pantaloons southcity

7/25/2019 Pantaloons Southcity

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KOJAGARI DASRUPSA CHAKRABORTY

SANGITA PAUL


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South City Mall is the largest mall in West Bengal.

Located on Prince Anwar Shah Road.

Gross Lease-able Area of 650,000 sq ft (60,000 m2)and parking for 2,500 vehicles.

Pantaloons,Southcity is the highest revenue earner in

India.


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PANTALOONS RETAIL FORMAT

Pantaloons is a Department store under General Merchandise outlets

It has a huge category mix which includes mainly apparel along with

cosmetics, footwear, luggage, accessories, watches ,handbag, sunglasses

and home decor

Pantaloons does not have food products

It is an Anchor store for South city mall along with few other stores like

Shoppers Stop and Spencers

In South city mall, Pantaloons is spread over more than one floor ( Ground

floor and First floor)

As an Anchor store, Pantaloons generates very high footfall in South city

mall which also gives opportunities for other stores to earn revenue


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POSITIONING

Pantaloons uses Mass Market Positioning

Positioned as 'India's family store.

It targets the middle and upper middle class

urban population of the country and offered a

wide range of garments, accessories and life

style products to meet the specific

requirements and preferences of all age groupsespecially the young Indians


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MAJOR VENDORS

Aditya Birla Nuvo Ltd.

Indus League

Biba Apparels

House of Anita Dongre

Gini & Jony Ltd

Pepe Jeans Ltd.Gili India Pvt. Ltd.


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LAYOUT

Pantaloons follows Spine Layout.Variation of grid, loop and free-form layouts

Based on single main aisle running from the

front to the back of the store (transportingcustomers in both directions)

On either side of spine, merchandise

departments branch off toward the back or sidewalls


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FLOOR DESCRIPTION

GROUND FLOOR Ladies Ethnic, Ladies Formal,

Ladies Western, Fashion

Jewellery, Fashion

Accessories, Shoes, Lingerie,

Ladies Night Wear

FIRST FLOOR Kids wear, Mens Formal,

Denims, Casual, Inner wear,

Sports Shoes, Mens fashion

accessories


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WINDOW DISPLAYS

All Traditional Windows (8 to 10 feet high)

Parallel-to-Sidewalk Windows

Closed-back Windows (customers cannot seeinside the store through the windows)

The windows are segregated and have differentthemes for different occasions.

Pantaloons believe in fresh fashion and bringssomething new to customers according to theoccasions and events.


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PRICING POLICY

Pantaloons uses Hi-Lo pricing policy

Sales are of two types, Spring Summer Sale

& Autumn Winter Sale. Duration is two

months.

Pricing strategy used are promotional pricing,

Bundle pricing, psychological pricing


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PROMOTIONAL PRICING

Pricing to promote a product is a very commonapplication. The application of this done by

BOGO (Buy one Get One), BTGO (Buy Two

Get One Free) etc


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BUNDLE PRICING

Bundling is pricing tool to sell two or morecomplementary product as a package with

attractive price. The price is much lesser

than individual selling price.


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PSYCOLOGICAL PRICING

In India this approach is called as Bata rating system.Organization utilizes this approach when product has

emotional value rather than rational value. Example a

T-shirt priced for 999 instead of 1000. Consumer

looks at 4 digits to 3 digits rather than exact value


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CATEGORY/ BRAND MIX


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Fixtures

The fixtures that are used in Pantaloons, Southcity :

Four way racks

Straight racks

T-stands

Waterfall arm stands

Nested tables

Gondola


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Straight Rack

Four Way Rack


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T - Stands

Waterfall

Arm Stand


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Nested Tables

Gondola


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LIGHTING

Spot Lights on mannequins

CDM-T Lights

70watts


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COLOR USAGE

Mostly white in color along with color blocking done mostly in

a shade of grey and bottle green.


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BIBLIOGRAPHY

http://www.adityabirla.com/businesses/Profile/Pantal

oons-profile

https://en.wikipedia.org/wiki/South_City_Mall

www.pantaloons.com

Jhelum Mukherjee - Assistant Department Manager

Avishek Maji - Assistant Department Manager
http://www.adityabirla.com/businesses/Profile/Pantaloons-profilehttp://www.adityabirla.com/businesses/Profile/Pantaloons-profilehttps://en.wikipedia.org/wiki/South_City_Mallhttp://www.pantaloons.com/http://www.pantaloons.com/https://en.wikipedia.org/wiki/South_City_Mallhttp://www.adityabirla.com/businesses/Profile/Pantaloons-profilehttp://www.adityabirla.com/businesses/Profile/Pantaloons-profilehttp://www.adityabirla.com/businesses/Profile/Pantaloons-profilehttp://www.adityabirla.com/businesses/Profile/Pantaloons-profile


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THANK YOU

pantaloons southcity

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