In 1958, Advertisers formed the Philippine Association of National Advertisers (PANA).

Since then, the PANA has been engaged in a continuing campaign to regulate abuses committed by untruthful advertisers.

Good Advertising recognizes both its economic and social responsibility to help reduce distribution costs and to serve the public interest.

Good Advertising depends for its success on public confidence.

Good Advertising aims to inform the consumer and help him buy intelligently.

Good Advertising tells the truth. It is accurate, honest, and trustworthy. It avoids exaggerations, misstatement of facts, as well as possible deception through implications or omission.

Good Advertising conforms not only to the laws but also to the generally accepted standards of good taste and decency, and to moral and aesthetic sentiments of the country.

Good Advertising seeks public acceptance on the basis of positive and constructive statements, made on the merits of the product or service advertised, rather than by the disparagement of competition.

Good Advertising does not allow any activity that involves the exploitation of the goodwill, attached to any other firm, product, or service.

Good Advertising helps to dignify the individual and contribute to the building of a civilized society.

People at work see each other every day, work together as teams, sometimes partners on specific projects.

They get sense of fulfilment and find encouragement from one another.

Sometimes, people at work get attracted to each other.

It is defined as a relationship between two people who are employed by the same organization.

It is characterized by mutual attraction between the parties and desire for a personal, romantic relationship.

Office romance is very likely to happen as long as men and women work together.

The company is trapped in the middle of the office romances in the organization.

Top Management does not want to interfere unduly with their employee’s personal life and their right for privacy.

Conversely, they do not want a workplace where employees are uncomfortable to work.

This is why a lot of companies come up with a policy that covers office romances and educate all employees on the guidelines and effects through trainings and seminars.