page load time and its effects on your business
TRANSCRIPT
jcdigital.jpJCDigital
Tokyo Business Meetup: Bean KnowledgePage Load Time and Its Affects on Your Business
Jeff CrawfordJC Digital Consulting
Page Load Time• Definition:
– The time it takes to load a page on your PC Browser or Mobile Device.
• Why is it important?• How Fast Should it be?• What can you do?• Biggest Culprit to Page Load Time
Why is Page Load Time Important?
Per Amazon:Every 100 Millisecond delay in page
rendering resulted in 1% loss of sales for Amazon.
Greg Linden 2006: Make Data Useful
Per Walmart
From Intuit
Page Load Time 2 to 4 Seconds 5 to 7 Seconds 7 to 15 SecondsEffect on Conversions of improving Page Load time by 1 second
1% improvement per second
2% improvement per second
3% improvement per second
Effect of Page Load time on Conversions
Page Load Time: How Fast Should it Be?
• It Depends– If your Amazon, a 200 ms speed improvement
can equate to millions of dollars.– If you are starting out, a Goal of 4 to 5
seconds is good.
Recommended Tool: WebPageTest.org
WebPageTest.org #2: Results
WebPageTest.org #3: Detailed Results
Biggest Culprit To Page Load Time?• Images
– Images Not Compressed– Poor Image Selection– Too Many Images– Overuse of Background Images
• Solutions– Choose images wisely– Compress images before uploading to your site– Choose image sizes carefully
