Mobile marketing orchestration A.I

Segmentation makes notifications less relevant for majority of users as unique intent is not captured DAU’S and MAU’s are still low compared to the Install base, lots of room to engage the audience. Need a solution which addresses the problem per-user and not per-segment to ensure maximum probability of engagement

PROBLEM

•  Static and predictable user journey of the past is no longer relevant; The new Journey Is fragmented and complex The new generation of hyper connected customer isn’t satisfied with the status quo – he demand’s a new level of personal attention and service that most companies are struggling to address Notifications now need to be Contextual , Actionable and Personalized. 

APP USERS 2016

MOBILE MARKETER’S IN DISTRESS

76% marketers think that marketing has changed more in last two years than the past 60

66% are not sure about their companies proficiency in digital marketing and expect their companies to invest ore in digital marketing tech this year

61% increase in of all marketers think that for most companies, digital marketing is a constant cycle of trial &error. (Source: Adobe Distress Survey )

Only 39% are confident in their abilities and most express doubt about their skills, effectiveness and ability to measure impact

Most digital marketers don’t have any formal training with 82% marketers admitting to learning on the job

Greatest concern for 82% of marketers is reaching customers Followed by analytics (79%), Proving effectiveness (75 %) and demonstrating Roi (72 %)

TRADITIONAL MARKETING LOOP Cross channel data is analyzed using a variety of analytics & automation tools. A new hypothesis is created and applied and is just a small optimization on the last result. This process is repeated on loop without any data science and at a very slow pace.

COMPLETE END TO END MOBILE MARKETING ORCHESTRATION AND AUTOMATION

Contextual : Octo engages with users at the right time and the right location to ensure maximum intent of engaging with the app

Segment Of 1 : Octo observes the user journey and creates unique profiles per user not per segment .

Machine learning: Advanced Machine Learning & Neural networks analyze user behavior and make future contextual predictions which are highly personalized for the user and the app.

Learns quickly: Octo sorts and iterates through data hundreds of times a day and develops multi strategies for every case and exception providing the smartest notification at the right time

Engagement: engages with users at the right time and the right location to ensure maximum intent of engaging with the app

COMPLETE END TO END MOBILE MARKETING ORCHESTRATION AND AUTOMATION

Contextual : Octo engages with users at the right time and the right location to ensure maximum intent of engaging with the app

Segment Of 1 : Octo observes the user journey and creates unique profiles per user not per segment . Machine learning: Advanced Machine Learning & Neural networks analyze user behavior and make future contextual predictions which are highly personalized for the user and the app.

Engagement: engages with users at the right time and the right location to ensure maximum intent of engaging with the app

Learns quickly: Octo sorts and iterates through data hundreds of times a day and develops multi strategies for every case and exception providing the smartest notification at the right time

WHILE BROWSING IN-APP

RETENTION

ENGAGEMENT

MOBILE APP PUSH/WEB

PUSH

RETARGETING/ EMAIL

IN-APP BROWSER MESSA GES

REAL TIME CHAT

OMNICHANNEL ORCHESTRATION

WHILE BROWSING PHONE

IN APP EXPERIENCE

OMNICHANNEL MESSAGING

Utilizes What’s Can send

CONTENT

Short, urgent, and time-sensitive messages, just like mobile app push notifications.

You can create short messages similar to push notifications, or rich ones that include longer copy and images.

MOBILE COMPARISON

Mobile app push notifications

In-app messages

CHAT

If a customer abandons their cart on your site, send them a web push notification to encourage them to complete their purchase on the site.

Update your site visitors on the newest product or holiday discount.

What Octo Does For You

1  / 2x the retention rate is typical for those opt-in to push notifications

3/ 20% of apps are opened just once

Marketing By Numbers

7.3 BillionMobile Phones have exceeded the World Population.

60 Times625 Billion Amount users check their Phone Daily .

Amount that will be spent by 2019 .

2/ 51% of mobile app users opt-in to push notifications

4/ 300% increase in response is usual for targeted push notifications

5/ 26% higher app opens if a user is opted-in to push notifications

Personalised: Advanced Machine Learning & Neural networks analyze user behavior and make future contextual predictions which are highly personalized for the user and the app.

Lifetime Value: engages with users at the right time and the right location to ensure maximum intent of engaging with the app

Retention : Advanced Machine Learning & Neural networks analyze user behavior and make future contextual predictions which are highly personalized for the user and the app.

Engagement : engages with users at the right time and the right location to ensure maximum intent of engaging with the app

GET OCTO NOW

Thank You