page load time and its effects on your business

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jcdigita l.jp JCDigi tal Tokyo Business Meetup: Bean Knowledge Page Load Time and Its Affects on Your Business Jeff Crawford JC Digital Consulting [email protected] 2016.6.23

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Page 1: Page Load Time and Its Effects on Your Business

jcdigital.jpJCDigital

Tokyo Business Meetup: Bean KnowledgePage Load Time and Its Affects on Your Business

Jeff CrawfordJC Digital Consulting

[email protected]

Page 2: Page Load Time and Its Effects on Your Business

Page Load Time• Definition:

– The time it takes to load a page on your PC Browser or Mobile Device.

• Why is it important?• How Fast Should it be?• What can you do?• Biggest Culprit to Page Load Time

Page 3: Page Load Time and Its Effects on Your Business

Why is Page Load Time Important?

Per Amazon:Every 100 Millisecond delay in page

rendering resulted in 1% loss of sales for Amazon.

Greg Linden 2006: Make Data Useful

Page 4: Page Load Time and Its Effects on Your Business

Per Walmart

Page 5: Page Load Time and Its Effects on Your Business

From Intuit

Page Load Time 2 to 4 Seconds 5 to 7 Seconds 7 to 15 SecondsEffect on Conversions of improving Page Load time by 1 second

1% improvement per second

2% improvement per second

3% improvement per second

Effect of Page Load time on Conversions

Page 6: Page Load Time and Its Effects on Your Business

Page Load Time: How Fast Should it Be?

• It Depends– If your Amazon, a 200 ms speed improvement

can equate to millions of dollars.– If you are starting out, a Goal of 4 to 5

seconds is good.

Page 7: Page Load Time and Its Effects on Your Business

Recommended Tool: WebPageTest.org

Page 8: Page Load Time and Its Effects on Your Business

WebPageTest.org #2: Results

Page 9: Page Load Time and Its Effects on Your Business

WebPageTest.org #3: Detailed Results

Page 10: Page Load Time and Its Effects on Your Business

Biggest Culprit To Page Load Time?• Images

– Images Not Compressed– Poor Image Selection– Too Many Images– Overuse of Background Images

• Solutions– Choose images wisely– Compress images before uploading to your site– Choose image sizes carefully

Page 11: Page Load Time and Its Effects on Your Business

jcdigital.jpJCDigital

Go and Conquer

Jeff [email protected]