palm jumeriah
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Palm Jumeirah
Live the Eighth Wonder of the World
Xi LiAssata Cowart
Yiran Bai
The Palm Island Located in Jumeirah, Dubai, United Arab
Emirates
An artificial island created using land reclamation, world’s largest man-made island
Mixed-use: residential, commercial retail and hospitality offerings
Construction began in June 2001, first phase handover in 2006
Developer: Nakheel, Dubai government owned company
Total cost reached 12.3 billion dollar
Components: The Trunk (2 Kilometer long, living
retail and tourism)
The Fronds (17 fronds, Luxury villas with beachfront)
The Crescent (11 Kilometer, breakwater, world leading resorts)
Amazing Facts One of the world’s largest
man-made island, covering 560 hectares of land
Due to its immense scale and unique sharp, it is visible from space with the naked eye
3 years of planning, 42 consulting firms and over 50 studies help to ensure the project Made environmentally friendly, from natural materials-
sand and rock, weighing approximately 100 million cubies
Once completed, it will be home of more than 70 different nationalities set to move in.
It will increase the beachfront of Dubai by extraordinary 166%
Over 12,000 Palm trees will be grown on a nursery in Jumeirah, Dubai.
Why It Is Heroic Landmark Creator
The world’s largest man-made island
The world’s eighth wonder
Offer the maximum beachfront coverage in the world, increase the coastline of Dubai.
New leisure capital of the world designed for residential and tourist use
Game Changer
One of the world’s boldest project, reclaim land from the sea and build an offshore city.
Complex sharp of the national plant- Palm tree, iconic development of United Arab Emirates.
Use only natural materials-sand and rock
The Palm Jumeirah
http://www.youtube.com/watch?v=aDQQ3FHJqbc&feature=related
Brand PrismWhat
• Manmade island• Eighth wonder of the
world• Masterpiece in Dubai’s
transformation
For Whom• People who eager for a
world-class leisure and vacation
• Celebrities or millionaire who wants to differentiate themselves in an ultimate way
• Architecture enthusiast
When• June 2001• 9/11/2001• October 2007
Against Whom• Those who don’t like
travel• Those who prefer
natural wonders• Those who prefer
simplicity and do not like luxurious experience at all
PADRProspecter: Las Vegas• Desert area becomes the
entertainment capital of the world
• Finest 5 star hotels and famous for its casino resorts and associated entertainment
• Architectural masterpieces and artistic design
Analyzer: Palm Jumeirah• Unusual construction gives
the island a unique story to tell
• Besides the relaxation facilities, they also sell properties
Defender: Monaco• Formula 1• By size, it is the 2nd smallest
country in the world, but the main sources of income is tourism.
Reactor: Tibet• Totally natural exotic beauty• the Potala Palace-
established in 637 A.D.
Prospection Map Innovative
Atlantis
FamiliarLas Vegas
Traditional
Palm Jumeriah
Tibet
Monaco
Exotic
Recommendation More advertisement
Make more family oriented
Make sure you provide residents with what you are selling them
Make sure Palm Jumeriah is financially stable b/c in 2009 Dubai's economy was collapsing
Fully account funds
Provide other means of transportation for tourist beside taxis
Citation http://www.thepalm.ae/vision.html
http://www.investorsprovident.com/overseas-property/dubai-property/palm-jumeirah.html
http://www.itinerarist.com/united-arab-emirates/dubai/palm-jumeirah-islands-eighth-wonder-of-the-world/
http://www.capitalistlife.com/articles/The-Palm-Jumeirah--The-Eighth-Wonder-of-the-World.php
http://www.palmjumeirah.ae/
http://www.guardian.co.uk/travel/2008/apr/26/travelnews
http://dubai-architecture.info/DUB-033.htm