Nickole CaballeroCaballero 1

ENC 1101Ms. HumphriesFebruary 10, 2015

People from all over the world love listening to music that comes in all different forms and genres. Music is something so complex that is made from instrumental sound or vocal sounds. Sometimes, different sounds may even be combined to produce music that take the shape of beautiful harmonies that express different emotions. People interpret music in many different kind of ways. For example, the music Band The Beatles. Many people worship them immensely and would do anything humanly possible to be able to attend one of their concerts or buy one of their CDs that are almost selling out in stores. On the other hand, there are a good b1unch of people who do not enjoy or can care for The Beatles at all. The reason is, people just listen to music for many different reasons. Some people listen to music because it is soothing and it calms them down and enjoy the background melody that is coming out of the radio. Other people just like to read the lyrics because they feel it speaks to them in a way that can relate to his or her life. Music is not something that is concrete and that is the true meaning of beauty. Ultra Music Festival is an EDM concert that occurs every year in the month of March in Miami. There are many different views in relation to this music festival that will always spur up controversial thoughts and ideas. This music festival does a great job of getting their word out to the public as much as possible. They created an official website that is viewed from all places around the world and is very well detailed. There are many controversial ideas in relation to this concert. The website is composed of many vibrant colors and pop up images that make the people on the website excited to want to participate. The website also has videos and mini clips of past years performances to get their audience intrigued into what they might be seeing live at the concert. The text and visuals mix very well in the sense that they both give an easy understanding on the concert. The use of words are all happy vocabulary and the words are bold and some in bigger font than others. This goes to show the excitement of the person who created the website. People looking at this website will not find small font or dark colors. Everything is in your face which at times can be overwhelming but at the same time will make the audience want to read everything possible on the website. The visuals are also very ecstatic looking. The website incorporates pictures and clips of people live at the concert in previous years. What better way to picture yourself at a concert than by watching a live video and imagining yourself front row on someones shoulders soaking up all of the energy. All of this positive energy that is put forward into this website goes to show the amount of energy that would be at the actual concert. It is a very good representation of what Ultra Music Festival is all about. Caballero 2

For many people, this online website is a very neat creation and a great way to figure out what you would be getting yourself into if you were to go to this concert. On the other hand, there are many negative looks on this type of music festival. When people hear Ultra they automatically associate it with drugs and alcohol. This is the wrong mentality of this type of concert. This creates a huge false stereotype that people who go to this concert are people who enjoy the use of drugs and that the people do not attend the festival for the music. This website is mainly directed toward a younger age group of people so many older people may take offense to this. The way people dress can give of a very bad image of the concert. This is the reason why many elders frown upon this festival. Imagine elders going on this website for the first time and seeing videos of previous years. In this video, people are able to see the provocative clothing that some people decide to put on. This is not a very good first impression that should be given of the public. This goes against the views of the website and leads to many controversial ideas of this concert. The way people dress and act do let other viewers know what kinds of people attend these kinds of concerts but every coin has two sides. These visuals can lead to negative views by the public but unless you actually experience it first hand, nobody will ever understand how amazing and thrilling Ultra Music Festival really is. Depending on the type of person who examines this website, will make judgment based on their thoughts and opinions. It is all relative to the person when it all comes down to the root of the problem.Caballero 3

In relation back to the website where people could find more information on this concert, it might yes give of the wrong message to viewers and which in the future will cause a major set back when people are deciding whether or not they want to attend. The message that first stands out to the public is all of the bright colors and under dressed girls and boys. Automatically, negative thoughts go through the viewers head because that is the normal reaction of one to think when they first see something. What the viewers are missing is the hidden message that they would never catch until you are personally there in the flesh. Many people argue to change the way the layout and other forms of advertisement are being displayed. Well, the creator of the website had to of made this website in the way that they did for a reason. According to KISSmetrics, Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. This kind of behavior is a very good strategy that the creator chose to risk to put out there to the public. According to HelpScout, The study Exciting Red and Competent Blue also confirms that purchasing intent is greatly affected by colors due to the impact they have on how a brand is perceived. This means that colors influence how consumers view the "personality" of the brand. With these statistics being presented, goes to show that the creator had very good intentions. Colors do attract the public in a positive way. Once they are on the website, they will stay and read about it. Even if it does not interest them, they will know what the concert is about and the message will relay to his or her friends and that is how the word gets spread about this concert. Good or bad sayings, people are talking about this concert, which is the main goal. Take this scenario for example. Talk and ask someone about the concert without showing them any pictures. Just have them listen to the music and people yelling in the background. What would they think? People would think that it is a fun loud concert filled with people who love the music. This is the perfect message that should be relayed to the public. Put aside the wardrobe and any other factors that might come up. People need to focus on the music itself and not the outside factors. Way back when, do you think people focused on the clothes that people were wearing or the status people held? It was solely based on the music and that was it. It was more simple back then. Today, we do have many more obstacles that we have to deal with. Ultra does a great job of not letting those obstacles get to them and they continue to put on a great show despite what the public has to say. Caballero 4Caballero 5

First glance at the Ultra Music Festival webpage, thoughts will spark wild in someones head. Many people who have not experienced it first hand do not know the inner workings of this festival. When it comes to the opnions of the adults, many think it is very unsanitary. As a matter of fact, the festival itself is very safe. The Music Festival is very deceiving. The concert is located at Bayfront Park overlooking the beautiful scenery of the Miami ocean with the massive palm trees surrounding your every move. All of the stages are in the same vicinity from each other so it easy to maneuver from place to place. This concert also provides indoor public restrooms for people who need to freshen up or just need to take a breather. Food is also provided for a very reasonable price! In order to prevent dehydration because of the hot Miami weather, water stations are provided to prevent these terrible things from happening. The whole park is surrounded by a lot of security who are constantly circling the area in order to ensure safety for the dancers of the event. This event is more than what people really think it is when first looking at it through the website. People have to give more credit to the festival than some people are already doing. This is a great way for therapy. Even if someone does not know the words to the songs, it is a great way to escape from the real world for the weekend. Even if people get tired of jumping around and want to take a break on the sidelines, you wont have to worry about missing any of the artists because the music is so loud that the audience will always be able to hear the music no matter where you are.Music was created for the sole purpose of unifying different groups of people together. In the past, there have been many controversial issues about the concert. Music was the only concrete thing that would hold the people together from all around the world ranging from the many different kinds of races. For 3 days, people forget about the controversies occurring around the world, and all of the racial concerns and quarrels that are happening in every corner of the world. In these 3 days, people forget about all of the negative in the world and all focus on one thing: electric dance music. There is no judgment whatsoever in this concert. Everyone is there for one reason and one reason only which is to have fun and enjoy the beauty of amazing music that was produced by very talented people. Imagine people traveling from the opposite side of the country just to attend this concert. That itself says a whole lot about how incredible it is. The ability to attract hundreds and thousands of people in one weekend just goes to show that this music festival isnt all negative as some people make it out to be. At Ultra, that is the sole purpose of that concert. The purpose is to get people together from all around the world and unite them with the beauty of music. The fact that more than one assumption can be made just goes to show how powerful of an impact music has on people from all around the world. When you are in the concert, all you can think of is the music and the amount of energy one DJ can have on the audience. As soon as the artist drops a beat and everyone starts to sing along, that is when you know that everyone is together and at the concert for one reason and one reason only. The online visual might give off a negative connotation of what the concert really is but a person must experience it first hand in order to really see and experience the outrageous feeling of being at the live concert. No matter what, assumptions will always be made. There is no way of stopping that from happening. Caballero 6

When it comes down to it, there will always be infinite amount of pros and cons to this subject as well as everything in life. People just have to learn how to always be open to hearing both sides of each story before making any assumptions and judging the situation. Music is a form of unique art. With unique forms of art, it is known that there will always be room for controversy. This just means that Ultra Music Festival is something worth just glancing over. Caballero 7