pantone 158c, pantone 117c image: black, · pdf filecmyk: 100% black image: black, pantone...
TRANSCRIPT
We a re a c o m p a ny f ro m A f r i c a .
O u r m i s s io n i s t o b e c o me A f r i c a ’ s mo s t
p ro m i ne n t , d i v e r s i f i e d fo o d g ro u p .
IMAGE: BLACK, PANTONE 129C,PANTONE 158C, PANTONE 117C
contents
i n t ro d u c t i o n
i d e n t i t y c o n t ro l sc o r p o r at e s ig n at u r e f u l l c o l o u rc o r p o r at e s ig n at u r e t w o c o l o u rc o r p o r at e s ig n at u r e s i n g l e c o l o u rc o r p o r at e s ig n at u r e b l ac k a n d w h i t el o g o a n d l o g ot y p es e c o n da r y t y p e fac e sc o r p o r at e c o l o u r sl o g o c o n s t r u c t i o ni n c o r r e c t us e o f c o r p o r at e i d e n t i t y
s t a t i o n e r y c o n t ro l sl e t t e r h e a dc o n t i n uat i o n s h e e tc o m p l i m e n t s l i pb us i n e s s c a r d se n v e l o p e sp r e s e n tat i o n f o l d e rfac s i m i l em e mo r a n d u mi n v o i c es tat e m e n t
e n d o rs e m e n t sp r o d u c ts tat i o ne r y
p ro m o t i o n a l e l e m e n t sb a n ne r sf l a g s
re p ro d u c t i o n s t a n d a rd sc o r p o r at e l o g oc o r p o r at e c o l o u r s watc h e s pa n to n e 1 2 9 Cc o r p o r at e c o l o u r s watc h e s pa n to n e 1 5 8 Cc o r p o r at e c o l o u r s watc h e s pa n to n e 1 1 7 Ccorporate colour swatches pantone cool gray 9 C
IMAGE: BLACK,PANTONE 158C, PANTONE 117C
i n t ro d u c t i o n
Pioneer ' s co rpo ra te ident i t y i s bo th s t r i k i ng and un ique and
h a s b e e n s p e c i f i c a l l y de s ig ne d t o b e v e r s a t i l e fo r u s e i n a
mu l t i t ude o f a p p l i c a t i o ns .
This manual is to be used as a guidel ine whenever our corporate
i d e n t i t y i s u s e d . I t c l e a r l y d e t a i l s t h e c o r r e c t u s e o f o u r
corporate ident i ty, corporate co lours and corporate typefaces.
D e t a i l e d p o s i t i o n i n g g u i d e l i n e s a r e p r o v i d e d f o r a l l k e y
co rpo ra te ident i t y app l ica t ions and mus t be s t r ic t l y adhered
t o a t a l l t i me s .
For reproduct ion purposes, p lease use the ar twork and co lour
references supplied under the section "Reproduction Standards".
D o no t g i v e t he C . I . Ma nua l i n i t s e n t i re t y t o a ny s u p p l ie r.
On l y p r ima ry co rpo ra te ident i t y app l ica t ions a re de ta i l ed i n
t h i s m a n u a l . F o r a p p l i c a t i o n o f o u r i d e n t i t y t o i t e m s n o t
s t ipu la ted in th is manua l , p lease consu l t our pub l ic re la t ions
de p a r t me n t f o r a d v i c e.
t h e c o r p o ra t e s i g n a t u re f u l l c o l o u r
The flag logo and Pioneer corporate logotype combine to form our corporate signature - the cornerstoneof the Pioneer corporate identity. To increase its impact and visibility always use our corporate signaturecorrectly and consistently. The materials for reproduction purposes can be found in the back of thismanual. These materials must be used as shown and may not be reconfigured, resized, recoloured,redrawn or modified in any way. Where possible always use the corporate signature in full colouras indicated.
i d e n t i t y c o n t ro l s
IMAGE: BLACK,PANTONE 129C,
PANTONE 158C, PANTONE 117C
c o r p o ra t e s i g n a t u re 2 c o l o u r a p p l i c a t i o n
PANTONE 129 C AND 100% BLACK
Where you are limited to the use of only two colours the above version must be used. Rememberit is vital to be consistent - never display the logo and logotype in configurations not shown inthis manual. Note: Both the logo and logotype are registered trademarks of the company.
c o r p o ra t e s i g n a t u re s i n g l e c o l o u r a p p l i c a t i o n
Where the corporate signature needs to be reproduced in one colour only, any of the above versionsmay be used. The correct graphic application of the Pioneer corporate signature is essential to thevisual impact of our corporate identity. Even a slight deviation from the standard form can seriouslydamage the visual image of our organisation.
PANTONE 129 C
100% BLACK
PANTONE 158 C
c o r p o ra t e s i g n a t u re b l a c k a n d w h i t e a p p l i c a t i o n
On occasion it may, however, be necessary for the corporate signature to be reproduced in a colourwhich is not in the authorised Pioneer colour range. Under these exceptional circumstances, to beapproved by the visual standards controller, the corporate signature should preferably be reproducedin black or reversed out of a dark background in white.
NEGATIVE APPLICATION
POSITIVE APPLICATION
l ogo and l ogo t ype
Both the corporate logo and corporate logotype may be used independently as design elements insupport of the corporate signature, but not as a substitute for the corporate signature. The corporatelogo however may be used independently in place of the corporate signature in restricted applicationssuch as cufflinks.
CORPORATE LOGOTYPE
CORPORATE LOGO
IMAGE: BLACK,PANTONE 129C,
PANTONE 158C, PANTONE 117C
s e c o n d a r y t y p e fa c e s
Pioneer Foods uses two distinctive typefaces : Minion and Officina Sans. These werechosen because they are modern in appearance and highly legible in any size. Do not attempt tosubstitute any other typeface which may appear to be similar to Minion or Officina Sans.
ABCDEFGHIJKLMNOPQRSTUVWXYZa b c de fg h i j k l m no p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
OFFICINA SANSBook, bold, italics.
MINIONRegular, semibold, bold, black, display regular, italics.
c o r p o ra t e c o l o u rs
Pioneer Foods’ corporate colours are warm and earthy. They have been chosen especially for ourcompany. Therefore, it is important that these colours, as illustrated above, are never replaced by asimilar colour or code.
PANTONE 129 CCMYK: 20% MAGENTA, 80% YELLOW
PANTONE 158 CCMYK: 60% MAGENTA, 95% YELLOW
PANTONE 117 C or 15% BLACK OVER PANTONE 129 CCMYK: 20% MAGENTA, 80% YELLOW, 15% BLACK
PANTONE PROCESS BLACKCMYK: 100% BLACK
IMAGE: BLACK,PANTONE 129C,
PANTONE 158C, PANTONE 117C
l o g o c o n s t r u c t i o n
The logo construction grid is used for cross-checking the accuracy of the corporate signature. Do notattempt to reproduce the corporate signature from this grid.
IMAGE: BLACK,PANTONE 129C,
PANTONE 158C, PANTONE 117C
i n c o r re c t u s e o f c o r p o ra t e i d e n t i t y
Consistency is important in maintaining a strong visual image of the corporate identity. All theexamples of the corporate signature illustrated here are totally unacceptable. By closely adheringto the guidelines laid down in this manual, anomalies such as these illustrated above can easilybe avoided.
DO NOT CHANGETHE CORPORATE TYPEFACE
DO NOT CHANGE THE SECONDARY TYPEFACE
DO NOT ADJUST THE PROPORTIONS OFTHE CORPORATE SIGNATURE
DO NOT INVERT THE COLOURS OF THE LOGO
DO NOT MANIPULATE OR DISTORT THECORPORATE LOGO
PIONEERF O O D S
DO NOT CHANGE THE RELATION BETWEEN THECORPORATE LOGO AND CORPORATE TYPEFACE
FOODS
IMAGE: BLACK,PANTONE 129C,
PANTONE 158C, PANTONE 117C
PIONEER FOODS (PTY) LTD
REG. NO. 1957/000634/07
CORPORATE OFFICE
32 Market Street, Paarl 7646
PO Box 20, Huguenot 7645
Republic of South Africa
Te l . ( 0 2 1 ) 8 0 7 5 1 0 0
F a x ( 0 2 1 ) 8 0 7 5 2 8 0
Te l . +27 21 807 5100
Fax +27 21 807 5280
Website: http://www.pnr.co.za
DIRECTORS
W A HANEKOM (MANAGING), A H BISHOP, T A CARSTENS, L R CRONJÉ, T R DUFF, F LOMBARD, R KOEN, T J MARAIS, ME F STEYN, M T SWANEPOEL
l e t t e r h e a d
When printing official stationery, refer to the measurement specifications for the positioning of variouselements. Every item of stationery must carry the Pioneer Foods corporate signature in its specifiedposition. Do not add any further graphic elements other than those indicated. The information or copydetail in the stationery examples is not necessarily correct. The person responsible for authorisingthe printing of any such elements must ensure the insertion of the correct details.
s tat i one ry con t ro l s10mm
8 PT OFFICINASANS BOOK5 PT LEADINGPANTONE COOL GRAY 9 C
7 PT OFFICINASANS BOOK5 PT LEADINGPANTONE COOL GREY 9 C
34mm
10mm
10mm
10mm
10mm
210mm
210mm
7% BLACK
10% PANTONE 158 C
10% PANTONE 129 C
10% PANTONE 117 C
40% OF ACTUAL SIZE
CREAM STOCK
IMAGE: BLACK,COOL GRAY, PANTONE 129C,PANTONE 158C, PANTONE 117C
c o n t i n u a t i o n s h e e t
Please note that the continuation sheet appears with the corporate logo only, in the same positionand size as on the letterhead. All other information falls away. Note the shift in the backgrounddesign element.
7% BLACK
10% PANTONE 158 C
10mm
18mm22mm
210mm
210mm
13mm
40% OF ACTUAL SIZE
CREAM STOCK
c o m p l i m e n t s l i p & bu s i n e s s c a rd s
50% OF ACTUAL SIZE
ENGLISH ON ONE SIDE AND AFRIKAANS ON THE OTHER (60% IN SIZE)
The effect of a carefully designed portfolio of corporate stationery and its meticulous implementationand maintenance, will dramatically promote Pioneer amongst its clients. All details have been carefullyplanned and if used correctly, will ensure nationwide uniformity which is all important.
8mm
10mm
8mm
8mm
H O O K K A N T O O R
Markstreet 32, Paarl 7646
Posbus 20, Huguenot 7645
Republiek van Suid Afrika
Te l . ( 0 2 1 ) 8 0 7 5 1 0 0
F a k s ( 0 2 1 ) 8 0 7 5 2 8 0
Te l . + 2 7 2 1 8 0 7 5 1 0 0
Faks +27 21 807 5280
Webblad: http://www.pnr.co.za
J o h n S m i t hD i r e k t e u r
10 PT MINION BOLD6 PT OFFICINA SANS BOOK
C O R P O R AT E O F F I C E
32 Market Street, Paarl 7646
PO Box 20, Huguenot 7645
Republic of South Africa
Te l . ( 0 2 1 ) 8 0 7 5 1 0 0
F a x ( 0 2 1 ) 8 0 7 5 2 8 0
Te l . +27 21 807 5100
Fax +27 21 807 5280
Website: http://www.pnr.co.za
55mm
85mm
12mm
7 PT OFFICINA SANS BOOK4 PT LEADING
PANTONE COOL GRAY 9 C
J o h n S m i t hD i r e c t o r
8mm
7% BLACK10% PANTONE 129 C
PIONEER FOODS (PTY) LTD
REG. NO. 1957/000634/07
CORPORATE OFFICE
32 Market Street, Paarl 7646
PO Box 20, Huguenot 7645
Republic of South Africa
Te l . ( 0 2 1 ) 8 0 7 5 1 0 0
F a x ( 0 2 1 ) 8 0 7 5 2 8 0
Tel . +27 21 807 5100
Fax +27 21 807 5280
Website: http://www.pnr.co.za
10mm34mm
10mm
10mm
10mm
210mm
99mm
10mm
7% BLACK10% PANTONE 158 C10% PANTONE 129 C10% PANTONE 117 C
CREAM STOCK
CREAM STOCK
IMAGE: BLACK,COOL GRAY, PANTONE 129C,PANTONE 158C, PANTONE 117C
e n ve l o p e s
To reduce costs all corporate envelopes are to be printed in one colour only - Pantone 158 C. Allelements are to display the corporate signature on the front with the postal address on the flap.
229mm
7 PT OFFICINASANS BOOK6 PT LEADING
HE
AD
O
FF
IC
E
PO
Box 20, H
uguenot 7646
Republic of S
outh Africa
HEAD OFFICE
PO Box 20, Huguenot 7646
Republic of South Africa
10mm
10mm 34mm
324mm
20% PANTONE 158 C
220mm
110mm
10mm
10mm 34mm
CREAM STOCK
PANTONE 158 C
p re s e n t a t i o n fo l d e r
440 x 307mm FOLDED TO 220 x 307mm
H E A D O F F I C E
32 Market Street, Paarl 7646
PO Box 20, Huguenot 7646
Repub l ic of South Af r ica
T e l ( 0 2 1 ) 8 0 7 5 1 0 0
F a x ( 0 2 1 ) 8 0 7 5 2 8 0
T e l + 2 7 2 1 8 0 7 5 1 0 0
F a x + 2 7 2 1 8 0 7 5 2 8 0
Website: http://www.pnr.co.za
J o h n S m i t h
The corporate presentation folder is generic and may be used for all divisions. No address details areprinted on the folder. The folder is, however, die-cut to allow for the insertion of a business card.
IMAGE: BLACK,COOL GRAY, PANTONE 129C,PANTONE 158C, PANTONE 117C
f a c s i m i l e
All facsimile transmissions are sent on a specially designed letterhead which features the single colourcorporate signature in the top right hand corner. Please note that all typography has been enlargedto allow for maximum legibility.
40% OF ACTUAL SIZE
OFFICINA SANSBOOK 9 PT6 PT LEADING
F A X
DATE:
TO:
FROM:
FAX NO:
PAGES:
SUBJECT:
CORPORATE OFFICE
32 Market Street, Paarl 7646
PO Box 20, Huguenot 7645
Republic of South Africa
Te l . ( 0 2 1 ) 8 0 7 5 1 0 0
F a x ( 0 2 1 ) 8 0 7 5 2 8 0
Tel . +27 21 807 5100
Fax +27 21 807 5280
Website: http://www.pnr.co.za
10mm38mm
10mm
10mm
210mm
297mm
OFFICINA SANSBOLD 14PT
OFFICINA SANSBOOK 9 PT
6 PT LEADING PIONEER FOODS (PTY) LTD
REG. NO. 1957/000634/07
m e m o ra n d u m
MEMORANDUM
DATE:
TO:
FROM:
REFERENCE:
SUBJECT:
297mm
210mm
10mm38mm
10mm
OFFICINA SANSBOLD 14PT
OFFICINA SANSBOOK 9 PT
6 PT LEADING
i n vo i c e
Please note that all elements on the invoice and statement sheets appear in single colour (black).
40% OF ACTUAL SIZE
7% BLACK
210mm
PIONEER FOODS (PTY) LTD
REG. NO. 1957/000634/07
H E A D O F F I C E
32 Market Street, Paarl 7646
PO Box 20, Huguenot 7646
Republic of South Africa
Te l ( 0 2 1 ) 8 0 7 5 1 0 0
F a x ( 0 2 1 ) 8 0 7 5 2 8 0
Te l +27 21 807 5100
Fax +27 21 807 5280
Website: http://www.pnr.co.za
D E S C R I P T I O N T A X A M O U N T
S U B - T O T A L
V A T
T O T A L :
D A T E :
O R D E R N O :
D O C U M E N T N O :
P A G E N O :
A T T E N T I O N :
I N V O I C E
10mm
10mm
8 PT OFFICINASANS BOOK0 LEADING
8 PT OFFICINASANS BOOK7�LEADING
297mm
CREAM STOCK
s t a t e m e n t
PIONEER FOODS (PTY) LTD
REG. NO. 1957/000634/07
H E A D O F F I C E
32 Market Street, Paarl 7646
PO Box 20, Huguenot 7646
Republic of South Africa
Te l ( 0 2 1 ) 8 0 7 5 1 0 0
F a x ( 0 2 1 ) 8 0 7 5 2 8 0
Te l +27 21 807 5100
Fax +27 21 807 5280
Website: http://www.pnr.co.za
D A T E :
A C C O U N T N O :
P A G E :
S T A T E M E N T
10mm
10mm
8 PT OFFICINASANS BOOK2 LEADING
8 PT OFFICINASANS BOOK7�LEADING
D A T E D E B I T C R E D I T
[120 DAYS+]
R E F E R N C E N O . D E S C R I P T I O N B A L A N C E
[90 DAYS+] [60 DAYS+] [30 DAYS+] [CURRENT] [TOTAL DUE]
40% OF ACTUAL SIZE
210mm
297mm
7% BLACK
CREAM STOCK
PIONEER FOOD GROUP (LTD)
REG. NO. 1996/017676/06
CORPORATE OFFICE
32 Market Street, Paarl 7646
PO Box 20, Huguenot 7645
Republic of South Africa
Te l . ( 0 2 1 ) 8 0 7 5 1 0 0
F a x ( 0 2 1 ) 8 0 7 5 2 8 0
Te l . +27 21 807 5100
Fax +27 21 807 5280
Website: http://www.pnr.co.za
DIRECTORS
H E BLANCKENBERG (CHAIRMAN), J A LOUW (VICE-CHAIRMAN), W A HANEKOM (MANAGING), L R CRONJE*, R KOEN*, A H BISHOP*, J N HAMMAN, DR F A SONN, W A AGENBACH, D W BESTER,
J BRIEL, D DE KOCK, A DU PLESSIS, N W LOUW, DR A H OLIVIER, P J STOFBERG (COMPANY SECRETARY)*EXECUTIVE
l e t t e r h e a d
When printing official stationery, refer to the measurement specifications for the positioning of variouselements. Every item of stationery must carry the Pioneer Foods corporate signature in its specifiedposition. Do not add any further graphic elements other than those indicated. The information or copydetail in the stationery examples is not necessarily correct. The person responsible for authorisingthe printing of any such elements must ensure the insertion of the correct details.
10mm
8 PT OFFICINASANS BOOK5 PT LEADINGPANTONE COOL GRAY 9 C
7 PT OFFICINASANS BOOK5 PT LEADINGPANTONE COOL GREY 9 C
34mm
10mm
10mm
10mm
10mm
210mm
210mm
7% BLACK
10% PANTONE 158 C
10% PANTONE 129 C
10% PANTONE 117 C
40% OF ACTUAL SIZE
CREAM STOCK
IMAGE: BLACK,COOL GRAY, PANTONE 129C,PANTONE 158C, PANTONE 117C
PIONEER VOEDSEL (EDMS) BPK
REG. NO. 1957/000634/07
KORPORATIEWE KANTOOR
Markstraat 32, Paarl 7646
Posbus 20, Huguenot 7645
Republiek van Suid-Afrika
Te l . ( 0 2 1 ) 8 0 7 5 1 0 0
F a x ( 0 2 1 ) 8 0 7 5 2 8 0
Te l . +27 21 807 5100
Fax +27 21 807 5280
Webblad: http://www.pnr.co.za
DIREKTEURE
W A HANEKOM (BESTUREND), A H BISHOP, T A CARSTENS, L R CRONJÉ, T R DUFF, F LOMBARD, R KOEN, T J MARAIS, ME F STEYN, M T SWANEPOEL
l e t t e r h e a d
When printing official stationery, refer to the measurement specifications for the positioning of variouselements. Every item of stationery must carry the Pioneer Foods corporate signature in its specifiedposition. Do not add any further graphic elements other than those indicated. The information or copydetail in the stationery examples is not necessarily correct. The person responsible for authorisingthe printing of any such elements must ensure the insertion of the correct details.
10mm
8 PT OFFICINASANS BOOK5 PT LEADINGPANTONE COOL GRAY 9 C
7 PT OFFICINASANS BOOK5 PT LEADINGPANTONE COOL GREY 9 C
34mm
10mm
10mm
10mm
10mm
210mm
210mm
7% BLACK
10% PANTONE 158 C
10% PANTONE 129 C
10% PANTONE 117 C
40% OF ACTUAL SIZE
CREAM STOCK
IMAGE: BLACK,COOL GRAY, PANTONE 129C,PANTONE 158C, PANTONE 117C
PIONEER VOEDSELGROEP (BPK)
REG. NO. 1996/017676/06
KORPORATIEWE KANTOOR
Markstraat 32, Paarl 7646
Posbus 20, Huguenot 7645
Republiek van Suid-Afrika
Te l . ( 0 2 1 ) 8 0 7 5 1 0 0
F a x ( 0 2 1 ) 8 0 7 5 2 8 0
Te l . +27 21 807 5100
Fax +27 21 807 5280
Webblad: http://www.pnr.co.za
l e t t e r h e a d
When printing official stationery, refer to the measurement specifications for the positioning of variouselements. Every item of stationery must carry the Pioneer Foods corporate signature in its specifiedposition. Do not add any further graphic elements other than those indicated. The information or copydetail in the stationery examples is not necessarily correct. The person responsible for authorisingthe printing of any such elements must ensure the insertion of the correct details.
10mm
8 PT OFFICINASANS BOOK5 PT LEADINGPANTONE COOL GRAY 9 C
7 PT OFFICINASANS BOOK5 PT LEADINGPANTONE COOL GREY 9 C
34mm
10mm
10mm
10mm
10mm
210mm
210mm
7% BLACK
10% PANTONE 158 C
10% PANTONE 129 C
10% PANTONE 117 C
40% OF ACTUAL SIZE
CREAM STOCK
DIREKTEURE
H E BLANCKENBERG (VOORSITTER), J A LOUW (ONDERVOORSITTER), W A HANEKOM (BESTUREND), L R CRONJE*, R KOEN*, A H BISHOP*, J N HAMMAN, DR F A SONN, W A AGENBACH,
D W BESTER, J BRIEL, D DE KOCK, A DU PLESSIS, N W LOUW, DR A H OLIVIER, P J STOFBERG (MAATSKAPPYSEKRETARIS)*UITVOEREND
IMAGE: BLACK,COOL GRAY, PANTONE 129C,PANTONE 158C, PANTONE 117C