Every child is born an artist. The problem is how to remain an artist once we grow up.

Pablo Picasso

@

The Web has a giant usability problem.

~ 1% (know

HTML/CSS)

People that can create something

from scratch on the Web

~ 99% (don’t know HTML/CSS)

People that can only fill in the

blanks of a pre-fab template or pay

someone $10k-20k to do it.

The world’s first Content Management System (CMS)

circa 1450 A.D. (the printing press)

500 years later…

and another 50 years after that…

Building HTML templates for a modern CMS is a labor intensive process to set rigid page layouts,

done by highly trained craftsmen, so that the content is

accessible to millions.

Building HTML templates for a modern CMS is a labor intensive process to set rigid page layouts,

done by highly trained craftsmen, so that the content is

accessible to millions.

Building HTML templates for a modern CMS is a labor intensive process to set rigid page layouts,

done by highly trained craftsmen, so that the content is

accessible to millions.

Building HTML templates for a modern CMS is a labor intensive process to set rigid page layouts,

done by highly trained craftsmen, so that the content is

accessible to millions.

Building HTML templates for a modern CMS is a labor intensive process to set rigid page layouts,

done by highly trained craftsmen, so that the content is

accessible to millions.

Rise of CSS (1990’s to 2010’s)

1981

2016

The invention of WYSIWYG,

mid 1980’s

2016: Enter PageCloud

PageCloud’s Mission: To bring free-form publishing

and creative expression to everyone with an Internet

connection.

7 Core Beliefs (with demos!)

Core Belief #1 A “template”, at best, will

only ever be ~60% of what you want.

Core Belief #2 We shouldn’t have to

“fight” with technology to get the outcome we want.

Core Belief #3 The vast majority of websites in the world

don’t require a full CMS.

Core Belief #4 Current crop of RWD techniques

are (ironically) completely inaccessible to the masses.

Core Belief #5 Web publishing tools need start

leaning towards design and creativity, and away from the

databases and source code.

Core Belief #6 Web applications shouldn't

be 2nd class citizens for usability & efficiency.

Core Belief #7 Any good web publisher

should integrate with every kind of web content.

Core Belief #8 It should all be open and extensible by 3rd party

developers and designers.

One last demo… Creating a custom designed

page from scratch.

A major technological shift is coming.

SAVE 20%

FITC2016

If you could create anything, what would it be?