pandora exhibition stand - case study - toby davis

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Telling the Pandora Story..

Pandora exhibition stand Jewellery & Watch Birmingham at Spring Fair 2015


Freeman met with the Pandora marketing and events

team in July of 2014 to discuss their stand at the

Jewellery & Watch Birmingham show at Spring Fair 2015.

Pandora had booked a 30m x 20.5m (615sqm) stand

space at the show and were looking to work with a

creative events company who had proven history of

delivering projects of that size.

The initial design was created by the Pandora design

team at their head office in Denmark.

Freeman are extremely proud to say that we were

successful in being awarded the project and went on to

not only deliver a faultless exhibition stand at an

extremely high standard, but also secure Pandora the

title of ‘best stand in show’ - which of course thrilled both

parties.

What follows is a case study that tells the story of this

impressive project from start to finish.

The Perfect Partnership


Pandora’s designers had done a great

job with their ideas for the space and the

different areas within it. The designs

were fresh, contemporary and certain

elements provided our team with

a welcome challenge.

It was up to Freeman to create the

drawings and follow up visuals, to make

sure everything was structurally sound

and agree on which different methods of

build were most suitable for the project.

We then presented Pandora with

swatches for the different material

finishes for each of the areas and every

finite detail was discussed and agreed

upon before fabrication began.

Design and drawings


Like many of the projects Freeman

work on, the Pandora stand had to be

produced in a very short space of time.

We relish a challenge at Freeman and it

was a case of all ‘hands on deck’ as we

progressed the project and produced

the stand in a little over 4 weeks.

The stand design did not come without

its challenges and both the 10m wide

unsupported entrance and the wooden

‘goldsmiths’ structure with its angled

wooden uprights provided plenty of

opportunities for our joiners to test

their skills and years of experience.

Fabrication and build


Finishes & features

A great stand design is made in the

finer details and the attention to

detail, and nobody believes this more

than the dedicated and passionate

employees at Freeman.

We spent a lot of time identifying and

carefully hand picking the individual

finishes for each and every part of this

design.

The curved walling, reception counters

and bar units were all created using

the same gloss white laminate that

was applied to the floor panels.

Likewise, the wood laminate used on

the central staging feature was also

used for all the other wood elements

on the stand including the flooring in

the evolution store. This tied all of

these elements together visually and

was pivotal in making the stand so

pleasing to the eye.

“The details are not the details. They make the design.”Charles Eames


The exterior of the stand comprised a

mixture of large 4m wide logos with

‘glow’ effect illumination, clean lines

and the ‘ribbon’ effect walling shown to

the right. This design was inspired by a

feature that Pandora utilise in their

high street stores and was a fitting

touch to include in the stand design.

The stand exterior


Pandora planned to showcase the history

of the company in an eye catching way

and asked Freeman to help them create

a display area centred around a key

object from the origins of the business.

We supplied a replica of the 1970’s mini

that the company owner drove on the

streets of Denmark when he started the

business 30 years ago.

Behind the mini we printed and installed

semi-transparent fabric graphics

depicting the Danish street scene that

Pandora use in a lot of their marketing.

This was flanked by two iPad stands

running content which explained more

about the companies history along with

freestanding signage further telling the

story.

A great example of our attention to detail

were the Pandora license plates that we

had fitted to the front and rear of the car.

Museum of Pandora


During the show days, the visitors were treated to live demonstrations showing the making of the Pandora Jewellery in the ‘Goldsmiths’ area. These goldsmiths

flew in from Thailand especially for the show. Live footage of the goldsmith’s working on the jewellery was streamed to the 103” plasma on the stage.

“The authentic nature of seeing Jewellery made live on the stand was a huge crowd pleaser.”


The sales stations were a key part of the

retail element of the stand design where

visitors to the stand were taken through

the Jewellery ranges by the Pandora

experts on hand.

The high gloss finish with illuminated

logos and designer bar stools finished

off this area beautifully and the walls

also featured five 50” plasma screens

that streamed content throughout the

show.

The Finished result


The Evolution store was designed to feel

like one of the Pandora high street stores

and featured large rear illuminated

graphics, three large illuminated jewellery

showcases and five floor standing display

cabinets with built-in iPads.

The Finished result


The Finished result

The bar and lounge area was designed to

be a relaxing space for visitors to unwind

away from the busy show floor.

The lounge area featured a plush carpet

cut-in to the white gloss floor tiles, two

sofas and three contemporary tables.

This area was further defined from the

rest of the stand using a shade of pale

pink on the walls along with the addition

of the two large printed light-boxes.


We also installed a large gloss white bar

with front illumination and a collection of

nine hanging pendant lights above.

The Finished result


The presentation room was the scene for

many different talks through the show

period and featured a 80” plasma, floor

to ceiling printed graphics, bench seating

and illuminated jewellery displays.

The Finished result


And the winner is…. Pandora - ‘Best stand in show’

Pandora were chosen from 400 exhibitors to win the title

of ‘Best stand in show’.

The award recognised and commended the design and

attention to detail shown on this impressive build.


Why should you use us?

Three words; ‘Experience, Creativity &

Reliability.’

Dedicated Account Team

Creativity.

Dedicated to

your brand…For over 85 years, Freeman have earned the trust

of the world’s best brands by flawlessly delivering

experiences that connect them to their audiences.


The End

pandora exhibition stand - case study - toby davis

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