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ENTERTAINMENT INDUSTRY REPORT

March 2014

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ABOUT VIDPK

Vidpk is Pakistan’s premier on-demand entertainment portal. With over 3 million page views every month and visitors from 180 countries around the world Vidpk is one of the most frequented Pakistani websites.

Our repository of over 90,000 videos from all major entertainment outlets include movies, music videos and the largest collection of entertainment and infotainment episodes.

IN THIS ISSUE…

Vidpk continues to bring you its roster of statistical information on both national and global channel market shares as well as charts on the most popular shows being streamed both inside and outside Pakistan. In this month’s edition we introduce our ‘interesting insight’ – a section pointing out interesting statistical facts based on our unique dataset.

Some facts and insights……………………………………... 3

Global Channel Market Share……………………………….. 4

Channel Market Share in Pakistan…………………………… 5

Channel Market Share outside Pakistan………………………. 5

Channel Market Share by City (in Pakistan)………………….. 6

Channel Market Share by Country…………………………... 8

Global Shows Rankings................................................... 9

Top Shows in Pakistan.................................................... 10

Top Shows by City........................................................ 10 Disclaimer: We at Vidpk are committed to bringing legitimate and channel verified video content to the public. We continue to pursue this as a primary goal. Vidpk does not track individual users stats in any way that would violate privacy laws. Stats are accumulated anonymously and in an aggregate form.

“Vidpk’s ENTERTAINMENT

INDUSTRY REPORT aims to become your premium

source of detailed and accurate

stratified statistical data

about the viewing habits of Pakistani

entertainment consumers.”

- Abbas Akhtar C.E.O. Vidpk

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SOME FACTS AND INSIGHTS… With 30% of our traffic representing entertainment consumers from outside Pakistan Vidpk is one of the very few (if not the sole) repositories of information on (Pakistani) entertainment consumption habits of expatriate citizens. In our statistical analysis we continue to see a marked difference between the viewing patterns of consumers in Pakistan compared with those outside Pakistan. We have also identified that cities within Pakistan have markedly different entertainment consumption patterns – both in terms of which channels are preferred as well as which shows are popular. Lastly, but perhaps most interestingly we have seen that viewers consume archived and off the air shows as well as old Pakistani films with the same voracity that they consume on air and current content!

Vidpk’s statistical calculations are based on over 3 million page visits and over 4 hundred thousand unique visitors every month. Our numbers are collated by Google analytics and present an accurate and unbiased picture of entertainment consumption trends in Pakistan.

Total number of Pakistani Movies watched on Vidpk in March

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GEO 27% Hum TV

25%

PTV 19% ARY 13%

Masala TV 8% Geo Kahani 3%

Others 5%

Despite being the only broadcast channel on our list of most popular entertainment providers, PTV only manages the number three spot on our global viewership charts. Hum and GEO firmly hold on to the top two spots for the second month running.

Global Channel Market Share

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GEO 31% HUM TV 35%

PTV 5% ARY 14% MASALA TV 6%

GEO KAHANI 3% OTHERS 6%

GEO 23%

HUM TV 18%

PTV 27%

ARY 13%

MASALA TV 9% GEO KAHANI 2%

OTHERS 8%

Channel Share in Pakistan

Channel Share outside

Pakistan

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Geo 25%

Hum TV 17%

PTV 20%

ARY 14%

Masala TV 14%

Geo Kahani 3%

Other 7%

Karachi

Geo 24%

Hum TV 18%

PTV 26%

ARY 11%

Masala TV 9%

Geo Kahani 4%

Other 8%

Lahore

Geo 22%

Hum TV 19%

PTV 29%

ARY 12%

Masala TV 7%

Geo Kahani 3%

Other 8%

Islamabad

Geo 26%

Hum TV 22% PTV 30%

ARY 10% Masala TV 3%

Geo Kahani 2%

Other 7%

Peshawar

CHANNEL MARKET SHARE (BY CITY) IN PAKISTAN

PTV remains the top channel in Pakistan closely followed by GEO, HUM and ARY. What is interesting to note is that within Pakistan Karachi is the only market that defies this trend i.e. the Karachi audience tends to favors the four major entertainment outlets almost evenly.

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Geo 22%

Hum TV 19%

PTV 28%

ARY 12%

Masala TV 8%

Geo Kahani 3%

Other 8%

Sialkot

Geo 21%

Hum TV 20%

PTV 26%

ARY 12%

Masala TV 9%

Geo Kahani 3%

Other 9%

Gujranwala

Geo 29%

Hum TV 16%

PTV 26%

ARY 12%

Masala TV 7%

Geo Kahani 3%

Other 7%

Multan

Geo 24%

Hum TV 20%

PTV 25%

ARY, 14%

Masala TV 8%

Geo Kahani 2%

Other 7%

Faisalabad

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Geo 31%

Hum TV, 36%

PTV 5%

ARY 15% Masala TV 5%

Geo Kahani 2%

Others 6%

US

Geo 32%

Hum TV 38%

PTV 2%

ARY 16% Masala TV 4%

Geo Kahani 2%

Others 6%

Canada

Geo 31%

Hum TV 32%

PTV 4%

ARY 13%

Masala TV 8%

Geo Kahani 4%

Others 8%

UK

Geo 26%

Hum TV 25%

PTV 9%

ARY 13%

Masala TV 16%

Geo Kahani 6%

Others 5%

UAE

CHANNEL MARKET SHARE BY COUNTRY

In the expatriate (international) market the popularity trends tell a very different story from the domestic market. PTV has almost no market share. Here Hum and Geo who fight for the number two and three spots, followed by ARY – almost evenly occupy the space left over by PTV.

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1. Mohabbat Subha Ka Sitara Hai - HUM

2. Bulbulay - ARY TV

3. Utho Jago Pakistan - Geo TV

4. Good Morning Pakistan - ARY TV

5. Do Qadam Dur Thay - Geo TV

6. Aasmanon Pay Likha - Geo TV

7. Alpha Bravo Charlie - PTV

8. Pakistan Idol - Geo TV

9. Mere Qatil Meray Dildar - HUM

10. Meri Zaat Zarra E Benishan - Geo TV

11. Hum Tehray Gunahgar - HUM

12. Handi by Zubaida Tariq - Masala TV

13. Ru Baru - HUM

14. Nadia Khan Show - Geo TV

15. Tair-E-Lahoti - HUM

16. Meri Maa - Geo TV

17. Bewafai - Geo Kahani

18. Kisay Apna Kehain - HUM

19. Din Dhallay - PTV

20. Aashiana - PTV

Vidpk’s show rankings are based on episode and video views from different markets tabulated anew every month. By virtue of being able to track viewership statistics by city (in the case of local streams) and by country (in the case of international streams) we believe the data we have is not only far more accurate than other sources but can also provide detailed insights into which markets are interested in which specific shows as well as types of shows. Our tabulation aims to refine this data in the future to focus not only on geography but also demographic information. As our data set shows already, popularity and tastes vary vastly - even within Pakistan!

Here are some interesting statistics for you… GLOBAL SHOW RANKINGS

Interesting Insight! Alpha Bravo Charlie, which originally aired on PTV in 1998, is still one of the top shows watched in Pakistan. It is consistently in the top 10 popular shows every month in most major cities of Pakistan. The show however is not as popular outside Pakistan.

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1. Bulbulay - ARY TV

2. Alpha Bravo Charlie - PTV

3. Utho Jago Pakistan

4. Good Morning Pakistan - ARY TV

5. Meri Zaat Zarra E Benishan

6. Mere Qatil Meray Dildar

7. Handi by Zubaida Tariq - Masala TV

8. Nadia Khan Show

9. Din Dhallay

10. Bewafai - Geo Kahani

Bulbulay • ARY TV

Utho Jago Pakistan • Geo TV

Nadaaniyaan • Geo TV

Good Morning Pakistan • ARY TV

Alpha Bravo Charlie • PTV

Alpha Bravo Charlie • PTV

Mere Qatil Meray Dildar • HUM TV

Aashiana • PTV

Meri Zaat Zarra E Benishan • Geo TV

Bulbulay • ARY TV

Meri Zaat Zarra-e-Benishan • Geo TV

Din Dhallay • PTV

Laag • PTV

Mujhe Apna Bana Lo • HUM TV

Haqeeqat • PTV

SHOW RANKINGS - PAKISTAN

TOP SHOWS - KARACHI TOP SHOWS - LAHORE

TOP SHOWS - PESHAWAR TOP SHOWS - KARACHI Bulbulay • ARY TV

Alpha Bravo Charlie • PTV

Din Dhallay • PTV

Mere Qatil Meray Dildar • HUM TV

Meri Zaat Zarra E Benishan • Geo TV

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Please send us comments and suggestions at...

videowala@vidpk.com

See you next month!