PAGE LAYOUT CONVENTIONSWednesday: Composition - Where to start on a page…

Aims:

1. To understand how page layout conventions can be used to support better visual communication/language.

2. To understand the different page layout conventions available to the designer.

3. To be able to use a modular grid to guide the design of a page layout.

4. To be able to make links to your design intentions and embed understanding in sketchbook work.

Layout Conventions:

Rule of thirds Modular Grids Golden Ratio

Bridge task:

• Not using examples with thirds lines on them, select at least five instances of the use of the rule of thirds in design, photography, or art and discuss using:• Describe• Reflect• Formally evaluate

• Answer the following questions for each example:• How does the rule of thirds help to communicate the

message of the image or design, and why?

• How does the rule of thirds help to structure design work?

• How might you use the rule of thirds to produce design work that communicates better with the audience, and why?

• What other layout conventions might be used to create design work?

MODULAR GRIDSBreaking up the page and managing design structure

What is a Modular Grid?

• Grids are used within design to break up the page into manageable chunks for the viewer to follow the design and be lead through the content.

Modular Grid Layout:

• How is the grid working here?

Modular Grids:

• Can you see the grid?

• What does it bring to the design?

Task 1 – analyse the image:• Using the describe,

reflect, formally analyse model; discuss the images provided.

• What are the benefits to the reader of using this type of grid?

• What words come to mind when looking at this design?

Task 1 – analyse the image:• Using the describe,

reflect, formally analyse model; discuss the images provided.

• What are the benefits to the reader of using this type of grid?

• What words come to mind when looking at this design?

Task 1 – analyse the image:• Using the describe,

reflect, formally analyse model; discuss the images provided.

• What are the benefits to the reader of using this type of grid?

• What words come to mind when looking at this design?

Task 1 – analyse the image:• Using the describe,

reflect, formally analyse model; discuss the images provided.

• What are the benefits to the reader of using this type of grid?

• What words come to mind when looking at this design?

Task 1 – analyse the image:• Using the describe,

reflect, formally analyse model; discuss the images provided.

• What are the benefits to the reader of using this type of grid?

• What words come to mind when looking at this design?

Task 1 – analyse the image:• Using the describe,

reflect, formally analyse model; discuss the images provided.

• What are the benefits to the reader of using this type of grid?

• What words come to mind when looking at this design?

The Benefits of Modular Grids:

• A guide for positioning content

• Break up the page in order to support comprehension

• Create a more pleasing composition

• Create an entry point in the design

• Give a sense of structure in the design

• Help in leading the viewer through the composition

• Support the hierarchy of the elements of the design

Active Task:• Explore music poster design by other designers

• Using stock images and content; produce an advertising poster under the theme below • Battle of the Bands

• Stratford Arts Centre

• Friday October 9th 2015

• 7.30-11.00pm

• Entry: £10.00

• Contact: 01789 123456

• Review and evaluate your production • How does it communicate visually?• What elements have you used an why?• What page layout have you used an why?• Was your research useful and why?

Bridge task: For Thursday 12.50am Printed

• Not using examples with grid lines on them, select at least five instances of the use of a modular grid in design, and discuss using:• Describe• Reflect• Formally evaluate

• Answer the following questions for each example:• How does a modular grid help to structure design

work, and why?

• When thinking of modular grids and the page layout created from them, list the words that come to mind.

• How might these words be used to communicate visually to the audience?

Aims:

1. To understand how page layout conventions can be used to support better visual communication/language.

2. To understand the different page layout conventions available to the designer.

3. To be able to use a modular grid to guide the design of a page layout.

4. To be able to make links to your design intentions and embed understanding in sketchbook work.

Plenary:• I feel the most important thing I learnt today was?

• With the information I learnt today, I will now be able to…

• After today’s lesson I can now explain.

• Today I was able to make progress because…

• The part of the lesson I found easiest was…

• If was to set homework to build on today’s lesson I would…

• I am proud of myself today because….

• I think it is important to remember what I learnt today because…

• One thing I think I did really well was…

• Next time I would like to learn…