painting by: sheri farabaugh - fine art connoisseur...j.w. waterhouse and lawrence alma-tadema and...
TRANSCRIPT
In a world consumed with modernism, what started as a small, insignificant trend of contemporary realist painters has blossomed into a significant movement, called Post-Contemporary. It’s the next step in the progress of art, and it includes various forms of realism by contemporary artists. Fine Art Connoisseur is the only publication dedicated to these contemporary realists, highlighting the collectable artists of today as well as the emerging artists in this rapidly growing movement. Fine Art Connoisseur also covers appropriate art and art collections from a historic perspective, bringing Post-Contemporary full circle to today.
Celebrating Its 13th Anniversary
We’re pleased 2017 marks the beginning of Fine Art Connoisseur’s 13th year in publishing. Published bi-monthly, the magazine serves art collectors and enthusiasts with innovative articles about representational paintings, sculptures, drawings, and prints — both historical and contemporary, American and European. Over the past decade, Fine Art Connoisseur has developed a particularly strong reputation for its editorial coverage of realism, a field of artistic excellence generally overlooked by other periodicals.
A Beacon of the Post-Contemporary Art Movement
Collectors worldwide are embracing the Post-Contemporary movement, and Fine Art Connoisseur has played a significant role in the development of a collector base. Rather than wholesaling copies at low prices to drive circulation numbers with readers who have no ability to purchase paintings, Fine Art Connoisseur has followed a precise, almost surgical strategy in carefully selecting where the magazine is distributed and promoted, focusing on targeted affluent art collectors worldwide.
What started with a list of hedge-fund billionaires and the upper-level affluent has expanded over the last decade to what many consider the most affluent and difficult-to-reach art-collecting audiences, who are very selective about which publications are allowed into their homes and offices. As a result, Fine Art Connoisseur has reports from galleries of significant high-priced art sales, often by iconic household-name CEOs, investors, and celebrities.
Ultra-High-End Affluent Collectors
Published six times annually, Fine Art Connoisseur is a full-color glossy publication filled with content about the Post-Contemporary art movement, about collectors and collections, about living and historical artists, and about art events and trends. The magazine has seen a 20 percent increase in national newsstand distribution, and that will be increased further by significant promotion at over 100 events, exhibitions, museums, galleries, and auctions, with an average bonus distribution of nearly 3,800 per issue. Fine Art Connoisseur also publishes a digital edition with each issue, available on Zinio.com.
The magazine is edited by art historian, author, curator, and former museum director Peter Trippi, who joined Fine Art Connoisseur in 2006. Peter is a world-renowned expert on the British painters J.W. Waterhouse and Lawrence Alma-Tadema and author of best-selling books about them. He has
curated many international museum exhibitions, has
been the director of the Dahesh Museum in New York, and has also held positions at the Brooklyn Museum of Art and other institutions.
Fine Art Connoisseur is published by Streamline Publishing, which also publishes PleinAir magazine and many online publications. Streamline is headed by publisher B. Eric Rhoads, who is an avid art collector and patron. Rhoads was honored in the fall of 2015 with the Florence Academy of Art’s first art patron award for his work in promoting and exposing the Post-Contemporary art movement. The award was presented to him by Michel Cox Witmer, art patron and board member of The European Fine Art Fair (TEFAF). Also honored by the Florence Academy were patrons Christopher “Kip” Forbes and Judith Pond Kudlow, and artists Jacob Collins, Stone Roberts, and Daniel Graves.
A Network of Options to Accomplish Your Marketing Goals
The “Connoisseur network” offers you a variety of advertising opportunities, sponsorships, and strategic and tactical applications to assist you in meeting your goals.
B. Eric Rhoads
Fine Art Connoisseur Magazine
Fine Art TodayDesigned to reflect day-to-day activities in the Post-Contemporary art movement and the art community, Fine Art Today is a weekly e-mail newsletter that covers collecting, events, and trends in the art world as an extension of the
magazine, allowing advertisers to highlight artworks, events, and exhibitions. The newsletter is edited by
Andrew Webster, who joined Fine Art Today in July 2015 with an M.A. in art history. Andrew is also an editorial and creative marketing assistant for Streamline Publishing.
FineArtConnoisseur.comThis website is the center of activity for Fine Art Connoisseur magazine online and has an active audience of readers. FineArtConnoisseur.com provides the ideal digital venue to showcase specific works of art, highlight exhibitions, discover hidden treasures, and learn of upcoming events.
The Figurative Art Convention & ExpoFine Art Connoisseur’s first annual FACE conference (Figurative Art Convention & Expo) will be held at the Biltmore Hotel in Miami, Florida, November 8-11, 2017, with a pre-workshop beginning November 7. The event will serve as learning experience for artists interested in figurative art taught by world-class artists.
The Fine Art CruiseEach year for the past seven years, Fine Art
Connoisseur has created a cruise for its readers, allowing affluent collectors, artists, and art gallery
owners to delve into art communities around the world, visiting conservation studios, art
collections, and the homes of deceased or living artists or collectors, and going behind the scenes
in many museums. The cruise has traveled to Bordeaux and London, Russia and the Baltic,
the Danube, Spain and Portugal, the Rhine and Amsterdam, Italy and the Adriatic, and to France.
Desirable Readers and Active Collectors
41% ColleCt
DeCeaseD artists
72% ColleCt
living artists
83% ColleCt
traDitional representational
artwork
Estimated Income : •32%haveanetworthofover$1million •30%earnover$500,000peryear •300billionairesand1,500deca-millionaires
Lifestyle : •27%single •73%aremarried •Morethan45%areworkingwomen •Morethan45%havelivedintheirhome15yearsormore •Morethan22%ownthreeormorecars,withluxurySUVsbeingthe
most common •47%havenochildrenlivingathome
Most Frequent Credit Card Purchases : •High-endretailandluxurygoods •Travel •Specialtypurchasesandpersonalservices
Primary Focus of Collection : 79%Painting 19%Sculpture 17%FineFurnishingsandAntiques
Average Number of Art Purchases in the Past Year : •17%MadeSixorMoreArtPurchases •96%ofReadersMadeOneorMoreArtPurchases
Where They Purchase : •85%Galleries •59%ArtFairs •35%CharitableAuctions
Fine Art Connoisseur Subscriber Demographics
Who Our Readers Collect:
Each year thousands of the world’s top collectors turn to Fine Art Connoisseur advertisers to purchase quality artworks.
each issue reaches an average of 67,000* loyal readers who are passionate about discovering the finest in representational art.* Based on distribution times 3.5 pass-along rate.
“Our collaboration with Fine Art Connoisseur magazine has
enabled the Hockaday to broaden its audience base around the country as well as create a greater interest in the Museum’s mission. They have provided professional advertising
opportunities and fantastic coverage of our exhibitions, events, and our
artists. We couldn’t be more pleased.”
Tracy Johnson Executive Director
Hockaday Museum of Art
Fine Art Connoisseur magazine is the exclusive guide to art and collecting for individuals who have a passion for fine art. It speaks directly to an audience of discerning consumers through engaging, dynamiceditorialthatexploreswithauthoritythehighest-qualityhistoricalartworksandthosecreatedby the world’s finest living artists. Fine Art Connoisseurhascarefullybuiltareadershipofqualityart-buyingcollectorssinceitwasestablishedin2004.
Why Collectors and Advertisers Embrace Fine Art Connoisseur
JANUARY/FEBRUARY 2017 Space Deadline: December 2 Ad Materials Due: December 5
Special Edition (3rd Annual): Collectors of Contemporary Realist Art
•Photo Spread: The Human Figure (submissions due November 23)
•Destination: Charleston, SC • Special Section: Southeastern Wildlife Exposition • Special Section: Museums
MARCH/APRIL 2017 Space Deadline: February 3
Ad Materials Due: February 6 •Photo Spread: Equestrian Images (submissions due January 25) •Destination: San Diego County •Special Section: Art Renewal Center
•Special Section: Out West Art Show
MAY/JUNE 2017 Space Deadline: April 7 Ad Materials Due: April 10 • Photo Spread: More Than Just Faces
(submissions due March 29) • Destination: Summertime in the Mountains •Special Section: Oil Painters of America
JULY/AUGUST 2017 Space Deadline: June 2 Ad Materials Due: June 5 •Photo Spread: Botanicals
(submissions due May 24) • Destination: Sculpture Gardens •Special Section: National Sculpture Society •Special Section: American Society of
Botanical Artists
SEPTEMBER/OCTOBER 2017 Space Deadline: August 4 Ad Materials Due: August 7 •Photo Spread: Birds
(submissions due July 26) •Destination: Fall Colors •Special Section: American
Impressionist Society • Special Section: American Women Artists
NOVEMBER/DECEMBER 2017 Space Deadline: October 6 Ad Materials Due: October 9 •Photo Spread: Industrial Scenes
(submissions due September 27) •Destination: Florida •Special Section: Salmagundi Club
100th Anniversary •Special Section: Women Artists of the West • Special Section: Mountain Oyster Club • Special Section: Art Miami
2017 Editorial CalEndar
HIDDEN COLLECTIONSGet a glimpse of private homes and clubs containing important artworks rarely or never seen by the public.
TODAY’S MASTERSIn-depth articles about the most important representational artists working now
ARTISTS MAKING THEIR MARK (THREE TO WATCH)Our editor highlights three contemporary artists whose careers should be on your radar.
HISTORIC MASTERSWell-researched overviews of representational masters of the past
MY FAVORITE ARTWORKA well-known personality reveals why he or she loves a particular painting, sculpture, drawing, or print.
AUCTION HIGHLIGHTA prominent auctioneer explains which artwork in an upcoming sale strikes him or her as the best bargain or most fascinating example.
EXHIBITION PREVIEWSA roundup of the most intriguing shows occurring nationwide and internationally, along with the occasional special event or conference
INSIDE TRACK and BEHIND THE SCENESOur editorial team provides the inside scoop on some aspect of today’s art world.
SCULPTURE TODAYFine Art Connoisseur is particularly committed to highlighting the best sculptors at work now, as well as recent developments in this booming sector of representational art.THE FAIR GAMEInsights into the most significant art fairs occurring around the world
OFF THE WALLSA lively survey of upcoming auctions, fairs, museum and gallery exhibitions, plus photos of who did what in the art world last season
onGoinG FEatUrES & SECtionS
regional marketing managerS
anne Weiler-BroWnArt DivisiOn DirectOr, Western
435.772.0504 or [email protected]
gina WarDcentrAl
920.743.2405 or [email protected]
kryStal allenWest cOAst
541.447.4787 or [email protected]
tracey norvellMiD-AtlAntic, sOutheAst
918.519.0141 or [email protected]
JaSon kelleyDirectOr OF sAles
802.451.8764 or [email protected]
www.FineArtConnoisseur.com
DISPLAY ADVERTISING RATES
AFFLUENT COLLECTORS: Each year thousands of the world’s top collectors turn to our advertisers to purchase quality artworks: 86% of Fine Art Connoisseur readers have visited a gallery in the past 12 months and purchased at least one piece of art, 12% have collections valued at over $1 million, and over a third have collections valued at over $100,000. Our subscribers have a median age of 58, and 25% are between 35 and 54. Our reader demographics, supported by Statistics.com, show a household income of $250,000+.
OVER 67,000 READERS PER ISSUE: We reach readers in every major market in the U.S., Canada, and Europe, all passionate about discovering the finest in representational art.
LONGER SHELF LIFE: As a bimonthly publication, Fine Art Connoisseur provides extended exposure for each dollar invested, with front shelf exposure in every Barnes & Noble (840-plus markets) nationally, 114 retailers across Canada (Chapters/Indigo chain and Multimags locations), a number of international airline companies, and museum bookstores.
BONUS DISTRIBUTION: With an average bonus distribution of nearly 4,000 per issue, Fine Art Connoisseur sponsors events with distribution in major art markets such as the LA Art Show, Palm Beach Art & Design, Eiteljorg Museum Quest for the West (IN), Washington Winter Antiques Show (DC), Jackson Hole Art Auction, special events at the Salmagundi Club (NYC), Art Antiques London, Houston Fine Art Fair, Prix de West (OK), American Art Fair (NYC), Boston International Fine Art Show, and Miami Art Week.
WHY ADVERTISE IN FINE ART CONNOISSEUR?
DISPLAY ADVERTISING RATESAll Advertising is 4-Color • FinAl trim size is 9''w x 10.875''h 1 issue 3 issues 6 issuesTwo-Page Spread.......................................................................$6,000 ..................$5,500 ...................$5,000Full Page ...........................................................................................$3,995 ..................$3,500 ...................$3,200two-thirds Page/masthead (2 available) ....................$3,200 ..................$2,500 ...................$2,300half Page (vertical or horizontal) ..................................$2,150 ..................$1,800 ...................$1,600
PREMIUM POSITIONS (Based on availability)
BACk COVER – additional 20% of earned full-page rateINSIDE FRONT COVER – additional 15% of earned full-page rate INSIDE BACk COVER – additional 15% of earned full-page rate PUBLISHER’S NOTE – additional 10% of earned full-page rate
EDITOR’S NOTE – additional 10% of earned full-page rateTABLE OF CONTENTS – additional 10% of earned full-page rate
ADVERTISER POLICY:• Fine Art Connoisseur accepts accepts advertising from artists, art dealers and
galleries, museums, auction houses, art-related service providers such as art consultants and insurance carriers, framing companies, fine art publishers, artist-owned galleries, art events, and luxury consumer-goods companies.
• Companies and products advertised in Fine Art Connoisseur should be targeted to our exclusive art-collector audience. All new companies or products must be vetted by our editor for compliance with the quality and standards of the publication.
RATE POLICY:• Contracts and insertion orders are binding, and must accompany
or precede artwork.
• Billing is subject to the contractual rate. Unfulfilled contracts will be subject to the appropriate earned rate.
• Full payment in advance is required for all first-time advertisers via credit card, or until credit is approved.
• Additional conditions apply as stated in the advertising agreement.
2017 SCHEDULEissue space DeaDLiNe aD MaTeRiaLs Due
January/February* december 2 december 5
march/April February 3 February 6
may/June April 7 April 10
July/August June 2 June 5
september/october August 4 August 7november/december october 6 october 9
* Includes the 3rd Annual Collectors of Contemporary Realist Art
ANNE WEILER-BROWNArt Division Director, Western
435.772.0504 or [email protected]
GINA WARDcentrAl
920.743.2405 or [email protected]
kRYSTAL ALLENWest coAst
541.447.4787 or [email protected]
TRACEY NORVELLMiD-AtlAntic, southeAst
918.519.0141 or [email protected]
JASON kELLEYDirector of sAles
802.451.8764 or [email protected]
REGIONAL MARkETING MANAGERS
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PremiUm PoSition oPtionS & enhanceD ViSiBility
gateFolD aD (4 PageS) 6-Page gateFolD coVerDoUBle gateFolD aD (8 PageS)
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only one of each premium position option available per issue.
anne Weiler-BroWnART DIvISION DIRECTOR, WESTERN
435.772.0504 or [email protected]
gina WarDCENTRAL
920.743.2405 or [email protected] WeBB (assistant)
630.445.9182 or [email protected]
Violeta De la SernaINTERNATIONAL, FLORIDA, NORTHEAST
305.215.0923 or [email protected]
kryStal allenWEST COAST
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tracey norVellMID-ATLANTIC, SOUTHEAST
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gutter/head/foot trim)Folded size 8.75¨w x 10.875¨hPrinted by client or Fine Art Connoisseur printer70# gloss stock only
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6 Pg. gateFolD coVer .......$6,750 ......... $8,450Includes continuation of cover, inside front cover,
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15,000 20,000total printpaiD CirCulation
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reaching yoUr marketReach a growing community of collectors through our targeted online advertising options. With an active audience of readers, Fineartconnoisseur.com is the center of activity for the magazine online and provides the ideal digital venue to showcase specific works of art, highlight exhibitions, and announce upcoming
events. Delivered to nearly 26,000 subscribers each week, Fine Art Today is a weekly e-mail newsletter that covers collecting, events, and trends in the art world as an extension of the magazine, allowing advertisers to highlight artworks, events, and exhibitions.
anne Weiler-BroWnART DIvISION DIRECTOR, WESTERN435.772.0504 or [email protected]
gina WarDCENTRAL920.743.2405 or [email protected] Webb (assistant)630.445.9182 or [email protected]
Violeta De la SernaINTERNATIONAL, FLORIDA, NORTHEAST305.215.0923 or [email protected]
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regional marketing managerS
anne Weiler-BroWnArt Division Director, Western
435.772.0504 or [email protected]
Violeta De la SernainternAtionAl, FloriDA, northeAst
305.215.0923 or [email protected]
gina WarDcentrAl
920.743.2405 or [email protected] WeBB (assistant)
630.445.9182 or [email protected]
kryStal allenWest coAst
541.447.4787 or [email protected]
tracey norVellMiD-AtlAntic, southeAst
918.519.0141 or [email protected]
Regional MapYouR MaRketing teaM
anne WeileR-BRoWnArt Division Director
RichaRd lindenBeRgNational Sales Manager, Suppliers
Yvonne van WechelNational Marketing Manager
Faith FRYkManData Control Manager
SaRah WeBBDigital Ad Manager
Regional MaRketing ManageRS
kRYStal allenWeSt CoASt541.447.4787
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oregon, Washington, British Columbia
anne WeileR-BRoWnWeSterN
Idaho, Montana, Utah, Wyoming, Alberta,
Saskatchewan
violeta de la SeRnaINterNAtIoNAl, FlorIDA,
NortHeASt305.215.0923
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tRaceY noRvellMID-AtlANtIC,
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JaSon kelleYDirector of Sales
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ANNE WEILER-BROWN Art Division Director / Western
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JASON KELLEyDirector of Sales
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yVONNE VAN WEChELNational Marketing Manager
602.810.3518 or [email protected]
SARAh WEBBDigital Ad Manager
630.445.9182 or [email protected]
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