Based on a program piloted in Fairfax, VA… Paint Trees is a “Pre” Sales Program in which you promote pre orders of

holiday trees beginning the end of September, ending the first week of

November. Customers pay for their tree in advance, thus, creating additional

sales in October, a traditionally slow period.

Additional advantages of the program are:

Your ability to place orders for trees based on actual demand, so you

don’t have such an expensive item left collecting dust on your shelf.

People painting them in November, instead of December when

you want to be turning tables

"I used to always get requests for Christmas trees from my customers towards end of November and when I would want to order more around that time, they would be back-ordered at both Gare and

Chesapeake. I decided since I am sending an email for personalized snowman, why not do the same for these 14" Christmas trees. They cost $15.95 from Gare and I sell these for $50.00 + tax, The

customers will have to pay all the money up front. They will also be charged a studio fee when they come in to paint. I had spoken with Gare ahead of time checking to make sure they'd be available and arrive in time. This was also planned so that I get most of the revenue in October. So my first email went out on

October 4, 2012 with the last day to order being November 4, 2012 - I got 15 tree orders. With 10 more days left for the promotion, I posted the offer on Facebook and also sent out another reminder through

Constant Contact on October 25, 2012. The very same day I got 2 more orders. This was a trial and it actually worked. I am going to paint a white tree with blue lights, just like the one in the Gare catalogue, to give customers an option between traditional and white/blue lights next year. There's an extra charge of $5.00 for the blue lights. I am going to carry the smaller trees on my shelves just in case, but I think

the big tree is a better value for money." - Aruna Sangameswar, Fairfax, VA

Pre-order a beautiful ceramic Christmas tree and have it

ready to be painted when you come into our studio!

This tree is 14 inches in height with a base and comes with a light kit!

Cost: $50.00*, due at booking • Last day to order: November 4, 2013

Call us today at 703-803-7246 to book your Christmas tree!

*Does not include sales tax and studio fees.

Blue light kit is an additional $5.00

Below is what Aruna (Fairfax, VA owner) advertised.

Aruna sold a total of 28 trees for $50 each ($1400) in 2012. Minus the cost of the wholesale trees at $15.95 ($446.60) that's roughly $1,000 in profit, before

charging studio fees. Her studio fee is $12…

Aruna sold 34 trees for $50 each ($1700) in 2013. Minus the cost of the wholesale trees at $15.95 ($542.30) that's almost $1200 in profit, before

charging studio fees. Her studio fee is $12…

She also sold light kits for $5 each, which we did not include in these notes.

We recommend you begin promoting in September and

be actively selling all of October with final call for

guaranteed trees the first week of November.

Consider hosting a tree painting party in early

November to encourage painting them and getting

Them out of your way early!

CCX3021 17.5” Tall with Light Kit CCX823 11” Tall with Light Kit

Gare #5144 9.5” Tall Small Tree Gare #5064 14” Tall Medium Tree

Know of any more trees? Let us know!

CCX3021 17.5” Tall with Light Kit CCX823 11” Tall with Light Kit

Gare #5144 9.5” Tall Small Tree Gare #5064 14” Tall Medium Tree

Please use the proper sku and description “Christmas Tree”

When you set up the button in the POS. This allows Us to properly poll and analyze results.

We’ll also be running a bisque race which will require These skus and descriptions in order to show

Accurate results.

Of course pricing is based on the trees you feature in your

promotion, and what works in your studio. Based on the

Gare and Chesapeake 14” trees you’ll likely be selling

them for $50 - $65. No discounts are recommended.

Price does not include Studio Fee.

Chesapeake now offers a 17.5” tree!

It’s $36+ wholesale.

Look at your calendar, what else do you have going on?

Set start and end dates, including your Tree Painting Party.

Set pricing AND GOALS. Follow the Tree Bisque Race!

Download the marketing materials & customize with your pricing and

painting party information.

Get materials for studio printed, and samples painted.

Employee incentives for tree sales? Have them wearing the badges

and asking every customer about your holiday events & trees.

Make sure information is on your website by September.

Launch/Sell by October 1.

Locate the CC template, customize and schedule it.

A full line of advertising materials is available to

download from your Support Center > Marketing >

Marketing Downloads > Style Guide > Holidays >

Christmas > Paint Trees.

The materials were updated this year, eliminating a

discontinued tree image.

You will also have a new CC email template.

Advertising Checklist:

Table Toppers, Painted Samples & Posters In Store

Information & Banners posted on Website

Home, Holiday Promotions & Calendar Pages

Weekly Posts on Facebook *especially near the end

1-4 Email Blasts Introduction can be part of a Holiday Overview email

2nd Email should be dedicated (include the Tree Painting Party)

3rd Email is a reminder, may be integrated into another

4th Email should be dedicated last call, during the final week

As they purchase, respond with an invitation to your

tree painting party!