page 1 what is inriver pim? robert scholten estrix

What is InRiver PIM?What is InRiver PIM?

Robert ScholtenEstrix

PIM definition

PIM is a software product category and enterprise initiative for collecting, authoring, rationalizing, and publishing or syndicating product information across multiple internal systems and exposing it externally.

PIM includes tools for managing workflows, user permissions, and other controls to direct processes related to the product information.

PIM typically takes product information from multiple internal systems and augments it with additional marketing and branding attributes that other enterprise applications like ERP systems don’t capture.

Testimonials

We would never been able to maintain so many websites with product information and use the

same organisation without inRiver PIM!

We would never been able to maintain so many websites with product information and use the

same organisation without inRiver PIM!

New Wave Group

inRiver PiM has given us higher information quality and a more

efficient product workflow. This have helped us reduce cost and given us a

good opportunity and flexibility to expand our business In the future.

inRiver PiM has given us higher information quality and a more

efficient product workflow. This have helped us reduce cost and given us a

good opportunity and flexibility to expand our business In the future.

Haléns, mailorder company

Estrix has done a quick, fast and professional implementation at Bauwerk. Today we have reduced the lead times significant when publishing our product on the web. The system is user

friendly which makes the organisation quick to adopt and work with the system. The lead time for publishing is much faster now

and we are also sure that the information is correct which is a big benefit.

Estrix has done a quick, fast and professional implementation at Bauwerk. Today we have reduced the lead times significant when publishing our product on the web. The system is user

friendly which makes the organisation quick to adopt and work with the system. The lead time for publishing is much faster now

and we are also sure that the information is correct which is a big benefit.

Manfred Lüthi Head of IT at Bauwerk Parkett AG.

What is product information?

What are Channels?

More channels…

Catalogues

Price Lists

Product leaflets

Technical Documentation

Image Banks

Checkout System

Retail Computers

Mobile phones

…..

Demands for PIM

New business,M&A, brands, etc

Demands

e-ChannelHas exploded in recent years. Increasingly important channel for reaching the right audience with the right offer.

FrequencyCompanies communicate more frequently with customers. Higher demands more production of marketing materials.

More MarketsEvery company continues to expand geographically. The same products are saleable in many countries & regions.

MultichannelingSuccess to process the customers more channels increases the loyalty and profitability of customers.

Product LifecycleProduct life cycles are becoming shorter and shorter. The outcome is more products to handle per unit time.

Demanding CustomersCustomers expect more and more information about the products they are considering buying / bought

The Process

Product life cycle workflow

A sketch

A possible product

A product

In assortment

Out of assortment

Feedback to prod. dev.

PDMPLMPre ERP

CanvasIllustratorInDesign

ERPExcelCRMPhotoTextTranslationsProductsheet

InDesignCRM

Websites, e-com, portals, etc.

ERPExcel

PDMPLM

Product Management

PIM Starts here..

PCM starts

here

ERP information:Information needed to complete a transaction. • Weight• Size• Price

Market related information:Information needed to sell a product. • Sales arguments• Translations• Images• Product description

Channel planning/Assortments:Planning and grouping into the assortments to meet different requirements in different channels

Channel specific:Manage all aspects of the channeling :• Web layout• e-Commerce• InDesign layout

Typical Marketing Process

Sourcing

Coordinator

EditorPhotographer

Supplier

Translator

Product/Marketing Manager

InformationInformation

LayoutLayout

InDesign

e-Commerce System

• Graphical Profile• Social engagement• Web 2.0• Interaction• Presentation

• Graphical Profile• Social engagement• Web 2.0• Interaction• Presentation

• Transaction• Cross sell• New assortment• Segmentation• Offer/Campaign

• Transaction• Cross sell• New assortment• Segmentation• Offer/Campaign

• Image quality• Tables• Heavy document• Assemble products• Plan catalogue layout

• Image quality• Tables• Heavy document• Assemble products• Plan catalogue layout

• Productivity• Time to market• Status on campaign• New markets

• Productivity• Time to market• Status on campaign• New markets

• Easy to find the right information• Not confusing – easier to make a decision to buy• Same message in all channels

• Easy to find the right information• Not confusing – easier to make a decision to buy• Same message in all channels

• Translate• New Product• Change images• New assortment• Campaign

• Translate• New Product• Change images• New assortment• Campaign

• Softer fabric• Sharper nails• Harder helmets• Which product is next

• Softer fabric• Sharper nails• Harder helmets• Which product is next

• Naming images• No meta-tagging• Relations product - image• Batch upload

• Naming images• No meta-tagging• Relations product - image• Batch upload

Web publishing System

Message

The Solution

Standard scenario before PIM

SalesSales

SuppliersSuppliers

Product developmentProduct development MarketingMarketing

FILE

SERVER

C:\My docs

WCM

IMAGES

ERP

PIM Suite overview

ManualsManuals

Point-of-salePoint-of-sale

AdvertisingAdvertising

PrintPrint

WebWeb

E-mailE-mail

CRMCRM

ERPERP

PLMPLM

Photographeror Agency

Photographeror Agency

ProductDevelopment

ProductDevelopment

MarketingDepartmentMarketing

Department

database

workflowmetadata

rules

output

Continuous process

What does this mean?

PIM suite is an integrated part of your IT infrastructure

Integration between ERP, CRM and Exchange server is needed, to ensure future growth with the IT strategy

Solutions are generated modular, meaning that the PIM suite has an easy connection to all systems:

– Web and e-com

– Catalogue production (via inDesign)

– PDF generating solutions (PDF lib, Pagemaker, etc)

– Emailing services via CRM or Exchange, via for example PDF templates

Export and import (XML, XLS, etc)

In one sentense:PIM possibilites depends on the integration within the IT infrastructure and the needs of the organization. Each connection can be a modular system with their own input and output!

The productThe productofferingoffering

The Product as information carrier

PIM suite – ControlRoom, to work on the information during the life cycle

Clean & Lean Data model

Web based channels in one output

PIMContent management

E-commerce

Image bank

Facebook,Linkedin, etc

MSN,Skype,Cell phone

PIM1. from database

2. to one repository

3. to use in InDesign

4. to save 90% in catalogue production

Print based channels in one output

Product 1 in Movex

Product 1 in PIM (enrichment portal)

digital

Hardcopy print

ERP integration, one point of entry

page 1 what is inriver pim? robert scholten estrix

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