paid search and social marketing
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Presented at InnoTech Austin 2013. All rights reserved.TRANSCRIPT
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Apogee Results | © 2013
Paid Search & Social Marketing
Michael Crider
Apogee Results
@MPCrider
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Apogee Results | © 2013
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Apogee Results | © 2013
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Apogee Results | © 2013
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Apogee Results | © 2013
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Apogee Results | © 2013
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Apogee Results | © 2013
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Apogee Results | © 2013
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Apogee Results | © 2013
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Apogee Results | © 2013
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Apogee Results | © 2013
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Apogee Results | © 2013
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Apogee Results | © 2013
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Apogee Results | © 2013
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Apogee Results | © 2013
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Apogee Results | © 2013
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Apogee Results | © 2013
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Social Ads = Social Content
Social Ads = Higher Search Results
Social Ads = Tightly Targeted
TL/DR
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Apogee Results | © 2013
• Apogee Results, based in Austin is the coolest “pure-play” online marketing firm in Texas, and one of the
largest independent firms
– 100’s of clients, including Whole Foods, National Public Radio, Golfsmith, Lance Armstrong / Livestrong,
Olive Garden, IBM, PerkinElmer, SAP, Hewlett Packard, Shell, Merrill Lynch
– + high growth VC-backed and Inc.5000 clients
– Paid, Earned and Owned Online Media, Website Effectiveness & Conversion
• Continuously performing online marketing since 1995
• All programs are results-focused and metrics-based
Offline Marketing