pantaloons shipra mall ppt

PantaloonsGroup:Tushar Aggarwal PGFA1558Rupali Singh PGFA1543Shilpee PGFA1549Maria Khatoon PGFA1528Monika Trivedi PGFA1529Ragini Awasthi PGFA1547

Way To Go…• Pantaloons: Introduction• Location• Trade Area Analysis• Target Market• Store layout and Design• Planogram• Pantaloons in-house and other brands• Space Productivity

• Performance Measurement Criteria• Store Structure• Workforce Management • Customer Relationship Management• Visual Management• Online Presence

Pantaloons: Introduction

Store type Lifestyle department store

Owned by Future retail ltd (1997-2014)Aditya Birla group (2014………)

Total stores 143

Located in 60+ cities

First Store Grariahat, calcutta

Number of Employed 6700

LOCATION• The store of Pantaloons, which we have visited, are

situated in Shipra Mall.• The mall is established in the heart of the city or

where usually consumers goes for shopping. • In Shipra Pantaloons is present on the first floor,

facing the Staircase Lift and escalator, hence, attracting the visitors.

Trade Area Analysis

•Primary Trade Zone: Usually 2-3 miles radius covers all customers from Shipra Sun City and from the nearby areas like college students of different colleges etc, covers up by people from Indirapuram and all the nearby residential areas of Indirapuram etc. Overall 70-75% of customers are covered within these areas.

• Secondary Trade Zone: Usually 3-7 miles radius covers all customers of nearby areas like Sector 21, Sector 63 and other nearby areas. Overall 20% of customers get covered through these areas.• Tertiary Trade Zone: Usually 15-20 miles

radius covers all customers from areas, which are far apart. Overall 10% of customers are covered through these areas.

TARGET MARKET

• It mainly targets all types of consumers to full their every kind of needs in clothing. • They have different section for apparels at which

mainly focuses on the new, stylish and fashionable clothes for all age group customers.

STORE LAYOUT AND DESIGN• The store layout and design is perfect in

creating image in the minds of the customers.

• Planogram store design-providing lots of space for customers to walk and see varieties of products without any difficulty.

• It is designed in a manner that customer’s have relaxing shopping experience.

• Different brands have been given separate store areas or space for enhancing the experience.

PLANOGRAM USED BY PANTALOONS

• Shows the placement of retail products on shelves.• It makes a section more aesthetically appealing to the

customer.Effects of Planogram• Satisfying customer with a better visual appeal• Tighter inventory control and reduction of out of stock• Better-related product positioning• Improved sales• Assign selling potential to every inch of retail space• Effective communication tool for staff

Pantaloons: In-house Brand

Non PT/other brands

SPACE PRODUCTIVITYSPACE PRODUCTIVITY Pantaloons has effectively utilizes its space in its store

and as it is usually measured by sales per square foot of selling space therefore we came to know that it has been assigned in a logical manner so that it become convenient for customers to purchase and walk here and there to see the merchandise.

FIXTURES• Straight Rack• Gondolas• Round rack

Continued..

WALL FIXTURES• To make store wall merchandisable, and varieties of

clothes has been fitted into it.

MERCHANDISE DISPLAY PLANNING• Shelving• Hanging

Performance Measurement Criteria

•Conversion Rate = total number of bill generated total footfall

• Ticket Size = total sales total bills generated

Performance Measurement Criteria

•Basket Size = total merchandise sell total bills generated

Store StructureStore

Manager(SM)

Dept. Manag

er(DM)

Ethnic

Dept. Manage

r(DM)Non-

apparel

Dept. Manage

r(DM)

Women’s

Dept. Manag

er(DM)Kids

Dept. Manage

r(DM)Men’s

Sales team(07)

Marketing

Head

Sales team(04)

Sales team(06)

Sales team(05)

Sales team(03)

Mark. team(12)

Workforce Management•Two shifts practise

Morning shift Evening shift (10:00 – 19:00) (13:00-22:00)

•Girls are allowed to work only in morning shift

Workforce Management

Total number of Employee

37

pantaloons staff 28

Non-Pantaloon staff 09

Customer Relationship Management

• They encourage repeat customer visits through their unique offers and special sale displays.• Payback is India’s largest and most successful multi-partner loyalty programs. • This program enables consumers to collect million of points across online and offline partners – with just a single card.

Visual Merchandising- Signage's

FaçadeAt

Parking space

Visual Merchandising

FaçadeinsideMall


Window Display


StoreEntrance


Store inside

CSA Nonpantaloons

staff

CSA

pantaloons staff

http://pantaloonsfashion.com/

Online Presence

http://pantaloonsfashion.com/

Thank you…Any Questions?

pantaloons shipra mall ppt

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