476333377250834631339611117011356431873209201410None of these\Don't28%at4%21%ar6%27%anop12%no6%6%33%akl6%k1%63%adefgh30%adefg15%defg9%def3%1%1%14%14%14%defgkaccess the internet

ihlnort

87416221278121868859072249567194088498267306443497546338127912172496NET : Any71%96%au79%93%as73%87%q93%apq94%apq66%93%am98%alm36%70%j84%ij91%ahij96%aghij98%aghij98%aghij85%86%85%ijmqs

u

35372340852528852333436617171114584521116220206425NET : None29%at4%21%ar7%27%anop13%no7%6%34%akl7%k2%64%adefgh30%adefg16%defg9%def4%2%2%15%14%15%defgk

ihlnort

Page 5


QB Internet access


Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


Table 5




326257724925182189186184162178301773214835042236717822921Unweighted base

4272469370324125*27124825421024839650324188214325124462921Weighted base

37119653302599823118419516520332540319576610719719902360Using a Wi-Fi (wireless)87%aq80%89%ahijkln80%78%85%kl74%77%79%82%82%80%81%80%75%79%81%d81%dlconnection to broadband

o

34291136651541261695534292*971247327Using a wired (Ethernet)8%12%3%20%aijkmnp4%6%17%aijmnp10%ip8%4%14%imnp7%12%g1%6%e28%abde10%de11%degimpconnection to broadband

1799291551123180117109871021581489672648909511116Using a mobile network42%38%42%mn34%25%30%47%amno43%mn41%mn41%mn40%mn30%40%g32%34%36%39%e38%egmne.g. using 3G/4G on a

smartphone\tablet\dongle

253-------316-1-67Using a dial-up**1%-------1%**-1%-**connection to the


1305321553273073436635120139529312354560668While travelling using a30%aq22%42%ahiklmn10%6%11%30%ikmno17%no31%aikmno14%30%aikmno28%af22%38%abcd16%22%23%d23%dimnoWi-Fi (wireless) network

o

2291024143134388010812897118220204105647529510661260While travelling using a54%aq41%39%41%m30%29%44%m51%mnp46%mn48%mn55%almnop41%44%57%abcd37%38%44%d43%dmnmobile network e.g.

using 3G\4G on asmartphone\tablet\dongle

1235205368164877695754107114531172257550645At work or place of29%aq21%14%21%13%18%31%amnop27%mnp27%mnp22%27%mnp23%22%21%15%23%d22%d22%dpstudy

693344931421763138254687316191845320403In a public place (e.g.16%14%13%n10%3%8%31%ahijkmno12%n18%mno10%12%n17%f13%23%abd13%18%ab13%14%mncafé or library) using a

pWi-Fi (wireless) network

29102295-12363118133981619105131In a public place (e.g.7%q4%8%ahkno2%-4%h14%ahijkmno1%5%hk3%h*7%f4%1%4%e8%abe4%e4%ehkocafé or library) using a

pwired (Ethernet)connection to broadband

533672329542715241154788332211755326419In a public place (e.g.12%15%6%9%4%15%inop29%ahimnop21%ahinop20%hinop6%12%np17%f14%25%abd12%22%abd13%14%inopcafé or library) using a

mobile network e.g.using 3G\4G on asmartphone\tablet\dongle

34717752961968719316718816620432438717534110017818222140Home\personal email81%aq72%80%almo61%70%71%o67%74%o79%lo82%almno82%almno77%72%50%70%e71%e74%e73%eoaddress

Page 6


QB Internet access


Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


* small base

Table 5




4272469370324125*27124825421024839650324188214325124462921Weighted base

7140040441751634139377290385161737405475Work email address17%16%11%13%14%19%p26%aiknop16%19%p15%18%p18%16%20%d12%15%17%d16%dp

2838029532133434729354068342133036331410None of these\Don't7%15%r8%17%hp17%p12%18%hp18%hp14%14%10%14%14%16%21%abc14%14%14%praccess the internet

397207534127010423720320618121335443320636911320421102496NET : Any93%aq84%92%aklno83%83%88%82%81%86%86%89%kl86%85%84%79%81%86%cd85%d

3039429532134444829354270356133047336425NET : None7%16%r8%17%p17%p12%18%hp19%hp14%14%11%14%15%16%21%ab19%b14%15%pr

Page 7


QB Internet access


Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


* small base

Table 6






2043285941141910957203942512510268478991095720393564821832921Unweighted base

16927956912029308921953402128*111*73281393089219533674881952921Weighted base

115165396113577568015203391019969477777568015203594771812360Using a Wi-Fi (wireless)68%59%70%r94%amnoqr83%mnqrs76%qrs78%qrs84%ef79%89%ef95%aefgkl96%aefgjk83%ef76%78%98%ab98%ab93%a81%efmnqrconnection to broadband

sls

242256187115110245631415114135115110245696857327Using a wired (Ethernet)14%8%10%16%amqr12%12%13%16%a11%14%16%a17%aefg12%12%13%19%a14%29%acd11%connection to broadband

39641576163863157162026156442402386315716209246951116Using a mobile network23%23%28%51%amnoqr42%mnqrs35%qrs37%qrs50%aefg48%ef51%aef60%aefghk49%aefg42%ef35%37%57%a50%a49%a38%qrse.g. using 3G/4G on a

slsmartphone\tablet\dongle

2--3444*-13244422*7Using a dial-up1%mq--*****-1%*********connection to the


333269424279231440142534329729527923144014620078668While travelling using a20%qr12%12%35%amnoqr30%amqrs26%qr23%qr35%aef41%aefg39%aef41%aefg36%aefg30%ae26%23%40%a41%a40%a23%qrWi-Fi (wireless) network

s

446414873043534576222158665054824353457622252941131260While travelling using a26%23%26%61%amnoqr47%mnqrs39%qrs39%qrs55%aefg46%60%aefg69%aefghk59%aefgk47%ef39%39%61%a60%a58%a43%efmnqrmobile network e.g.

slsusing 3G\4G on asmartphone\tablet\dongle

272061424264182399145393330229726418239914520882645At work or place of16%r7%11%35%amnoqr28%amnqrs20%qr20%qr36%aefg31%aef29%41%aefgj37%aefg28%aef20%20%39%a43%a42%a22%qrstudy

s

181045274173123275103333219518517312327510212054403In a public place (e.g.11%r3%8%r23%amnqrs19%amnqrs14%qr14%qr26%aefg26%aef29%aefg27%aefg23%aef19%aef14%14%28%a25%a28%a14%qrcafé or library) using a

Wi-Fi (wireless) network

46208551468526775161514685324019131In a public place (e.g.2%2%3%7%amqrs5%r5%4%6%5%6%7%ae7%ae5%5%4%9%a8%a10%a4%café or library) using a

wired (Ethernet)connection to broadband

Page 8


QB Internet access


Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


* small base

Table 6






16927956912029308921953402128*111*73281393089219533674881952921Weighted base

19143926217514224910527222051731751422499812346419In a public place (e.g.11%r5%7%22%amnqrs19%amqrs16%mqr13%qr26%aefg21%e19%28%aefgh21%aef19%ae16%e13%27%a25%a23%a14%qrcafé or library) using a

mobile network e.g.using 3G\4G on asmartphone\tablet\dongle

10914532710767416241379315889466272574162413793284391742140Home\personal email64%r52%58%90%amnoqr80%amnqrs70%qr71%qr78%ef69%84%aefk90%aefgkl89%aefgkl80%aefk70%71%89%a90%a89%a73%qrsaddress

s

291336308233154294118273521021923315429410314867475Work email address17%qr5%6%26%amnqrs25%amnqrs17%qr15%qr29%aef21%32%aef29%aef27%aef25%aef17%15%28%a30%a35%a16%qr

48991441510916733446206510109167334242410None of these\Don't28%amnop35%amnopq25%amnop1%12%p19%aop17%aop11%hi16%hij5%hi1%1%12%hi19%aghijl17%aghijl1%1%1%14%bcdhijpaccess the internet

1211804171183818724160835610710572480281872416083654841932496NET : Any72%64%73%r98%amnoqr88%mnqrs81%qrs82%qrs89%ef84%95%aefk99%aefgjk99%aefgjk88%ef81%82%99%a99%a99%a85%efmnqr

slls

481001521911116834546206811111168345242425NET : None28%amnop36%amnopq27%amnop2%12%p19%aop18%aop11%hi16%hij5%hi1%1%12%hi19%aghijl18%aghijl1%1%1%15%bcdhijp

Page 9


QB Internet access


Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


* small base

Table 7



163812831685123610616247355011194847880357479358426421512368151314082921Unweighted base

122716941618130394067877452910141006901269380364487519557344149814232921Weighted base

1005161814071216792615723493792960871161309323453507539331133412892623Mobile phone82%96%au87%93%as84%91%q93%aq93%aq78%95%am97%am60%81%j89%ij93%ij98%aghij97%aghij96%ahij89%91%90%ijmqs

u

6071234894947457438560387464689688611842193103794252649309111841Laptop or netbook49%73%au55%73%as49%65%q72%apq73%apq46%68%am76%alm23%48%j60%ij64%ij73%aghij76%aghij77%aghij62%64%63%ijmqscomputer

u

423949644727325319408319335548489381211762522963111787266461372Tablet Computer e.g.34%56%au40%56%as35%47%q53%aq60%aopq33%54%am54%am14%32%j48%ij52%ij57%ahij56%aij52%ij48%45%47%ijmqsiPad or Samsung Galaxy

u

173356192338901021731651732171401770851171008852331198530E-book Reader e.g.14%21%u12%26%as10%15%q22%apq31%aopq17%22%km16%6%18%j23%adej24%adej19%j16%j15%j22%ab14%18%bjqsuKindle or Kobo

90248160178837711661241271871101356719493160178338Mobile gaming device7%15%au10%14%s9%11%15%aq12%2%13%m21%alm*3%j4%j11%hij14%hij17%aghij27%aefgh11%12%12%hijmqe.g. PSP or Nintendo DSi

iju

1564442283711041242171549722527972960111114162117267333600MP3 player e.g. iPod13%26%au14%29%as11%18%q28%apq29%apq10%22%m31%alm3%8%j17%ij23%ij22%ij29%afhij34%afghi18%23%c21%ijmqsTouch

ju

1025191671288714141516886132235Other mobile device1%1%1%1%1%2%1%1%1%1%2%*1%*1%2%1%2%1%2%1%

16731146521034331211742049555241554*11187198None of these14%at2%9%ar4%11%anop6%4%4%17%akl2%k*35%adefgh14%adefg7%def3%def1%1%*7%6%7%defgkl

ihnort

425*41*-4-222---1*145Don't know*******-*-*1%*---*****

5551411991975515476574401349801816281241973474545023149959711966Smartphone owner45%83%au61%75%as55%70%q74%aq76%aq34%80%am91%alm10%32%j54%ij71%hij87%aghij90%aghij91%aghij66%68%67%hijmq

su

4502074162412771391499244316054133185125106533717340317657Normal mobile phone37%at12%26%ar19%29%anop20%19%17%44%akl16%k6%49%adefgh49%adefg34%adefg22%def10%d7%5%23%22%22%defklowner

hnrt

76515031132113559653666247360385581083235285404451498312116910992268NET : OWNER OF (NON62%89%au70%87%as63%79%q86%apq89%apq59%85%am90%alm31%62%j78%ij83%aij87%ahij89%aghij91%aghij78%77%78%ijmqsMOBILE PHONE) INTERNET

uCONNECTED PORTABLEDEVICE

Page 10


QC1/QC2 Devices personally own


Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


Table 8




326257724925182189186184162178301773214835042236717822921Unweighted base

4272469370324125*27124825421024839650324188214325124462921Weighted base

401220632829011823822722419322335444821757812322821952623Mobile phone94%aq89%89%89%94%88%92%88%92%90%89%89%90%95%abcd86%91%90%d90%d

3041519259214801691251611281542723171525527715215611841Laptop or netbook71%aq62%70%al66%l64%62%l50%63%l61%62%l69%l63%63%64%d54%60%64%d63%dlcomputer

2091154165166521281051251091241892321140316111911621372Tablet Computer e.g.49%47%44%51%42%47%43%49%52%50%48%46%47%38%42%47%e48%e47%eiPad or Samsung Galaxy

50476496628433538486075105425122552441530E-book Reader e.g.12%19%r13%20%p22%16%14%15%23%p24%klp19%21%18%15%17%21%18%18%rKindle or Kobo

602773042192226323638385128761633283338Mobile gaming device14%11%8%13%15%8%10%13%17%hmp15%mp10%10%12%7%12%13%e12%e12%ee.g. PSP or Nintendo DSi

73522487233643762495275121479122966493600MP3 player e.g. iPod17%21%13%22%p27%lp24%lp15%25%lp24%p21%p19%24%f20%15%20%26%abde20%e21%epTouch

2332522413548271*52835Other mobile device*1%1%1%2%1%1%*2%2%1%2%1%1%*2%1%1%

13180242171914231716243716131316166198None of these3%7%r7%6%5%7%6%9%8%7%6%7%7%3%9%e7%7%e7%er

14-1------2*5-1145Don't know**-*------1%**-1%b***

3481601281213791621661721401732753061660578116516621966Smartphone owner81%aq65%76%almno66%63%60%67%68%67%70%69%m61%69%g70%d57%66%d68%d67%dgm

53604477638766152535079143515204262532657Normal mobile phone12%24%r13%24%p30%p28%hp25%p20%p25%p20%p20%p28%af21%25%30%ab25%22%22%prowner

34519022972569720817219016419732439818706010519619072268NET : OWNER OF (NON81%77%80%l79%l78%77%69%75%78%80%l82%l79%77%73%74%78%78%78%lMOBILE PHONE) INTERNET

CONNECTED PORTABLEDEVICE

Page 11




Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


* small base

Table 9






2043285941141910957203942512510268478991095720393564821832921Unweighted base

16927956912029308921953402128*111*73281393089219533674881952921Weighted base

1392254631175863786173237311010772379086378617323584771882623Mobile phone82%81%81%98%amnoqr93%amnqrs88%qr89%qrs93%ef86%96%efk99%aefgkl97%aefgkl93%aefk88%89%98%a98%a97%a90%qrs

s

931262819496165661180276827958066061656611802894591431841Laptop or netbook55%45%49%79%amnoqr66%mqrs63%qr60%qr69%e64%71%79%aefgkl81%aefgjk66%e63%60%79%a94%abd74%a63%qrcomputer

sl

579219771946841788721469694565044684178873432681201372Tablet Computer e.g.34%33%35%60%amnoqr50%mqrs47%qrs45%qrs53%ae54%62%aef62%aefgl62%aefgl50%e47%45%93%abc55%a62%a47%qrsiPad or Samsung Galaxy

s

34385429423118134284393519919323118134211711365530E-book Reader e.g.20%q14%9%24%amqr25%amnqr20%qr17%q21%30%aef31%aef27%aef24%ae25%aef20%17%32%ac23%a33%ac18%qKindle or Kobo

713352201139519477313015514511395194858742338Mobile gaming device4%5%6%18%amnoqrs12%qrs11%qrs10%qrs19%aefg25%aefg27%aefg21%aefg18%aefg12%11%10%23%a18%a22%a12%qrse.g. PSP or Nintendo DSi

252164383214181361115443525928121418136115917874600MP3 player e.g. iPod15%r7%11%32%amnoqr23%mqrs20%qr18%qr29%aef34%aefg32%aef35%aefg35%aefg23%e20%18%43%a36%a38%a21%qrTouch

s

137191211245--141212112488235Other mobile device1%1%1%2%1%1%1%1%--2%1%1%1%1%2%2%1%1%

2337785457215319113-545721532-3198None of these14%amnop13%amnop14%amnop*5%p8%op8%op5%hi8%hi3%hi-1%5%hi8%ghi8%ghi1%-1%c7%bcdhip

-2211251--11125-1-5Don't know-1%******--*****-*-*

659827610576295321182304929571167862953211823264181521966Smartphone owner38%35%49%rs88%amnoqr68%mnqrs60%qrs61%qrs76%aefg72%ef85%aefgk97%aefghj83%aefgkl68%ef60%61%89%ab86%ab78%a67%efmnqr

skls

7412718711823425455068181212112234254550335936657Normal mobile phone44%amnopq45%amnopq33%aop10%25%p28%ap28%ap17%i14%i11%i2%14%i25%hijkl28%ahijkl28%ahijkl9%12%19%d22%cdhijlowner

p

Page 12




Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


* small base

Table 9






16927956912029308921953402128*111*73281393089219533674881952921Weighted base

110170357112275468014673361049868577375468014673634771782268NET : OWNER OF (NON65%61%63%93%amnoqr81%mnqrs76%qrs75%qrs84%aef82%88%aef94%aefgkl95%aefgjk81%ef76%75%99%ab98%ab92%a78%qrsMOBILE PHONE) INTERNET

slCONNECTED PORTABLEDEVICE

Page 13




Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


* small base

Table 10



163812831685123610616247355011194847880357479358426421512368151314082921Unweighted base

122716941618130394067877452910141006901269380364487519557344149814232921Weighted base

390677579488307272274214311432324561241312102221891355265411067Sky - Digital Satellite32%40%u36%37%33%40%q35%40%q31%43%akm36%m21%33%j36%j43%aeij43%aeij34%j39%j35%38%37%jmuTV for a monthly

subscription

2181297563587-42265241620Satellite TV from*1%u1%1%1%1%1%1%1%1%1%-1%**1%1%1%*1%c1%usomeone other than Sky

3439393423161817322517121191213143274773Free-Sat - Digital3%2%2%3%2%2%2%3%3%2%2%4%d3%2%2%2%2%1%2%3%c3%Satellite TV WITHOUT a

monthly subscription

1502672132041111021228212617012127485083877546216201417Virgin Media through12%16%u13%16%12%15%16%q15%12%17%m13%10%13%14%17%j17%j14%13%14%14%14%cable

251216275192188871058721514111163797379627040259207466Freeview through a TV20%at13%17%15%20%aop13%14%16%21%akl14%12%23%adefg21%adef20%def16%12%13%12%17%15%16%ktaerial and set-top box

36532838231123414819311833419116811112696989211554370322693TV set which has30%at19%24%24%25%22%25%22%33%akl19%19%41%adefg33%adefg26%df20%18%21%16%25%23%24%dfkltFreeview channels built

hiin (without a separateset-top box)

34251*3224*-1123*-437YouView set top box***********-***1%*-***

337342651626293633442981313152918115155107BT Vision3%4%u3%5%s2%4%q4%q7%aoq3%4%3%3%3%4%3%6%3%3%3%4%4%q

214643242221159211927858811217363167Talk Talk TV2%3%3%2%2%3%2%2%2%2%3%3%1%2%2%2%4%i2%2%2%2%

2239461523237816936367372611362561Other2%2%3%r1%2%o3%o1%2%2%1%4%alm1%2%2%1%1%5%afgij3%g2%2%2%

561089471682652191551995641634534663102165NO TV5%6%6%5%7%np4%7%np4%1%5%m11%alm2%2%1%3%7%hij10%aghij13%afghi4%7%c6%hijm

j

151316128893810105-33746161228Don't know1%1%1%1%1%1%1%1%1%1%1%2%i-1%1%1%1%2%i1%1%1%

422729628522335293293229340462348651361392212412081415565941150NET : ANY SATELLITE34%43%u39%40%36%43%q38%43%q34%46%akm39%m24%36%j38%j45%aeij46%aehij37%j41%j37%42%c39%jmu

599534637496407229296200539327267167203168177149176916155181132NET : ANY FREEVIEW -49%at32%39%38%43%ap34%38%38%53%akl32%30%62%adefg53%adefg46%adefg36%df29%32%27%41%b36%39%defklINC. YOUVIEW

hipt

Page 14


QD1 TV services in household


Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


Table 10



122716941618130394067877452910141006901269380364487519557344149814232921Weighted base

596533635494406229296198537325267167203167176149175916145151129NET : ANY FREEVIEW -49%at31%39%38%43%ap34%38%38%53%akl32%30%62%adefg53%adefg46%adefg36%d29%31%27%41%b36%39%defklEXC. YOUVIEW

hipt

54119848938474544546356161821234038188786173NET : ANY IPTV4%7%u5%7%4%7%q6%8%q5%6%6%6%5%6%5%8%7%5%6%6%6%q

5911072882781458424442339492664507981922023153503052028308331663NET : ANY PAY TV48%63%au55%60%s49%63%aq57%q64%aoq49%66%akm56%m36%50%j55%j65%aehij67%adehi55%j59%ij55%59%57%ijmqu

j

619566668517425243309208558347281174208176185161187936355501185NET : ANY FTA50%at33%41%40%45%ap36%40%39%55%akl34%31%65%adefg55%adefg48%adefg38%d31%34%27%42%39%41%defkl

hit

1156157215081220864644713507991946792260375357468478499292142013092729NET : ANY TV SERVICE94%93%93%94%92%95%q92%96%oq98%akl94%k88%96%def98%adef98%adef96%def92%d90%85%95%b92%93%dek

Page 15




Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


Table 11




326257724925182189186184162178301773214835042236717822921Unweighted base

4272469370324125*27124825421024839650324188214325124462921Weighted base

19686112412645999483579014818588237641008661067Sky - Digital Satellite46%aq35%33%39%j36%37%38%33%27%36%37%j37%36%46%ab45%ab40%35%37%jTV for a monthly

subscription

21841-4---25416*2-1820Satellite TV from*1%1%*-1%---1%1%1%1%*2%abc-1%1%someone other than Sky

66696394497821532945873Free-Sat - Digital1%3%3%2%2%3%2%1%4%3%2%4%f2%2%6%abce2%2%3%Satellite TV WITHOUT a


44373525318443856401951263908234372417Virgin Media through10%15%r14%17%i15%16%i15%i22%ahip19%i8%13%5%16%g10%d2%14%d15%de14%degicable

58405905715442224929646739952229409466Freeview through a TV13%16%24%ahikn18%kn1%20%ikn17%kn9%n23%aikn12%n16%kn13%17%6%16%e12%e17%ce16%eknaerial and set-top box

955943198554664773776101155537244242584693TV set which has22%24%8%30%ajmp44%ahjlmop17%p26%p30%jmp17%p31%jmp25%mp31%af22%29%abc29%abc17%24%c24%cmpFreeview channels built

in (without a separateset-top box)

-7---12----33*2137YouView set top box-*---*1%----1%f**1%ab1%**

3101106112216101193572181187107BT Vision1%4%r3%2%1%5%8%ahknop2%5%4%2%7%af3%2%6%e4%4%4%r

1156881103736910571485467Talk Talk TV3%2%2%3%1%4%1%3%1%3%2%2%2%1%3%3%2%2%

16057119171169523464861Other*2%r1%2%1%*4%km1%3%5%akm1%2%2%3%3%2%2%2%r

361244612428812634251403523133165NO TV9%q5%12%aiklmno4%m3%1%3%3%6%m2%9%aiklmo5%6%4%4%9%abde5%6%m

718943-1-126325--22628Don't know2%1%3%akm1%2%-*-*1%1%1%1%--1%1%1%

203936138131451129887659615920794339741059321150NET : ANY SATELLITE47%aq38%37%41%36%41%39%34%31%39%40%41%39%48%ab52%abc42%38%39%

148978110151569510399841051632239102964739661132NET : ANY FREEVIEW -35%40%30%47%amp45%p35%42%p39%40%42%p41%p44%af38%35%45%ace29%40%c39%cpINC. YOUVIEW

Page 16




Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


* small base

Table 11




4272469370324125*27124825421024839650324188214325124462921Weighted base

148974110151569410399841051632209092963729651129NET : ANY FREEVIEW -35%39%30%47%amp45%p35%42%p39%40%42%p41%p44%af38%35%44%ace29%39%c39%cpEXC. YOUVIEW

15157191422224121317174412921218141173NET : ANY IPTV3%6%5%4%2%8%10%hno5%6%7%4%9%af5%3%8%e7%e6%e6%e

2541397199194641681541511081262202581405487915213841663NET : ANY PAY TV60%57%54%60%51%62%i62%i59%52%51%56%51%58%g59%55%61%57%57%g

1541022118152591021051039111116723894730697810081185NET : ANY FTA36%41%32%47%p47%p38%42%p41%43%p45%p42%p47%af39%37%49%abce31%41%c41%cp

383232731530711826923924519724035647522537913822622872729NET : ANY TV SERVICE90%94%r85%95%hp94%p99%ahjnop96%hp97%hp94%p97%hp90%95%93%96%abc96%abc90%93%c93%chpr

Page 17




Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


* small base

Table 12






2043285941141910957203942512510268478991095720393564821832921Unweighted base

16927956912029308921953402128*111*73281393089219533674881952921Weighted base

42952134603333137401435054283300333313740149173761067Sky - Digital Satellite25%34%37%s38%s36%s35%s38%s35%39%48%afgl39%37%36%35%38%41%36%39%37%sTV for a monthly

subscription

2*-13591052-810591026220Satellite TV from1%q*-1%q*1%q1%1%1%-1%1%*1%1%1%1%1%1%someone other than Sky

669392828531437242828285316171073Free-Sat - Digital3%2%2%3%3%3%3%3%3%6%3%3%3%3%3%4%4%5%a3%Satellite TV WITHOUT a


184580191137128298661112127120137128298536525417Virgin Media through11%16%14%16%15%14%15%16%9%11%17%k15%15%14%15%14%13%13%14%cable

434111016316215034058262095119162150340608232466Freeview through a TV25%amnopr15%19%p14%17%p17%17%p14%20%18%13%15%17%i17%17%i16%17%16%16%aerial and set-top box

6295145239219246513953320129170219246513689942693TV set which has37%amnopq34%amopq25%p20%24%28%ap26%p24%i26%i18%18%21%24%i28%ahi26%hi19%20%21%24%ipFreeview channels built

in (without a separateset-top box)

--24225***1322521*7YouView set top box--*************1%***

6819423530671755282835306715198107BT Vision4%3%3%3%4%3%3%4%4%4%4%4%4%3%3%4%4%4%4%

56143223235013142019232350129-67Talk Talk TV3%2%3%3%3%3%3%3%1%4%3%2%3%3%3%3%b2%-2%

1782417163116561319171631913661Other1%2%1%2%2%2%2%4%aeg4%5%efgi2%2%2%2%2%2%3%3%2%

*4793423815224*5671423815195115165NO TV*1%1%8%amnoqrs4%mqrs4%mqrs1%6%e3%e*8%efgj9%aefgj4%e4%e1%5%10%ad8%6%ejmqrs

21515661331188661331228Don't know1%*1%1%1%1%1%1%1%1%1%1%1%1%1%1%*1%1%

Page 18




Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


* small base

Table 12






16927956912029308921953402128*111*73281393089219533674881952921Weighted base

461012215063603457921555558313333360345792166192851150NET : ANY SATELLITE27%36%39%s42%s39%s39%s41%s38%43%52%aefgl43%41%39%39%41%45%39%44%39%s

1041322543893733868401485538217279373386840123173721132NET : ANY FREEVIEW -62%amnopqr47%ap45%ap32%40%p43%ap43%ap37%i43%i34%30%34%40%hi43%ahi43%ahi33%35%37%39%ipINC. YOUVIEW

1041322533883713868361485538216278371386836123172721129NET : ANY FREEVIEW -62%amnopqr47%ap44%ap32%40%p43%ap43%ap37%i43%i34%29%34%40%hi43%ahi43%ahi33%35%37%39%ipEXC. YOUVIEW

11143373585311730694848585311727288173NET : ANY IPTV7%5%6%6%6%6%6%8%5%8%7%6%6%6%6%7%6%4%6%

731543237285264981154240687246147352649811542262711091663NET : ANY PAY TV43%55%s57%s61%s57%s56%s59%s60%53%64%63%afg58%57%56%59%62%56%56%57%s

1071362604183924038751585642237299392403875135185771185NET : ANY FTA63%amnopqr49%ap46%ap35%42%p45%ap45%ap39%44%i38%32%37%42%i45%ahi45%ahi37%38%40%41%ip

1672745561095882848192537612211066873488284819253454361782729NET : ANY TV SERVICE99%ap98%anop98%anop91%95%p95%p99%anop94%96%99%hi91%90%95%hi95%hi99%afghik94%c89%91%93%chp

l

Page 19




Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


* small base

Table 13



163812831685123610616247355011194847880357479358426421512368151314082921Unweighted base

122716941618130394067877452910141006901269380364487519557344149814232921Weighted base

6237857266834073193862975384873831511971912572302341497126971408To know what's going on51%t46%45%52%as43%47%50%q56%apq53%ak48%k43%56%adef52%de52%de53%def44%42%43%47%49%48%ekqaround the world

6048087047084023033943145274864001561981732612242531467236891412To know what's going on49%48%44%54%as43%45%51%pq59%aopq52%k48%44%58%adefh52%df48%54%def43%45%43%48%48%48%qsacross the UK

5536906286153762523352804964353121331991632461882031096326111243To know what's going on45%t41%39%47%as40%37%43%p53%aopq49%akl43%k35%50%adef52%adef45%def51%adef36%36%32%42%43%43%defkpin respective nations

s

5357266546073772773512564964353301321941712511842141166456171261To know what's going on44%43%40%47%s40%41%45%48%pq49%akl43%k37%49%def51%adef47%def51%adef35%38%34%43%43%43%dfkin my local area

28741130639215215321617627025217668971051619110472379318698For information about23%24%19%30%as16%23%q28%q33%apq27%k25%k20%25%ef25%ef29%def33%adefi17%19%21%25%22%24%efkqsdaily life, e.g. travel,

jhealth, taxes, education

11527514724371761211238714116215284486559666186204390To be knowledgeable for9%16%au9%19%as8%11%q16%pq23%aopq9%14%m18%am6%7%12%j18%afij11%j17%afij19%afhij12%14%13%ijmqsmy job/work/studies

u

285383277391155122214177278217172701051041269110072343325668To get different23%23%17%30%as16%18%28%apq34%apq27%akl22%19%26%ef27%ef28%adef26%ef18%18%21%23%23%23%efkpqperspectives on what's

shappening

3805504005302181822752553733222369413814218114014690486445931Because I feel it s31%32%25%41%as23%27%35%pq48%aopq37%ak32%k26%35%def36%def39%adef37%def27%26%26%32%31%32%dekpqimportant to keep

sinformed about certainissues

1161521331357161696591879025333243445931106161268Because it provides some9%9%8%10%8%9%9%12%q9%9%10%9%9%9%9%8%11%9%7%11%c9%cfun and entertainment

191249227213130971199419812411845767677476850219222440Because it gives me16%15%14%16%14%14%15%18%20%akl12%13%17%f20%aef21%aef16%f9%12%15%f15%16%15%fsomething to talk about

with others

29334132231217714518013227219316882103871108310563309324634Out of habit - it's part24%t20%20%24%s19%21%23%25%q27%akl19%19%31%adefg27%adef24%f23%f16%19%18%21%23%22%fof my routine

101200143158816281777710711717233754536849139162301To pass the time when8%12%u9%12%s9%9%11%15%apq8%11%m13%m6%6%10%11%ij10%12%ij14%aij9%11%10%ijmI'm waiting/travelling/

commuting/bored

29140328640715313319920929722816970109118133949078332361693Because it allows me to24%24%18%31%as16%20%26%pq39%aopq29%akl23%19%26%ef29%aef32%adef27%ef18%16%23%e22%25%24%efkqsform opinions on the

important issues

Page 20


Q2 Reasons for following news


Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


Table 13



122716941618130394067877452910141006901269380364487519557344149814232921Weighted base

---------------------For other reasons---------------------

12822524510815195763269128157181832487910156211142353I don't follow news10%13%u15%ar8%16%ano14%no10%n6%7%13%m17%alm7%5%9%10%i15%ghij18%aghij16%ghij14%b10%12%ijmnr

2644432724191982922208912714109412970Don't Know2%3%3%2%3%3%2%2%3%2%2%3%2%3%1%3%2%3%3%2%2%

46453123136-*112153610Not stated*******1%**1%-*****1%aei***

Page 21




Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


Table 14




326257724925182189186184162178301773214835042236717822921Unweighted base

4272469370324125*27124825421024839650324188214325124462921Weighted base

215118916713842105901571121522092691140467411611731408To know what's going on50%48%45%43%33%39%36%62%almnop53%lmn61%almnop53%lmno53%af47%56%abc52%46%48%48%lmnaround the world

1831223146154611101041341301531952491163446811211871412To know what's going on43%50%r40%48%48%41%42%53%mp62%ahlmop62%ahlmop49%p50%48%54%ac48%45%49%48%mpacross the UK

1451097106118597710212110813117024599855741219921243To know what's going on34%44%r29%37%47%mp28%41%mp48%mop51%mop53%almop43%mp49%af41%68%abcd52%ab48%b41%43%mprin respective nations

153110310514162711001241311451782361026495210410561261To know what's going on36%45%r28%43%mp49%mp26%40%mp49%mp62%ahklmop58%ahlmop45%mp47%42%60%abcd37%41%43%d43%dmprin my local area

7362369532234427273102103141557284159571698For information about17%25%r19%16%17%13%17%28%lmop35%almnop41%ahklmno26%lmop28%f23%34%abc29%ab23%23%24%lmordaily life, e.g. travel,

phealth, taxes, education

623275934231194742346066324131437326390To be knowledgeable for15%13%16%ln10%n1%12%n8%18%lno20%alno14%n15%ln13%13%16%d10%15%13%13%lnmy job/work/studies

73591736114314964559994126542263566541668To get different17%24%r20%m19%m11%11%20%m25%mn26%mn40%ahjklmn24%mn25%22%32%abd25%26%22%23%mnrperspectives on what's

ophappening

91838878026586910583126122191740384691756931Because I feel it s21%34%r24%25%20%21%28%42%ahlmnop40%lmnop51%ahlmnop31%m38%af31%46%abcd32%36%31%32%mnoprimportant to keep

informed about certainissues

42224532591617352830194222581116233268Because it provides some10%9%14%ahlmo8%8%6%7%14%ahlmo13%hm12%h5%8%9%9%8%6%10%9%hfun and entertainment

4539438441116334635725484356202745349440Because it gives me11%16%r10%14%m9%6%13%m18%mp17%m29%ahjklmn14%m17%15%25%abcd19%b18%14%15%mprsomething to talk about

opwith others

7156055668454879586092140493282865513634Out of habit - it's part17%23%r15%21%n7%17%n20%n31%almnop28%mnp24%np23%np28%af20%34%abcd19%26%d21%22%nprof my routine

41260443252116352815445125091042239301To pass the time when10%11%12%10%4%8%6%14%iln14%iln6%11%10%10%11%7%17%abde10%10%I'm waiting/travelling/

commuting/bored

65624657118514874639483131562273466567693Because it allows me to15%25%r18%22%14%19%19%29%lmnp30%hlmnp38%ahlmnop21%26%23%33%abcd24%26%23%24%prform opinions on the

important issues

Page 22




Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


* small base

Table 14




4272469370324125*27124825421024839650324188214325124462921Weighted base

------------------For other reasons------------------

682797026177537131232345130271616315353I don't follow news16%q11%19%ahjko8%13%k28%ahijkln15%hjko5%6%13%k9%10%12%8%11%c6%13%ce12%cejk

op

145023414113448664-266270Don't Know3%2%6%ahikmo1%1%2%4%1%2%1%2%1%3%-2%e2%e3%e2%e

-10-5-1-2--146*1-910Not stated-*-1%a-*-1%--*1%**1%-**

Page 23




Fieldwork : 09/09/15 - 20/09/15, 30/09/15 - 04/10/15 (Weeks 37/38/40)


* small base

Table 15






2043285941141910957203942512510268478991095720393564821832921Unweighted base

16927956912029308921953402128*111*73281393089219533674881952921Weighted base

971572587025455161093243726043049354551610932372991291408To know what's going on57%aq56%aq45%58%aq59%aq58%aq56%aq60%a57%54%59%a61%a59%a58%a56%a65%a61%a67%a48%around the w

page 1 page table title base description base · 107 54 q5ci frequency of reading the news in...

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