Market: PakistanPeriod : 1st to 30th June 2015 Data Source:

Data Statistics

Mediatrack monitor the data from all major Publications of Karachi, Lahore, Islamabad Hyderabad & Multan regions. Mediatrack scans all type of Ads including Classified, Notices, Job opportunity and Tender etc. But in this study Classified Ads, Job opportunities, Tender and Notices have been excluded.

For Magazines and Digest all type of advertisement monitored. 50+ Weekly / Monthly Magazines and Digest monitor for this study.

To get the better understanding of Brand spending analysis are made separately from Publications and Magazines.

Data Source:

Media analysis based on Publications

TOP 20 Categories% share of spend

BA

NK

S

INS

TIT

UT

ES

GO

VT

OF

PU

NJA

B

CO

NS

TR

UC

TIO

N C

OM

PA

NIE

S

FE

DE

RA

L G

OV

ER

NM

EN

T

INV

ES

TM

EN

T C

OM

PA

NIE

S /

SA

VIN

G C

EN

TR

ES

GO

VT

OF

SIN

D

AIR

LIN

ES

CH

AR

ITY

OR

GA

NIS

AT

ION

S/W

AL

FA

RE

SE

RV

ICE

S

GA

RM

EN

TS

/FE

BR

ICS

/LA

WN

S

CO

OK

ING

OIL

& G

HE

E

HO

SP

ITA

LS

/HE

AL

TH

CL

INIC

S/D

AW

AK

HA

NA

PE

TR

OL

/LU

BR

ICA

NT

S

MO

BIL

E P

HO

NE

SE

TS

/AC

CE

SS

OR

IES

GO

VT

OF

KH

YB

ER

PA

KH

TU

NK

HW

A

HO

TE

LS

/MO

TE

LS

/RE

ST

AU

RA

NT

S

INS

UR

AN

CE

CO

MP

AN

IES

BE

AU

TY

/ M

ED

ICA

TE

D S

OA

PS

/ F

AC

E W

AS

H

FA

NS

RE

AD

Y T

O C

OO

K F

OO

DS

12%11%

8% 8%8%

5%4%

3% 3% 3%2%

2% 2% 1% 1% 1% 1% 1% 1% 1%

Data Source:

TOP 20 Players% share of spend

GO

VE

RN

ME

NT

OF

PA

KIS

TA

N

GO

VE

RN

ME

NT

OF

PU

NJA

B

AR

IF H

AB

IB IN

VE

ST

ME

NT

BA

HR

IA T

OW

N

GO

VE

RN

ME

NT

OF

SIN

DH

TR

EE

T C

OR

PO

RA

TIO

N L

TD

HA

BIB

BA

NK

LT

D

TU

RK

ISH

AIR

LIN

E

BA

NK

AL

FA

LA

H

GO

VE

RN

ME

NT

OF

KH

YB

ER

PA

KH

TU

NK

HW

A

MU

SL

IM C

OM

ME

RC

IAL

BA

NK

DA

LD

A F

OO

DS

UN

ILE

VE

R P

AK

IST

AN

LT

D

SU

FI S

OA

P &

CH

EM

ICA

L IN

DU

ST

RIE

S (

PV

T)

LT

D

VIS

A IN

TE

RN

AT

ION

AL

SE

RV

ICE

S A

CC

OC

IAT

ION

ST

AT

E L

IFE

CO

RP

OR

AT

ION

PA

KIS

TA

N

MO

BIL

INK

PA

KIS

TA

N

BY

CO

PE

TR

OL

EU

M P

AK

IST

AN

LT

D

ME

TR

O C

AS

H &

CA

RR

Y P

AK

IST

AN

SH

ER

AN

WA

LA

GR

OU

P P

VT

LT

D

9%

8%

3%3% 3%

2% 2% 2% 2% 2%1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Data Source:

TOP 20 Brands% share of spend

AR

IF H

AB

IB D

OL

ME

N R

EIT

MA

NA

GE

ME

NT

MIN

IST

RY

OF

WA

TE

R &

PO

WE

R

EX

CIS

E &

TA

XA

TIO

N D

EP

AR

TM

EN

T

TU

RK

ISH

AIR

LIN

E

BA

HR

IA T

OW

N

BA

NK

AL

FA

LA

H

GO

VE

RN

ME

NT

OF

PA

KIS

TA

N

RA

WA

LP

IND

I DE

VE

LO

PM

EN

T A

UT

HO

RIT

Y

PU

NJA

B IN

FO

RM

AT

ION

CO

MM

ISS

ION

MIN

IST

RY

OF

PO

PU

LA

TIO

N P

UN

JAB

VIS

A C

AR

D

JIN

NA

H A

VE

NU

E C

OM

ME

RC

IAL

BA

HR

IA T

OW

N

ST

AT

E L

IFE

BIM

A

BY

CO

PE

TR

OL

EU

M P

AK

IST

AN

UN

IVE

RS

ITY

OF

LA

HO

RE

MIN

IST

RY

OF

INF

OR

MA

TIO

N S

IND

H

HO

ME

DE

PA

RT

ME

NT

PU

NJA

B

ME

TR

O C

AS

H C

AR

RY

SH

ER

AN

WA

LA

HE

IGH

TS

LA

HO

RE

RO

YA

L F

AN

3%

3%

2% 2%2% 2% 2%

1%1%

1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Data Source:

Page Type Wise Analysis% share of spend

INSIDE51%

FRONT COVER28%

BACK COVER13%

FRONT INSIDE6%

BACK INSIDE1%

Data Source:

Region Wise Spending% share of spend

Karachi35%

Lahore34%

Islamabad24%

Multan5%

Hyderabad1%

Data Source:

English Vs Urdu Publication% share of spend

ENGLISH41%

URDU59%

Data Source:

Weekdays Publication TrendBased on Spend

Saturday Sunday Monday Tuesday Wednesday Thursday Friday -

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

Data Source:

Daily TrendBased on Spend

1-Ju

n2-

Jun3-

Jun4-

Jun5-

Jun6-

Jun7-

Jun8-

Jun9-

Jun

10-J

un

11-J

un

12-J

un

13-J

un

14-J

un

15-J

un

16-J

un

17-J

un

18-J

un

19-J

un

20-J

un

21-J

un

22-J

un

23-J

un

24-J

un

25-J

un

26-J

un

27-J

un

28-J

un

29-J

un

30-J

un0

20000000

40000000

60000000

80000000

100000000

120000000

140000000

160000000

Data Source:

Sundays

 

Category analysis

Share of Spend based on Publications

Bank Category

Construction Category

17%14%

10%7%

5% 5% 5% 5% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 1% 1%

5%

30%

8% 6% 6% 5% 5% 5% 3% 3% 3% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1%

10%

Educational Category

Shoes Category

6% 4% 4% 4% 3% 3% 3% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1%

53%

SERVIS IN

DUSTRIE

S LTD

STYLO

SHOES

PEDRO FOOTW

EAR & A

CCESSORIES

CHARLES &

KEIT

H FOOTW

EAR

FAYVA S

HOES

BATA P

AKISTA

N (PVT)

LTD

INSIG

NIA S

HOES

ENGLISH B

OOT HOUSE L

TD

CORAL SHOES &

HAND B

AGS

NATURALI

ZER S

HOES

HUSH PAPPIE

S

CLIVE S

HOES

MOCCIANI F

OOTWEAR

MILLI

SHOES L

TD

SALVATO

VE FERRAGAMO S

HOES

63%

11%4% 4% 4% 4% 3% 3% 1% 1% 1% 1% 0% 0% 0%

Paint Category

BERGER PAKISTAN

28%

KARSS INDUS-TRIES

PVT LTD26%MASTER

PAINTS (PVT)LTD

19%

BRIGHTO PAINTS

13%

SPARCO PAINT12%

SILKY PAINTS1%

TURKISH AIRLINE58%

PAKISTAN INTERNA-

TIONAL AIR LINE21%

QATTAR AIRWAYS SYSTEM

10%

EMIRATES AIRLINE

5%

ETIHAD AIRWAYS4%

AIR ARABIA1%

RAK AIRWAYS1%

TURKI AIRLINES0%

Airline Category

MOBILINK PAKISTAN

78%

TELENOR PAKISTAN

13%

WARID TELECOM PAKISTAN

4%

PAK TELECOM MOBILE LIMITED

4%CHINA MOBILE

1%

Mobile Operators Category

BYCO PE-TROLEUM PAKISTAN

LTD49%

CALTEX PAKISTAN LTD20%

SUI NORTHERN GAS COMPANY

13%

SUI SOUTHERN GAS COMPANY

7%

HASCOL PE-TROLEUM LTD

4%

PAKISTAN STATE OIL3%

ADMORE GAS PVT LTD1%

TOTAL PARCO PAKISTAN LTD1%

HI TECH LUBRICANTS1%

MEHRAN OIL LTD1%

Lubricant Category

Media analysis based on Magazines/Digest

TOP 20 Players

IQRA LABORATORIES

COSLAB PAKISTAN

FORVIL COSMATICS

NESTLE MILKPAK LIMITED

SHEZAN (PVT) LTD

SUFI SOAP & CHEMICAL INDUSTRIES (PVT) LTD

SHANGRILA FOODS

CITY HERBAL CARE LABORATORIES

WILLMAR SCHWABE GERMANY

MARHABA LABORATORIES (PTV) LTD

SCHWARZKOPF PROFESSIONAL

UNILEVER PAKISTAN LTD

NISHAT LINEN GARMENTS

S J HERBAL LABS PAKISTAN

MARRIANA INTERNATIONAL

HABIB OIL MILLS

QARSHI INDUSTRIES (PVT) LTD

MOHAMMAD HASHIM TAJIR SURMA

COOL INDUSTRIES (PVT)LTD

K n S FOODS

4%

3%

3%

3%

3%

2%

2%

2%

2%

2%

2%

2%

2%

2%

2%

2%

1%

1%

1%

1%

TOP 20 Brands

NESTLE CERELAC

SHEZAN SAMERQAND

SHANGRILA HOT & SPICY KETCHUP & GREEN CHILLI SAUCE

CARE FAIRNESS CREAM BLEACH

MARHABA SHARBAT-E-GULBAHAR

GOLDEN PEARL BEAUTY CREAM

BIO NIKHAR FAIRNESS CREAM

POLY CREAM HAIR COLOR

NISHAT LINEN GARMENTS

CHANDNI WHITENING CREAM

SUFI BANASPATI & OIL PROMOTIONAL

WAVES REFRIGERATOR

K&NS SMART COOKING

HASHMI ISPAGHOL

ENGLISH HERBAL SOAPS

YOUNGS MAYONNAISE

NEXTON BABY PRODUCTS

BIO BLACK SHINE SHAMPOO

CARE FAIRNESS VANISHING CREAM

HABIB TOMATO KETCHUP

3%

2%

2%

2%

2%

2%

2%

2%

2%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

Color Vs Black & White Ad Spend Ratio

BLACK & WHITE3%

COLOUR97%

Page Type Wise Spent

INSIDE79%

CENTRAL SPREAD7%

BACK COVER4%

BACK INSIDE4%

FRONT INSIDE4%

GET FOLD1%

FRONT COVER1%

For Quires :

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