palencia club
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Florida's First Coast of GolfFlorida's First Coast of Golf
The Palencia Club
Florida's First Coast of GolfFlorida's First Coast of
Golf
Your Membership Dues of $2,069 are part
of a $1.84 Million co-op Marketing Plan
The Palencia Club Booking Initiatives
Stay and Play booking capabilities on FFCG's websiteBook "rounds only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages.The Palencia Club's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
Membership Enhancement Programs
Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign
Advertising & Marketing
www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel
The Palencia ClubDigital Marketing through
FFCG
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast GolfSwitch October 2012, FFCG June & August 2013
Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits
121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner
Total Media Value: $222,550Impressions: 1,055,259
Print Applications
Promotions
Co-Op Marketing
Visit Florida's Golf Publication
SportsIllustrate
dSweepsta
kes
2 million circulation26,723 entries
International Efforts
THE PLAYERS TV Spot
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Purchased Schedule for Each Market
Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs
Public Relations Intern
Implement Florida's First Coast of Golf's Web Based PR StrategyOutgoing individual who enjoys meeting new peopleProduce footage & pictures to be blogged about on FFCG's website (lodging, courses, & interviews)Footage to be placed on selected FFCG social networking accounts such as Facebook, Myspace, Twitter, etc. Intern will be responsible for - Scheduling, Interviewing and shooting video of each FFCG's Golf members and member Golf Schools along with obtaining on-course interviews with traveling golf vacationers.
Florida's First Coast of Golf is the
Trusted Source for Golf Travel Planning
In Closing