BIG PICTURE STRATEGY

Jane Alexander, CIOCleveland Museum of Art

The Future of the Museum: Technology Boston Athenæum – Panel Discussion

DIGITAL STRATEGYlooking at the big picture

OBJECTIVES• activate the collection• connect art and audience through active experience• promote new scholarship• support research• facilitate internal and external collaboration• drive attendance• increase revenue• streamline work

GALLERY ONE + ARTLENSinteractives test-bed

Some Goals• Attract new visitors and surprise existing visitors

• Use technology to help visitors see and understand art in new ways

• Technology is not the art – technology showcases the art

• Invite visitors of all ages to learn and play in ways that they enjoy (rather than dictating a single method of interactivity)

Design Through Collaboration• Technology, Education & Interpretation, Design,

Curatorial, and Collections Management departments

• Through this new collaborative development methodology, the Cleveland Museum of Art is leading the way not only in the robust blend of art and technology throughout the gallery experience but also in museum practice itself.

Beacon GoalCreate a visual introduction to the space that draws people in

Achieved: The Chuck Close in juxtaposition to the Beacon brings visitors into a new gallery experience

Future: Look at adding more dynamic information–making it a dashboard for the museum

Studio Play GoalsA place for families to play together while becoming familiar with the museum and its collection

–Encourage familiarity with the breadth of the collection & create a connection between children’s art-making and the art in the museum’s collection

Lens (Interactive Kiosks)

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Lens Goals•Allow visitors to learn about the art through multiple access points, from specific information retrieval in the hotspots to interactive play in the games

–Challenges of “universal access”–Encouraging new behaviors–Challenges of easily posting to Social Media without “sign-ins”

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RFID tags are provided for visitors bringing their own Ipads

A unique tag (RFID sticker) is permanently assigned to the visitor, allowing them to save their

favorites and tours for future visits

RFID tag communicates wirelessly with docking station

Visitors then explore the entire museum with ArtLens

ISARTLENS APP

ARTLENS• All works interpreted from Gallery One• 250+ interpreted works in collection galleries• 900+ videos & narrated slideshows• 700+ text & image offerings• Many predefined tours• wayfinding via 175+ APs• 12,000 downloads to date• 2,000+ visitor tours created

GALLERY ONE• 1st ‘beneficiary’ of digital strategy• 78 works of important art• 6 thematic lenses• 3 dynamic interactives:

– Collection Wall(40’ long, 125 microtiles, 4000+ works)

– Matching & Sorting game (2 stations)– Beacon (favorites, stats, visitor experiences)

NO ONE-OFFS!

OTHER PROJECTSall intertwined

IMTS Applications TeamWill, Andrea, Linda, Niki, Jeanne

CCMSbuilding a core system

searchview

editupload

connectplancollaborate

CCMS

CCMS Description• built on open technologies

• built with Collaboration as a primary goal– sharing information with internal colleagues– institutional based premise for sharing information between museums– community based premise for publishing information to the world

• cloud-ready – support a community of museum catalogers/professionals from multiple institutions

regardless of size

• designed to be agile and adaptable to multiple platforms; iOS, Android, Surface

• designed to scale from a few users to tens of thousands of users

PICTION DAMevolving

PICTION DAM UPGRADE• Piction 7 application upgrade• flattened legacy record structure (1:1)• expanded staff-requested tools

– export PPT and Excel– contact sheets– batch downloads

• integrated with CCMS• turbocharged downstream use

A Basic DAM

An Awesome DAM

LIBRARY INTEGRATION

linking art citations + donors

ARCHIVAL REPOSITORYOAIS + cloud computing

ARCHIVAL STORAGEdigital assets

(original + normalized)

DATA MANAGEMENTmetadata

(descriptive, technical, preservation)

INGEST ACCESS

Preservation Planning

Administration

OAIS

WEBSITEmigration and innovation

WEBSITE• open source• extensible and extremely

customizable• rapid application development• sophisticated theming layer• iintuitive interface• in-house expertise• highly-engaged developer

community• active use and development in

museum, library, and non-profit community

better and faster search and faceting

ease of theming & design

streamlined mobile site

STAFF INTRANET(with Drupal)

COLLECTION ONLINEsearch layout and functionality

• Installed Apache SOLR search for speed

• Added facets to search navigation

• Added hover info for objects

COLLECTION ONLINEobject pages

• Layout and functionality updated for usability

• Meta data displayed in pocketed sections NEXT to main image

• Thumbnail carousel for slide-show functionality

RESPONSIVE DESIGN VS. MOBILE SITE

CENTRAL TABLE

Staff uses Gallery One as a learning laboratory

Central Table Test-Bed:Rental and return of ipads

Rental requires drivers license (or state ID) for duration of rental

RFID scan automatically updates a custom Asset Tracking database…

…which in turn updates member activity on the Central Table (custom PostGreSQL database storing all member and donor activity from multiple databases)

MAINTENANCESustainable design/process

Rules • Easily maintained parts on-site 45 minute repair

window

• Established technologies

• Alternate content during software failure condition

Collection Wall is modular Christie MicroTiles.

Each MicroTile can be trouble-shot, and repaired or replaced individually.

The modular system accommodates rapid repair cycles.

MicroTile can be removed entirely,

…without effecting the behavior of the Interactive on any other tiles.

PROCESSGallery One 2.0

Gallery One 2.0: January 2016•Implementing museum-wide digital strategy•Evaluate and sequence artwork rotations•Review evaluations and analytics (add more to refine)•Update in Augmented Reality (Scanning 3D-objects)•Refine and increase Wi-Fi and wayfinding technologies•Keep researching and implementing innovative visitor experience-focused technologies

"internet of things"• Looking at the whole "internet of things" approach

• ubiquity of sensors + mobile devices as more important for the time being

• (thus LBS – Location Based Services).

DIGITAL STRATEGYenjoying the big picture