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Industry Media

Clear channel, XM radio, CBS, Pandora

Online streaming

Marketing 4P

• Word of mouth, social network

• Website • Cell-phone app

• Free or $36/year

• Internet radio

Product Price

PromotionPlace

Primary research

• 50 USC students

• They don’t use it actively

How? High School

Operations

Proximity to: Partners i.e.

Universities

Future: London

Accounting I.

17002 6343

171988 8336

099340

8766662012

0424

65788

4957761200

99009

Accounting II.

Recommendations:

Offline station Revenues

Social Media Expenses

17002 6343

171988 8336

099340

8766662012

0424

Social responsibility

Non-profits

Benefit concerts

Donate instruments

Secret Sauce

Music Genome Project

We recommend:

Thank you!