pankaj's digital skills index
TRANSCRIPT
7/29/2015 Digital Skills Index Lite
https://skillsindex.econsultancy.com/1/results 1/5
Digital Skills Index Lite back to Econsultancy
1 About you 2 Test your knowledge 3 Your details 4 See how you scored
This puts youIn the top 10% of everyone who has completed the Digital SkillsIndex LiteIn the top 11% of everyone in Professional servicesIn the top 9% of those at Midlevel level
Econsultancy creates indepth customizedteam assessments for companies that wantto improve skills. Contact us today to findout how we can help you.
Email us: [email protected] or call yourlocal team:
EMEASarah Edwards: +44 207 269 1450
AmericasDavid Tradewell: +1 212 971 0637
APACJefrey Gomez: +65 6653 1911
Brilliant result! You scored 86%
See how you scored versus:
Your expectations Other Midlevel Everyone in Professional services Everyone
7/29/2015 Digital Skills Index Lite
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Our recommendations for you
Based on your results, we have some recommendations for you to further your digital skills.
Everyone who took this assessmentYour score
Advertising
Content
Customerexperience
Data andanalytics
Ecommerce
Emailmarketing
Mobilemarketing
Searchmarketing
Socialmedia
Strategyand
operations
0%
50%
100%
Highcharts.com
Advertising // Expert Content // Expert
7/29/2015 Digital Skills Index Lite
https://skillsindex.econsultancy.com/1/results 3/5
Congratulations! You’re an expert in display marketing. Buteven experts need to keep learning. Learn how to increaseyour ROI with the Increased ROI – A statisticalexamination of ad optimization report and take yourcampaigns further by executing and measuring successfulmultichannel integrated campaigns with the Managing MediaConvergence report.
View all Advertising resources
Great job! You got top scores in content marketing. Takeyour content strategy to new heights and deliver a qualitycustomer experience across multiple channels. The ContentStrategy Best Practice Guide will show you what otherorganizations are doing to achieve this.View all Content resources
Customer experience // Expert
Join the company of other experts in the intensive threedayMasterclass: Developing Positive Customer Experiences.Addressing the key principles of usercentered design,setting appropriate metrics and developing informationarchitecture, this course will help you master the entirecustomer experience process. If you can’t commit to atraining course, read up on key trends, such as realtimemarketing, in our RealTime Marketing report.View all Customer Experience resources
Data and analytics // Expert
You’re an expert in analytics and data, so you’re confidentunderstanding your customer’s behaviour online. A ‘singlecustomer view’ is the nirvana of datadriven marketing andcustomer engagement. Make sure you understand the keychallenges in relation to creating a single customer view withthe report, Single Customer View Myth or Reality?View all Data and Analytics resources
Ecommerce // Expert
Great work! Optimization is key to ongoing success. Usethe Checkout Optimization Guide: 70 ways to increaseconversion rates to boost your conversions and check backon the Econsultancy blog regularly for the latest bestpractice advice and case studies on conversion optimisation.
View all Ecommerce resources
Email marketing // Competent
You’re competent in email marketing so you’re probably usedto working in this area of digital. But there are lots of waysyou can take your email campaigns from good to great. TheEmail Marketing Best Practice Guide is filled with experttips on segmenting, targeting, optimising your campaigns andmore – all written to help you implement and execute emailstrategies to maximize ROI.
View all Email Marketing resources
7/29/2015 Digital Skills Index Lite
https://skillsindex.econsultancy.com/1/results 4/5
If the above recommendations don’t keep you busy, visit Econsultancy.com for a wealth of resources. From training courses, to BestPractice guides, you’ll find a huge amount of practical information and ways to constantly stay ahead.
Take me back to Econsultancy.com
Mobile marketing // Expert
Wow! You’re an expert in mobile, that’s pretty impressive.Make sure your skills don’t plateau. Review the mobilelandscape and how companies are orchestrating theirmarketing activities across a range of channels in the CrossChannel Marketing Report.View all Mobile Marketing resources
Search marketing // Expert
As an expert in SEM, you’re rightly confident about whatyou’re doing. But you know better than most that it’simportant you stay up to date with your skills and knowledge.Learn from the experts with a customized inhouse trainingprogram and subscribe to the free Daily Pulse emails toreceive the latest news and best practice tips on SEM.s
View all Search Engine Marketing resources
Social media // Expert
You’re an expert in social media, but even experts need tokeep up to date in this extremely quickchanging area. Todaythe consumer voice has never been stronger, and a keyfocus for businesses should be to take their customer’s input,much of the time collected via social media, and feed it backinto the business. Learn more in the Voice of the Customer:Listen, Measure, Act report.View all Social Media resources
Strategy and operations // Expert
You’re an expert in strategy and operations, but do you havethe right team in place to hit your strategic goals? The DigitalMarketing: Organisational Structures and ResourcingGuide highlights several different ways you can structureyour team depending on your digital maturity. Equally, justbecause you’re an expert doesn’t mean you can’t learn athing or two from your peers. Check out the Leading aDigital Marketing Evolution report to understand howsome of the world’s top organisations are dealing with, andleading, strategic change.
View all Strategy and Operations resources
7/29/2015 Digital Skills Index Lite
https://skillsindex.econsultancy.com/1/results 5/5
Want to chat about your digital knowledge?Get in touch or call EMEA +44 207 269 1450 // Americas +1 212 971 0637 // APAC +65 6653 1911