GreatestHits

With a huge focus on innovation, engagement-based ad products, partnerships, as well as continuing to collaborate

with labels and artists alike, this year has been a busy and rewarding one at Pandora as we continued to deliver more and

better opportunities for marketers to connect with engaged listeners on our platform.

Check out some of our top hits from 2017:

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PA N D O R A S

PA N DO R A P R E M I U MThis year we launched arguably our most exciting product to date- a completely reimagined music service that is designed to open up a world of music completely unique to you. Pandora Premium is a combination of the Pandora radio you already love, the ability to search and play any track or album and a set of playlist features tailored to your preferences.

A R T I S T M A R K E T I N G P L AT F O R M At Pandora, we believe in the infinite power of music and are committed to helping artists connect with their fans and grow their careers. From submitting music to getting insights about your music and fans, Pandora AMP provides powerful tools and resources to help artists reach the fans that already love them and the listeners who are discovering them for the first time.

V I D E O P L U SVideo Plus is Pandoras newest video ad product, enabling advertisers to transact on a model of cost-per-completed-view up to 15 seconds. In exchange for viewing a video ad, listeners unlock valuable features that are typically only available through a subscription, including the ability to skip more songs, replay tracks, and unlock access to Pandora Premium.

AU D I E N C E E X P L O R E ROur new Audience Explorer tool gives advertisers access to deep listener insights to help them make more informed decisions about how to reach and engage our 92 million* monthly active users.

A R T I S T A F F I N I T YWe also recently launched a new tool called the Artist Anity Score. Born out of Pandoras Artist Marketing Platform, the Artist Anity Score provides advaertisers with a comprehensive method of identifying any artists top fans.

P OW E R O F AU D I O P O DC A S TThe Power of Audio is an original podcast series by Pandora for Brands that takes a deep look into the ways audio and sound impact our lives and features exclusive interviews with industry experts who explore how brands can harness audio to tell stories, create connections and drive advertising ROI.

PA R T N E R S H I P SPandora recognizes the power of partnerships to help deliver the personalized music experiences you love no matter where you are or what products or technologies youre using. This year we announced new or expanded partnerships with Sonos, Comcast Xfinity, Fitbit, Roku, T-Mobile, Amazon Alexa, Google Home, Microsoft, Android Wear & Android TV products, Oracle Data Cloud and Foursquare, to name a few.

Source: *comScore, Media Metrix Multi Platform, October 2017 (mobile P13+)