pakistan tv industry report jan – dec 2013
DESCRIPTION
TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’13 to Dec’13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2012. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. DATA SOURCE: MEDIA BANK BASE: Spot TVC’s IMPORTANT: All the ranking are on the basis of minutes, which does not reflect the ranking on the basis of ad spend.TRANSCRIPT
TV Industry ReportJanuary – December
2012 – 2013
TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’13 to Dec’13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2012. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots.
DATA SOURCE: MEDIA BANK
BASE: Spot TVC’s
IMPORTANT: All the ranking are on the basis of minutes, which does not reflect theranking on the basis of ad spend.
For query on DATA, please contact Mr. Chander Kant from Media Bank at:[email protected]
If you have any other questions, please contact PAS at:[email protected]
About the Report
TRENDS2013 vs 2012
2013 vs. 2012Total Minutes of Advertising
TREND ANALYSIS
2013
2012
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
2,788,825
2,322,046
Series1
QUARTER WISE PERFORMANCE% of Total Minutes of Advertising
2013 vs. 2012TREND ANALYSIS
Q1 Q2 Q3 Q40%
5%
10%
15%
20%
25%
30%
35%
24%
30%
27%
19%
23%
27% 27%
23%
20132012
ADVERTISERS’ REPORT
TOP 10 CATEGORIES% Minutes of Total Advertising
Beve
rage
s
Cellu
lar
Com
mun
ic...
Pers
onal
Pro
duct
s
Det
erge
nts
Hea
lthc
are
& M
edic
...
Cons
truc
tion
Culli
nary
Conf
ectio
nary
Educ
ation
Elec
tions
Oth
er
17% 16%
11%9%
6% 6%5% 4% 3% 2%
21%
15% 15%
9%11%
2%
6% 5% 5%
2%0%
29%2013 2012
TOP 15 PLAYERS% Minutes of Total Advertising
UN
ILEV
ER
P&G
PEPS
I CO
LA
COCA
CO
LA
TELE
NO
R
Qm
obile
UFO
NE
RECK
ITT
BEN
...
Liaq
uat
Hos
p...
MO
BILI
NK
NES
TLE
CM P
AK
PTCL
Lake
Cit
y H
ol...
ENG
RO
11%
7%
5%
3% 3% 3% 2% 2% 2% 2%2% 2% 2% 2% 1%
11%
8%
3%4%
3%
1%
3%
4%
0%
2% 2%2%
1% 1%
1%
2013 2012
TOP 15 BRANDS% Minutes of Total Advertising
Peps
i
Liaq
uat
Hos
pita
l
New
Ari
el B
lue
Ufo
ne
Tele
nor
Talk
s...
Dew
Hea
d &
Sho
u...
PTCL
Zong
Safe
guar
d
Coca
Col
a
Surf
Exc
el
Lake
Cit
y
Mob
ilink
MKR
F
3%
2%
2% 2% 2%2%
1% 1%
1% 1%1% 1%
1%1%
1%
1%
0%
2%
3%
1%
1%
2%
1%
1%
2%
1%
1%
0% 0%
1%
2013 2012
CHANNELS’REPORT
Top 15 Channels of 2012 -2013Across All Genre - % Share of Advt. Minutes
CITY
42
GEO
NEW
S
HU
M T
V
ARY
NEW
S
DA
WN
...
DU
NYA
...
ARY
DIG
ITA
L
GEO ATV
Kohi
Noo
r
SAM
AA
AA
J NEW
S
Urd
u-1
A-P
LUS
EXPR
ESS
...
4%4%
3%3% 3%
3% 3% 3% 3%3%
3%3% 2% 2%
2%
4% 4%
3%
3%
4%3%
3%3%
3%3%
2%
3%
0%
2%
2%
2013 2012
Top 15 News Channels% Share of Advt. Minutes
CITY
42
GEO
...
ARY
NEW
S
DA
WN
...
DU
NYA
...
SAM
AA
AA
J NEW
S
EXPR
ES...
NEW
S...
DH
OO
M
ROYA
L TV
CNBC
P...
WA
QT
Aw
az
CHA
NN
...
9%8%
7% 7%7%
6%6%
5%
4% 4%
3% 3% 3%3%
3%
9% 9%
6%
8%8%
5%
7%
6%
3%
5%
2%
4%
3% 3%
2%
2013 2012
Top 15 Entertainment Channels% Share of Advt. Minutes
HU
M T
V
ARY
DIG
...
GEO ATV
Kohi
Noo
r
Urd
u-1
A-P
LUS
Apn
a TV
Expr
ess
...
PTV
Hom
e
TV O
NE
KTN
AVT
Kh.
..
Sind
hTV
Ravi
9%
8% 8% 8%7%
6% 6%
5% 5% 5%5%
4%
3% 3%
2%
8% 8%9%
7%8%
1%
5%
7%
1%
5%
6%
5%
4%
5%
2%
2013 2012
Top Music Channels% Share of Advt. Minutes
8xm KASHISH OXYGENE JALWA THE MUSIK PLAY AAG MTV PAK-ISTAN
G KABOOM
39%
18%16%
9% 8%6%
2% 1%0%
20% 19%
31%
0%
11%10%
8%
0% 0%
2013 2012
Top 15 Other Channels% Share of Advt. Minutes
HEA
LTH
TV
ARY
QTV
GEO
SU
PER
Tens
port
s
NIC
KLO
DIA
N
PTV
Spor
ts
Cart
oon
Net
wor
k
FILM
AZI
A
HBO
ARY
ZO
UQ
Film
Wor
ld
Mas
ala
Zaiq
a
SILV
ER S
CREE
N
Film
ax
11%10%
9%9% 9%
6% 6% 6% 5%5% 5% 4%
4% 4% 4%
11%11%
8%8%
6%
8%
4%5% 5%
6%
2%
5%4%
6%
1%
2013 2012
Top 15 Regional Channels% Share of Advt. Minutes
Apn
a TV
KTN
Aw
az
AVT
Khy
ber
Sind
hTV
KASH
ISH
Ravi
PUN
JAB
TV
WA
SEB
Meh
ran
TV
SIN
DH
TV N
EWS
Ktn
New
s
Khyb
er N
ews
Vsh
New
s
Dha
rti T
v
13%
11%
9%8% 8%
6% 6% 5% 5% 5% 5% 5% 5%
3%2%
15%
10%
6%
8%
9%
5%4%
6%5%
5%
5%5%
2% 2%
7%
2013 2012
Top 15 Prime Time Channels – Across All Genre% Share of Advt. Minutes
CITY42 GEO NEWS
HUM TV ARY NEWS
DAWN NEWS
DUNYA NEWS
ARY DIG-ITAL
GEO ATV Ko-hi-
Noor
SAMAA AAJ NEWS
Urdu-1 A-PLUS EXPRESS NEWS
4.0%3.8%
3.5%3.3% 3.3% 3.2% 3.1% 3.0% 3.0% 2.8% 2.7%
2.5% 2.5% 2.4%2.2%
2013
Genre Split in 2013% Share of Advt. Minutes
NEWS, 45%
Ent, 38%
MUSIC, 5%
MOVIES, 3%
SPORTS, 3%
FOOD, 2%
KIDS, 1% RELIGIOUS, 1%HEALTH, 1%
FASHION; 0%
Time Band Split 2013% Share of Advt. Minutes
Late Night (00:00 - 05:59); 10%
Morning Time (06:00 - 11:59); 16%
After Noon (12:00 - 16:59); 26%Evening Time (17:00 -
18:59); 11%
Prime Time (19:00 - 22:59); 30%
Late Prime Time (23:00 - 23:59); 6%
THE END
For query on DATA, please contact:
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0300-2690840