panduan brand - south sumatra tourism
TRANSCRIPT
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Brand GuidelinesPanduan Brand
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Logo Rationale
Bentuk stilasi dari perahu kuno yang dimana dikenal sebagai sarana utama semenjak kerajaan sriwijaya berada. Kekayaan laut dari sumatera selatan ini di wakilkan dalam bentuk perahu yang sedang berada dalam arus.
Stylized shape of an ancient boat that is where it is known as the primary means since the kingdom sriwijaya located. The wealth of southern Sumatra these represent is in the form of a boat that is in the current.
Our Brands Logo Rationale
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Our Brands
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Our Logo & Identity
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Our Logo & Identity Logo Components
Logo Components
Logo Explore your South Sumatera terdiri darikomponen logogram dan logotype.
Dalam pengaplikasiannya pada berbagaimedia, kedua komponen logo ini tidakboleh dipisah.
The Explore your South Sumatera logo consists of two components, logogram and logotype.
In application on any media, the twocomponents of the logo must not beseparated.
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Logo Structure
Panduan penerapan struktur utama logo Explore your South Sumatera.
Main logo structure application guide for Explore your South Sumatera.
Our Logo & Identity Logo Components
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Minimum Size
Penggunaan logo diharuskan untuk selalu memperhatikan batas ukuran minimal pada penggunaan setiap bidang.
Tujuan penentuan batas ukuran minimal adalah agar logo Explore your South Sumatera, dapat selalu terlihat dan terbaca dengan jelas.
The use of the logo must always follow theminimum size standard on every space.
The purpose of setting the minimum sizestandard is to keep the logo visible andlegible at all times.
Our Logo & Identity Logo Components
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Minimum Clear Space
Our Logo & Identity Logo Components
Penempatan logo pada dokumen atau artwork harus menyisakan ruang kosong di bagian atas, bawah, kiri dan kanan secara proporsional.
Tujuan penentuan jarak spasi minimum adalah agar ‘image’ untuk identitas dapat terlihat dan terbaca dengan jelas.
When placed on any document or artwork, blank space must be proportionally allocated to the top, bottom, left, and right of the logo.
The purpose of setting up minimum space between the logo and its surroundings is to keep the image clear and legible at all times.
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Logo appearances
Tampilan logo utama Explore your South Sumatera berada di atas latar belakang putih.
Penerapan logo dapat juga menggunakanlatar belakang gradien warna yang diambildari skema warna tematik untuk penampilanyang lebih dinamis.
The Explore your South Sumatera logo by default will be placed on a white background.
The logo can also be used on the colorgradient from the thematic color schemefor a more dynamic look.
Our Logo & Identity Logo Components
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Logo incorrect usage
Tidak diperkenankan mengubah, memanipulasi, maupun menghiasi logo. Penggunaan logo hanya diproduksi dari digital master artwork.
Logo yang sudah merupakan satu kesatuan, tidak boleh dipisahkan ataupun dikomposisi ulang setiap bagiannya.
Logo harus selalu digunakan dengan menggunakan minimum clear space yang sudah ditentukan.
It is not allowed to change, manipulate, or decorate the logo. Use of the logo can only be produced from the digital master artwork.
The logo is an absolute single entity and should not be separated or re-composed.
The logo should always be used with the minimum clear space specified.
Our Logo & Identity Logo Components
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Supergraphic
Supergraphic adalah suatu alat visual yang unik untuk mendukung brand. Alat ini adalah bagian kunci dari sistem identitas visual.
The supergraphic is a unique visual deviceto support our brand. It is a key part of ourvisual identity system.
Our Logo & Identity Logo Components
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Logo Colour
Warna sangat membantu membangun perhatian dan asosiasi dengan brand.
Warna logo adalah bagian vital dari keseluruhan logo dan harus selalu digunakan sesuai dengan peraturan yang terdapat di dalam buku ini tanpa pengecualian untuk menjaga konsistensi dan kesinambungan citra Explore your South Sumatera.
Colour strongly helps build awareness and association with the brand.
The logo colour of the Explore your South Sumatera is a vital part of the overall logo and should always be used in accordance with the rules contained in this book without exception to maintain consistency and continuity of the Explore your South Sumatera.
Our Logo & Identity Logo Components
C : 16, M : 32, Y : 88, K : 0
R : 217, G : 171, B : 65
#D7AA41
C : 100, M : 25, Y : 0, K : 0
R : 0, G : 143, B : 212
#008FD4
C : 0, M :100, Y : 100, K : 0
R : 237, G : 28, B : 36
#ED1C24
C : 0, M : 0, Y : 0, K : 100
R : 0, G : 0, B : 0
#000000
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Primary Typography
Jenis huruf memiliki kepribadian danmenunjukkan fungsi tertentu.
Penggunaan yang konsisten dari jenis tulisantertentu membuat audiens dengan mudahmengenali brand.
Font Signika merupakan jenis huruf daribrand Explore your South Sumatera.
The typography is functional and showsthe personality.
Consistent use of the unique typographycan make the audience easily recognizethe brand.
Signika font is the typography for WonderfulIndonesia.
Our Logo & Identity Logo Components
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Office Stationery
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Office Stationery Business card
Business card
Format Size55 mm x 90 mm
Logo (Front)31.25 mm x 12.5 mm
Logo (Back)25 mm x 10 mm
Card Holder’s Name8 pt Signika regular
Title & Email Address7 pt Signika light
Address & Website7 pt Signika light7 pt Signika regular
Website & Social Media5 pt Signika regular3.5 pt Signika regular
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Envelope DL
Format Size220 mm x 110 mm(220 mm x 140 mm)
Logo56.25 mm x 22.5 mm
Address & Website7/9 pt Signika light7/9 pt Signika regular
Office Stationery Business card
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Letterhead
Format Size210 mm x 297 mm
Logo56.25 mm x 22.5 mm
Address & Website7/9 pt Signika light7/9 pt Signika regular
Address & Body text10/12 pt Signika regular
Sender email address8 pt Signika light
Office Stationery Business card
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Stamp
Stempel identitas yang merujuk pada komposisi logo, warna serta ukuran minimum yang telah dibahas pada chapter sebelumnya.
Seals identity refers to the composition of the logo, colors and the minimum size has been discussed in the previous chapter.
Office Stationery Business card
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Communication
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Outdoor Communication
Contoh penerapan logo Explore Your South Sumatera dan supergraphic pada media komunikasi dengan gambar dan sedikit teks.
Examples of Explore Your South Sumatera andits supergraphic application on print ad withimage and minimal copy
Communication Powerpoint
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Communication Powerpoint
Pictogram
Penggunaan pictogram dimaksudkan untuk mewakili setiap activity yang dapat dilakukan di Sumatera Selatan. Dan untuk lebih menghidupkan komunikasi sehingga audience dapat lebih mendapatkan feel dari komunikasi yang disampaikan.
Penggunaannya sebagai elemen visual pendukung, oleh karena itu appereancenya tidak boleh melebihi identitas utama.
The use of pictograms intended to represent each activity to do in South Sumatra. And to enhance the communication so that the audience can get a better feel of the communication submitted.
Its use as a visual element supporting, therefore the appereance may not exceed the main identity.
swimmingat Waterfall
visitKampung Megalit
visitLimas House
pilgrimageto the tomb of a hero
joggingat National Park
exploreAmpera Bridge
prayat worship place
eatPempek
at Musi Riverrafting
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Souvenir
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Notepad
Souvenir Tote Bag
Contoh Aplikasi logo dan SupergraphicExplore your South Sumatera pada notepad.
Example of Explore your South Sumatera log and its Supergraphics application printed on Notepad
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Souvenir Tote Bag
Tote Bag
Contoh Aplikasi logo dan SupergraphicExplore your South Sumatera pada totebag
Example of Explore your South Sumatera log and its Supergraphics application printed on totebag
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Payung
Souvenir Tote Bag
Contoh Aplikasi logo dan SupergraphicExplore your South Sumatera pada payung
Example of Explore your South Sumatera log and its Supergraphics application printed on umberella.
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Mug
Contoh Aplikasi logo dan SupergraphicExplore your South Sumatera pada gelas.
Souvenir Tote Bag
Example of Explore your South Sumatera log and its Supergraphics application printed on Mug