panamplify_investor_brief_v5
TRANSCRIPT
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Panamplify The Big Idea
Panamplify gives analysts data integration and reporting superpowers at a fraction of the cost by radically transforming the way the system understands your data.
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“Despite massive investments in technology to store, analyze, report, and visualize data, employees are still spending untold hours interpreting analyses and manually reporting the results.”
Panamplify Problem Recognition
Data Scientists Don’t Scale Harvard Business Review May 22, 2015
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Panamplify The Big Picture
•We’ve developed a way to automate the data collection,
processing and reporting for a defined business practice
•Generally, this process applies to many industries
•We have identified the advertising/marketing industry as
having as acute problem in this area with the rise of “ad
tech” and data overload
•We are already live with several paying customers
solving this problem
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Panamplify Problem/Opportunity
•Time spent on grunt work leaves analysts little time to
spend on actual analysis.
•This costs agencies a lot of money and lost business
opportunities.
•Brand ad budgets total $187B in 2015
•Agency budgets (~15%) are under pressure
•Ad campaigns generate a lot of data
•Based on that data, analysts answer two questions:
• What happened in the campaign?
• Based on what happened, what should we do next?
•Collecting/Formatting the numbers and presenting the
results is labor intensive.
•Eliminating all that grunt work is a huge opportunity
The Marketing Industry’s Problem
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•Automating the grunt work associated
• with data processing
• with report generation
•Eliminating adoption costs
•Result: A massive reduction in time & effort
• Significantly lowers agency costs
• Increases capacity for new business opportunities
• Enables serious analysis no previously affordable
Panamplify Value Proposition
Panamplify solves the problem by:
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Panamplify Underlying Magic
Agency Portal
External Analytics/Data
Systems
Intelligence Engine
Data, Config, Rules
Customer Portal (Reports)
• Panamplify processes relevant external data sources
• Agencies provide campaign KPIs and objectives
• The Panamplify Intelligence Engine determines
• Proper configurations
• Optimal data structures
• Best Practice report templates
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Panamplify Typical Customer Experience
• Panamplify requires little effort by the customer to get meaningful results immediately
• Step 1 not built yet (Customers provisioned manually)
• Step 2 only partially built
• Steps 3,4,5 - core integrations in place inc. csv processing
via Web:
•Account Creation
•Project Setup
1Tell Panamplify:
Campaign Type (e.g. Contest)
Business Outcomes/KPIs (e.g. downloads,
signups
2Tell Panamplify:
Digital Assets: Website
Apps Microsites
Mobile Analytics Sources:
e.g. Google
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Panamplify:
•Scrapes assets
•Confirms tagging
•Confirms funnels
•Determines tracking paths
Tell Panamplify:
Demand Generation
(upload csv, API logins)
TV, Outdoor, Display, Social, etc.
4Tell Panamplify:
Comm/Engagement
Efforts
Social, email, PR, etc.
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Panamplify:
•Processes data streams/files
•Normalizes data according to KPIs
•Stores data
Panamplify:
•Tracks posts, comments, etc.
•Aligns organic and paid data
•Processes for presentation
Panamplify:
•Determines appropriate analysis model
•Chooses relevant templates & layout
:
• Interactive web report
•Hard copy: PDF, etc.
Press Button
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Panamplify Business Model
• Initial sales Approach: Field sales to head of digital (Med/
Large Agencies)
• Delivery: Software as a Service
• $500/mo/agency customer report set (Fully customizable)
• $100/mo/agency customer report set (Min customizable)
• Bulk pricing for large installations
• Development of Panamplify Intelligence Engine allows
extreme scaling
• Significantly reduced provisioning costs at scale
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Panamplify Go to Market Plan
• 1st Customers: Senior executive relationships at
Med/Large agencies (20+)
• Next Customers: From our regional/agency list
(1st targets via reference, 100+)
• Remainder of market via conferences and B2B
marketing (1,000+)
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Panamplify Market Opportunity
Agencies:
•110,000 small (avg 20 clients)
• 11,000 medium (avg 100 clients)
•500 large (500+ clients)
Only addressing the small/medium (even easier adoption)
Small Agencies
•Almost always use Panamplify “light” at $100/mo/client
•Factoring in 50% client penetration/agency
•Avg sell price (w/ bulk pricing) of $75/mo
Market Size: 110,000 x $75/mo x 10 clients x 12 months = $990,000,000
Medium Agencies
•Experience shows: 10:1 full/light mix for their clients
•Factoring in 50% client penetration/agency
•Avg sell price (w/ bulk pricing) - $400/mo and $75/mo respectively
Market Size: 11,000 x [ (5 clients x $400/mo) + (40 clients x $75/mo ] x 12 months = $660,000,000
Total addressable is $1.6BN
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Panamplify Typical Marketing Campaign Ecosystem
Demand Generation (Ads)
Brand Digital Assets
Websites, etc.
Mobile
Apps
Communications/Engagement Channels
Business Outcomes/KPIs
Analytics Platform
TV/Video
Multi-channel/ Programmatic
Display/ Mobile
Social
data: ad spend, schedule, etc.
impressions, vistors, actions
(clicks, etc)
engagement, earned impressions &
actions
data: posts, tweets, comments, etc
action/path tracking
data: action/path tracking results
desired business results
data: campaign results/
performance
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Panamplify Landscape
Analysis Tools
Unified
Systems
Soci
al T
ools
Visualization
Tools
Web
Ana
lytic
s
• Panamplify sits at the intersection of analytics and reporting systems
• Panamplify provides high quality, meaningful reports at a fraction of the costs
• Panamplify customers do not have to drop or integrate existing systems
• Panamplify gives firms that cannot afford a data science team tools for analysis with little effort and cost
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Mike has a degree in Aerospace Engineering from West Point and an MBA in finance from Duke University. He ran the Media, Telecom and Entertainment proprietary trading desk at Goldman Sachs and later founded and ran a statistical arbitrage hedge fund. He has a deep knowledge of the media world and co-founded Extra Sauce prior to Panamplify focusing on digital marketing campaigns and analytics for large brands.
Michael Pratt
Chris has a degree in Computer Science and Linguistics from Rice University (with a stopover in the University of Edinburgh AI program). He has experience with enterprise integration and corporate software development tools (both as consultant using the tools, and building the tools at vendors such as The Mind Electric/WebMethods and Intellium). He has architected and commercialized machine learning applications (at PureDiscovery/BrainSpace) and developed digital marketing and analytics systems at Extra Sauce)
Christopher St John
Panamplify Team
Advisors
Alex MuseCo-founder ShopSavvy, worlds largest mobile shopping community with more than 150M downloads. Founded & sold Fancast to Comcast. Currently CEO & Co-founder CultureMap.
John DurhamJohn is CEO of Catalyst S+F a national marketing strategy firm. Former EVP, Carat Fusion and CRO, Winstar. Media/Tech investor. Board, iMedia/DMG. Professor, USF (23 years)
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Panamplify Financial Projections
Year 1 Total
Amounts: $1,000s 1 2 3 4 5 6 7 8 9 10 11 12
Revenue
Full ($500/mo) 1.5 4 6 12 18 28 37 46 55 65 71 79 420
Costs
Acquisistion 0.75 2 3 7 7.5 9 10 10 10 10 10 10 89
Staff/Admin 29 29 29 29 29 29 29 29 29 29 29 29 346
Total 30 31 32 36 36 38 39 39 39 39 39 39 435
Net -28 -27 -26 -24 -18 -10 -2 7 16 26 32 40 -15
• 3 year financial model available on request
• $100/mo version not included
• No marketing/sales (beyond CEO)
• Est 5 agencies on board in Year 1 w/ 150 total installs
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Panamplify Current Status/Use of Funds
• $500/mo product is live with several customers
• $100/mo version rollout Aug/15
• We onboard customers manually (at the moment)
• With funding we will
• Finish product development
• Move to auto-onboarding
• Complete validation of the business model
• Target 50+ medium agencies on board
• Be prepared for Series A: Sales/Marketing full effort
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Panamplify The Bigger Opportunity
• The Panamplify Intelligence Engine & System can be
retooled for other industries
• Financial Services reporting ripe for Panamplify
• Additional industries
• Healthcare reporting
• Energy industry reporting
• Time Frame: 36-48 mo & Series B
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Panamplify Contact
Michael Pratt914-309-4191 [email protected]
For more information:
angel.co/panamplify
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@PANAMPLIFY | FACEBOOK.COM/PANAMPLIFY | PANAMPLIFY.COM
311 N. Market St., Ste. 200 Dallas, TX 75202
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Panamplify Appendix A: Use of Proceeds
Proceeds from this round will go towards ramp of the development team as follows:
2: CEO/CTO $75k/ea
2: Dev: Front-end $75-125k/ea
2: Dev: Back-end $75-125k/ea
1: Designer $60-80k/ea
Hosting/Dev related $60k
Health/Admin/Rent $130k
Total $700k-$1mm
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Panamplify Appendix B: Fundraising: Terms
Maximum Offering:
Interest Rate:
Maturity date:
Conversion Discount:
Conversion Cap:
$1,000,000
6%
24 Months
20%
$5M
Proposed offering by Panamplify, Inc. of up to $1,00,000 in Convertible Promissory Notes (bridge to Series A)