Catalyzing Innovation In Ag Tech

Panel Three: From Space to Seed: Future of Ag Tech n Ag Tech

November 2, 2016

Ag Tech is not just….

Ag Tech Innovation is about people

• Industry, academia, government working together

• Capturing the energy and passion of our youth

• Valuing and growing trusted social networks

ANR Innovation

Strategy

Driving Entrepreneurship

• Better, faster ways to drive startups up and out of the UC

• Don’t recreate the wheel – partner, partner, partner

• Realistic tech transfer

• Incubation spaces: fields, labs and kitchens

• Expert support: venture, marketing, logistic, scientific

California water is becoming increasingly scarce

Nitrogen fertilizer has damaged drinking water supplies

Growers often over water and fertilize to maximize production

Regulations for water and fertilizer management are becoming stricter for farmers

PROBLEM

ROADMAP

SUCCESS STORIES

SOLUTION

POTENTIAL

EXPERTISE

UC researchers have produced science-based guidelines for optimizing fertilizer and water

UC technologists developed CropManage for precise irrigation and nutrient management

Uses ranch, soil, and real time weather and sensor data to make field specific recommendations

PROBLEM

ROADMAP

SUCCESS STORIES

SOLUTION

POTENTIAL

EXPERTISE

20% to 40% reduction in water and fertilizer with same yields

Ground-truthed in more than 30 field trials

Links nutrient and water management

California-specific science and issues

PROBLEM

ROADMAP

SUCCESS STORIES

SOLUTION

POTENTIAL

EXPERTISE

PROBLEM

ROADMAP

SUCCESS STORIES

SOLUTION

POTENTIAL

EXPERTISE

Responsive web application

Works on phones and tablets

Detailed reporting capability

Secure and private access

APIs to connect with apps

Integrates with 3rd party apps

Spanish and English

Adopted by 300 growers and >1000 usersPROBLEM

ROADMAP

SUCCESS STORIES

SOLUTION

POTENTIAL

EXPERTISE

CURRENT CROPSLettuce

Strawberries

Broccoli

Cauliflower

Cabbage

Celery

Spinach

PLANNED CROPSAlmonds

Processing tomatoes

Walnuts

Alfalfa

Cane berries

PROBLEM

ROADMAP

SUCCESS STORIES

SOLUTION

POTENTIAL

EXPERTISEImproved user

interfaceNew

commodities

Expert support

Installation consulting

Revenuemodel

Beautiful website

Reporting capability

Competition to Drive Innovation

• Students, Programmers, Scientists, Industry, Government coming together

• Focused challenge, limited timeframe, cash prizes, free pizza

• Help your winners startup

2016 Statewide Hackathon

building communities around food & gardening

GivingGarden

The Team

Scott KirklandHead of Mobile

Backend and Mobile Developer@College of Agricultural and Environmental Science

John KnollHead of Web & Ops

Full Stack Developer@College of Agricultural and Environmental Science

Josh LivniHead of Data

Backend Developer w/ Geo & Public Dataset Expertise, BS in

Agroecology @ a life science startup

Deema TamimiCEO

Product Management & MarketingUser Growth & Retention Expertise

@Flipboard, previously @YouTube, @Xbox

what to garden

what to plant

what to grow

* Actual Google Search Trends

Interest in Gardening is on the Rise

Enable geo & realtime data access & crowdsourcing

Connect gardeners and experts with their community through profiles and knowledge sharing

Connect people with hyper-local and relevant gardening content, ratings, comments, karma points and community level analytics

Bring people together through produce sharing, reducing unharvested produce

GivingGarden Vision

THE VISION

Introducing GivingGardenIntroducing GivingGarden

GivingGarden Website

Finding Produce Around You

Giving Produce

Getting Produce

Getting Produce

35% of all households in America are growing food at home or in a community garden, up 17% in five years

Younger household are participating - up 63% to 13M since 2008

2 million more households community gardening --up 200% since 2008

Spent an ~$3.6 billion growing vegetables, fruit, berries and herbs

The Market Opportunity

* American Gardening Association 2015 Report, National Gardening Survey 2016 Edition

Advertising to a growing demographic

Affiliate fees for recommended products

Freemium Model

Events & listing fees

E-commerce

The Financial Opportunity

Health

Happiness

Cost savings

Waste reduction

Environmental health

GivingGarden Impact

THE VISION@GivingGardenIO

www.givinggarden.io

Follow our journey and get the app in Spring 2017:

For 2017?

• Statewide multi-location, regional competitions and hackathons

• Finals at the California State Fair in Sacramento

UC Ag Tech Innovation Forum• Bring together students, researchers, growers, technologists,

regulators across the State focused on Ag Tech

• Academia (all types), growers, other industry, government, finance

• Share science, find partners, review technology, startup projects

• Some ideas:• Shark tank style reviews for startup support and funder access• Project grants focused on Ag Tech• Gartner-style reviews of Ag Tech products and services• Networking and finding project collaboration partners• Getting students involved early

Grand challenges to solve

The rural digital divide

ANR REC HOME DAVIS ANR UC CAMPUSES

RECs/UCCEs vs Campus Network Speeds

Grand Challenge

Don't give me confusing charts, graphs, interfaces....give me a recommendation that I can trust and use.

• Every technology should have APIs to interact

• Create open data repositories and common formats

• Apply silicon valley design to UC science

“Shake the hand that feeds you.”

― Michael Pollan, In Defense of Food: An Eater's Manifesto