parade angie van_denzen- presentation_final
TRANSCRIPT
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5 Tips to Engaging your Consumers
#REConsocial #icscengage @ParadeNews
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Introduction
Angie VanDenzenSocial Media Managerwww.experienceparade.com
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Agenda
1. About the Session2. 5 Tips 3. Recap4. Q & A
#REConsocial #icscengage@ParadeNews
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About the Session
“You don’t get married on your first date!”
#REConsocial #icscengage@ParadeNews
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Tip #1
High level engagement is the direct result of having a strong
written Strategy for all media platforms and their objectives.
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Tip #2
If your content is not Emotionally Connecting with your target audience than it’s not the right content to produce.
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Tip #3
Provide Feedback Loops and Follow Up with your audience to gain the edge in your market. Do not fall victim to complacency.
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Tip #4
Trust and rapport are built by Acknowledgment and
Gratitude for others. Engaging relationships will only last when selfishness has been abolished.
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Tip #5
Stop over-complicating contests and events and Make it Simple. The Shopping Center industry should be all about
fun so Make it Fun!
#REConsocial #icscengage@ParadeNews
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Recap
• Strategy First• Make Emotional Connections• Provide Feedback Loops and Follow Up• Acknowledge and Show Gratitude • Make it Simple and Make it Fun
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Thank you
#REConsocial #icscengage@ParadeNews
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