PAGE RANK OPTIMIZATION

SUBMITTED BY SUDHA

INTRODUCTION

“Page Rank” factors was introduced by Larry page and Sergey Brin in 1990’s at Stanford University

Aim: To create a search engine that could outperform the existing search engines at that time.

Based on relevance and importance, they determined Google could return higher-quality search results.

WHAT IS PAGE RANK?

Page Rank is Google’s system for ranking web pages. A page with a higher Page Rank is deemed more important and are more likely to

appear at the top of the search results.

HOW PAGE RANK IS ASSIGNED?

PR is assigned by a numerical value to every webpage/URL It is measured on a scale of 1 to 10 and assigned to individual pages within a

website, not the entire website.

HOW PAGE RANK IS IMPROVED?

Back-links or other people linking to your website. Keyword Phrases Name Your Pages Link Early, Link Often Quality content that other people want to link Submit Your Site to the Right Directories Posting Articles Social Networking Good Design

Relevance and Importance:

Relevance - when a user types in a query, Google finds all the documents in its index that contain the words from that query.

Importance - After Google has fetched the relevant documents, it sorts them by importance.

Toolbar Page Rank Vs Real Page Rank:

Real Page Rank Ranges from 0.15 to billions Toolbar Page Rank Ranges from 0 to 10 Reason:- In order to avoid using a very long number to represent the PageRank of

web pages, therefore Google has divided the Total PageRank into 10 ranges or 10 scales. This is called Google Toolbar PageRank

Real PR values are what Google actually uses in their algorithm, and these values are constantly changing.

Toolbar PR values are only updated every 3 - 4 months When a page is created, PR from 0-1 can be easily acquired. However to raise the

PR from 6 to 7 it is required by significantly more inbound links

PAGE RANK CALCULATION:

Where “d” is damping factor=0.85 Where Q(A) is the number of links going out of page A Initial PR for a page is 0.15

Page Ranking Behavior:

Fig (1) Fig(2) Fig -1, Web pages which are well-linked, meaning every page has at least one

inbound link and one outbound link. This allows the PageRank to "flow" through all the pages and achieve the maximum total Page Rank.

Fig-2, Web pages contains a dangling link, meaning it links to a page that doesn't link out to anything. A dangling link prevents the system from achieving its maximum total Page Rank because it stops the flow of Page Rank.

Dangling Link (dead-end)

Add links to the important pages: However, most websites have several important pages that deserve high rankings

for relevant terms--not just the home page. Page Rank value of a single page can be increased by adding more links to it. A page accumulates Page Rank from its inbound links and distributes Page Rank

evenly across its outbound links.

Subtract links from unimportant pages: Google wants to rank pages that are independently valuable to Google's users. In

other words, when a user types in a query, they are searching for something specific and Google wants to satisfy that user after one click.

If the important page is reached only after too many clicks the PR will be relatively lowered.

For example, if a user searches for iphone, Google wants to deliver Apple's page about iphones--not the Apple home page or their sitemap or any other page that would require the user to click unnecessarily.

Hierarchical structure:

The more pages you have on your site, the higher the maximum total Page Rank. When we talk about "adding a page," it is assumed that the new page will be valuable and index able, according to Google.

Page rank sculpting:

To redistribute PageRank to important pages, a process called PageRank sculpting. The goal of PageRank sculpting is to increase our current search engine rankings

by simply altering the crawlable linking structure of our site.

rel=“nofollow”

Distributes PageRank: <a href="http://www.seomoz.org">SEOmoz</a> Does NOT distribute PageRank: <a href="http://www.seomoz.org" rel="nofollow">SEOmoz</a>

Summary chart of page level page rank controls

301 permanent error – redirected to home page of the particular website 302 temporary error – redirects the URL automatically to other landing page

SEARCH ENGINE PROCESS:

Indexing Crawling Caching

Indexing - Process where Google "reads" the content of your webpage and transforms it into a representation of content and processed for search results.

The process of indexing a webpage includes things like removing HTML code, determining keyword frequencies and assigning weighted values to certain terms (depending on how the terms appeared in the content).

If you include the noindex attribute in your page's robots Meta tag, you are basically telling Google not to consider that page relevant to any query, and therefore, not to list it in any search results.

Crawling - Process of a search engine identifying links in your content and recording them.

Google uses this information to discover new pages and to calculate PageRank. Adding the nofollow attribute to the robots Meta tag will tell Google to ignore all

the links on the page.

Caching - Google stores a local copy of your page on its own computers. This copy is essentially a snapshot of your page's code Webmasters who don't want Google to cache their page can add the noarchive

attribute to the robots Meta tag.

THANK YOU

Submitted BySudha

http://sudhaseo.blogspot.com