papers past - a redesign case study
TRANSCRIPT
The New Papers PastUser experience lessons learned
National Digital ForumNovember 22, 2016Michael LascaridesNational Library of New Zealand
@mlascarides
130 Newspapers~3.5 Million
Pages~40 million
articles~3M
pageviews/month
The Reasons
“WHY ARE YOU DOING THIS?!”
Business drivers:
Technical Debt +Content Workflow
Constraints:
Beloved serviceDifferent formatsSmallish budget
Opportunities:
Improve UXFuture-proofingDevice-friendly
Design approach:
Thoughtful discussionPrototypingUser testing
Agile development & iteration
The Iterations
“Sometimes I start browsing and then
search, sometimes I search and then
refine by browsing.”
Needs moar button.
Feeling disconnected.
Hello Click Suite!
The Redesign
OLD
A fundamental UX question: How do we get more materials to people without#&@king up their current experience?
NEW
OLD
NEW
NEW
OLD
NEW
OLD
NEW
OLD
NEW
OLD
NEW
The URLs
/cgi-bin/paperspast?a=d&cl=CL1.NZABIG&e=-------10--1----0--
/newspapers/mt-benger-mail/1881/3/2
format publication (or collection) year month day page
/newspapers/TS18691231.2.12
Publication
Date
Benefits:
Easy to understandEasy for GA to parseEasy for spiders to traverseBandwidth savings!
Google teething:
• PageRank slow to build back up after long decline• Getting indexing recipes right
The Result
Feedback in Beta:92% Positive
Feedback in Beta:92% Positive
Feedback immediately after launch:60% Positive
Signs point to more engagement:
• 14% more sessions with search• 35% more pages per visit on mobile• 7% more searches
More to come.
Future-proofed & iterative!
Thank You!
National Digital ForumNovember 22, 2016Michael LascaridesNational Library of New Zealand
@mlascarides