page speed and the conversion funnel for seo
TRANSCRIPT
searchmarketingexpo.com@matt_storms
#SMX #23C
Matt Storms
SEO, SEM, Organic Growth Hacker, SEO / SEM Expert Witness
searchmarketingexpo.com@matt_storms
#SMX #23C
Simple Math
1 second = ?
How fast should your pages load?• Landing page• Product page• Search page• Checkout page
searchmarketingexpo.com@matt_storms
#SMX #23C
3 steps to paypal / 7 on the site
1 step to paypal / 5 on site
These are the best two I could find. Sad.I spent hours looking.
searchmarketingexpo.com@matt_storms
#SMX #23C
The simpler theThe better
How complicated is checking out?
searchmarketingexpo.com@matt_storms
#SMX #23C
What should happen
Grab the CC
Grab the shipping
Grab the billing
Offer to get email spam
searchmarketingexpo.com@matt_storms
#SMX #23C
Process
Do not hold your users at checkout Gunpoint
Make it simple
searchmarketingexpo.com@matt_storms
#SMX #23C
@matt_storms
google.me/+MattStormsSEO
linkedin.com/in/mattstorms